The SaaS Podcast - Real Lessons on Gr...
Building software is easier than ever. Growing it into a profitable business is the hard part. Every week, a founder gets specific about what actually moved the needle: finding product-market fit, landing customers, pricing, defensibility, and durable growth.
Host Omer Khan has interviewed nearly 500 software founders, from their first customers to real scale. You get what actually worked, not theory. Lately that includes the honest take on AI: what it changed about building and selling software, and what it didn't.
New episodes every week.
126
SaaS Product-Market Fit: 5 Years of Wrong Custo...
Alex Yaseen (Parabola) on separating fans from buyers and discovering collaboration as the real growth lever
45 min
127
Building AI Products: From Zero Data to $1M ARR
Nate Sanders (Artifact) on solving the cold start data problem and scaling through enterprise outbound
50 min
128
Founder-Led Sales: 5 Demos a Day at $15M ARR
Brian Elrod (Text Request) on founder-led sales habits that scaled a bootstrapped SaaS from $3M to $15M ARR
47 min
129
SaaS Content Marketing: $1M ARR With Zero Outbound
Dominik Angerer (Storyblok) on how SaaS content marketing drove 25,000 users and $1M ARR with just two founders
59 min
130
SaaS Positioning: From Nice to Have to 4,000 Cu...
Jonathan Fields (Assembly) on SaaS positioning shifts that moved an engagement tool into a must-have intranet category
53 min
131
SaaS Positioning: 100 Customers in 100 Days Aft...
Adam Nathan (Almanac) on fixing SaaS positioning for a horizontal product by narrowing focus to remote teams
48 min
132
Competitive Differentiation: 10 Years Then 400%...
Anshu Sharma (Skyflow) on competitive differentiation through category creation, thought leadership, and a 10-year thesis
55 min
133
B2B SaaS Sales: Weekend POC That Won a Fortune 500
Nabeil Alazzam (Forma.ai) on closing B2B SaaS sales with Fortune 500 companies through data-driven proof-of-concepts
51 min
134
SaaS Product Design: Why Wireframing Saves Months
Leon Barnard (Balsamiq) on how SaaS product design with wireframes prevents costly rework and aligns teams
43 min
135
Niche SaaS: 18 Months in Back Offices to $10M ARR
Sufian Chowdhury (Kinetik) on building niche SaaS for healthcare transportation by embedding in customer offices
50 min
136
B2B SaaS Sales: 2 Years of Discovery Then $10M ARR
Brett Turner (Trovata) on closing B2B SaaS sales with risk-averse finance buyers using JP Morgan as credibility anchor
47 min
137
SaaS Retention: From 60% Churn to Zero in 3 Years
Ulf Arnetz (Howwe) on fixing SaaS retention by rebuilding for every user, not just CEOs, and recovering to $5.1M ARR
44 min
138
SaaS Product-Market Fit: 5 Founders Share What ...
Jeremy King, Melissa Kwan, Christian Owens, Trevor Kaufman, and Rahul Vora on achieving SaaS product-market fit
44 min
139
SaaS Positioning: One Customer for 2 Years to $...
Thomas Kunjappu (Cleary) on evolving SaaS positioning from services to product and re-segmenting the intranet category
52 min
140
Free Trial Conversion: 70% Close Rate Framework
John Li (Vimcal) on achieving 70% free trial conversion with a 4-step onboarding call framework and waitlist strategy
47 min
141
SaaS Growth: How JotForm Scaled to 20M Users
Aytekin Tank (JotForm) on driving SaaS growth to 500 employees through automation, CI/CD, and the Automation Flywheel framework
48 min
142
SaaS Product Validation: 100 Interviews Before ...
Brandon Foo (Paragon) on how SaaS product validation through 100+ interviews and $30 pre-sales led to millions in ARR
52 min
143
Enterprise Sales: Services to $1M/Yr Contracts
Neha Sampat (Contentstack) on landing Fortune 1000 enterprise sales deals and scaling from $250/mo to $1M/yr contracts
43 min
144
Product-Led Growth: Competing With DocuSign at ...
Sunil Patro (Signeasy) on product-led growth through radical simplicity, evolving pricing from $10 lifetime to $30/month, and reaching 50K customers
53 min
145
Sales Pipeline: Outbound Drove 90% of $13M ARR ...
Daniel Wikberg (Upsales) on building a sales pipeline through outbound, land and expand pricing, and bootstrapping against Salesforce
42 min
146
SaaS Metrics That Drove $10M to $40M ARR in Two...
Vishal Sunak (LinkSquares) on using SaaS metrics, unit economics, and go-to-market predictability to scale from $10M to $40M ARR
50 min
147
SaaS Product Validation: Deleting a Year of Cod...
Mike Adams (Grain) on SaaS product validation through blind customer research, rebuilding from scratch, and growing to $1M ARR
50 min
148
Consultative Selling SaaS: Turn Rejection Into ...
Richard Fenton (Go for No) on consultative selling SaaS, setting rejection quotas, raising prices, and the sales mindset that closes more deals
52 min
149
Bootstrapped SaaS Growth to Tens of Millions Ag...
Alex Ghiculescu (Workforce.com) on bootstrapped SaaS growth through inside sales, a Xero integration, and competing with ADP and Workday
49 min
150
SaaS Sales Process: From 2 Customers to $6M ARR
Mathew Cagney (Renewtrak) on rebuilding a SaaS sales process through founder-led selling, customer success, and enterprise expansion
44 min