On Brand with Nick Westergaard
On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded, distracted world. For show notes and more, please visit http://onbrandpodcast.com.
526
Social Sound Bite: Twitter’s Identity Crisis + ...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some big changes in store on Twitter. Specifically their new CEO, stagnating use numbers, and possibly losing their 140-character...
3 min
527
Using Employee Advocacy to Strengthen Brands wi...
“Your employees can be the biggest advocates your brand has.” However, you have to engage and enable their advocacy. That’s what spends his time working with brands on. As the Senior Manager of Advocacy Solutions and Services at Sprout...
42 min
528
Designing the Customer Experience with Justine ...
“So many marketers have never walked a mile in their user’s shoes.” While we joked about playing “buzzword BINGO,” Litmus’ and I spent a lot of time talking about mapping the customer journey and designing intentional...
39 min
529
Digital Branding in a Regulated Industry at All...
“Your brand is what people say about you when you aren’t in the room.” This very personal, very human definition is what uses to guide her brand building online and off. As the Social Media Manager at Allianz, she spends her time...
39 min
530
Social Sound Bite: A Facebook Dislike Button? W...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some big news on Facebook. This past Tuesday Mark Zuckerberg announced that they were adding a new button. While many have called...
4 min
531
How Culture Impacts Brand Building with Amber N...
“This is a cultural shift. Not an operational shift. You have to understand people first.” As the SVP of Marketing for Sysomos and co-author of The Now Revolution, understands the impact people — both internally and externally...
43 min
532
Social Sound Bite: New Facebook Page Features H...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed several new Facebook page features that should make admin’s lives a lot easier. Soon pages will start appearing in new shopping...
4 min
533
Why Brand Constraints Inspire Creativity with J...
“It’s not what we sell. It’s what we stand for.” This simple statement provides a concise summary of the key differences between traditional brand advertising and modern content marketing. At the forefront of this movement is ,...
52 min
534
Social Sound Bite: Instagram Says It’s No Longe...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a new feature on Instagram. Or, more accurately, an existing feature with a big change. Instagram has been defined by their fun filters...
4 min
535
Being a Brand Editor with Gaggle’s Rob Yoegel
“There’s no one size fits all in marketing today. It’s like football, though. Everyone is trying to move the ball down the field.” In a career that has taken him from commercial publishing to financial services B2B and now educational...
42 min
536
Social Sound Bite: Instagram & Pinterest Up, Tw...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some new insights from a Pew Research Center study. Specifically the fact that Instagram and Pinterest usage has doubled since they...
3 min
537
How Realtime Branding Is Possible with Insights...
“Today brands need to surgically remove and filter insights.” How can we make sense of it all? This week on the On Brand podcast I was joined by two old friends, and . These two innovative marketers have joined forces as part of...
44 min
538
Social Sound Bite: Air Force Warns That “Loose ...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed something of a throwback campaign. Hearkening back to the Navy’s World War II propaganda poster “loose lips sink ships,” the...
4 min
539
The Secret of the Suitsupply Brand Experience: ...
“It’s not about the name. It’s about the product you deliver and the service around it.” Service and customer experience are at the very heart of the Suitsupply brand. This vertically integrated men’s fashion retailer is gaining a lot...
42 min
540
Solving the Mysteries of Brand Strategy with Sc...
Was Dr. Watson from the Sherlock Holmes stories the original brand manager? That’s the theory posed at the top of the show. Scott is the executive editor and co-host of the Sherlock Holmes website and podcast I Hear of Sherlock...
45 min
541
Social Sound Bite: Instagram Ads, HootSuite Int...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a flurry of recent announcements from Instagram. Specifically, the Facebook-owned photo-sharing platform announced that they were...
4 min
542
Brand Unity vs. Uniformity with Josh Miles
“Great brands demonstrate unity not uniformity.” Branding is a tricky topic. It’s both an art and a science. It’s about consistency yet not being so consistent that your story suffers. It’s this narrow space...
45 min
543
Social Sound Bite: Hunting Lions Is Just Bad fo...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a recent item in the news. Minnesota dentist Walter Palmer probably wishes he never killed one of Zimbabwe’s most beloved lions....
4 min
544
Social Sound Bite: Facebook Revenue Sharing Tar...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a new announcement from Facebook. While YouTube is the leading source for online video, the social media giant took another big step...
4 min
545
The Naked Truth on Brand Transparency with Jeff...
“Great brands are built, not bought.” To many brands and agencies alike, this has been a big shift in recent years. It’s a shift that has been at the forefront of understanding and explaining. As the founding partner of Questus,...
41 min
546
How to Tell Your Brand Story with Park Howell
“Our brains are wired to recognize story structure, to help us gain meaning. Our job as communicators is to bring meaning to everything we do.” helps organizations, communications professionals, and executive MBA students unlock the...
51 min
547
Should Your Brand Try Comedy? Cisco’s Tim Washe...
“How can you find a fun way to get into your story.” That’s what spends most of his time doing. As part of the social media team at Cisco, he helps create entertaining and engaging video content. He’s also a regular on the comedy...
44 min
548
How Employee Engagement Builds Brands with Thom...
“I spend a lot of my time at the intersection of branding and social media.” As Global Director of Employee Engagement at Siegel+Gale, helps organizations build brands through improvements in employee engagement, corporate culture, and...
48 min
549
Social Sound Bite: Pinterest Launches Buyable Pins
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a new announcement from Pinterest. The social bookmarking giant’s new buyable pins feature will allow users to buy products of things...
4 min
550
Growing a Brand into a Movement with Hubspot’s ...
“Today people are exposed to your brand in a whole new way.” Customers are different than they used to be. We don’t like cold calls. We use our DVRs to skip commercials. Hubspot knows and has built a marketing movement around this shift. This...
39 min