On Brand with Nick Westergaard
On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded, distracted world. For show notes and more, please visit http://onbrandpodcast.com.
551
Social Sound Bite: New Instagram Features Chall...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed several new Instagram features. These updates to the fun, photo-filtering social network are noteworthy as they inch Instagram even...
5 min
552
Un-Branding with Scott Stratten
has been called the Henry Rollins of marketing. Recently, this analogy came to life at Copyblogger’s Authority Rainmaker event where Scott had the honor of preceding Rollins onstage. We talked about all of this and what so many businesses are...
51 min
553
Social Sound Bite: Jeb! (And Other Social Campa...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed … JEB! Kidding aside, we discussed Jeb Bush’s recent campaign announcement which included a logo with a lot of … excitement (!)...
6 min
554
The Threat of Eroding Relevance with Martha Pease
“The threat of irrelevance has probably never been greater for any company.” As a consultant, investor, and industry thought leader, has spent her career focused on helping companies solidify their relevance and create value for their...
53 min
555
How Thought Leadership Builds Brands with Ian G...
“Your brand is the tiny moments. Not the the things case studies are written about.” has spent his career understanding how tiny moments and shifts in access and influence can do big things. He’s used these shifts to his advantage and...
51 min
556
Social Sound Bite: Snapchat + Millennials, #Soc...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some new data on Snapchat use that reinforces why this is a social network we’re spending more and more time talking...
3 min
557
The Human Side of Digital Branding with Steven ...
“Instead of focusing on big data, we should be focusing on big relevance.” is a thought leader known for his mind stretching books and keynotes. His latest book, When Digital Becomes Human, explores the sometimes conflicting poles...
45 min
558
Social Sound Bite: Facebook Adds Critics’ Revie...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – we discussed the latest update to Facebook — and it’s one that many small businesses will like. That’s because the social social giant announced...
4 min
559
Rethinking Luxury Branding with JP Kuehlwein
“A Ferrari is more than a way of getting from point A to point B. It has a power over you that goes beyond reason.” Luxury brands can do that. However, changing consumers and media dynamics require us to rethink luxury branding in the digital age....
44 min
560
Social Sound Bite: Snapchat Gets Political
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – we discussed how Former Maryland Governor Martin O’Malley teased his upcoming presidential campaign announcement with a Snapchat message....
4 min
561
Inside McDonald’s Brand Evolution with Steve Le...
“You have to live the values and promise of the brand. You can’t just tell people how good you are.” As Vice President of US Strategy and Insights for McDonald’s USA, Steve Levigne understands better than most how consumers are changing and...
46 min
562
Social Sound Bite: What About Bad User Generate...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a recent question I got while speaking at the Roller Skating Association’s annual conference. It was something I hear frequently from...
3 min
563
How to Create a Brand Name with Naming Expert M...
You might not know by name but chances you are familiar with his names. That’s because Hershon is the man behind some of the most memorable brand names of our time including BlackBerry, Swiffer, and Dasani. What’s in a name? More than...
50 min
564
Social Sound Bite: Email Emojis, Subject Lines,...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed emojis in email subject lines. Specifically we looked at a new study from email marketing platform MailChimp on how and when emojis are...
5 min
565
Guy Kawasaki on Being a Brand Evangelist
“Branding is blocking and tackling.” would know. As a brand evangelist for some of the biggest brands in history including Apple, Android, and Wikipedia, Guy knows that “bringing the good news” is a lot of work. I couldn’t wait to...
36 min
566
Social Sound Bite: Pinterest Makes Scheduling P...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a couple of new features on Pinterest. As a driver of 40% of social commerce, brands of all shapes and sizes are looking to promote...
3 min
567
Cracking the Content Code with Mark W. Schaefer
“I’m a teacher in everything I do.” As an international speaker, author, consultant, and educator, does a lot of teaching. On top of that, he’ll join us in Iowa this fall as a keynote at the . I couldn’t wait to talk with...
44 min
568
Social Sound Bite: Twitter Direct Message Opt-I...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a couple of new features on Twitter. First, users can now opt-in to receive Twitter direct messages from users who don’t follow...
4 min
569
Why Your Brand Needs a Narrative with Jonathan ...
“A name introduces you to the experience.” In short, words and the stories we create with them matter. would know. He’s named just a few things over the years. As the author and co-author of nine books he’s a leading thinker on how...
50 min
570
How to Create a Trustworthy Brand with Heidi Gr...
“How do we create the perception of trust?” That is the million dollar questions for individuals and brands alike. And it’s a central question addressed in new book No One Understands You and What to Do About It. I couldn’t...
47 min
571
Social Sound Bite: New Retweet Feature, Is Goog...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a new retweet feature from Twitter plus speculation on the social network’s acquisition. As Twitter’s stock price crept up Tuesday,...
4 min
572
Branding with Simplicity at Siegel+Gale
“If you lie, you die.” While severe, truer words have never been uttered about brand building in the digital age. Siegel+Gale Chief Strategy Officer joined us for a conversation about simplicity, organizational purpose, brand...
49 min
573
Social Sound Bite: Periscope vs Meerkat
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed Twitter’s recent release of the Periscope live-streaming video app. What does this mean for Meerkat, the tech set’s darling of...
4 min
574
March 2015 Brand Zeitgeist: #RaceTogether, New ...
March 2015 Brand Zeitgeist: #RaceTogether, New Social Trends
47 min
575
Why Bacon Brands Beat Oatmeal Brands with Justi...
“Bacon is a great metaphor for the perpetually interesting brand.” Taking a cue from comedian Jim Gaffigan (Bippity-boppity-BACON!), strategist and speaker has found that, while it may seem silly, bacon is an amazing metaphor for...
42 min