On Brand with Nick Westergaard
On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded, distracted world. For show notes and more, please visit http://onbrandpodcast.com.
576
Distrupting the Definition of Branding with Jas...
“I don’t particularly love the term — branding.” This may come as a surprise when you consider the source. has an extensive background working with large organizations on large-scale brand transformations. He has a point, though....
46 min
577
Social Sound Bite: A Modern Family Content Mark...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed an upcoming episode of ABC’s Modern Family shot entirely on the Apple products (iPhone, iPad, etc). While this makes for...
4 min
578
Why Your Brand Is the Sum of Your Digital Touch...
“Don’t think of digital as a channel — it’s the sum of all touchpoints.” It’s human nature to sort and categorize the world around us. All of these new marketing tools like Facebook and Twitter? They’re just part of “the digital...
49 min
579
Social Sound Bite: Google Gets Access to Twitte...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed the deal that Twitter inked with Google for full access to their “firehose” of tweets. We broke down what this means and also...
3 min
580
The Art of Personal Branding with Bryan Kramer
“Pick one or two things instead of trying to do everything.” As a leading social media influencer, Silicon Valley CEO, and TED speaker, knows a thing or two about personal branding. Kramer also knows about some of the pitfalls that...
46 min
581
Social Sound Bite: Twitter Group DMs and the So...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed the new Twitter group DM feature. We also added some more social media commentary about the recent Super Bowl — the game, the...
3 min
582
Avoiding Brand Distraction with Mitch Joel
“Brands are being distracted by drones, 3D printing, and big data.” This keeps us from focusing on what we should be focusing on. Larger trends in consumer behavior pose even bigger shifts in how we build brands online and off. I couldn’t wait...
41 min
583
Social Sound Bite: A New Snapchat Feature & Sup...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed the new Discover feature on Snapchat. We also offered some pregame commentary the upcoming Super Bowl, the ads, and what...
5 min
584
January 2015 Brand Zeitgeist: The Iowa Brand, L...
48 min
585
Social Sound Bite: Lessons from the Social Stat...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some of the lessons that brands small and large can glean from the President’s very social State of the Union address. We also...
5 min
586
Living the Brand at Ben & Jerry’s with Mike Hayes
“When I first started, I shared a cubicle with Jerry.” Yes. That Jerry. began his career at Ben & Jerry’s sharing space with the company’s legendary co-founder and he — like everyone on the team — has been living the brand...
40 min
587
Social Sound Bite: Choose Your Social Networks ...
On this week’s Social Sound Bite – a recap of our show recorded live at the studios in Iowa City – I discuss some recent data from Pew Research Center as visualized by the smart folks at Statista. I also issue a stern warning on why...
6 min
588
Why Content Brands Trump Branded Content with A...
“You have to tell a story no one has ever heard or offer a simple twist on a familiar theme.” Marketing speaker and best-selling author is on a mission to change the way that marketers market and publishers publish. One audience at a...
46 min
589
Social Sound Bite: 2015 Social Media Predictions
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a few of the prominent 2015 social media predictions and digital marketing trends to keep an eye on. Listen for the full sound bite and...
6 min
590
The Role of Brand Voice in Social Media at Chobani
“Being one step ahead has been a huge asset to Chobani in the digital space.” As social media strategist for the Greek yogurt giant, has been around for most of the brand’s meteoric rise. It’s hard to believe that Chobani has only...
43 min
591
The Primal Code of Digital Brand Building with ...
“Branding discussions used to be esoteric. Like molding fog.” It was this realization that led to come up with a better way to frame the branding conversation. What he created ended up being one of the most effective frameworks for...
44 min
592
Beyond the Positioning Statement with Tamsen We...
“Your brand exists in the head and heart — not necessarily at headquarters.” If there’s one thing that knows, it’s that brands are built from a variety of perspectives. It’s not just what you say, it’s how you say it, and also...
46 min
593
How to Reinvent Your Brand with Dorie Clark
“Your brand is what people say about you when you leave the room.” Bottom line: your brand is your reputation. Too many today think that reputations just happen. In reality, strong brand architects can play a big role. is one of those...
43 min
594
Hello, On Brand Podcast. (Goodbye, Social Brand...
A New Podcast About Branding. For Brand Builders, By Brand Builders.
5 min