On Brand with Nick Westergaard
On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded, distracted world. For show notes and more, please visit http://onbrandpodcast.com.
451
Social Sound Bite: Liking Comments and Other Ne...
On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed several new features making their way to Instagram including liking comments, blocking comments, and reporting abuse anonymously. Listen for...
2 min
452
Creating Experiences Customers Crave with Nicho...
"The future for both organizations and entrepreneurs is in leveraging innovation techniques to design masterful customer experiences." Nicholas Webb knows a thing or two about both customers and innovations. As an inventor, he's been awarded over 45...
33 min
453
Social Sound Bite: Should You Use Hashtags on F...
On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a question on the minds of many social media marketers — should you use hashtags on Facebook? We found answers in some recent research. Listen...
3 min
454
How to Develop the Right Brand Name with Naming...
“We have to make a distinction between the name and the brand. The name piques your interest or curiosity. It’s like having someone over for coffee or dinner. The brand is the impression that’s left after the experience.” As the president and...
35 min
455
Answering Difficult Questions Can Create Breakt...
“You have to look beyond the color and logos with brand identity. They're really the product of something deeper." It's this kind of brand introspection that Gregory Diehl excels at. As the author of two best-selling books including Brand Identity...
31 min
456
The Impact of Social Currency on Branding with ...
“A brand is not just to make marketing better. It’s to lead the company into the future.” Erich Joachimsthaler of Vivaldi Partners has a decidedly global perspective on brand building. The author of Brand Leadership and the new Hidden in Plain...
31 min
457
How to Be Your Brand’s Editor in Chief with Ann...
"The value of an editor cannot be understated. The editor is the proxy for the audience." As the Chief Content Officer of MarketingProfs and the best-selling author of Everybody Writes and Content Rules, Ann Handley knows a thing or two about...
34 min
458
Social Sound Bite: Election Fatigue Hits Social...
On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed what people are tired of hearing about on social media these days — the 2016 presidential election! New data from Pew Research shows that most...
4 min
459
Creating a Crisis-Ready Brand with Melissa Agnes
"It's not about crisis preparedness. It's about how culture approaches challenges." Social media has created a powerful new dynamic for brands of all shapes and sizes. When things are going great, it can be an incredible business communications tool....
41 min
460
How SEO Can Help You Grow Your Brand with John ...
“SEO isn’t done unless your done growing.” Growth is something that John Jantsch has helped countless small businesses with in his decades of experience. As the author of the classic Duct Tape Marketing and founder of the Duct Tape Marketing...
32 min
461
Social Sound Bite: Why Social Platforms Don't W...
On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a recent article from Adweek, which noted that social platforms like Facebook, Snapchat, and Twitter are getting away from the 'social' label....
3 min
462
Selling Brands by Telling Stories with Paul Smith
“Brands don’t have stories. People have stories.” Paul Smith is an acclaimed speaker and expert trainer. Specifically his work focuses on how stories and storytelling can influence leadership and life. His latest book, Sell with a Story,...
32 min
463
Branding and Search: Getting Found vs. Getting ...
“I always say it's not that a brand can't be successful. It's that they have already self-selected unsuccessful." As a Moz Associate, Ronell Smith helps brand builders at organizations big and small overcome obstacles in digital marketing...
31 min
464
Amplifying Your Brand’s Online Reputation with ...
“If you’re not amplifying the positive stories around your brand, you’re missing out on a huge opportunity.” This past week, I had the pleasure of speaking at the Social Media Rockstar event in Minnesota alongside last week’s guest Also...
36 min
465
Using Influencer Marketing to Optimize Your Bra...
“There's a gravity to shiny new objects and tactics that people can easily fall prey to." As CEO of TopRank Marketing, Lee Odden helps both B2B and B2C clients overcome the obstacles of today's shiny new things. He's also the author of Optimize...
35 min
466
Social Sound Bite: What Facebook Video Length W...
On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed new data on Facebook video length from Q2. Best practices usually remind us to keep videos short and sweet but that may not be the best...
3 min
467
Get Scrappy with Nick Westergaard LIVE at Prair...
This week, we have something a little different for our podcast listeners. Recently, I was asked to do a reading of my new book, at Prairie Lights Bookstore in Iowa City. Prairie Lights is something of a literary institution — both in the region...
30 min
468
Branding in the Age of Disruption with Geoffrey...
“The new normal is that there is no normal.” Geoffrey Colon opened this week’s episode of the On Brand podcast with these daunting words. Colon, a self-described data punk, DJ, podcaster, and author, serves as a communications designer and...
33 min
469
Brand Yourself or You Risk Being Branded by Others
“It’s brand or be branded.” That’s the ultimatum that Deb Gabor presented this week on the On Brand podcast. The founder and CEO of Sol Marketing and author of the new bestselling book Branding Is Sex explained that if you aren’t...
35 min
470
Social Sound Bite: Is Twitter in Trouble?
On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed the latest news out of Twitter. And it's not super great. With a recently downgraded market share of the US social networking space, Twitter is...
4 min
471
How Schwinn Uses Stories to Power Brand Advocacy
“Don’t be afraid to to embrace your brand ambassadors. Make them a part of your marketing.” Schwinn Bicycles is a historic brand that’s part of the lives of generations. As Associate Marketing Manager, it’s part of Samantha Hersil’s job to...
27 min
472
Social Sound Bite: Why Is Facebook Blocking Ad-...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed an interesting development. Just as Facebook continues to offer their own robust advertising solutions, they’ve taken a big step to block the...
5 min
473
How Stories Can Help Your Brand Stand Out with ...
“It’s almost cliche to say but the Internet is challenging. There’s so much noise. Why do weed another blog or another channel?” While digital media has provided more opportunities for building brands online, it’s also created a...
34 min
474
Connecting Brain Science and Branding with Dary...
“In marketing we’re trying to get people to do something. We need to understand why we do what we do. What motivates us?” Building on a career at Coca-Cola and brand consulting, Daryl Weber has devoted himself to connecting the dots of...
36 min
475
Practicing Data-Driven Empathy with Andy Cresto...
“A bad marketer is one who does things based on their gut.” As the co-founder of Orbit Media, an author, and host of Content Jam in Chicago, Andy Crestodina helps marketers quantify those gut impulses with actionable data and strategies. Andy is...
25 min