On Brand with Nick Westergaard
The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
476
Why Your Brand Needs a Narrative with Jonathan ...
“A name introduces you to the experience.” In short, words and the stories we create with them matter. would know. He’s named just a few things over the years. As the author and co-author of nine books he’s a leading thinker on how...
50 min
477
How to Create a Trustworthy Brand with Heidi Gr...
“How do we create the perception of trust?” That is the million dollar questions for individuals and brands alike. And it’s a central question addressed in new book No One Understands You and What to Do About It. I couldn’t...
47 min
478
Social Sound Bite: New Retweet Feature, Is Goog...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a new retweet feature from Twitter plus speculation on the social network’s acquisition. As Twitter’s stock price crept up Tuesday,...
4 min
479
Branding with Simplicity at Siegel+Gale
“If you lie, you die.” While severe, truer words have never been uttered about brand building in the digital age. Siegel+Gale Chief Strategy Officer joined us for a conversation about simplicity, organizational purpose, brand...
49 min
480
Social Sound Bite: Periscope vs Meerkat
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed Twitter’s recent release of the Periscope live-streaming video app. What does this mean for Meerkat, the tech set’s darling of...
4 min
481
March 2015 Brand Zeitgeist: #RaceTogether, New ...
March 2015 Brand Zeitgeist: #RaceTogether, New Social Trends
47 min
482
Why Bacon Brands Beat Oatmeal Brands with Justi...
“Bacon is a great metaphor for the perpetually interesting brand.” Taking a cue from comedian Jim Gaffigan (Bippity-boppity-BACON!), strategist and speaker has found that, while it may seem silly, bacon is an amazing metaphor for...
42 min
483
Social Sound Bite: SXSW 2015 – More Meerkat, Mo...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed my recent trip to SXSW Interactive 2015. This event is always one of my favorites and truly the best place for keeping your finger on...
4 min
484
How to Rock Your Brand’s Content on LinkedIn wi...
“I like to be dangerous with my content.” It’s quotes like this where rock-n-roll background and passion shine through in his work. By day, Jason is the Senior Content Marketing Manager at LinkedIn. By night, he’s an accomplished...
48 min
485
Social Sound Bite: Why Meerkkat Matters
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a new social app on the block. It’s called Meerkat and it allows users to live stream video directly to their Twitter...
4 min
486
Brand Consistency vs. Coherence with Barbara Ap...
“Digital has democratized marketing … Consumers are playing an active role in defining our brands.” would know. As the founder and managing partner at Sullivan, she’s helped complex regulated brands like American Express and Merrill...
40 min
487
Social Sound Bite: Is Google Killing Google+?
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a recent development from Google. On , we shared new data illustrating that Facebook is far from dead with teens. However, Google...
3 min
488
How to Co-Create Brands with Tom Webster
“Your brand is not something you create. It’s a story that is told by you and your customers. It’s a co-creation.” As part of his role at Edison Research, spends a lot of his time carefully examining the relationship between...
35 min
489
Social Sound Bite: Facebook Is NOT Dead to Youn...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed new data from Edison Research on social media usage among Americans age 12–24. Of particular interest is the fact that Facebook is...
4 min
490
Distrupting the Definition of Branding with Jas...
“I don’t particularly love the term — branding.” This may come as a surprise when you consider the source. has an extensive background working with large organizations on large-scale brand transformations. He has a point, though....
46 min
491
Social Sound Bite: A Modern Family Content Mark...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed an upcoming episode of ABC’s Modern Family shot entirely on the Apple products (iPhone, iPad, etc). While this makes for...
4 min
492
Why Your Brand Is the Sum of Your Digital Touch...
“Don’t think of digital as a channel — it’s the sum of all touchpoints.” It’s human nature to sort and categorize the world around us. All of these new marketing tools like Facebook and Twitter? They’re just part of “the digital...
49 min
493
Social Sound Bite: Google Gets Access to Twitte...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed the deal that Twitter inked with Google for full access to their “firehose” of tweets. We broke down what this means and also...
3 min
494
The Art of Personal Branding with Bryan Kramer
“Pick one or two things instead of trying to do everything.” As a leading social media influencer, Silicon Valley CEO, and TED speaker, knows a thing or two about personal branding. Kramer also knows about some of the pitfalls that...
46 min
495
Social Sound Bite: Twitter Group DMs and the So...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed the new Twitter group DM feature. We also added some more social media commentary about the recent Super Bowl — the game, the...
3 min
496
Avoiding Brand Distraction with Mitch Joel
“Brands are being distracted by drones, 3D printing, and big data.” This keeps us from focusing on what we should be focusing on. Larger trends in consumer behavior pose even bigger shifts in how we build brands online and off. I couldn’t wait...
41 min
497
Social Sound Bite: A New Snapchat Feature & Sup...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed the new Discover feature on Snapchat. We also offered some pregame commentary the upcoming Super Bowl, the ads, and what...
5 min
498
January 2015 Brand Zeitgeist: The Iowa Brand, L...
48 min
499
Social Sound Bite: Lessons from the Social Stat...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some of the lessons that brands small and large can glean from the President’s very social State of the Union address. We also...
5 min
500
Living the Brand at Ben & Jerry’s with Mike Hayes
“When I first started, I shared a cubicle with Jerry.” Yes. That Jerry. began his career at Ben & Jerry’s sharing space with the company’s legendary co-founder and he — like everyone on the team — has been living the brand...
40 min