On Brand with Nick Westergaard
The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
526
Inside McDonald’s Brand Evolution with Steve Le...
“You have to live the values and promise of the brand. You can’t just tell people how good you are.” As Vice President of US Strategy and Insights for McDonald’s USA, Steve Levigne understands better than most how consumers are changing and...
46 min
527
Social Sound Bite: What About Bad User Generate...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a recent question I got while speaking at the Roller Skating Association’s annual conference. It was something I hear frequently from...
3 min
528
How to Create a Brand Name with Naming Expert M...
You might not know by name but chances you are familiar with his names. That’s because Hershon is the man behind some of the most memorable brand names of our time including BlackBerry, Swiffer, and Dasani. What’s in a name? More than...
50 min
529
Social Sound Bite: Email Emojis, Subject Lines,...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed emojis in email subject lines. Specifically we looked at a new study from email marketing platform MailChimp on how and when emojis are...
5 min
530
Guy Kawasaki on Being a Brand Evangelist
“Branding is blocking and tackling.” would know. As a brand evangelist for some of the biggest brands in history including Apple, Android, and Wikipedia, Guy knows that “bringing the good news” is a lot of work. I couldn’t wait to...
36 min
531
Social Sound Bite: Pinterest Makes Scheduling P...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a couple of new features on Pinterest. As a driver of 40% of social commerce, brands of all shapes and sizes are looking to promote...
3 min
532
Cracking the Content Code with Mark W. Schaefer
“I’m a teacher in everything I do.” As an international speaker, author, consultant, and educator, does a lot of teaching. On top of that, he’ll join us in Iowa this fall as a keynote at the . I couldn’t wait to talk with...
44 min
533
Social Sound Bite: Twitter Direct Message Opt-I...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a couple of new features on Twitter. First, users can now opt-in to receive Twitter direct messages from users who don’t follow...
4 min
534
Why Your Brand Needs a Narrative with Jonathan ...
“A name introduces you to the experience.” In short, words and the stories we create with them matter. would know. He’s named just a few things over the years. As the author and co-author of nine books he’s a leading thinker on how...
50 min
535
How to Create a Trustworthy Brand with Heidi Gr...
“How do we create the perception of trust?” That is the million dollar questions for individuals and brands alike. And it’s a central question addressed in new book No One Understands You and What to Do About It. I couldn’t...
47 min
536
Social Sound Bite: New Retweet Feature, Is Goog...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a new retweet feature from Twitter plus speculation on the social network’s acquisition. As Twitter’s stock price crept up Tuesday,...
4 min
537
Branding with Simplicity at Siegel+Gale
“If you lie, you die.” While severe, truer words have never been uttered about brand building in the digital age. Siegel+Gale Chief Strategy Officer joined us for a conversation about simplicity, organizational purpose, brand...
49 min
538
Social Sound Bite: Periscope vs Meerkat
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed Twitter’s recent release of the Periscope live-streaming video app. What does this mean for Meerkat, the tech set’s darling of...
4 min
539
March 2015 Brand Zeitgeist: #RaceTogether, New ...
March 2015 Brand Zeitgeist: #RaceTogether, New Social Trends
47 min
540
Why Bacon Brands Beat Oatmeal Brands with Justi...
“Bacon is a great metaphor for the perpetually interesting brand.” Taking a cue from comedian Jim Gaffigan (Bippity-boppity-BACON!), strategist and speaker has found that, while it may seem silly, bacon is an amazing metaphor for...
42 min
541
Social Sound Bite: SXSW 2015 – More Meerkat, Mo...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed my recent trip to SXSW Interactive 2015. This event is always one of my favorites and truly the best place for keeping your finger on...
4 min
542
How to Rock Your Brand’s Content on LinkedIn wi...
“I like to be dangerous with my content.” It’s quotes like this where rock-n-roll background and passion shine through in his work. By day, Jason is the Senior Content Marketing Manager at LinkedIn. By night, he’s an accomplished...
48 min
543
Social Sound Bite: Why Meerkkat Matters
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a new social app on the block. It’s called Meerkat and it allows users to live stream video directly to their Twitter...
4 min
544
Brand Consistency vs. Coherence with Barbara Ap...
“Digital has democratized marketing … Consumers are playing an active role in defining our brands.” would know. As the founder and managing partner at Sullivan, she’s helped complex regulated brands like American Express and Merrill...
40 min
545
Social Sound Bite: Is Google Killing Google+?
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a recent development from Google. On , we shared new data illustrating that Facebook is far from dead with teens. However, Google...
3 min
546
How to Co-Create Brands with Tom Webster
“Your brand is not something you create. It’s a story that is told by you and your customers. It’s a co-creation.” As part of his role at Edison Research, spends a lot of his time carefully examining the relationship between...
35 min
547
Social Sound Bite: Facebook Is NOT Dead to Youn...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed new data from Edison Research on social media usage among Americans age 12–24. Of particular interest is the fact that Facebook is...
4 min
548
Distrupting the Definition of Branding with Jas...
“I don’t particularly love the term — branding.” This may come as a surprise when you consider the source. has an extensive background working with large organizations on large-scale brand transformations. He has a point, though....
46 min
549
Social Sound Bite: A Modern Family Content Mark...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed an upcoming episode of ABC’s Modern Family shot entirely on the Apple products (iPhone, iPad, etc). While this makes for...
4 min
550
Why Your Brand Is the Sum of Your Digital Touch...
“Don’t think of digital as a channel — it’s the sum of all touchpoints.” It’s human nature to sort and categorize the world around us. All of these new marketing tools like Facebook and Twitter? They’re just part of “the digital...
49 min