On Brand with Nick Westergaard
The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
426
Aaron Draplin on Design
“Nothing is ever, ever going to challenge a good, solid, legible, readable, scalable, beautiful, crafted mark. It’s got the right DNA.” As one of the leading designers working today, has a thing or two to say about brands. This past...
54 min
427
Social Sound Bite: We’re Spending More Time on ...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some some new data on how we use social networks. In their most recent quarterly summary of the latest trends in social...
2 min
428
Developing Brands with Purpose and Personality ...
“Most brands don’t risk enough — there’s too much jargon and too little personality.”
45 min
429
Social Sound Bite: Is Facebook Use Down?!?
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some some new data on Facebook use. As reported by The Wall Street Journal, most of us are lurking more and posting...
3 min
430
What Makes a Great Brand with Denise Lee Yohn
What Makes a Great Brand with Denise Lee Yohn
42 min
431
How to Develop Fluid Brands with Marty Neumeier
“Brands are not static anymore. They’re fluid.” As the Director of Transformation for Liquid Agency and the author of several books on branding including The Brand Gap and The Brand Flip, has spent his career studying,...
46 min
432
Why Your Brand Has to Align with Your Audience’...
“You have to start the conversation by understanding who you’re having the conversation with.” As a professor and Dean at the College of Media and Communication at Texas Tech University, spends a lot of his time studying, speaking,...
48 min
433
Social Sound Bite: Twitter’s Identity Crisis + ...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some big changes in store on Twitter. Specifically their new CEO, stagnating use numbers, and possibly losing their 140-character...
3 min
434
Using Employee Advocacy to Strengthen Brands wi...
“Your employees can be the biggest advocates your brand has.” However, you have to engage and enable their advocacy. That’s what spends his time working with brands on. As the Senior Manager of Advocacy Solutions and Services at Sprout...
42 min
435
Designing the Customer Experience with Justine ...
“So many marketers have never walked a mile in their user’s shoes.” While we joked about playing “buzzword BINGO,” Litmus’ and I spent a lot of time talking about mapping the customer journey and designing intentional...
39 min
436
Digital Branding in a Regulated Industry at All...
“Your brand is what people say about you when you aren’t in the room.” This very personal, very human definition is what uses to guide her brand building online and off. As the Social Media Manager at Allianz, she spends her time...
39 min
437
Social Sound Bite: A Facebook Dislike Button? W...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some big news on Facebook. This past Tuesday Mark Zuckerberg announced that they were adding a new button. While many have called...
4 min
438
How Culture Impacts Brand Building with Amber N...
“This is a cultural shift. Not an operational shift. You have to understand people first.” As the SVP of Marketing for Sysomos and co-author of The Now Revolution, understands the impact people — both internally and externally...
43 min
439
Social Sound Bite: New Facebook Page Features H...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed several new Facebook page features that should make admin’s lives a lot easier. Soon pages will start appearing in new shopping...
4 min
440
Why Brand Constraints Inspire Creativity with J...
“It’s not what we sell. It’s what we stand for.” This simple statement provides a concise summary of the key differences between traditional brand advertising and modern content marketing. At the forefront of this movement is ,...
52 min
441
Social Sound Bite: Instagram Says It’s No Longe...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a new feature on Instagram. Or, more accurately, an existing feature with a big change. Instagram has been defined by their fun filters...
4 min
442
Being a Brand Editor with Gaggle’s Rob Yoegel
“There’s no one size fits all in marketing today. It’s like football, though. Everyone is trying to move the ball down the field.” In a career that has taken him from commercial publishing to financial services B2B and now educational...
42 min
443
Social Sound Bite: Instagram & Pinterest Up, Tw...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some new insights from a Pew Research Center study. Specifically the fact that Instagram and Pinterest usage has doubled since they...
3 min
444
How Realtime Branding Is Possible with Insights...
“Today brands need to surgically remove and filter insights.” How can we make sense of it all? This week on the On Brand podcast I was joined by two old friends, and . These two innovative marketers have joined forces as part of...
44 min
445
Social Sound Bite: Air Force Warns That “Loose ...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed something of a throwback campaign. Hearkening back to the Navy’s World War II propaganda poster “loose lips sink ships,” the...
4 min
446
The Secret of the Suitsupply Brand Experience: ...
“It’s not about the name. It’s about the product you deliver and the service around it.” Service and customer experience are at the very heart of the Suitsupply brand. This vertically integrated men’s fashion retailer is gaining a lot...
42 min
447
Solving the Mysteries of Brand Strategy with Sc...
Was Dr. Watson from the Sherlock Holmes stories the original brand manager? That’s the theory posed at the top of the show. Scott is the executive editor and co-host of the Sherlock Holmes website and podcast I Hear of Sherlock...
45 min
448
Social Sound Bite: Instagram Ads, HootSuite Int...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a flurry of recent announcements from Instagram. Specifically, the Facebook-owned photo-sharing platform announced that they were...
4 min
449
Brand Unity vs. Uniformity with Josh Miles
“Great brands demonstrate unity not uniformity.” Branding is a tricky topic. It’s both an art and a science. It’s about consistency yet not being so consistent that your story suffers. It’s this narrow space...
45 min
450
Social Sound Bite: Hunting Lions Is Just Bad fo...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a recent item in the news. Minnesota dentist Walter Palmer probably wishes he never killed one of Zimbabwe’s most beloved lions....
4 min