On Brand with Nick Westergaard
On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded, distracted world. For show notes and more, please visit http://onbrandpodcast.com.
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Social Sound Bite: Twitter Sharing Drops 11% in...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some new data on social media sharing that Twitter will want to take note of. After discontinuing support for tweet counts on their...
3 min
502
What to Do When Your Brand Is Stuck or Stale wi...
“Figure out what you’re doing right and do more of it.” This deceptively simple advice should come as a cautionary tale to brands of all shapes and sizes. As a best-selling author and leader of one of the Southwest’s top...
43 min
503
Social Sound Bite: That Instagram Feature You W...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a new feature that’s finally on it’s way to Instagram. A constant struggle for community managers keeping their brand’s Instagram...
3 min
504
Better Branding with Video Featuring Wistia’s K...
“If a picture paints a thousand words, then a video packs an even bigger punch. Being able to show versus telling is powerful.” As people consume more and more content online, video is one of the most useful tools for brands. When does video make...
43 min
505
How Brands Can Tell Better Stories with Bobby L...
“Every order sold is a story waiting to be told. Everyone has a story to tell.” You won’t meet a bigger advocate for story and its ability to move people than . As Chief Branding Officer at ROBYN, he employs story every day in redefining...
38 min
506
Aaron Draplin on Design
“Nothing is ever, ever going to challenge a good, solid, legible, readable, scalable, beautiful, crafted mark. It’s got the right DNA.” As one of the leading designers working today, has a thing or two to say about brands. This past...
54 min
507
Social Sound Bite: We’re Spending More Time on ...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some some new data on how we use social networks. In their most recent quarterly summary of the latest trends in social...
2 min
508
Developing Brands with Purpose and Personality ...
“Most brands don’t risk enough — there’s too much jargon and too little personality.”
45 min
509
Social Sound Bite: Is Facebook Use Down?!?
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some some new data on Facebook use. As reported by The Wall Street Journal, most of us are lurking more and posting...
3 min
510
What Makes a Great Brand with Denise Lee Yohn
What Makes a Great Brand with Denise Lee Yohn
42 min
511
How to Develop Fluid Brands with Marty Neumeier
“Brands are not static anymore. They’re fluid.” As the Director of Transformation for Liquid Agency and the author of several books on branding including The Brand Gap and The Brand Flip, has spent his career studying,...
46 min
512
Why Your Brand Has to Align with Your Audience’...
“You have to start the conversation by understanding who you’re having the conversation with.” As a professor and Dean at the College of Media and Communication at Texas Tech University, spends a lot of his time studying, speaking,...
48 min
513
Social Sound Bite: Twitter’s Identity Crisis + ...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some big changes in store on Twitter. Specifically their new CEO, stagnating use numbers, and possibly losing their 140-character...
3 min
514
Using Employee Advocacy to Strengthen Brands wi...
“Your employees can be the biggest advocates your brand has.” However, you have to engage and enable their advocacy. That’s what spends his time working with brands on. As the Senior Manager of Advocacy Solutions and Services at Sprout...
42 min
515
Designing the Customer Experience with Justine ...
“So many marketers have never walked a mile in their user’s shoes.” While we joked about playing “buzzword BINGO,” Litmus’ and I spent a lot of time talking about mapping the customer journey and designing intentional...
39 min
516
Digital Branding in a Regulated Industry at All...
“Your brand is what people say about you when you aren’t in the room.” This very personal, very human definition is what uses to guide her brand building online and off. As the Social Media Manager at Allianz, she spends her time...
39 min
517
Social Sound Bite: A Facebook Dislike Button? W...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some big news on Facebook. This past Tuesday Mark Zuckerberg announced that they were adding a new button. While many have called...
4 min
518
How Culture Impacts Brand Building with Amber N...
“This is a cultural shift. Not an operational shift. You have to understand people first.” As the SVP of Marketing for Sysomos and co-author of The Now Revolution, understands the impact people — both internally and externally...
43 min
519
Social Sound Bite: New Facebook Page Features H...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed several new Facebook page features that should make admin’s lives a lot easier. Soon pages will start appearing in new shopping...
4 min
520
Why Brand Constraints Inspire Creativity with J...
“It’s not what we sell. It’s what we stand for.” This simple statement provides a concise summary of the key differences between traditional brand advertising and modern content marketing. At the forefront of this movement is ,...
52 min
521
Social Sound Bite: Instagram Says It’s No Longe...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a new feature on Instagram. Or, more accurately, an existing feature with a big change. Instagram has been defined by their fun filters...
4 min
522
Being a Brand Editor with Gaggle’s Rob Yoegel
“There’s no one size fits all in marketing today. It’s like football, though. Everyone is trying to move the ball down the field.” In a career that has taken him from commercial publishing to financial services B2B and now educational...
42 min
523
Social Sound Bite: Instagram & Pinterest Up, Tw...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some new insights from a Pew Research Center study. Specifically the fact that Instagram and Pinterest usage has doubled since they...
3 min
524
How Realtime Branding Is Possible with Insights...
“Today brands need to surgically remove and filter insights.” How can we make sense of it all? This week on the On Brand podcast I was joined by two old friends, and . These two innovative marketers have joined forces as part of...
44 min
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Social Sound Bite: Air Force Warns That “Loose ...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed something of a throwback campaign. Hearkening back to the Navy’s World War II propaganda poster “loose lips sink ships,” the...
4 min