On Brand with Nick Westergaard
On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Get Scrappy and Brand Now, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded, distracted world. For show notes and more, please visit http://onbrandpodcast.com.
326
How Self-Reliant Entrepreneurs Build Purposeful...
“Entrepreneurs have always been the voice of good.” As the author of bootstrapping bibles Duct Tape Marketing, The Referral Engine, and Duct Tape Selling, John Jantsch has also been a voice of good for many entrepreneurs....
29 min
327
Creating a Big, Bold Brand with Inge Overtoom
“Brands today have to create a memory.” In over 200 episodes of the On Brand podcast, we’ve had a lot of definitions of branding. However, I’m a big fan of how this week’s guest defined what we all do. Inge Overtoom is partner and operations...
25 min
328
Help Customers by Building a “Lighthouse Brand”...
“As an entrepreneur, it’s our job to make something that wasn’t there.” And that’s exactly what New Orleans based entrepreneur Scott Wolfe did in the wake of Hurricane Katrina. With a boom in rebuilding and restoration construction, Wolfe...
32 min
329
Finding Your Brand’s Universal Story with Ellen...
“Story doesn’t start with a 40-page deck. It starts with a founder with a vision.” And yet, there are quite a few 40-page branding decks floating around out there. This week on the podcast I was joined by Ellen Utrecht, a branding, film, and...
27 min
330
Why Your Brand Should Be an Outlier with Philli...
“Be an outlier. Play a game no one else is playing.” With success in developing both corporate marketing and political campaigns, Phillips Stutts knows how to win big. As founder of Win BIG Media and Go BIG Media he helps clients across the board...
29 min
331
Redefining Your Content Experience with Randy F...
“What we do in life is we solve what’s in front of us instead of what’s next.” That’s exactly how most brands have approached content marketing. The initial challenge was creating all of this content. So we focused on content creation. Now...
30 min
332
Positioning Your Brand Platform with Derrick Daye
“There are fifteen accepted definitions of a brand. My favorite definition is that a brand is a sum of all experiences a customer has.” As the name of the popular online platform he founded suggests, Derrick Daye is the ultimate Branding Strategy...
31 min
333
How to Build a Challenger Brand with Prentice Howe
“A challenger brand is defined by an ethos — a mindset. They have ambitions that outweigh their internal marketing resources. They have to outthink. They can’t outspend.” So how do you punch above your weight class? We talked about this with...
30 min
334
Boosting Brand Scale and Impact with Raul Herna...
“Every company can be broken into three parts — marketing, operations, and product.” Raul Hernandez is an expert at helping business break down their marketing processes to boost both scale and impact. We discussed all of this and more this week...
26 min
335
Brands as Building Blocks of Personal Identity ...
“The brand has changed from goods and services to a building block of personal identity.” David Lemley knows this first hand. Twenty years ago he led the team that helped Starbucks grow from a boutique coffee shop to a brand many have cited on...
31 min
336
Using Brand as a Leadership Tool with Lindsay P...
“Brand creates focus. It helps you prioritize. Because it’s a North Star in can help the leader allocate resources, determine how he or she should spend his or her time.” This week on the On Brand podcast, I was joined by Lindsay Pedersen, brand...
30 min
337
Building a Startup Brand with ShowerPill Founde...
“Excel at what you can’t control. A lot of people say ‘control what you can control.’ But I think you excel at those things that you can’t control because those are the things that are gonna keep you until you get your breakthrough.” As an...
28 min
338
Inside ADP’s First-Ever Rebranding with CMO Lor...
“It’s not a marketing veneer. It’s not a marketing campaign. It’s embedded in our values, our behaviors, and how we show up in the world.” Rebranding is a challenge many struggle with. But what if you’re a 75-year old category creator like...
29 min
339
Brand Building Through Servant Leadership with ...
“A lot of Wall Street people think that profit is the reason for business. I say profit is the applause you get for creating a motivating environment for your people so they'll take good care of your customers.” This week, for the 200th episode of...
26 min
340
Connecting Brand Strategy to Business Strategy ...
“A brand story should be built on a good narrative.” Jeff Swystun has built his career helping brands tell their stories. His career alone is storied with time at DDB and Interbrand. He’s also author fo the new book Why Marketing Works. We...
32 min
341
Why Brands Have a Responsibility to Do Good wit...
“I started out struggling with doing business and doing good. It’s always presented as this zero-sum game. And it doesn’t have to be.” Alexandra Dimiziani has spent her career building iconic brands such as Coca-Cola and Airbnb. Today she’s...
28 min
342
Remixing Your Brand's Story and Content with Ju...
“Someone’s story is what gets us most.” With a background in improvisational comedy and marketing, Judi Holler is an expert at crafting and remixing fearless stories. She’s also author of the new book Fear Is My Homeboy. We discussed all of...
25 min
343
Finding Brand Relevancy in a Fast-Changing Worl...
“Marketing doesn’t always have one right answer.” As both a branding expert and instructor at NYU Stern School of Business, Allen Adamson knows how the world of branding has changed and what’s important for students and brand builders alike to...
24 min
344
How to Orchestrate Your Brand Experience with K...
"Experience design is the suite of emotions that you deliver over time.” This clear and concise answer came from this week’s guest on the On Brand podcast, Karin Soukup. As Brand Experience Director at Collins San Francisco, she spends her time...
25 min
345
Finding the Epicenter of Branding and Culture w...
“Brand and culture are two weird words that are getting put together more and more.” This week on the On Brand podcast, we explore these two words—brand and culture—and how to activate them in the creation of meaningful brand experiences with...
26 min
346
Creating a Heart-Centered Brand with Stephanie ...
“Everyone has an important role to play in the big vision.” This week on the On Brand podcast, I was joined by Stephanie Nivinskus, CEO of SizzleForce Marketing. We talked about the impact of effective copywriting, creating brands with heart,...
26 min
347
Bridging the Brand Activation Gap with Mitch Du...
“If your brand was to go away tomorrow, would anyone miss it?” Awkward silence. That’s because, for the most part, very few brands today are truly indispensable. Mitch Duckler is out to change that. The author of the new book The Indispensable...
26 min
348
Mapping a Customer-First Journey with Nancie Mc...
“Leading with the who is something people want to jump right past.” No, my guest this week wasn’t talking about the band The Who. We were talking about why it’s so important to start with the customer—the who—in mind. This seems easy...
27 min
349
Cultivating a Creative Culture with Justin Dauer
“Culture internally seems like one of the most intuitive things to support. It’s a no brainer. And yet …” We miss it. Often. Thankfully there’s a new book to help us keep the connection between brand and culture top of mind — Cultivating a...
27 min
350
How Brands Can Apply Design Thinking with Alain...
“People tend to see strategy and design as two separate things.” As the founder and CEO of Sylvain Labs, Alain Sylvain sits at the intersection of strategy and design. We discussed this including several examples of design thinking at work on this...
28 min