The SaaS Podcast - Real Lessons on Gr...
Building software is easier than ever. Growing it into a profitable business is the hard part. Every week, a founder gets specific about what actually moved the needle: finding product-market fit, landing customers, pricing, defensibility, and durable growth.
Host Omer Khan has interviewed nearly 500 software founders, from their first customers to real scale. You get what actually worked, not theory. Lately that includes the honest take on AI: what it changed about building and selling software, and what it didn't.
New episodes every week.
201
Startup Traction: From 0 Customers to $12M ARR ...
Ryan Fyfe (Humanity) on startup traction struggles, bootstrapping to $100K ARR, growing to $12M with 40,000 customers, and the pricing mistake that cost 5 years.
56 min
202
SaaS Pricing: From $79 to $500 Against Free Com...
Iris Shoor (Oribi) on SaaS pricing evolution from free to $500/month, why higher prices improved retention, and competing against free Google Analytics.
50 min
203
SaaS Sales Strategy: 500 Handwritten Letters to...
Zandra Moore (Panintelligence) on a SaaS sales strategy that beat Tableau and Power BI with handwritten letters, embedded analytics, and niche focus.
49 min
204
Product-Led Growth: 2 People, No Funding, Nearl...
Esben Friis-Jensen (Userflow) on product-led growth that sells without a sales team - from VC-backed security startup to bootstrapped $1M ARR.
50 min
205
Niche SaaS: Bar Surveys to $2M ARR Leasing Plat...
Steve Carroll (Findigs) on pivoting to a niche SaaS leasing platform after bar surveys, ML-powered underwriting, and reaching $2M ARR with 12 people.
44 min
206
Startup Funding: Landing Page to 60K Users to 1...
Holly Stephens (Subly) on startup funding from a 24-hour landing page to 60,000 users and 1.2M GBP raised through relationships, not pitch decks.
50 min
207
SaaS Monetization: From Free API to Multi-Milli...
Ben Dowling (IPinfo) on SaaS monetization mistakes that hid millions in revenue - from free API to enterprise deals and 40 billion monthly requests.
49 min
208
Finding Product-Market Fit: 10 Customers with N...
George Carollo (Dover) on finding product-market fit by getting 10 customers without a product, pausing sales during COVID, and growing 5x to $5M ARR.
46 min
209
SaaS Branding: Why Buyer Personas Fail and How ...
Adrienne Barnes (Best Buyer Persona) on fixing SaaS branding with Jobs to be Done customer research instead of demographic personas.
52 min
210
First SaaS Customers: AppSumo to $1.5M ARR
Dean McPherson (Paperform) on getting first SaaS customers through AppSumo, converting lifetime deals into recurring revenue, and growing to $1.5M ARR bootstrapped.
47 min
211
SaaS Product Validation: 3 Pivots Before Findin...
Rohith Salim (SpotDraft) on why channel partners failed SaaS product validation, three pivots from freelancers to Fortune 500, and finding product-market fit
49 min
212
SaaS Subscription Billing: $20 vs Competitors a...
Michael Kansky (LiveHelpNow) on how underpricing SaaS subscription billing at $20/month stalled growth at $3M ARR for four years
49 min
213
Competitive Differentiation: $2M ARR Against $1...
Michael Cooney (WhatConverts) on finding competitive differentiation as a bootstrapped SaaS when funded rivals spent $100 per click on Google Ads
54 min
214
SaaS Fundraising: Cold Email to $10M ARR and $2...
Vishal Sunak (LinkSquares) on SaaS fundraising from pre-seed to Series A, cold email validation, and building a Rails prototype with no backend
47 min
215
SaaS Content Marketing: 7 People, $5M ARR, No S...
Thibaud Clement (Loomly) on growing a SaaS to $5M ARR with SaaS content marketing, fast feedback loops, and a 7-person team
50 min
216
SaaS Sales Process: The Narrative Framework for...
Pete Kazanjy (Atrium) on building a SaaS sales process narrative from customer interviews to slide decks using the Founding Sales framework
47 min
217
Selling SaaS Without Sales Experience: Pete's P...
Pete Kazanjy (Atrium) on selling SaaS without sales experience, discovering 40% of expected activity was missing, and building data-driven sales management
48 min
218
Enterprise Sales: 18M Students and $50M ARR via...
Advait Shinde (GoGuardian) on building enterprise sales through channel resellers, capturing a third of K-12 students, and ignoring investors who dismissed the market
54 min
219
Recurring Revenue: From Selling Out of a VW to ...
Suneera Madhani (Fattmerchant) on disrupting credit card processing with a recurring revenue subscription model after being rejected by 12 payment processors
45 min
220
SaaS Retention: How Flow Cut Churn 50% With No ...
Daniel Scrivner (Flow) on reversing a 5% monthly revenue decline by improving SaaS retention through product redesign and cancellation flow optimization
60 min
221
SaaS SEO: From $100K to $2M ARR in Nine Months
Sabba Keynejad (VEED.io) on using SaaS SEO, standalone tool pages, and YouTube tutorials to grow a bootstrapped video editor to $2.2M ARR
45 min
222
SaaS Pricing: Why Higher Prices Increased Conve...
Russ Heddleston (DocSend) on how SaaS pricing experiments, shutting down outbound sales, and going all-in on self-serve drove 80% annual growth
45 min
223
Competitive Differentiation: Speed Over Feature...
Grant Deken (Unstack) on finding competitive differentiation in the crowded CMS market by positioning on speed-to-insight instead of feature comparisons
50 min
224
SaaS Sales Process: Six-Figure Deals From Dorm ...
Sonny Patel (Insurmi) on building a SaaS sales process through accelerators, learning the customer's language, and closing Fortune 100 deals
42 min
225
SaaS Branding: Typeform's Path to 100K Customers
Paul Campillo (Typeform) on building a SaaS brand through early adopters, the 5 Ps copywriting framework, and customer-driven marketing
57 min