The SaaS Podcast - Real Lessons on Gr...
Building software is easier than ever. Growing it into a profitable business is the hard part. Every week, a founder gets specific about what actually moved the needle: finding product-market fit, landing customers, pricing, defensibility, and durable growth.
Host Omer Khan has interviewed nearly 500 software founders, from their first customers to real scale. You get what actually worked, not theory. Lately that includes the honest take on AI: what it changed about building and selling software, and what it didn't.
New episodes every week.
176
Self-Serve SaaS: 7-Figure ARR With Just 3 People
Esben Friis-Jensen (Userflow) on how product-led growth, obsessive UX investment, and a Chrome extension hack drove self-serve conversion
47 min
177
SaaS Content Strategy: $15K MRR to $2.5M ARR
Josh Haynam (Interact) on how content marketing, quiz templates, and affiliate partnerships drove a decade of SaaS growth
40 min
178
SaaS SEO Strategy: $50/Month to 8-Figure ARR
Tony Summerville (Fleetio) on how SaaS SEO strategy and SaaS content marketing drove 70% inbound revenue to 8-figure ARR
43 min
179
SaaS Customer Discovery: 400 Calls to $25K MRR
Gary Vanbutsele (Whale) on SaaS customer discovery through SaaS partnerships, pre-selling to 5 customers, and partner-led growth to $25K MRR
55 min
180
Enterprise Sales: 7 Years Bootstrapped to $100M...
Alfonso de la Nuez (UserZoom) on bootstrapping enterprise sales from a Spanish consultancy to SaaS to nearly $100M ARR
46 min
181
Bootstrap to Profitability: $60K Lost, Then the...
Dave Rodenbaugh (Recapture) on losing $60K on SaaS acquisitions before finding the bootstrap to profitability formula with smarter pricing
52 min
182
Net Revenue Retention: CAC, LTV, and Churn Expl...
Paul Orlando (Startups Unplugged) on calculating CAC, LTV, net revenue retention, and churn with formulas and benchmarks
50 min
183
Failed Software Startup: 10 Products Before PMF
Jeb Banner (Boardable) on 10 failed software startups over 12 years before finding product-market fit in the nonprofit niche
43 min
184
Niche SaaS: Handwritten Letters to $9M ARR
Heather Staff (Street Group) on building niche SaaS for UK estate agents to $9M ARR using handwritten letters and exclusivity pricing
44 min
185
B2B Product-Market Fit: 3 Years Lost, Then Brea...
Khadim Batti (Whatfix) on achieving B2B product-market fit after killing a 3-year-old product and pivoting to a $600M company
44 min
186
SaaS Retention: From 2% Survey Response to Full...
Tony Sternberg (ProsperStack) on building a SaaS retention tool that captures 100% of cancellation data and why he 7x'd pricing
34 min
187
SaaS Product Validation: 5 Interview Tactics Th...
Michele Hansen (Geocodio/Deploy Empathy) on SaaS product validation through customer interviews that uncover the gap between assumptions and reality
41 min
188
SaaS Branding: No Category Name Cost Years of S...
Benn Stancil (Mode) on how SaaS branding confusion between BI and data science tools delayed an 8-figure analytics company
46 min
189
Product-Led Growth: $19/Year Pricing to $1M ARR
AJ (Carrd) on how product-led growth with freemium SaaS pricing built a $1M ARR business with just 2 people
50 min
190
Startup Funding: 5 Capital Raising Mistakes to ...
Brian Parks (Bigfoot Capital) on the 5 startup funding mistakes that kill SaaS fundraising and an 8-step capital raising process
36 min
191
B2B SaaS Sales: 4 Years to Crack Enterprise Deals
Jody Glidden (Introhive) on founder-led B2B SaaS sales, landing PwC as a 100K-user customer, and growing partner revenue from 7% to 30%
34 min
192
Selling SaaS Without Sales Experience: $0 to $1M
Mitch Causey (DemandWell) on selling SaaS without sales experience using a concierge MVP and founder-led approach to reach 7-figure ARR
40 min
193
Recurring Revenue: Triple Prices, Cut Churn to 2%
Jordan Gal (CartHook/Rally) on how tripling prices doubled recurring revenue and cut monthly churn from 15% to 2%
54 min
194
Selling a SaaS Business: Buy at $500K, Sell 3x
Raj Sheth (Decalab) on buying underperforming SaaS companies and selling them for 3x returns in 13 months
47 min
195
Starting a SaaS: 8 Founders From 6 Countries Sh...
Eight founders starting a SaaS from Germany, New Zealand, South Africa, India, and beyond share how they found traction and overcame founder isolation.
16 min
196
SaaS SEO Strategy: The Link Building Playbook T...
Alan Silvestri (Growth Gorilla) on the SaaS SEO strategy of link building, content promotion, and outreach that gets replies for B2B companies.
55 min
197
SaaS Go-to-Market: One Niche Built a $20M Business
Dave MacLeod (ThoughtExchange) on the SaaS go-to-market strategy of focusing on school districts for 5 years, then expanding to Fortune 100 enterprise.
45 min
198
Enterprise Sales: $2K MRR to 7 Figures With Col...
Santi Bibiloni (COR) on enterprise sales that took him from $2K MRR to 7-figure ARR - cold email to CFOs, multi-year contracts, and 86-day sales cycles.
42 min
199
Freemium SaaS: 18 Months to 10 Customers Then L...
Jon Fagg (Skedda) on how a freemium SaaS model and one SEO project replaced all other channels and grew to 4,000 paying customers and 7-figure ARR.
40 min
200
Venture Capital SaaS: Two Teens Raised From Cal...
Liam Gerada (Krepling) on raising venture capital SaaS funding from Jason Calacanis' LAUNCH as teenage founders building a Shopify competitor from Malta.
44 min