On Brand with Nick Westergaard
On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded, distracted world. For show notes and more, please visit http://onbrandpodcast.com.
351
Discussing Dynamic Brands with Luke Beatty
“Brands today are more dynamic than ever before. We need to keep the idea of brand from being esoteric." And we need better tools for managing and measuring brand impact across platforms. That’s exactly what Luke Beatty does as CEO at Brandfolder....
28 min
352
The Architecture of Building Brand Intimacy wit...
“Brands aren’t logos or static concepts. They’re value systems.” Mario Natarelli has branded everything. From Fortune 500 companies to entire countries. Regardless of how different the individual clients may be, the frameworks remain the same....
28 min
353
Making Sense of Advertising’s Existential Crisi...
“Everything is an ad.” At times it seems as though our industry is in the midst of an existential crisis. Who are we? What do we really do? Are branding, marketing, and advertising still the best descriptors? Kevin Kelly, President and Founder of...
30 min
354
The Secret Sauce to Personal Branding with Phil...
“The only exciting thing celebrity has is the privilege of platform.” To build something from this privilege, you need to understand your personal brand. Show business and personal branding are two topics Phil Pallen is uniquely qualified to talk...
29 min
355
Branding Luxury Real Estate with Matthew Leone
“We sell the communities as much as the homes that sit in them.” Buying real estate — buying a home — is the biggest purchase many of us make. Who we buy from is a big decision. This is magnified even further in the high-end real-estate market...
36 min
356
Embracing Design Thinking for Your Brand with J...
“Many have seen a TED talk about design thinking but they don’t know what’s next — what it looks like.” This week on the On Brand podcast we unpacked design thinking, magical experiences, Nordic design, and how to criticize creative work...
27 min
357
Asking for Help and Reinforcements for Your Bra...
“We all need help. We all need to move people. But we’re reluctant to ask.” While it may not seem related to branding and marketing, the social sciences of motivation and influence underly everything we do. That’s why I couldn’t wait to...
33 min
358
How Brands Can Get Ahead of the Creative Curve ...
“Everyone is so stressed out. All of the marketers I talk to. There are so many channels and so many reports to prove our existential existence!” What’s an overwhelmed marketer to do? Allen Gannett is founder and CEO of TrackMaven, a company...
27 min
359
Crafting Your Brand’s Signature Story with Davi...
"Digital is content, content is stories." Listeners of the podcast know that I am a big fan of storytelling as a brand building tool. And I'm not alone. David Aaker has had a storied career in branding and marketing, as both an academic at UC Berkeley...
32 min
360
Why Brands Have to Take a Stand to Stand Out To...
"Why is our industry slow to adapt? Because the way we've done things had always worked ..." Until it didn't. While technology has changed the marketing and PR industry significantly, we're also at a cultural inflection point. People are demanding...
27 min
361
Brand Storytelling at the Santa Barbara Zoo wit...
“Every animal has a story to tell.” And we didn’t even get to them all! But we tried. This week I chatted with Dean Noble, Director of Marketing of the Santa Barbara Zoo. With a diverse background including the movie business, improv comedy, and...
34 min
362
Mastering Your Brand’s Verbal Identity with Al ...
“The CMO for a medium-sized brand is responsible for more words than the editor of a newspaper.” Words matter. And, to this very point, there are a lot of them in the crowded, digital world we find ourselves in. How can you develop a consistent...
31 min
363
The Legal Implications of Brand Building with J...
"Does your brand exist legally? The depends on what your brand is.” We only tackle the big questions on this podcast! Our guest this week isn’t a branding author, marketing strategist, or someone working in the trenches, building brands. But she...
33 min
364
Better Brand Experience Through Brand Education...
“Experience is the residue brands leave with people after the product’s gone.” Justin Wartell of Monocle knows a thing or two about brand experience. In working with brands as diverse as FedEx, Quiznos, Mass General, and the Denver Broncos, this...
32 min
365
Social Sound Bite: Starbucks Steps Up in a Crisis
On this week’s Social Sound Bite — recorded live at the studios in Iowa City — Jerry and I discussed how Starbucks is using a recent in-store crisis as an opportunity to step up their employee-training efforts. Listen for the full...
4 min
366
The Psychology of Branding with Kaye Putnam
“The confused mind doesn’t buy.” As a psychology major — I know enough to be dangerous — I couldn’t wait to talk with Kaye Putnam. A psychology-driven brand strategist, she works with entrepreneurs from startup to high-growth. Creating a...
29 min
367
Tom Peters on Excellence and Personal Branding
Early in my career, I spent my commute listening to audiobooks in my 1996 Ford Taurus. The tinny car speakers shook as Tom Peters spoke about excellence and management by walking around. Through landmark books such as In Search of...
36 min
368
Social Sound Bite: Experience Is Marketers’ Top...
On this week’s Social Sound Bite — recorded live at the studios in Iowa City — Jerry and I discussed the latest data from the State of Branding 2018. The report breaks down the biggest challenges marketers face. Topping that list once...
5 min
369
How to Build Brand Loyalty Today and Tomorrow w...
“Consumers are human beings first.” Duh. Who needs to be reminded of this? I mean, we’ve got our big data, customer analytics, loyalty metrics, key performance indicators, demographics, psychographic profiles, and … Oh yeah. That’s why...
28 min
370
Taking Employee Engagement to the Next Level wi...
“How we treat employees relates to how they become brand ambassadors.” Your employees — your people — are one of your biggest brand assets. However, they can only do this if they’re engaged. As the Chief Human Resources Officer at an...
27 min
371
Embracing Brand Citizenship with Anne Bahr Thom...
“People want brands to step in and solve things that government can’t.” With the latest news of #BoycottNRA and the #MeToo movement, it could seem that this is an idea plucked from recent headlines. But the role of business in social issues has...
36 min
372
Social Sound Bite: Why Your Brand Should Be Pod...
On this week’s Social Sound Bite — recorded live at the studios in Iowa City — Jerry and I discussed some new podcast listenership data courtesy of the Infinite Dial 2018 study from Edison Research and Triton Digital. Listen for the...
7 min
373
LIVE Onstage at SXSW with Heather Whaling and W...
This week, we have a special LIVE episode of the On Brand podcast — on stage from SXSW 2018. Recorded Saturday, March 10 in Austin, this episode featured a timely discussion of a big question that many brand builders are struggling with in these...
50 min
374
Social Sound Bite: Are We Overvaluing Digital M...
On this week’s Social Sound Bite — recorded live at the studios in Iowa City — Jerry and I discussed a new report from Radiocentre and Ebiquity that suggests that marketers are undervaluing the impact of traditional media channels and...
5 min
375
Why You Need to Integrate Brand and Culture wit...
“Most CEOs delegate culture to HR and brand to marketing. You need to prioritize a fusion of these areas.” For many organizations, this is a big shift. Thankfully, this big shift is the big focus of the latest book from brand leadership expert...
32 min