The SaaS Podcast - Real Lessons on Gr...

Building software is easier than ever. Growing it into a profitable business is the hard part. Every week, a founder gets specific about what actually moved the needle: finding product-market fit, landing customers, pricing, defensibility, and durable growth.

Host Omer Khan has interviewed nearly 500 software founders, from their first customers to real scale. You get what actually worked, not theory. Lately that includes the honest take on AI: what it changed about building and selling software, and what it didn't.

New episodes every week.

Business
Entrepreneurship
Technology
426
SaaS Branding: How the Shrink for Entrepreneurs...
Peter Shallard (CommitAction) on SaaS branding through niche positioning and neuroscience-backed accountability coaching for founders
33 min
427
SaaS Onboarding: How 2 Guys Made $2M Teaching Code
Ankur Nagpal (Fedora) on SaaS onboarding for course creators using self-serve SaaS with graduated pricing from $49 to $5,000
36 min
428
SaaS Customer Acquisition: Built a Udemy Rival ...
Ankur Nagpal (Fedora) on SaaS customer acquisition by targeting frustrated Udemy instructors after a revenue share cut to reach $50K/month
29 min
429
Social Media Lead Generation: Blog Post Got a C...
Walter Chen (iDoneThis) on social media lead generation through inbound marketing SaaS content that attracted Zappos CEO as an investor
30 min
430
SaaS Customer Development: Why Retention Beats ...
Walter Chen (iDoneThis) on SaaS customer development through Hacker News, turning customers into investors, and why retention is the only metric
31 min
431
SaaS Marketplace: 18 Months on Spreadsheets to ...
Katherine Sears (Booktrope) on building a SaaS marketplace for book publishing from spreadsheets to $1M ARR after Y Combinator
42 min
432
Early Traction: Pre-Sold $6K Deals With Zero Pr...
Ruben Timmerman (Springest) on getting early traction by pre-selling $6,000 annual deals and using SEO gap analysis to build a comparison platform
52 min
433
Customer Acquisition Startup: 3 Methods to Vali...
Trevor Owens (Javelin) on customer acquisition startup tactics using interviews, landing pages, and concierge delivery tested across thousands of ideas
41 min
434
Product-Market Fit: 70% Sean Ellis Score Built ...
Trevor Owens (Javelin) on measuring product-market fit with the Sean Ellis survey and pivoting from enterprise to consumer SaaS
32 min
435
First SaaS Customers: 86% Survival Rate From 1,...
Adeo Ressi (Founder Institute) on how structured training helps founders find first SaaS customers with an 86% startup traction rate
33 min
436
SaaS Marketplace: From $18K Year One to Tens of...
David Ciccarelli (Voices.com) on bootstrapping a SaaS marketplace from a recording studio to tens of millions with no venture capital
48 min
437
Zero Marketing Budget: 40 Posts Failed, Then On...
Josh Haynam (Interact) on growing with zero marketing budget using inbound marketing SaaS content that turned 50 blog posts into 100 customers
31 min
438
B2B Community Building: One Blog Post Beat 1,20...
Josh Haynam (Interact) on how B2B community building through SaaS content marketing drove $0 to $15K MRR with Disney and NBC
24 min
439
SaaS Sales Funnel: Pre-Sold $1K/Month Before Wr...
Pete Koomen (Optimizely) on building a SaaS sales funnel through founder-led sales, pre-selling to agencies, and scaling to 8,000 customers
43 min
440
SaaS Marketing Plan: Zero to $400K/Month in 2 Y...
Tim Sae Koo on the tactical playbook behind Tint's inbound growth engine
28 min
441
LinkedIn Lead Generation and Referrals to $400K...
Tim Sae Koo on how Tint built 90% inbound revenue through content and structured referrals
28 min
442
Influencer Marketing SaaS: 9K to 500K Blog Visi...
Joshua Parkinson on the content playbook that made Post Planner's blog the primary acquisition channel
44 min
443
Social Media Lead Generation: $5 to $100K MRR
Joshua Parkinson on how Post Planner grew from a $5 plan to $100K monthly revenue
34 min
444
SaaS Go-to-Market: 7 Lessons From 45 Founders
Omer Khan on the patterns behind MVPs, pre-launch marketing, and pricing from day one
20 min
445
SaaS Fundraising: How Shazam Raised $7.5M for "...
Chris Barton (Shazam) on de-risking before fundraising and waiting 8 years for hockey stick growth
32 min
446
SaaS Content Marketing That Drove $30K MRR
Josh Pigford (Baremetrics) on writing honest founder stories that no competitor can replicate
25 min
447
SaaS Metrics Tool Built in 8 Days, Hit $30K MRR
Josh Pigford (Baremetrics) on launching fast, charging from day one, and growing without a playbook
27 min
448
Finding Product-Market Fit: A Pivot to $2.5M ARR
Guillermo Sanchez on how Publitas pivoted from publishers to retail and unlocked growth
44 min
449
SaaS Growth: A 4-Step Email Automation Playbook
Rob Walling on using Drip to automate lead capture, onboarding, and churn recovery
22 min
450
SaaS Retention: How a Pivot Grew Drip Revenue 300%
Rob Walling on fixing the churn problem that flatlined Drip at $7K MRR
35 min