On Brand with Nick Westergaard
On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded, distracted world. For show notes and more, please visit http://onbrandpodcast.com.
426
Moving Your Brand from Average to Exceptional w...
“All advice is bad advice unless it’s contextualized to you.” As marketers and brand builders, we get advice left and right. Do this, not that. Send this many emails. Write this many blog posts. This week, Jay Acunzo of the Unthinkable podcast...
31 min
427
Social Sound Bite: How Wendy’s Handles Social M...
On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a recent Twitter exchange between fast food giant Wendy's and a social media troll. Instead of following conventional wisdom and ignoring the...
5 min
428
Seth Godin on Branding, Books, and Education (E...
In 100 episodes we’ve had a lot of our expert guests define what branding is. Today we add a new definition to that list. Seth Godin joined me to celebrate, as he said, “showing up 100 times.” I’m happy to do it and happy to bring you more...
34 min
429
Authenticity in Branding with Patrick Hanlon (E...
This week we have a very special episode of the On Brand podcast! Actually, it’s Part 1 of a two-episode special commemorating 100 interviews with industry-leading brand builders. To kick off Part 1, we go back to the beginning. Our was Patrick...
40 min
430
Non-Obvious Trends for 2017 with Rohit Bhargava
“I don’t look far enough ahead to call myself a futurist.” Instead, Rohit Bhargava focuses on being a “non-obvious” trend curator, to the benefit of brands big and small. Each year since 2011, he has curated the digital trends businesses...
29 min
431
What’s Next for Brands and Content Marketing wi...
“Most content marketing is stuck in the ‘meh’ gear.” Robert Rose knows a thing or two about content marketing. He literally co-wrote the book on it. As Chief Strategist for the Content Advisory Group with the Content Marketing Institute and a...
31 min
432
Social Sound Bite: Liking Comments and Other Ne...
On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed several new features making their way to Instagram including liking comments, blocking comments, and reporting abuse anonymously. Listen for...
2 min
433
Creating Experiences Customers Crave with Nicho...
"The future for both organizations and entrepreneurs is in leveraging innovation techniques to design masterful customer experiences." Nicholas Webb knows a thing or two about both customers and innovations. As an inventor, he's been awarded over 45...
33 min
434
Social Sound Bite: Should You Use Hashtags on F...
On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a question on the minds of many social media marketers — should you use hashtags on Facebook? We found answers in some recent research. Listen...
3 min
435
How to Develop the Right Brand Name with Naming...
“We have to make a distinction between the name and the brand. The name piques your interest or curiosity. It’s like having someone over for coffee or dinner. The brand is the impression that’s left after the experience.” As the president and...
35 min
436
Answering Difficult Questions Can Create Breakt...
“You have to look beyond the color and logos with brand identity. They're really the product of something deeper." It's this kind of brand introspection that Gregory Diehl excels at. As the author of two best-selling books including Brand Identity...
31 min
437
The Impact of Social Currency on Branding with ...
“A brand is not just to make marketing better. It’s to lead the company into the future.” Erich Joachimsthaler of Vivaldi Partners has a decidedly global perspective on brand building. The author of Brand Leadership and the new Hidden in Plain...
31 min
438
How to Be Your Brand’s Editor in Chief with Ann...
"The value of an editor cannot be understated. The editor is the proxy for the audience." As the Chief Content Officer of MarketingProfs and the best-selling author of Everybody Writes and Content Rules, Ann Handley knows a thing or two about...
34 min
439
Social Sound Bite: Election Fatigue Hits Social...
On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed what people are tired of hearing about on social media these days — the 2016 presidential election! New data from Pew Research shows that most...
4 min
440
Creating a Crisis-Ready Brand with Melissa Agnes
"It's not about crisis preparedness. It's about how culture approaches challenges." Social media has created a powerful new dynamic for brands of all shapes and sizes. When things are going great, it can be an incredible business communications tool....
41 min
441
How SEO Can Help You Grow Your Brand with John ...
“SEO isn’t done unless your done growing.” Growth is something that John Jantsch has helped countless small businesses with in his decades of experience. As the author of the classic Duct Tape Marketing and founder of the Duct Tape Marketing...
32 min
442
Social Sound Bite: Why Social Platforms Don't W...
On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a recent article from Adweek, which noted that social platforms like Facebook, Snapchat, and Twitter are getting away from the 'social' label....
3 min
443
Selling Brands by Telling Stories with Paul Smith
“Brands don’t have stories. People have stories.” Paul Smith is an acclaimed speaker and expert trainer. Specifically his work focuses on how stories and storytelling can influence leadership and life. His latest book, Sell with a Story,...
32 min
444
Branding and Search: Getting Found vs. Getting ...
“I always say it's not that a brand can't be successful. It's that they have already self-selected unsuccessful." As a Moz Associate, Ronell Smith helps brand builders at organizations big and small overcome obstacles in digital marketing...
31 min
445
Amplifying Your Brand’s Online Reputation with ...
“If you’re not amplifying the positive stories around your brand, you’re missing out on a huge opportunity.” This past week, I had the pleasure of speaking at the Social Media Rockstar event in Minnesota alongside last week’s guest Also...
36 min
446
Using Influencer Marketing to Optimize Your Bra...
“There's a gravity to shiny new objects and tactics that people can easily fall prey to." As CEO of TopRank Marketing, Lee Odden helps both B2B and B2C clients overcome the obstacles of today's shiny new things. He's also the author of Optimize...
35 min
447
Social Sound Bite: What Facebook Video Length W...
On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed new data on Facebook video length from Q2. Best practices usually remind us to keep videos short and sweet but that may not be the best...
3 min
448
Get Scrappy with Nick Westergaard LIVE at Prair...
This week, we have something a little different for our podcast listeners. Recently, I was asked to do a reading of my new book, at Prairie Lights Bookstore in Iowa City. Prairie Lights is something of a literary institution — both in the region...
30 min
449
Branding in the Age of Disruption with Geoffrey...
“The new normal is that there is no normal.” Geoffrey Colon opened this week’s episode of the On Brand podcast with these daunting words. Colon, a self-described data punk, DJ, podcaster, and author, serves as a communications designer and...
33 min
450
Brand Yourself or You Risk Being Branded by Others
“It’s brand or be branded.” That’s the ultimatum that Deb Gabor presented this week on the On Brand podcast. The founder and CEO of Sol Marketing and author of the new bestselling book Branding Is Sex explained that if you aren’t...
35 min