On Brand with Nick Westergaard
On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Get Scrappy and Brand Now, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded, distracted world. For show notes and more, please visit http://onbrandpodcast.com.
451
Access, Authenticity & Internal Advocacy with B...
“If you want to be authentic as a brand, you have to be able to make a mistake.” As social media manager for Cision, Bruce Kennedy is on the front lines of the brand's online conversations. Last week, he was in the front row for our , where we...
39 min
452
LIVE Onstage at SXSW with Duff Stewart & Heathe...
This week, we have a special LIVE episode of the On Brand podcast — on stage from SXSW Interactive. Recorded last Saturday, March 11 in Austin, this episode featured a timely discussion of a big question that many brand builders are struggling with...
53 min
453
Reinventing Integrated Marketing Communications...
“A brand is a relationship between a customer and an organization.” Don E. Schultz has spent his storied career navigating, teaching, and writing about that very complex relationship. He’s a Professor of Integrated Marketing Communications at...
33 min
454
How to Aim Your Brand for a Content Marketing W...
“A brand is a set of promises. If you break that, you hurt the brand.” With a storied career in advertising including his current gig as co-founder and creative director of the Velocity Partners agency, Doug Kessler has spent his career helping...
34 min
455
Social Sound Bite: Facebook’s New Business Feat...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City — Jay and I discussed Facebook’s newest feature for businesses — job listings! That’s right, when Facebook polled businesses they found that finding the right...
3 min
456
Telling Your Brand’s Story in the Snapchat Age ...
“When you don’t answer your customers — you’re sending them a message.” Today we have to meet our audience on an increasingly diverse array of traditional and digital media touch points. None has garnered more headlines over the past year...
32 min
457
Social Sound Bite: What Goes Into the Instagram...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City — Jay and I discussed a recent report on how Instagram’s algorithm works. While many thought the algorithm would kill the social network, Instagram is actually...
3 min
458
Developing a Consistent Brand Voice and Languag...
"Branding is complicated when you try to define it." If there was an ongoing theme of the On Brand podcast, this week's guest hit the nail on the head. Of course, your brand is more than your logo but how do you organize the words and language around...
32 min
459
Social Sound Bite: As Snapchat Stumbles, Facebo...
On this week's Social Sound Bite – recorded live at the studios in Iowa City — Jay and I discussed some recently released numbers from both Facebook and Snapchat. As the upstart Snapchat prepares for their IPO, use, growth, and revenue are...
2 min
460
Answering All of Your Customers Questions with ...
“The art of the question has fundamentally been lost.” As a global speaker and consultant in digital marketing and sales, Marcus Sheridan has made name for himself and his business by answering all of the questions. I couldn’t wait to talk to...
33 min
461
Social Sound Bite: Instagram Stories Are More P...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some new stats on Instagram Story use vs. Snapchat Story use. While everyone loves talking about Snapchat, it looks like Instagram is...
2 min
462
Standing Out by Creating Content Customers Want...
"The only way to stand out is to build a brand." B2B marketers often focus most of their energy on sales funnels, lead generation, and analytics. But how do you stand out in the noisy marketplace? A few weeks ago, about how Drift made the bold move...
27 min
463
Social Sound Bite: Rogue Tweets from Badlands N...
On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed recent "rogue tweets" from Badlands National Park, in response to an alleged media blackout for federal agencies from the Trump White House. Listen...
3 min
464
Millennial Marketing and Media Brands with Gabr...
"You are the steward of the cluster that’s drawn to your brand.” Today, we’re simultaneously in control of our brands and not in control, as we build an increasingly diverse audience across diffused media platforms and touch points. It’s this...
35 min
465
Creating Stories from Customer Empathy with Car...
“Brands that we look to, that are charismatic, know their audience. They know who they are.” Stories, personality, and experiences are the building blocks of modern brands of all shapes and sizes. This week, Carla Johnson of Type A Communications...
29 min
466
Moving Your Brand from Average to Exceptional w...
“All advice is bad advice unless it’s contextualized to you.” As marketers and brand builders, we get advice left and right. Do this, not that. Send this many emails. Write this many blog posts. This week, Jay Acunzo of the Unthinkable podcast...
31 min
467
Social Sound Bite: How Wendy’s Handles Social M...
On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a recent Twitter exchange between fast food giant Wendy's and a social media troll. Instead of following conventional wisdom and ignoring the...
5 min
468
Seth Godin on Branding, Books, and Education (E...
In 100 episodes we’ve had a lot of our expert guests define what branding is. Today we add a new definition to that list. Seth Godin joined me to celebrate, as he said, “showing up 100 times.” I’m happy to do it and happy to bring you more...
34 min
469
Authenticity in Branding with Patrick Hanlon (E...
This week we have a very special episode of the On Brand podcast! Actually, it’s Part 1 of a two-episode special commemorating 100 interviews with industry-leading brand builders. To kick off Part 1, we go back to the beginning. Our was Patrick...
40 min
470
Non-Obvious Trends for 2017 with Rohit Bhargava
“I don’t look far enough ahead to call myself a futurist.” Instead, Rohit Bhargava focuses on being a “non-obvious” trend curator, to the benefit of brands big and small. Each year since 2011, he has curated the digital trends businesses...
29 min
471
What’s Next for Brands and Content Marketing wi...
“Most content marketing is stuck in the ‘meh’ gear.” Robert Rose knows a thing or two about content marketing. He literally co-wrote the book on it. As Chief Strategist for the Content Advisory Group with the Content Marketing Institute and a...
31 min
472
Social Sound Bite: Liking Comments and Other Ne...
On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed several new features making their way to Instagram including liking comments, blocking comments, and reporting abuse anonymously. Listen for...
2 min
473
Creating Experiences Customers Crave with Nicho...
"The future for both organizations and entrepreneurs is in leveraging innovation techniques to design masterful customer experiences." Nicholas Webb knows a thing or two about both customers and innovations. As an inventor, he's been awarded over 45...
33 min
474
Social Sound Bite: Should You Use Hashtags on F...
On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a question on the minds of many social media marketers — should you use hashtags on Facebook? We found answers in some recent research. Listen...
3 min
475
How to Develop the Right Brand Name with Naming...
“We have to make a distinction between the name and the brand. The name piques your interest or curiosity. It’s like having someone over for coffee or dinner. The brand is the impression that’s left after the experience.” As the president and...
35 min