The SaaS Podcast - Real Lessons on Gr...
Building software is easier than ever. Growing it into a profitable business is the hard part. Every week, a founder gets specific about what actually moved the needle: finding product-market fit, landing customers, pricing, defensibility, and durable growth.
Host Omer Khan has interviewed nearly 500 software founders, from their first customers to real scale. You get what actually worked, not theory. Lately that includes the honest take on AI: what it changed about building and selling software, and what it didn't.
New episodes every week.
401
Losing Product-Market Fit With $15K Left Led to...
How Mike Muhney went from losing product-market fit to co-inventing CRM with a napkin sketch and $15K remaining from a failed startup
68 min
402
SaaS Go-to-Market: A 4-Step Plan to Find Hungry...
Robert Coorey shares a SaaS go-to-market framework that starts with validating $10K in revenue before spending anything on ads
51 min
403
SaaS Exit: Sold for $8M Then Built a Board Game
How Nick Kellet positioned a SaaS exit to Business Objects for $8M by exhibiting at their conference when his product was only six weeks old
55 min
404
SaaS Marketing Plan: SEO Tactics to Rank in Two...
Adam Dicker shares a SaaS marketing plan using SEO, long-tail keywords, and YouTube tactics that built a $500K/month lead generation business
47 min
405
SaaS Product-Market Fit: When an Industry Says No
How Benji Rogers found SaaS product-market fit for PledgeMusic despite every label, bank, and payment processor rejecting him for years
46 min
406
Launching a Marketplace: 7 Strategies for 70K S...
How Creative Market solved the chicken-and-egg problem of launching a marketplace with $5 credits, viral referrals, and a 70/30 seller split
38 min
407
SaaS Marketplace: From Dorm Room to Autodesk Ac...
How Aaron Epstein built a SaaS marketplace for design assets that grew 20% month over month and sold to Autodesk in 16 months
33 min
408
Scaling SaaS: A Tiny Badge Generated 40% of New...
How StatusPage.io grew from $50/month deals to enterprise by scaling SaaS with a viral "powered by" badge that drives 30-40% of new customers
33 min
409
First SaaS Customers: From Side Project to $1M ARR
How StatusPage.io landed its first SaaS customers through personal relationships and a sales co-founder, reaching $1M ARR in 18 months
28 min
410
Scaling SaaS: 200K to 4M Users With No Marketin...
Amir Salihefendic (Todoist/Doist) on scaling from 200K to 4M+ users through app store distribution and weekly OKRs - without a marketing team for the first year
38 min
411
SaaS Distribution Channel: Abandoned for 4 Year...
Amir Salihefendic (Todoist/Doist) on building a freemium SaaS as a student, abandoning it for 4 years, then returning to grow from 200K to 4M+ users with no marketing spend
32 min
412
SaaS Lead Generation: Write a Book in 2 Weeks, ...
Maria Dykstra (TreDigital) on her SaaS content strategy - write a book in 2 weeks for under $200, publish on Amazon, and use lead magnets to build an email list that converts to clients
36 min
413
LinkedIn Lead Generation: The 5-15-5 Formula fo...
Maria Dykstra (TreDigital) on her 5-15-5 social media lead generation formula - 5 days, 15 minutes, 5 people - that helped one client get 70 signups daily using Twitter
40 min
414
Influencer Marketing SaaS: Blog to 7-Figure Opt...
Syed Balkhi (OptinMonster) on how SaaS content marketing through WPBeginner drove 7-figure revenue, using Twitter search for content ideas and rebuilding a failed SaaS as a WordPress plugin in 30 days
58 min
415
User Onboarding Framework: 130% Growth With No ...
Bridget Harris (YouCanBookMe) on growing a freemium SaaS 130% yearly using free users as a viral marketing channel, reaching near $1M ARR bootstrapped from a kitchen table in Britain
44 min
416
SaaS Content Strategy: How Buffer Got 100K User...
Dave Schneider (Ninja Outreach) on using influencer marketing for SaaS growth, covering how to find, rank, and pitch influencers - with case studies from Buffer and Groove
42 min
417
SaaS Customer Lifetime Value: Selling a $15K Pr...
Douglas Calhoun (Hack Reactor) on filling $15,000 coding boot camps by selling high-ticket products through genuine coffee conversations instead of sales pitches
45 min
418
SaaS Serial Entrepreneur: 3 Businesses by 30, 5...
Andrew Wilkinson (Metalab) on building multiple businesses into multi-million dollar operations by age 30, working five hours a day, and why his cat furniture store was a colossal failure
28 min
419
SaaS Without Funding: $200 to Designing Slack's...
Andrew Wilkinson (Metalab) on bootstrapping a design agency from $200 to 60 employees, landing Slack as a client through reputation, and surviving the 2008 recession without debt
25 min
420
SaaS Acquisition: From Startup Weekend to Milli...
Grant Miller (Replicated) on how Look IO went from weekend prototype to multimillion-dollar SaaS exit in 9 months, and why he's now building Replicated for a billion-dollar outcome
48 min
421
Customer Acquisition Startup: 2 Customers in Ye...
Robi Ganguly (Apptentive) on how Apptentive got only 2 first SaaS customers in year one, then pivoted to enterprise sales and grew to over $100K MRR with negative churn
41 min
422
First Customers: 300 Quora Answers and Zero Ad ...
Rob Rawson (Time Doctor) on customer acquisition startup tactics that grew Time Doctor to $1M ARR - from Quora answers and competitor comparisons to reverse image search for infographic promotion
22 min
423
Bootstrapped Agency to $1M ARR With No Technica...
Rob Rawson (Time Doctor) on building a bootstrapped SaaS to $1M ARR using offshore developers, HackerRank testing, and grassroots content marketing - with no coding skills or funding
29 min
424
Usage-Based Pricing: 9 Subscription Models for ...
John Warrillow (The Value Builder System) on 9 subscription models for recurring revenue, the 3:1 LTV to CAC ratio investors demand, and why he wrote The Automatic Customer before planning exits
48 min
425
SaaS Customer Discovery: Why Courage Beats Prod...
Peter Shallard (CommitAction) on why SaaS customer discovery depends on courage with 5 strategies for taking bold action as a founder
29 min