On Brand with Nick Westergaard
On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Get Scrappy and Brand Now, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded, distracted world. For show notes and more, please visit http://onbrandpodcast.com.
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March 2015 Brand Zeitgeist: #RaceTogether, New ...
March 2015 Brand Zeitgeist: #RaceTogether, New Social Trends
47 min
602
Why Bacon Brands Beat Oatmeal Brands with Justi...
“Bacon is a great metaphor for the perpetually interesting brand.” Taking a cue from comedian Jim Gaffigan (Bippity-boppity-BACON!), strategist and speaker has found that, while it may seem silly, bacon is an amazing metaphor for...
42 min
603
Social Sound Bite: SXSW 2015 – More Meerkat, Mo...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed my recent trip to SXSW Interactive 2015. This event is always one of my favorites and truly the best place for keeping your finger on...
4 min
604
How to Rock Your Brand’s Content on LinkedIn wi...
“I like to be dangerous with my content.” It’s quotes like this where rock-n-roll background and passion shine through in his work. By day, Jason is the Senior Content Marketing Manager at LinkedIn. By night, he’s an accomplished...
48 min
605
Social Sound Bite: Why Meerkkat Matters
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a new social app on the block. It’s called Meerkat and it allows users to live stream video directly to their Twitter...
4 min
606
Brand Consistency vs. Coherence with Barbara Ap...
“Digital has democratized marketing … Consumers are playing an active role in defining our brands.” would know. As the founder and managing partner at Sullivan, she’s helped complex regulated brands like American Express and Merrill...
40 min
607
Social Sound Bite: Is Google Killing Google+?
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a recent development from Google. On , we shared new data illustrating that Facebook is far from dead with teens. However, Google...
3 min
608
How to Co-Create Brands with Tom Webster
“Your brand is not something you create. It’s a story that is told by you and your customers. It’s a co-creation.” As part of his role at Edison Research, spends a lot of his time carefully examining the relationship between...
35 min
609
Social Sound Bite: Facebook Is NOT Dead to Youn...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed new data from Edison Research on social media usage among Americans age 12–24. Of particular interest is the fact that Facebook is...
4 min
610
Distrupting the Definition of Branding with Jas...
“I don’t particularly love the term — branding.” This may come as a surprise when you consider the source. has an extensive background working with large organizations on large-scale brand transformations. He has a point, though....
46 min
611
Social Sound Bite: A Modern Family Content Mark...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed an upcoming episode of ABC’s Modern Family shot entirely on the Apple products (iPhone, iPad, etc). While this makes for...
4 min
612
Why Your Brand Is the Sum of Your Digital Touch...
“Don’t think of digital as a channel — it’s the sum of all touchpoints.” It’s human nature to sort and categorize the world around us. All of these new marketing tools like Facebook and Twitter? They’re just part of “the digital...
49 min
613
Social Sound Bite: Google Gets Access to Twitte...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed the deal that Twitter inked with Google for full access to their “firehose” of tweets. We broke down what this means and also...
3 min
614
The Art of Personal Branding with Bryan Kramer
“Pick one or two things instead of trying to do everything.” As a leading social media influencer, Silicon Valley CEO, and TED speaker, knows a thing or two about personal branding. Kramer also knows about some of the pitfalls that...
46 min
615
Social Sound Bite: Twitter Group DMs and the So...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed the new Twitter group DM feature. We also added some more social media commentary about the recent Super Bowl — the game, the...
3 min
616
Avoiding Brand Distraction with Mitch Joel
“Brands are being distracted by drones, 3D printing, and big data.” This keeps us from focusing on what we should be focusing on. Larger trends in consumer behavior pose even bigger shifts in how we build brands online and off. I couldn’t wait...
41 min
617
Social Sound Bite: A New Snapchat Feature & Sup...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed the new Discover feature on Snapchat. We also offered some pregame commentary the upcoming Super Bowl, the ads, and what...
5 min
618
January 2015 Brand Zeitgeist: The Iowa Brand, L...
48 min
619
Social Sound Bite: Lessons from the Social Stat...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some of the lessons that brands small and large can glean from the President’s very social State of the Union address. We also...
5 min
620
Living the Brand at Ben & Jerry’s with Mike Hayes
“When I first started, I shared a cubicle with Jerry.” Yes. That Jerry. began his career at Ben & Jerry’s sharing space with the company’s legendary co-founder and he — like everyone on the team — has been living the brand...
40 min
621
Social Sound Bite: Choose Your Social Networks ...
On this week’s Social Sound Bite – a recap of our show recorded live at the studios in Iowa City – I discuss some recent data from Pew Research Center as visualized by the smart folks at Statista. I also issue a stern warning on why...
6 min
622
Why Content Brands Trump Branded Content with A...
“You have to tell a story no one has ever heard or offer a simple twist on a familiar theme.” Marketing speaker and best-selling author is on a mission to change the way that marketers market and publishers publish. One audience at a...
46 min
623
Social Sound Bite: 2015 Social Media Predictions
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a few of the prominent 2015 social media predictions and digital marketing trends to keep an eye on. Listen for the full sound bite and...
6 min
624
The Role of Brand Voice in Social Media at Chobani
“Being one step ahead has been a huge asset to Chobani in the digital space.” As social media strategist for the Greek yogurt giant, has been around for most of the brand’s meteoric rise. It’s hard to believe that Chobani has only...
43 min
625
How to Reinvent Your Brand with Dorie Clark
“Your brand is what people say about you when you leave the room.” Bottom line: your brand is your reputation. Too many today think that reputations just happen. In reality, strong brand architects can play a big role. is one of those...
43 min