On Brand with Nick Westergaard
The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
451
Why Your Content Strategy Is Only As Good as Yo...
“The companies that don’t have a good strategy around their content usually don’t have a good strategy around their brand either.” Creating an engaging content experience is one of the most effective branding tools marketers can employ today....
37 min
452
Social Sound Bite: YIKES! A New Facebook Algori...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed Facebook’s latest, greatest (frustrating!) update to their ever-evolving news feed algorithm. Part of their new “Feed Quality...
4 min
453
Behind the Scenes of the Whole Foods Brand Voic...
“Our Instagram voice is very different than even Facebook and Twitter.” As Associate Director of Social Media at Whole Foods Market, Lisa Grimm is responsible for how the innovative natural supermarket chain comes to life online. From developing...
45 min
454
Social Sound Bite: Where Facebook Hid Your Favo...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some confusion Facebook created recently for all of us who manage Facebook pages. They moved our favorite features including using...
4 min
455
How to Avoid Being a ‘Vanilla Brand’ with Gini ...
“Don’t be afraid to inject humor and humanity into your brand. People love this. Life’s too short to be that serious.” This week’s episode was many things but serious was not one of them! Spin Sucks author and...
36 min
456
Social Sound Bite: NFL Twitter Streaming, Longe...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed two major social platform updates. First, after Facebook bowed out of negotiations, Twitter picked up the streaming rights for the...
5 min
457
Why Having a Brand Filter Makes Decisions Easy ...
“Your brand is more than your logo.” How many times have you heard something like this? If you’re a visual brand builder like , you probably find yourself saying this a lot. But what does it really mean? As art director at email marketing...
37 min
458
Social Sound Bite: Quit Freaking Out About the ...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed the new Instagram algorithm. While some are freaking out — pleading with followers to turn on push notifications for their brand —...
4 min
459
How Poo~Pourri Uses Humor to Humanize Their Brand
When your business category is taboo, how do you get people to talk about it? Suzy Bátiz is the inventor and entrepreneur behind , an innovative brand that is literally changing the way we go to the bathroom. As founder and CEO, she’s built...
39 min
460
Social Sound Bite: Email Marketing Is NOT Dead
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a new report on which digital marketing tactics are most effective. Guess what? Once again, the winner was email marketing. Quit...
3 min
461
Everything You Do Is Branding with John Michael...
“Everyone has a brand because everyone has a reputation.” John Michael Morgan knows a thing or two about branding for everyone. That’s because the Brand Against the Machine author has worked with everyone from bestselling authors,...
38 min
462
Customer Service Is the New Branding with Jay Baer
“Every single time you respond to a customer complaint it increases advocacy. Every time you don’t it decreases it.” Jay Baer would know. For his new book Hug Your Haters, Jay didn’t just write about what he thought and felt about...
47 min
463
Why Story Is Coldwell Banker’s Biggest Brand Asset
“People want to hang out with brands they like and trust. Those are the principles we were founded on in 1906.” As Chief Marketing Officer at Coldwell Banker Real Estate, it’s Sean Blankenship’s job to guide a brand going through one of...
42 min
464
Social Sound Bite: Facebook Instant Articles – ...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed Facebook instant articles. These fast-loading, mobile friendly articles have been available for big publishers like The New York...
4 min
465
Why Better Blogging Still Makes a Better Brand ...
“I think 2016 is the year of the blog.” And Maddy Osman knows a thing or two about brands and blogging. That’s because she’s the force behind not one but two blog brands. Her lifestyle blog, Chicago Cheap Ass, helps young Chicagoans find the...
38 min
466
How The Onion Helps Brands Bring the Funny
“Brands often fall flat when trying to be an Onion or a Buzzfeed.” As these irreverent powerhouses have taught us, humor can significantly impact your online reach. A mistake many make is trying to execute this potent mixture on their own. What...
43 min
467
Social Sound Bite: New Facebook and Instagram F...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed new features for brands on Facebook and Instagram. Facebook page managers can answer back in private and Instagram users can now...
3 min
468
Managing Your Brand Reputation Online with Char...
“If you’re looking at risks, you’re going to want to quantify those risks.” Whether its upset customers, out-of-control advocates, or failed campaigns, marketers have their hands full when it comes to managing online brand reputation in the...
38 min
469
The New Rules of Branding with David Meerman Scott
“If you don’t embrace the new rules online you’ll be left behind if you aren’t already.” knows a thing or two about new rules. Over a decade ago his landmark book The New Rules of Marketing and PR was first published....
34 min
470
Social Sound Bite: Lessons from the Wendy’s-Bur...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a fun story: a Twitter feud between Wendy’s and Burger King, which provided a good reminder on why it’s important to be human...
5 min
471
How the Harvard Business Review Has Built a Con...
Today brands of all shapes and sizes are creating content. However, there are also brands known exclusively for the content they create. Such is the case of the Harvard Business Review, the separate publication arm of the Harvard Business School....
40 min
472
Social Sound Bite: 61% of CEOs Have No Social M...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a new report just released from software provider Domo and CEO.com stating that 61% of Fortune 500 CEOs aren’t active on social...
2 min
473
Why Think-Big Brands Need to Have Fun with Amy ...
“It’s too possible to be personable.” Live streaming video via platforms such as Periscope and Snapchat have presented marketers with an amazing opportunity to deepen the relationships they have with their customers. However, many...
39 min
474
Understanding Brand Strategy with Mark Di Somma
“The expression of your brand strategy should excite the customer.” For , brand strategy is as much a creative process as a logical one. It’s about making decisions that enable a brand to change how it’s valued by the people who buy its...
41 min
475
Social Sound Bite: Twitter Prepares to Drop The...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a topic we’ve been hearing a lot about over the past few months. Is Twitter really going to drop their signature...
5 min