The SaaS Podcast - Real Lessons on Gr...
Building software is easier than ever. Growing it into a profitable business is the hard part. Every week, a founder gets specific about what actually moved the needle: finding product-market fit, landing customers, pricing, defensibility, and durable growth.
Host Omer Khan has interviewed nearly 500 software founders, from their first customers to real scale. You get what actually worked, not theory. Lately that includes the honest take on AI: what it changed about building and selling software, and what it didn't.
New episodes every week.
151
Customer Acquisition Startup: One Article Lande...
Roxanne Petraeus (Ethena) on customer acquisition startup tactics using press, VC networks, and word of mouth to sign 250 companies
37 min
152
SaaS SEO Strategy That Built Visme to 18 Millio...
Payman Taei (Visme) on bootstrapping a SaaS SEO strategy to 8 figures, freemium growth loops, and competing with Canva
45 min
153
SaaS Product-Market Fit: From 22% to 58% With Data
Rahul Vohra (Superhuman) on measuring SaaS product-market fit with a 4-step engine, customer segmentation, and game design principles
58 min
154
SaaS Lead Generation: 40 Failed Meetings to 90%...
Shruti Kapoor (Wingman) on building SaaS lead generation through community word of mouth and selling to Clari at 15-20x revenue
39 min
155
SaaS Customer Discovery: 100 Interviews to 30x ...
Gil Feig (Merge) on using SaaS customer discovery to validate before building, then scaling a unified API to $75M raised
39 min
156
Competitive Differentiation: Wrong ICP for a Ye...
Geoff Roberts (Outseta) on pivoting competitive differentiation from developers to no-code founders and approaching $1M with 5 employees
55 min
157
SaaS Content Strategy That Took eWebinar to $75...
Melissa Kwan (eWebinar) on building a SaaS content strategy in-house after agencies and affiliates failed, bootstrapping to 700 customers
55 min
158
SaaS Sales Strategy: 7 Steps From $2K to $100K ...
Khadim Batti (Whatfix) on fixing SaaS sales strategy gaps, moving upmarket, and scaling to eight-figure ARR with 600 enterprise customers
54 min
159
Selling SaaS Without Sales Experience to a $20M...
Nik Mijic (Matik) on landing 20 customers with zero sales background, pricing on instinct, and hiring reps in twos
40 min
160
Niche SaaS: 90% Adoption and 100% Renewal to $2...
April LaMon (Alosant) on building a niche SaaS for master-planned communities with white-label apps and multi-year contracts
45 min
161
SaaS Product Validation: $1M ARR After Zero Res...
Hung Dang (Y42) on skipping SaaS product validation, using founder-led sales to recover, and raising $34M for a data infrastructure startup
49 min
162
Bootstrapped SaaS Growth: $700K and 5 Years to ...
Jason Bergenske (MoveitPro) on bootstrapped SaaS growth from a family moving company, the Yelp hack, and building vertical software with no tech background
36 min
163
SaaS Pricing Pivot: Micropayments to $80M ARR P...
Trevor Kaufman (Piano) on pivoting SaaS pricing from percentage-of-revenue to subscriptions, self-funding through rejection, and growing vertical SaaS to 800 customers
42 min
164
Startup Funding: He Got Customers to Call VCs F...
Jeremy King (Attest) on the startup funding hack that compressed 2 years into 4 months, plus $0 to $1M ARR in 7.5 months
55 min
165
Sales Pipeline: Why Paddle's Upmarket Push Fail...
Christian Owens (Paddle) on building a sales pipeline from $10M to $100M ARR, the failed enterprise push, and acquiring ProfitWell for $200M
61 min
166
SaaS Sales Process: 80 Doctors to 1,000 Customers
Zak Holdsworth (Hint Health) on the SaaS sales process of personal guarantees, free migrations, and mission-driven selling in niche healthcare
56 min
167
B2B SaaS Sales: Basement Startup to $300M ARR
Doug Winter (Seismic) on targeting B2B SaaS sales from day one, creating a category, and landing million-dollar enterprise deals
38 min
168
Freemium SaaS: How a Free Product Led to a $200...
Patrick Campbell (ProfitWell) on why making analytics free, betting on accuracy, and building zero-config products drove a $200M SaaS exit
54 min
169
SaaS Onboarding: User Stories That Ship Better ...
Matt Genovese (Planorama Design) on the user story framework that prevents costly SaaS rework and improves team collaboration
48 min
170
Niche SaaS: Why 3 Verticals Nearly Killed His C...
Stefan Laven (Data Talks) on how dropping two markets and going all-in on sports niche SaaS unlocked $250K MRR
39 min
171
Selling a SaaS Business: Shopify App to 7-Figur...
Ryan Kulp (Fomo) on acquiring a tiny app, growing it to 30,000 websites with 100+ integrations, and selling the SaaS business
52 min
172
SaaS SEO Strategy: 2 Visitors to 3M Monthly Org...
Farzad Rashidi (Respona) on the 80/20 content promotion strategy that drove 3 million monthly organic visitors for Visme
46 min
173
Early Traction: 499 Customers in One Day on Pro...
Vedran Rasic (LeadDelta) on the Product Hunt launch playbook that drove early traction, lifetime deals, and time zone strategy
43 min
174
SaaS Subscription Billing: Free 18 Months, Then...
Cristina Vila (Cledara) on why charging for SaaS boosted activation from 50% to 80% and fueled growth to 710 customers
42 min
175
Enterprise SaaS: 6 Months With No Code, Then Re...
Thor Olof Philogene (Stravito) on founder-led enterprise selling, paid PoCs, and why sub-segment focus beats broad targeting
43 min