The SaaS Podcast - Real Lessons on Gr...

Building software is easier than ever. Growing it into a profitable business is the hard part. Every week, a founder gets specific about what actually moved the needle: finding product-market fit, landing customers, pricing, defensibility, and durable growth.

Host Omer Khan has interviewed nearly 500 software founders, from their first customers to real scale. You get what actually worked, not theory. Lately that includes the honest take on AI: what it changed about building and selling software, and what it didn't.

New episodes every week.

Business
Entrepreneurship
Technology
326
Finding Product-Market Fit: Why $6.5M Was Not E...
Mike Muhney (VIP Orbit) on finding product-market fit - why VIP Orbit failed after raising $6.5M despite co-inventing ACT ($47M exit)
56 min
327
Enterprise SaaS: How Nimble CRM Landed Microsoft
Jon Ferrara (Nimble) on enterprise SaaS partnerships - how one CRM startup landed a Microsoft reseller deal through years of relationship building
51 min
328
Pricing Strategy: 4 Iterations to 6,000 SaaS Cu...
Krish Subramanian (Chargebee) on the pricing strategy that scaled SaaS subscription billing to 6,000 customers through 4 pricing iterations
57 min
329
Bootstrapped SaaS Growth: 3-Week Shipping Cycle...
Nathan Kontny (Highrise) on bootstrapped SaaS growth through 3-week shipping cycles, weekly blogging, and lessons from building 4 products
64 min
330
SaaS Distribution Channel: Fake Logos to Everno...
Luke Swanek (GrowSumo) on building a SaaS distribution channel platform that landed Evernote and Intuit after 3 YC rejections and a full pivot
53 min
331
Influencer Marketing SaaS: When Content Dried U...
Josh Haynam (Interact) on how influencer marketing SaaS partnerships replaced dried-up content marketing and nearly tripled MRR to $40K+
53 min
332
SaaS Monetization: MMA Fighter to $2M Recurring...
Dan Faggella (TechEmergence) on the SaaS monetization tactics that took Science of Skill from $0 to $2M using affiliate partnerships and automation
51 min
333
Zero Marketing Budget: How Justuno Hit $2M ARR ...
Erik Christiansen (Justuno) on growing a SaaS to $2M ARR with a zero marketing budget using app store partnerships and SEO
48 min
334
Startup Sales: The 4-Step Process to Hit $100K ...
Jim Brown (Sales Tuners) on how a startup sales process breaks $100K goals into 5 daily actions, plus hard lessons from burning $1M in funding
49 min
335
SaaS Sales Strategy: $9 Seats to 6-Figure Enter...
Steve Benson (Badger Maps) on the SaaS sales strategy that turned $9 individual seats into Fortune 500 enterprise deals through land-and-expand
49 min
336
SaaS Branding: How Help Scout Won 8,000 Teams i...
Nick Francis (Help Scout) on how SaaS branding through invisible UX and content marketing built competitive differentiation against bigger help desks
52 min
337
Free Trial Conversion: Cut From 30 to 7 Days, D...
Janna Bastow (ProdPad) on how gamifying onboarding and cutting free trial conversion time from 30 to 7 days doubled ProdPad's conversion rate
50 min
338
Building Multiple Businesses: $1,000 SaaS to 10...
Greg Mercer (Jungle Scout) on building multiple businesses as a non-technical founder who grew a $1,000 Chrome extension into a 100K-customer SaaS
50 min
339
SaaS Customer Development: 3 Pivots, 80 Intervi...
Tukan Das (LeadSift) on how SaaS customer development through 80+ interviews turned 3 failed pivots into 105 customers approaching $1M ARR
55 min
340
SaaS Content Strategy: How Outgrow Hit 3,000 Cu...
Randy Rayess (Outgrow) on the SaaS content strategy of interactive calculators and quizzes that grew a lead generation platform to 3,000 customers
54 min
341
User Onboarding Framework: Built in 1 Hour, $1M...
Fred Stutzman (Freedom) on how a user onboarding framework of pure simplicity grew a self-serve SaaS to 450K users and $1M ARR with zero marketing
48 min
342
Bootstrapped Agency to SaaS: Lost $100K, Rebuil...
David Abrams (Demio) on how a bootstrapped agency pivot led to a $100K mistake, team rebuild, and $42K MRR SaaS business
48 min
343
SaaS Product-Market Fit: 3 Years, Zero Revenue ...
Allan Wille (Klipfolio) on finding SaaS product-market fit after 10 years of slow growth and a pivot from B2C to B2B dashboards
41 min
344
Building AI Products: $49/Month to $200K Deals
Bastiaan Janmaat (DataFox) on building AI products - manual data labeling to machine learning, $49/month to $200K enterprise deals with 2M businesses
50 min
345
Influencer Marketing SaaS: 1 Podcast Ad to $9M ARR
Tim Broom (ITProTV) on influencer marketing SaaS - one podcast ad drove 70-80% of first-year revenue, bootstrapped to $9M ARR in four years
45 min
346
SaaS Pricing: 1 Sale Then $5M on Udemy
Rob Percival (Eco Web Hosting) on SaaS pricing - made 1 sale (refunded), gave it away free to build social proof, then scaled to $5M and 500K students
55 min
347
SaaS Content Strategy: 1 Blog Post to 100K Users
Raj Bhaskar (Hurdlr) on SaaS content strategy - one blog post pinned across Uber driver communities drove 8,000 signups and 100K users with zero ad spend
41 min
348
Selling a SaaS Business: 6 Acquisitions at 80% ...
JD Graffam (SimpleFocus) on buying instead of selling a SaaS business - 6 acquisitions grown with zero marketing at 80-85% margins
63 min
349
SaaS Go-to-Market: 3 Nightmare Years to $100M ARR
Clate Mask (Infusionsoft) on SaaS go-to-market - bootstrapped to $7M, then partner-led growth and product culture drove $100M+ ARR
47 min
350
Founder-Led Sales: 100 Interviews to 7-Figure R...
Nadim Hossain (BrightFunnel) on founder-led sales - how 100 customer interviews, finding believers, and domain expertise built a 7-figure enterprise SaaS
50 min