The SaaS Podcast - Real Lessons on Gr...
Building software is easier than ever. Growing it into a profitable business is the hard part. Every week, a founder gets specific about what actually moved the needle: finding product-market fit, landing customers, pricing, defensibility, and durable growth.
Host Omer Khan has interviewed nearly 500 software founders, from their first customers to real scale. You get what actually worked, not theory. Lately that includes the honest take on AI: what it changed about building and selling software, and what it didn't.
New episodes every week.
276
SaaS Content Strategy: 62% Organic Traffic Growth
Geoff Atkinson (Huckabuy) on how structured data SaaS content strategy grows customers' organic traffic by 62% in 12 months
42 min
277
SaaS Pricing Shift: From $4K to $32K AOV at Bri...
Derek O'Carroll (Brightpearl) on how switching from per-user to GMV-based SaaS pricing cut churn from 28% to 12% and doubled revenue to $13M ARR
42 min
278
Bootstrapped SaaS Startup: 500 Free Users to $7...
Josh Ho (Referral Rock) on building a bootstrapped SaaS startup - from zero revenue with 500 users to $70K MRR by charging, doubling prices, and founder-led sales
56 min
279
LinkedIn Lead Generation: 1000 Demos on SaaS La...
Shawn Finder (Autoklose) on LinkedIn lead generation that booked 1000 demos on day one - pre-launch buzz, influencer partnerships, and $1M ARR in 18 months
40 min
280
Bootstrapped SaaS Growth: Side Project to 65 Em...
Cedric Savarese (FormAssembly) on bootstrapped SaaS growth over 13 years - how one customer's Salesforce suggestion built a 4,000-customer business
43 min
281
SaaS Lead Generation: The Facebook Ads Framewor...
Aaron Zakowski (Zammo Digital) on SaaS lead generation through Facebook ads - the test-optimize-scale framework behind nearly 1M signups for InVision and DigitalOcean
42 min
282
SaaS Product Validation: 3 Failed Startups to C...
Tope Awotona (Calendly) on SaaS product validation - why 3 failed startups taught him to solve his own problem, leading to $30M ARR and 4M users
43 min
283
AI SaaS: 5 Years and 33M Data Points to Ship a ...
Dennis Mortensen (x.ai) on building an AI SaaS from scratch - 33M labeled data points, 70 annotators, $44M raised, and 5 years to the inflection point
38 min
284
Venture Capital SaaS Alternative: $50K-$3M With...
BJ Lackland (Lighter Capital) on venture capital SaaS alternatives - revenue-based financing that closes in weeks with no pitch deck or personal guarantee
40 min
285
SaaS Pricing: 5 Mistakes Costing You Growth (Wi...
Kyle Poyar (OpenView) on SaaS pricing mistakes - why 98% of companies that change prices see positive results and how to pick the right value metric
42 min
286
SaaS Customer Acquisition: $320K in Debt to $2M...
Chris Ronzio (Trainual) on SaaS customer acquisition through Facebook ads - $100/day minimum spend, LTV math, and growing to $2M ARR in 18 months
53 min
287
Finding Product-Market Fit: 3 Pivots to $5M ARR
Max Kolysh (Zinc) on finding product-market fit through 3 pivots - surviving Amazon's cease and desist and letting customers drive each new direction
40 min
288
One Person SaaS Business: Side Project to $40K ...
Tyler Tringas (StoreMapper) on building a one person SaaS business from a 30-hour flight to $40K MRR - then selling it and launching Earnest Capital
57 min
289
SaaS Customer Discovery: How to Stop Getting Li...
Rob Fitzpatrick (The Mom Test) on SaaS customer discovery - how to ask questions so good that even your biased mother cannot lie to you
48 min
290
SaaS Content Marketing: How Ahrefs Hit $40M ARR...
Tim Soulo (Ahrefs) on SaaS content marketing that grew blog traffic from 15K to 250K monthly visitors - without analytics, lead magnets, or growth hacks
63 min
291
SaaS Serial Entrepreneur: 2 Exits Worth $95M an...
Rob Kall (Cien) on lessons from two SaaS exits totaling $95M, why macro tailwinds matter more than features, and building an AI SaaS startup
43 min
292
Starting a SaaS: 7 Years From Consulting to $20...
Omer Artun (AgilOne) on starting a SaaS from consulting revenue, rebuilding the platform twice, and the painful lesson of scaling sales too early
46 min
293
SaaS Positioning: How Losing 8 of 10 Deals Led ...
John Stojka (Sertifi) on how SaaS positioning in a narrow vertical beat DocuSign and Adobe - from 70,000 prospects to just 300 customers
57 min
294
SaaS Exit: What 140 Closed Deals Reveal About V...
Thomas Smale (FE International) on how to prepare for a SaaS exit - from pricing mistakes that destroy valuations to the metrics buyers actually care about
43 min
295
Enterprise SaaS: Power Guarantees That 3-5x Res...
Jimmy Ellis and Chris Rizzo (Prospecting Hub) on enterprise SaaS sales - how power guarantees reversed buyer risk and 3-5x'd lead response rates
66 min
296
Consultative Selling SaaS: Failed Launch to $10...
Christian Owens (Paddle) on consultative selling SaaS - personalized cold email and founder-led sales that grew Paddle from $800 to $10M ARR by age 24
60 min
297
Customer Acquisition Startup: $10K Flop to $250...
Dave Rogenmoser (Proof) on customer acquisition startup strategy - recruiting 50 influencers, Facebook ads at $24 per trial, and 23% conversion rate
47 min
298
SaaS Positioning: Building on Gmail to 10K Cust...
Olof Mathe (Mixmax) on SaaS positioning - how enhancing Gmail instead of competing with it drove 10K customers and $5M ARR through built-in virality
37 min
299
SaaS Product Validation: 3 Products, 1 Winner
Bart Lorang (FullContact) on SaaS product validation - he built 3 products before focusing on the one customers actually wanted, then raised $25M+
48 min
300
One Person SaaS Business: Solo Founder to $50M ARR
Jason VandeBoom (ActiveCampaign) on building a one person SaaS business - 13 years bootstrapped, no co-founder, from $9/month to $50M revenue
48 min