On Brand with Nick Westergaard
The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
451
Everything You Do Is Branding with John Michael...
“Everyone has a brand because everyone has a reputation.” John Michael Morgan knows a thing or two about branding for everyone. That’s because the Brand Against the Machine author has worked with everyone from bestselling authors,...
38 min
452
Customer Service Is the New Branding with Jay Baer
“Every single time you respond to a customer complaint it increases advocacy. Every time you don’t it decreases it.” Jay Baer would know. For his new book Hug Your Haters, Jay didn’t just write about what he thought and felt about...
47 min
453
Why Story Is Coldwell Banker’s Biggest Brand Asset
“People want to hang out with brands they like and trust. Those are the principles we were founded on in 1906.” As Chief Marketing Officer at Coldwell Banker Real Estate, it’s Sean Blankenship’s job to guide a brand going through one of...
42 min
454
Social Sound Bite: Facebook Instant Articles – ...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed Facebook instant articles. These fast-loading, mobile friendly articles have been available for big publishers like The New York...
4 min
455
Why Better Blogging Still Makes a Better Brand ...
“I think 2016 is the year of the blog.” And Maddy Osman knows a thing or two about brands and blogging. That’s because she’s the force behind not one but two blog brands. Her lifestyle blog, Chicago Cheap Ass, helps young Chicagoans find the...
38 min
456
How The Onion Helps Brands Bring the Funny
“Brands often fall flat when trying to be an Onion or a Buzzfeed.” As these irreverent powerhouses have taught us, humor can significantly impact your online reach. A mistake many make is trying to execute this potent mixture on their own. What...
43 min
457
Social Sound Bite: New Facebook and Instagram F...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed new features for brands on Facebook and Instagram. Facebook page managers can answer back in private and Instagram users can now...
3 min
458
Managing Your Brand Reputation Online with Char...
“If you’re looking at risks, you’re going to want to quantify those risks.” Whether its upset customers, out-of-control advocates, or failed campaigns, marketers have their hands full when it comes to managing online brand reputation in the...
38 min
459
The New Rules of Branding with David Meerman Scott
“If you don’t embrace the new rules online you’ll be left behind if you aren’t already.” knows a thing or two about new rules. Over a decade ago his landmark book The New Rules of Marketing and PR was first published....
34 min
460
Social Sound Bite: Lessons from the Wendy’s-Bur...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a fun story: a Twitter feud between Wendy’s and Burger King, which provided a good reminder on why it’s important to be human...
5 min
461
How the Harvard Business Review Has Built a Con...
Today brands of all shapes and sizes are creating content. However, there are also brands known exclusively for the content they create. Such is the case of the Harvard Business Review, the separate publication arm of the Harvard Business School....
40 min
462
Social Sound Bite: 61% of CEOs Have No Social M...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a new report just released from software provider Domo and CEO.com stating that 61% of Fortune 500 CEOs aren’t active on social...
2 min
463
Why Think-Big Brands Need to Have Fun with Amy ...
“It’s too possible to be personable.” Live streaming video via platforms such as Periscope and Snapchat have presented marketers with an amazing opportunity to deepen the relationships they have with their customers. However, many...
39 min
464
Understanding Brand Strategy with Mark Di Somma
“The expression of your brand strategy should excite the customer.” For , brand strategy is as much a creative process as a logical one. It’s about making decisions that enable a brand to change how it’s valued by the people who buy its...
41 min
465
Social Sound Bite: Twitter Prepares to Drop The...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a topic we’ve been hearing a lot about over the past few months. Is Twitter really going to drop their signature...
5 min
466
How Social Video Can Help You Share Your Story ...
“I love storytelling. It builds trust faster than anything else.” helps brands of all shapes and sizes — from IBM to Applebee’s — tell their stories and build trust with their customers. As an early adopter of live-streaming social...
36 min
467
Social Sound Bite: 2016 Digital Marketing Trend...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I got the new year started with a discussion of the 2016 digital marketing trends to watch. Specifically, creating more meaningful content, social...
3 min
468
Why Your Brand Should Be Aspirational with Drew...
“A brand is a divining rod. It’s a filter to make big decisions.” spends his time tackling brand from a few different angles. First, as the owner of McLellan Marketing Group, he helps B2B clients build better brands. As part of his...
40 min
469
A Fan Engagement Lesson from the Minnesota Vikings
“Our brand means many things to many people.” As we cheer from the sidelines and the comfort of our couch on game day, it can be easy to loose sight of the fact that great American sports teams like the Minnesota Vikings are some of our most...
38 min
470
Social Sound Bite: Twitter Sharing Drops 11% in...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some new data on social media sharing that Twitter will want to take note of. After discontinuing support for tweet counts on their...
3 min
471
What to Do When Your Brand Is Stuck or Stale wi...
“Figure out what you’re doing right and do more of it.” This deceptively simple advice should come as a cautionary tale to brands of all shapes and sizes. As a best-selling author and leader of one of the Southwest’s top...
43 min
472
Social Sound Bite: That Instagram Feature You W...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a new feature that’s finally on it’s way to Instagram. A constant struggle for community managers keeping their brand’s Instagram...
3 min
473
Better Branding with Video Featuring Wistia’s K...
“If a picture paints a thousand words, then a video packs an even bigger punch. Being able to show versus telling is powerful.” As people consume more and more content online, video is one of the most useful tools for brands. When does video make...
43 min
474
How Brands Can Tell Better Stories with Bobby L...
“Every order sold is a story waiting to be told. Everyone has a story to tell.” You won’t meet a bigger advocate for story and its ability to move people than . As Chief Branding Officer at ROBYN, he employs story every day in redefining...
38 min
475
Aaron Draplin on Design
“Nothing is ever, ever going to challenge a good, solid, legible, readable, scalable, beautiful, crafted mark. It’s got the right DNA.” As one of the leading designers working today, has a thing or two to say about brands. This past...
54 min