The SaaS Podcast - Real Lessons on Gr...
Building software is easier than ever. Growing it into a profitable business is the hard part. Every week, a founder gets specific about what actually moved the needle: finding product-market fit, landing customers, pricing, defensibility, and durable growth.
Host Omer Khan has interviewed nearly 500 software founders, from their first customers to real scale. You get what actually worked, not theory. Lately that includes the honest take on AI: what it changed about building and selling software, and what it didn't.
New episodes every week.
226
Niche SaaS: 450 Interviews Before Writing One L...
Shruti Ghatge (Zomentum) on validating a niche SaaS for IT managed service providers through deep customer development and InVision prototypes
40 min
227
SaaS Without Funding: A $20K Pre-Sale Built Chi...
Nicolas Vandenberghe (Chili Piper) on growing SaaS without funding to $5M ARR by pre-selling, doubling conversion rates, and never discounting
43 min
228
Customer Success: How Gainsight Created the Cat...
Nick Mehta (Gainsight) on how building the customer success category from scratch required answering four questions most SaaS founders skip
42 min
229
Founder-Led Sales: $40K Grant to 8,000 Customer...
Jeffrey Tiong (PatSnap) on how founder-led sales and inside sales from London grew a $40K grant into 8,000 customers and $51M raised
53 min
230
SaaS Branding: How Redefining Your Category Gre...
Rob Loewenthal (Whooshkaa) on how SaaS branding as an engagement platform instead of hosting grew to 9,000 podcasts and nearly $5M ARR
58 min
231
Starting a SaaS: 3 Years to First Customers, Th...
Panos Siozos (LearnWorlds) on starting a SaaS during Greece's financial crisis and growing to 40 employees and customers in 70 countries
49 min
232
Self-Serve SaaS: The New Customer Journey by th...
Blake Bartlett (OpenView) on why self-serve SaaS and product-led growth are reshaping how B2B companies acquire and convert users
44 min
233
Launching a Marketplace App: From Failed B2C to...
Baskar Agneeswaran (Vajro) on launching a marketplace app on Shopify after a failed B2C startup, tripling revenue during COVID
41 min
234
Freemium SaaS: Why Free Users Killed Activation...
Mark Tanner (Qwilr) on how a freemium SaaS model cut activation 50%, ballooned the sales cycle to 60 days, and what they did to fix it
54 min
235
First SaaS Customers: 4 Failed Startups Then $1...
Abdullah Alsaadi (Taker) on how pre-selling 5-year deals and landing 15 of 20 target chains got his first SaaS customers after years of failure
42 min
236
Selling a SaaS Business: $0 to $55K MRR to 7 Fi...
Arvid Kahl (FeedbackPanda) on bootstrapping and selling a SaaS business for seven figures with zero employees and 5,000 customers
54 min
237
Niche SaaS: From CRM Extension Nobody Wanted to...
Jeroen Corthout (Salesflare) on how finding a niche SaaS positioning in the crowded CRM market grew the business to 2,000 paying companies
45 min
238
Startup Traction: 5 Signups to $2M ARR With Con...
Jacob Eiting (RevenueCat) on how writing content 6-12 hours per week and usage-based pricing created startup traction from nothing
48 min
239
B2B Community Building: From Blog to 4,000-Pers...
Alex Theuma (SaaStock) on how B2B community building through content and meetups grew into a global SaaS events business with 4,000 attendees
55 min
240
SaaS Content Marketing: Help Docs to $2M ARR Wi...
Udit Verma (Trackier) on how SaaS content marketing through repurposed help docs and forum distribution grew a bootstrapped startup to $2M ARR
54 min
241
Finding Product-Market Fit: 4 Years of Failure ...
Romain Dardour (Hull) on how a lunch meeting led to finding product-market fit after a 4-year struggle, building a prototype in 5 days
50 min
242
SaaS Churn: Why Letting 50% of Revenue Go Grew ...
Rachel Liaw (Fuse Inventory) on how letting wrong customers churn and using cold email with 20% response rates grew contract values 5x
59 min
243
Competitive Differentiation: 5 Components That ...
April Dunford (Ambient Strategy) on how SaaS positioning and competitive differentiation turned a dying product into a billion-dollar business
72 min
244
Free Trial Conversion: MOAT Framework for SaaS ...
Wes Bush (Product Led Institute) on choosing between free trial, freemium, and hybrid models using the MOAT and Bowling Alley frameworks
52 min
245
SaaS Growth Lessons: 12 Failures Then $5M ARR D...
Paul Joyce (Geckoboard) on failing a dozen times, using SaaS metrics education as a growth engine, and reaching $5M+ ARR with 4,500 customers
56 min
246
SaaS SEO Strategy: Side Project to $10K MRR Par...
Luke Thomas (Friday) on building early traction to $10K MRR with SEO blog posts, HBR comments, and a simple product hook - all while working full-time
56 min
247
Startup Traction: Ferry Videos to 40K Users Wit...
Matt Barnett (Bonjoro) on how viral personal video, organic influencers like Pat Flynn, and advocacy grew a $15/month side project to 40K users
47 min
248
Founder-Led Sales: 9 Demos a Day to 8-Figure ARR
Jafar Owainati (Loopio) on beta interviews, Capterra ads, and running 9 demos daily to grow from bootstrapped to 800+ enterprise logos
50 min
249
SaaS Content Marketing: 7 Years of Blog to 8 Fi...
Ryan Carson (Treehouse) on how 7 years of blogging launched an 8-figure online school with 650K students and 84 NPS
38 min
250
Finding Product-Market Fit: Two Pivots Then $10...
Sandi Lin (Skilljar) on pivoting twice - from Yelp for learning to enterprise training - and using founder-led sales to reach $10M ARR
47 min