The SaaS Podcast - Real Lessons on Gr...
Building software is easier than ever. Growing it into a profitable business is the hard part. Every week, a founder gets specific about what actually moved the needle: finding product-market fit, landing customers, pricing, defensibility, and durable growth.
Host Omer Khan has interviewed nearly 500 software founders, from their first customers to real scale. You get what actually worked, not theory. Lately that includes the honest take on AI: what it changed about building and selling software, and what it didn't.
New episodes every week.
301
SaaS Growth: Why Unbounce's Channels Stopped Wo...
Rick Perreault (Unbounce) on SaaS growth from $7M to $20M ARR - when marketing channels stop working, communication breaks, and founders must let go
49 min
302
SaaS Marketing Strategy: 1-Page Plan Framework
Allan Dib (SuccessWise) on SaaS marketing strategy - the 1-Page Marketing Plan framework with nine boxes covering target market, nurturing, and referrals
45 min
303
Selling a SaaS Business: $150M Exit Then Failure
Hampus Jakobsson (BlueYard Capital) on selling a SaaS business - from $150M BlackBerry exit to a failed startup and lessons from 80+ angel investments
52 min
304
SaaS Sales Process: From 20% to 45% Close Rate
Delamon Rego (TOMIS Tech) on the SaaS sales process that doubled his close rate - email list building, lead qualification, and multi-touch cadences
51 min
305
Non-Technical Founder: Professor to 12K Users SaaS
Lindy Ledohowski (EssayJack) on how a non-technical founder went from English professor to $500K ARR through demos and distribution partnerships
51 min
306
First Customers: Referral Formula to 1M+ Users
Nick Macario (Dock.io) on getting first customers - the repeatable referral growth formula he used across four companies to reach 1M+ users each
42 min
307
Inbound Marketing SaaS: Auth0's 6-Step Framework
Martin Gontovnikas (Auth0) on inbound marketing SaaS - the 6-step engineering framework that grew Auth0 from $200K to 8 figures with 85% inbound revenue
47 min
308
SaaS Serial Entrepreneur: $2M ARR on Word of Mouth
Calvin Correli (Simplero) on his journey as a SaaS serial entrepreneur - from broke freelancer to $2M ARR through word of mouth and purpose
55 min
309
Free Trial Conversion: How JotForm Hit 4M Users
Aytekin Tank (JotForm) on free trial conversion - how launching free, waiting 14 months to charge, and adding branding virality grew JotForm to 4M users
56 min
310
SaaS SEO: Use-Case Pages That Drive 20K Hits Each
Christopher Gimmer (Snappa) on the SaaS SEO playbook that grew Snappa to $45K MRR with use-case landing pages and guest post backlinks
44 min
311
SaaS Go-to-Market: Build a Community Before a P...
Sangram Vajre (Terminus) on SaaS go-to-market - how B2B community building created the ABM category and grew Terminus to 600 customers
43 min
312
Entrepreneurial Mindset: Set "No Goals" to Grow...
Andrea Waltz (Go for No) on entrepreneurial mindset - how setting rejection targets instead of sales quotas accelerates startup growth
35 min
313
Founder-Led Sales: $0 to $5M ARR with Zero Inbound
Oleg Rogynskyy (People.ai) on founder-led sales - how consultative selling with no inbound grew Semantria to $5M ARR in 2.5 years
42 min
314
SaaS Content Strategy: $0 to $500K MRR Then a R...
Andy Baldacci (Groove) on SaaS content strategy - how one blog built a $5M business, why they shut it down, and what replaced it
43 min
315
SaaS Exit: From $0.28 Stock to an $8.3 Billion ...
Mike Hilton (Concur) on the 21-year SaaS exit journey - surviving a stock crash and betting everything on cloud before selling to SAP
59 min
316
B2B Product-Market Fit: $2K in Prepays Before Code
Mike Taber (Bluetick.io) on B2B product-market fit - 80 mockups, name-your-price forms, and $2K in prepays before writing a line of code
52 min
317
Venture Capital SaaS: A VC's Guide from Seed to...
Elizabeth Yin (Hustle Fund) on venture capital SaaS - her fundraising playbook covering valuation tactics, pitch structure, and meeting strategy
48 min
318
First SaaS Customers: How PandaDoc Reached 10,000
Mikita Mikado (PandaDoc) on getting first SaaS customers - from a failed product to 10,000 customers using CRM partnerships and virality
35 min
319
Early Traction: From Zero Sales Skills to $180K...
Oleg Campbell (Reply.io) on early traction - how a failed sales job, Quora, and Product Hunt drove bootstrapped growth to $180K MRR
39 min
320
Building AI Products: A Chatbot Pivot to $100K MRR
Max Armbruster (TalkPush) on building AI products - how a lunchtime chatbot pivot transformed recruitment SaaS to $100K MRR
41 min
321
SaaS Acquisition: One Feature 3X'd Revenue Post...
Sri Ganesan (FreshChat) on SaaS acquisition - how selling Konotor to Freshdesk unlocked the feature that 3X'd revenue in 3 months
42 min
322
SaaS Onboarding: One Fix Broke a 17-Month Flatline
Kyle Racki (Proposify) on SaaS onboarding - how fixing onboarding with templates took Proposify from $800 MRR to $4.5M ARR
44 min
323
SaaS Sales Process: Zero Experience to Enterpri...
Hannah Chaplin (Receptive.io) on building a SaaS sales process with no sales background using content, Quora, and stakeholder demos
44 min
324
Startup Funding: 100 Investor Meetings to Close...
Kelsey Recht (VenueBook) on startup funding - pitching 100+ investors for a $2.2M seed round and how customer discovery shaped growth
44 min
325
Bootstrapped SaaS Startup: $150K/Month with No ...
Mike Carson (Park.io) on building a bootstrapped SaaS startup doing $150K/month solo with zero marketing and 70% margins
54 min