The SaaS Podcast - Real Lessons on Gr...

Building software is easier than ever. Growing it into a profitable business is the hard part. Every week, a founder gets specific about what actually moved the needle: finding product-market fit, landing customers, pricing, defensibility, and durable growth.

Host Omer Khan has interviewed nearly 500 software founders, from their first customers to real scale. You get what actually worked, not theory. Lately that includes the honest take on AI: what it changed about building and selling software, and what it didn't.

New episodes every week.

Business
Entrepreneurship
Technology
476
Launching a Marketplace: The Playbook Behind 4 ...
How Matt Mickiewicz used the same playbook for launching a marketplace four times - SitePoint, 99designs, Flippa, and Hired.
37 min
477
Niche SaaS: From a $300 PDF to Six-Figure Revenue
How a non-technical founder validated a niche SaaS idea with a $300 PDF, outsourced development, and used SEO to build a six-figure business.
49 min
478
SaaS Go-to-Market: Tested 5 Ideas, Built the Wi...
How KickoffLabs validated its SaaS go-to-market by testing 5 landing pages, then grew to $40K/month through personal outreach to 1,000 signups.
50 min
479
Bootstrapped SaaS Growth: Guest Blogging to $8M...
How Paras Chopra used guest blogging and bootstrapped SaaS growth tactics to scale VWO to $8M ARR and 3,800 customers from Delhi, India.
49 min
480
Pricing Strategy That Went From $2.50 to 8 Figures
How Simply Measured evolved its pricing strategy from $2.50 micro-payments to $500/mo enterprise tiers, reaching 8-figure revenue with brands like Pepsi and Microsoft.
44 min
481
SaaS Content Strategy: 100K Customers, No Sales...
How Wistia used SaaS content strategy to grow to 100K+ customers without a single salesperson - and why a $40 AdWords spend landed Cirque du Soleil.
39 min
482
Freemium SaaS Playbook: From Free to 1M Users
How Wave's freemium SaaS model reached 1M users by giving away accounting software and monetizing through payroll and payment processing.
35 min
483
Starting a SaaS: How Canva Hit 800K Users in Ye...
Melanie Perkins shares how she went from a university side project to starting a SaaS that reached 800K users with no sales team and no paid ads.
23 min
484
SaaS Marketplace Lessons From 15 People to $1B
How oDesk scaled its SaaS marketplace from 1,000 freelancers to 10 million by killing manual screening and letting market mechanisms drive growth.
34 min
485
Self-Serve SaaS: How Wrike Reached 6,000 Customers
Andrew Filev (Wrike) on using self-serve SaaS and freemium to reach 6,000 paying customers and 40 Fortune 1000 accounts
46 min
486
SaaS Fundraising: How Sahil Lavingia Raised $8M...
Sahil Lavingia (Gumroad) on SaaS fundraising that turned a weekend MVP into 50K day-one users and $8M raised with zero marketing spend
31 min
487
Freemium SaaS: How Peldi Built Balsamiq to $6M ...
Peldi Guilizzoni (Balsamiq) on freemium SaaS and product-led growth from a kitchen side project to $6M in revenue with no VC
40 min
488
SaaS SEO: From Side Project to 1500 Paying Cust...
Ruben Gamez (Bidsketch) on using SaaS SEO to grow from zero to 1500 paying customers as a solo bootstrapped founder
40 min
489
Bootstrapped SaaS: $10K to $80K/Month in 4 Months
Brian Gardner (StudioPress) on his bootstrapped SaaS journey from project manager to $80K/month selling WordPress themes
40 min
490
SaaS Sales Strategy: Pre-Sold $70K With No Product
Nathan Latka (Heyo) on using SaaS sales strategy to cold-call strangers, pre-sell $70K before coding, and build an 8-figure SaaS
41 min
491
Inbound Marketing SaaS: Neil Patel Built a $1M ...
Neil Patel (KISSmetrics) on using inbound marketing SaaS to grow two analytics products and build a blog generating $1M+ per year
21 min
492
Startup Sales: How Jon Ferrara Built GoldMine t...
Jon Ferrara (Nimble) on using startup sales to grow GoldMine from $5K to $70M revenue and a $125M exit without venture capital
41 min
493
SaaS Positioning: One Decision Lifted Conversio...
James Deer (GatherContent) on niche SaaS positioning that grew a content workflow tool to 700 customers through word of mouth
41 min
494
First Customers: How Wade Foster Got 800 Paid B...
Wade Foster (Zapier) on charging $100 for a paid beta, hunting SaaS forums for first customers, and growing to 300K users
28 min