On Brand with Nick Westergaard
On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded, distracted world. For show notes and more, please visit http://onbrandpodcast.com.
526
The Secret of the Suitsupply Brand Experience: ...
“It’s not about the name. It’s about the product you deliver and the service around it.” Service and customer experience are at the very heart of the Suitsupply brand. This vertically integrated men’s fashion retailer is gaining a lot...
42 min
527
Solving the Mysteries of Brand Strategy with Sc...
Was Dr. Watson from the Sherlock Holmes stories the original brand manager? That’s the theory posed at the top of the show. Scott is the executive editor and co-host of the Sherlock Holmes website and podcast I Hear of Sherlock...
45 min
528
Social Sound Bite: Instagram Ads, HootSuite Int...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a flurry of recent announcements from Instagram. Specifically, the Facebook-owned photo-sharing platform announced that they were...
4 min
529
Brand Unity vs. Uniformity with Josh Miles
“Great brands demonstrate unity not uniformity.” Branding is a tricky topic. It’s both an art and a science. It’s about consistency yet not being so consistent that your story suffers. It’s this narrow space...
45 min
530
Social Sound Bite: Hunting Lions Is Just Bad fo...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a recent item in the news. Minnesota dentist Walter Palmer probably wishes he never killed one of Zimbabwe’s most beloved lions....
4 min
531
Social Sound Bite: Facebook Revenue Sharing Tar...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a new announcement from Facebook. While YouTube is the leading source for online video, the social media giant took another big step...
4 min
532
The Naked Truth on Brand Transparency with Jeff...
“Great brands are built, not bought.” To many brands and agencies alike, this has been a big shift in recent years. It’s a shift that has been at the forefront of understanding and explaining. As the founding partner of Questus,...
41 min
533
How to Tell Your Brand Story with Park Howell
“Our brains are wired to recognize story structure, to help us gain meaning. Our job as communicators is to bring meaning to everything we do.” helps organizations, communications professionals, and executive MBA students unlock the...
51 min
534
Should Your Brand Try Comedy? Cisco’s Tim Washe...
“How can you find a fun way to get into your story.” That’s what spends most of his time doing. As part of the social media team at Cisco, he helps create entertaining and engaging video content. He’s also a regular on the comedy...
44 min
535
How Employee Engagement Builds Brands with Thom...
“I spend a lot of my time at the intersection of branding and social media.” As Global Director of Employee Engagement at Siegel+Gale, helps organizations build brands through improvements in employee engagement, corporate culture, and...
48 min
536
Social Sound Bite: Pinterest Launches Buyable Pins
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a new announcement from Pinterest. The social bookmarking giant’s new buyable pins feature will allow users to buy products of things...
4 min
537
Growing a Brand into a Movement with Hubspot’s ...
“Today people are exposed to your brand in a whole new way.” Customers are different than they used to be. We don’t like cold calls. We use our DVRs to skip commercials. Hubspot knows and has built a marketing movement around this shift. This...
39 min
538
Social Sound Bite: New Instagram Features Chall...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed several new Instagram features. These updates to the fun, photo-filtering social network are noteworthy as they inch Instagram even...
5 min
539
Un-Branding with Scott Stratten
has been called the Henry Rollins of marketing. Recently, this analogy came to life at Copyblogger’s Authority Rainmaker event where Scott had the honor of preceding Rollins onstage. We talked about all of this and what so many businesses are...
51 min
540
Social Sound Bite: Jeb! (And Other Social Campa...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed … JEB! Kidding aside, we discussed Jeb Bush’s recent campaign announcement which included a logo with a lot of … excitement (!)...
6 min
541
The Threat of Eroding Relevance with Martha Pease
“The threat of irrelevance has probably never been greater for any company.” As a consultant, investor, and industry thought leader, has spent her career focused on helping companies solidify their relevance and create value for their...
53 min
542
How Thought Leadership Builds Brands with Ian G...
“Your brand is the tiny moments. Not the the things case studies are written about.” has spent his career understanding how tiny moments and shifts in access and influence can do big things. He’s used these shifts to his advantage and...
51 min
543
Social Sound Bite: Snapchat + Millennials, #Soc...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some new data on Snapchat use that reinforces why this is a social network we’re spending more and more time talking...
3 min
544
The Human Side of Digital Branding with Steven ...
“Instead of focusing on big data, we should be focusing on big relevance.” is a thought leader known for his mind stretching books and keynotes. His latest book, When Digital Becomes Human, explores the sometimes conflicting poles...
45 min
545
Social Sound Bite: Facebook Adds Critics’ Revie...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – we discussed the latest update to Facebook — and it’s one that many small businesses will like. That’s because the social social giant announced...
4 min
546
Rethinking Luxury Branding with JP Kuehlwein
“A Ferrari is more than a way of getting from point A to point B. It has a power over you that goes beyond reason.” Luxury brands can do that. However, changing consumers and media dynamics require us to rethink luxury branding in the digital age....
44 min
547
Social Sound Bite: Snapchat Gets Political
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – we discussed how Former Maryland Governor Martin O’Malley teased his upcoming presidential campaign announcement with a Snapchat message....
4 min
548
Inside McDonald’s Brand Evolution with Steve Le...
“You have to live the values and promise of the brand. You can’t just tell people how good you are.” As Vice President of US Strategy and Insights for McDonald’s USA, Steve Levigne understands better than most how consumers are changing and...
46 min
549
Social Sound Bite: What About Bad User Generate...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a recent question I got while speaking at the Roller Skating Association’s annual conference. It was something I hear frequently from...
3 min
550
How to Create a Brand Name with Naming Expert M...
You might not know by name but chances you are familiar with his names. That’s because Hershon is the man behind some of the most memorable brand names of our time including BlackBerry, Swiffer, and Dasani. What’s in a name? More than...
50 min