On Brand with Nick Westergaard
On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded, distracted world. For show notes and more, please visit http://onbrandpodcast.com.
451
Branding and Search: Getting Found vs. Getting ...
“I always say it's not that a brand can't be successful. It's that they have already self-selected unsuccessful." As a Moz Associate, Ronell Smith helps brand builders at organizations big and small overcome obstacles in digital marketing...
31 min
452
Amplifying Your Brand’s Online Reputation with ...
“If you’re not amplifying the positive stories around your brand, you’re missing out on a huge opportunity.” This past week, I had the pleasure of speaking at the Social Media Rockstar event in Minnesota alongside last week’s guest Also...
36 min
453
Using Influencer Marketing to Optimize Your Bra...
“There's a gravity to shiny new objects and tactics that people can easily fall prey to." As CEO of TopRank Marketing, Lee Odden helps both B2B and B2C clients overcome the obstacles of today's shiny new things. He's also the author of Optimize...
35 min
454
Social Sound Bite: What Facebook Video Length W...
On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed new data on Facebook video length from Q2. Best practices usually remind us to keep videos short and sweet but that may not be the best...
3 min
455
Get Scrappy with Nick Westergaard LIVE at Prair...
This week, we have something a little different for our podcast listeners. Recently, I was asked to do a reading of my new book, at Prairie Lights Bookstore in Iowa City. Prairie Lights is something of a literary institution — both in the region...
30 min
456
Branding in the Age of Disruption with Geoffrey...
“The new normal is that there is no normal.” Geoffrey Colon opened this week’s episode of the On Brand podcast with these daunting words. Colon, a self-described data punk, DJ, podcaster, and author, serves as a communications designer and...
33 min
457
Brand Yourself or You Risk Being Branded by Others
“It’s brand or be branded.” That’s the ultimatum that Deb Gabor presented this week on the On Brand podcast. The founder and CEO of Sol Marketing and author of the new bestselling book Branding Is Sex explained that if you aren’t...
35 min
458
Social Sound Bite: Is Twitter in Trouble?
On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed the latest news out of Twitter. And it's not super great. With a recently downgraded market share of the US social networking space, Twitter is...
4 min
459
How Schwinn Uses Stories to Power Brand Advocacy
“Don’t be afraid to to embrace your brand ambassadors. Make them a part of your marketing.” Schwinn Bicycles is a historic brand that’s part of the lives of generations. As Associate Marketing Manager, it’s part of Samantha Hersil’s job to...
27 min
460
Social Sound Bite: Why Is Facebook Blocking Ad-...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed an interesting development. Just as Facebook continues to offer their own robust advertising solutions, they’ve taken a big step to block the...
5 min
461
How Stories Can Help Your Brand Stand Out with ...
“It’s almost cliche to say but the Internet is challenging. There’s so much noise. Why do weed another blog or another channel?” While digital media has provided more opportunities for building brands online, it’s also created a...
34 min
462
Connecting Brain Science and Branding with Dary...
“In marketing we’re trying to get people to do something. We need to understand why we do what we do. What motivates us?” Building on a career at Coca-Cola and brand consulting, Daryl Weber has devoted himself to connecting the dots of...
36 min
463
Practicing Data-Driven Empathy with Andy Cresto...
“A bad marketer is one who does things based on their gut.” As the co-founder of Orbit Media, an author, and host of Content Jam in Chicago, Andy Crestodina helps marketers quantify those gut impulses with actionable data and strategies. Andy is...
25 min
464
Social Sound Bite: Why You Should Pay Attention...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed … Pokemon Go! Love it or hate it (and folks seem squarely in one of those two camps) Pokemon Go is lighting up the Internet this week. Let’s...
5 min
465
Embracing Your Community Both Online and Off wi...
“It doesn’t matter where you interact with us — you’re part of our community.” Being on the community team at SEO software giant Moz isn’t just focusing on social media. As senior community manager, Erica McGillivray interacts with the...
37 min
466
How Adobe Enables Their Social Brand Ambassadors
“Employees are trusted more than the organizations they work for.” Citing this simple stat from the Edelman Trust Barometer, Adobe’s Lauren Friedman described her job in a nutshell. As the head of Global Social Business Enablement, Friedman...
38 min
467
Social Sound Bite: Facebook's New Like Button (...
On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed the news that Facebook has redesigned their 'like' button. While this could sound trivial, consider the fact that the like button is a...
3 min
468
Understanding Native Advertising and Content wi...
What sets apart good branded content? “Strategic tools, storytelling, and understanding your objectives.” Melanie Deziel helps brands and publishers better understand the shared goals and potential wins that are possible through native...
35 min
469
Social Sound Bite: Instagram Has Twice the Dail...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some new numbers that Instagram shared this week. The popular Facebook-owned social network now boasts 500 million users and 300 million...
2 min
470
How to Build a TV Brand with Andy Bryant and Ch...
“There’s something inherently valuable about viewing television.” Andy Bryant and Charlier Mawer would know. As the creative force behind the UK’s Red Bee agency, they help global clients such as the BBC, NBC Universal, and Fox market their...
33 min
471
Creating Culture Through Brand Camp at Spiceworks
“Everything we do as employees translates into the brand.” I’ve been fascinated by the Spiceworks brand since I first read about them in Jay Baer’s new book . This people-focused community platform for IT professionals is the very definition...
46 min
472
Social Sound Bite: Snapchat Overtakes Twitter i...
On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a shocking new stat about Snapchat's use numbers. This past week, Bloomberg reported that Snapchat overtook Twitter in number of daily users. Great...
5 min
473
How Snapchat Helps Humanize Brands with Carlos Gil
“Snapchat is Twitter meets YouTube.” The meteoritic rise of this new network has left many marketers scratching their collective heads. Not Carlos Gil. An early adopter of social media from back when it was called AOL, Gil has led social...
39 min
474
Social Sound Bite: Who's Sharing What on Facebook
On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some new data compiled by Fractl outlining who's sharing what on Facebook. With 91% sharing something at least once weekly on the social network,...
4 min
475
The Future of Social Media with Jason Keath of ...
“You learn more by doing than by watching.” Jason Keath knows a thing or two about learning and doing. As CEO and Founder of Social Fresh, he helps marketers stay on top of the latest, greatest, FRESHEST digital marketing insights through their...
36 min