On Brand with Nick Westergaard
The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
326
How Nationwide Employs a Flexible, Memorable Br...
“Our brand values are up on the wall but there’s more to it. We have a very specific way of talking.” In addition to being a part of Nationwide’s Member Experience Team, Seth Sparks has a lot of the same non-branding interests as I do. In...
34 min
327
Exploring the History of the Maker’s Mark Brand...
“For us, marketing meant polishing the apple. Not chasing people, letting them find you.” Over the past 59 years, quite a few people have found Maker’s Mark. The distinctive bourbon has grown from being the hobby of founder Bill Samuels,...
32 min
328
BarkBox on Branding: The Convergence of Culture...
“Branding is thousands of tiny punches that add up.” And few deliver as many meaningful little punches as Bark & Co, the powerhouse brand dedicated to bringing joy to dog parents everywhere through innovative products and services like...
36 min
329
How to Protect Your Brand with Kerry O'Shea Gor...
“The only policy you need is ‘don’t be a jerk!'” While this may seem like surprising legal advice, it shouldn’t be considering the source. In addition to being a lawyer, marketing professional, and podcaster, Kerry O’Shea Gorgone is one of...
33 min
330
Connecting the Dots of Customer Experience with...
“Too often today we over-survey our customers.” As Amazon’s first Worldwide VP of Customer Service, Bill Price is a legend in the field of customer service. As an author and advisor, he continues to drive home the fact that service is one of the...
33 min
331
Social Sound Bite: Which Social Networks Are Us...
On this week's Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed the latest social media insights from the 2017 Infinite Dial study from Edison Research (I also explained why this is one of my favorite data...
3 min
332
Access, Authenticity & Internal Advocacy with B...
“If you want to be authentic as a brand, you have to be able to make a mistake.” As social media manager for Cision, Bruce Kennedy is on the front lines of the brand's online conversations. Last week, he was in the front row for our , where we...
39 min
333
LIVE Onstage at SXSW with Duff Stewart & Heathe...
This week, we have a special LIVE episode of the On Brand podcast — on stage from SXSW Interactive. Recorded last Saturday, March 11 in Austin, this episode featured a timely discussion of a big question that many brand builders are struggling with...
53 min
334
Reinventing Integrated Marketing Communications...
“A brand is a relationship between a customer and an organization.” Don E. Schultz has spent his storied career navigating, teaching, and writing about that very complex relationship. He’s a Professor of Integrated Marketing Communications at...
33 min
335
How to Aim Your Brand for a Content Marketing W...
“A brand is a set of promises. If you break that, you hurt the brand.” With a storied career in advertising including his current gig as co-founder and creative director of the Velocity Partners agency, Doug Kessler has spent his career helping...
34 min
336
Social Sound Bite: Facebook’s New Business Feat...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City — Jay and I discussed Facebook’s newest feature for businesses — job listings! That’s right, when Facebook polled businesses they found that finding the right...
3 min
337
Telling Your Brand’s Story in the Snapchat Age ...
“When you don’t answer your customers — you’re sending them a message.” Today we have to meet our audience on an increasingly diverse array of traditional and digital media touch points. None has garnered more headlines over the past year...
32 min
338
Social Sound Bite: What Goes Into the Instagram...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City — Jay and I discussed a recent report on how Instagram’s algorithm works. While many thought the algorithm would kill the social network, Instagram is actually...
3 min
339
Developing a Consistent Brand Voice and Languag...
"Branding is complicated when you try to define it." If there was an ongoing theme of the On Brand podcast, this week's guest hit the nail on the head. Of course, your brand is more than your logo but how do you organize the words and language around...
32 min
340
Social Sound Bite: As Snapchat Stumbles, Facebo...
On this week's Social Sound Bite – recorded live at the studios in Iowa City — Jay and I discussed some recently released numbers from both Facebook and Snapchat. As the upstart Snapchat prepares for their IPO, use, growth, and revenue are...
2 min
341
Answering All of Your Customers Questions with ...
“The art of the question has fundamentally been lost.” As a global speaker and consultant in digital marketing and sales, Marcus Sheridan has made name for himself and his business by answering all of the questions. I couldn’t wait to talk to...
33 min
342
Social Sound Bite: Instagram Stories Are More P...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some new stats on Instagram Story use vs. Snapchat Story use. While everyone loves talking about Snapchat, it looks like Instagram is...
2 min
343
Standing Out by Creating Content Customers Want...
"The only way to stand out is to build a brand." B2B marketers often focus most of their energy on sales funnels, lead generation, and analytics. But how do you stand out in the noisy marketplace? A few weeks ago, about how Drift made the bold move...
27 min
344
Social Sound Bite: Rogue Tweets from Badlands N...
On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed recent "rogue tweets" from Badlands National Park, in response to an alleged media blackout for federal agencies from the Trump White House. Listen...
3 min
345
Millennial Marketing and Media Brands with Gabr...
"You are the steward of the cluster that’s drawn to your brand.” Today, we’re simultaneously in control of our brands and not in control, as we build an increasingly diverse audience across diffused media platforms and touch points. It’s this...
35 min
346
Creating Stories from Customer Empathy with Car...
“Brands that we look to, that are charismatic, know their audience. They know who they are.” Stories, personality, and experiences are the building blocks of modern brands of all shapes and sizes. This week, Carla Johnson of Type A Communications...
29 min
347
Moving Your Brand from Average to Exceptional w...
“All advice is bad advice unless it’s contextualized to you.” As marketers and brand builders, we get advice left and right. Do this, not that. Send this many emails. Write this many blog posts. This week, Jay Acunzo of the Unthinkable podcast...
31 min
348
Social Sound Bite: How Wendy’s Handles Social M...
On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a recent Twitter exchange between fast food giant Wendy's and a social media troll. Instead of following conventional wisdom and ignoring the...
5 min
349
Seth Godin on Branding, Books, and Education (E...
In 100 episodes we’ve had a lot of our expert guests define what branding is. Today we add a new definition to that list. Seth Godin joined me to celebrate, as he said, “showing up 100 times.” I’m happy to do it and happy to bring you more...
34 min
350
Authenticity in Branding with Patrick Hanlon (E...
This week we have a very special episode of the On Brand podcast! Actually, it’s Part 1 of a two-episode special commemorating 100 interviews with industry-leading brand builders. To kick off Part 1, we go back to the beginning. Our was Patrick...
40 min