On Brand with Nick Westergaard
The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
351
Mastering the Storytelling Edge with Joe Lazauskas
"A lot of content being produced is not good. That's because it's not telling a great story." As Editor-in-Chief and Director of Content Strategy at Contently, Joe Lazauskas understands the interconnected relationship between content and story. It's...
35 min
352
Branding Is the New Advertising with Fabian Gey...
"Everyone thinks that branding isn't important today but branding is the new advertising." Despite media and technology shifts, the brand behind your stories and status updates is more important than ever. We unpacked all of this and more on this...
29 min
353
Using Stories to Ignite Change with Patti Sanchez
Stories can be powerful tools for moving people and building brands. This isn’t as easy as it could sound. Storytelling is both an art and a science. We unpacked all of this and more on this week’s episode of the On Brand podcast with Patti...
28 min
354
Why Brands Should See Ideas Everywhere with Ash...
“I love looking at other industries and seeing what they’re doing.” As Director of Agency Marketing at TopRank Marketing, Ashley Zeckman has a lot on her plate working — both agency marketing and client marketing. In some organizations, these...
29 min
355
The Case for Badassing Your Brand with Pia Silva
“It’s better to whole-ass one thing than half-ass several.” As the author of the book Badass Your Brand, my conversation with Pia Silva was bound to be both fun and irreverent. In all seriousness, powerful language helps you cut through the...
29 min
356
How to Create “Aha!” Positioning for Your Brand...
“The biggest problem we marketers face today is trying to be all things to all people.” Andy Cunningham would know. She’s spent her career positioning brands. As the jacket of her book says: “Trust Andy. Steve Jobs did.” That’s...
32 min
357
Finding and Following Your Brand's Purpose with...
“You’re only a brand if you have meaning beyond your name.” One of the more challenging questions I ask on a regular basis is, “How do you define what a brand is?” Strategist Robin Fisher Roffer didn’t miss a beat. You have to have...
32 min
358
Why Brands Should Trust the Moment with Jeff Suhy
“Brands today are looking for immediate feedback. And if it’s negative, they’re done.” What are brands missing today? According to Mod Op’s Jeff Suhy, it all comes down to one thing — consistency. Or lack thereof. We discussed all of this...
28 min
359
Better Storytelling Through Empathy with Nancy ...
“There’s so much power in the spoken word.” Nancy Duarte would know. She’s the world’s leading expert on visual communication, ranked #1 on the World’s Top 30 Communication Professionals. She’s also this week’s guest on the On Brand...
30 min
360
Faster Than Normal Branding with Peter Shankman
“There’s a common theme to everything I do — I create content that helps people.” And Peter Shankman does just a few things as an author, speaker, entrepreneur, and thought leader on topics ranging from public relations, customer...
32 min
361
Social Sound Bite: Facebook Page Reach Down 20%
On this week’s Social Sound Bite — recorded live at the studios in Iowa City — Jerry and I discussed some new data from Buzzsumo showing that Facebook Page reach and engagement have declined dramatically since January 2017. Listen for...
5 min
362
Bringing the IBM Watson Brand to Life with Ambe...
“We want to personify the Watson brand.” But how do you personify a machine? That’s one of the many challenges that Amber Armstrong faces on a daily basis as Director of Digital Amplification, Events, and Demand Generation and Customer...
35 min
363
Social Sound Bite: Why Email Marketing Still Rules
On this week's Social Sound Bite — recorded live at the studios in Iowa City — Jerry and I discussed why email should be a bigger part of your marketing strategy. Listen for the full sound bite and enjoy these useful links to the news, trends,...
3 min
364
Alan Alda on Communicating and Relating to Others
“My whole life has been a big improvisation — I follow my nose.” Improvisation has played a big role in Alan Alda’s career in more ways than one. From his early theatrical work to founding the Alda Center for Communicating Science to his...
36 min
365
Social Sound Bite: Facebook Makes Its Ad Report...
On this week's Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed Facebook's latest innovation in advertising analytics: eliminating accidental clicks. Listen for the full sound bite and enjoy these useful links...
4 min
366
Social Sound Bite: America's Online Advertising...
On this week's Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed just how much of the online advertising apple is owned by Google and Facebook (SPOILER ALERT: about 50%.) Listen for the full sound bite and...
5 min
367
Creating an Authentic Healthcare Brand with Mar...
“Branding is finding what’s true in any organization.” Mark Viden has experience in brand advertising with lots of different types of organizations ranging from startups and financial services to his current role as Vice Preside of Brand...
31 min
368
Designing a Sustainable, Fashion Brand with Ham...
“The future should be sustainable materials.” After years in finance, Hamilton Perkins discovered his new calling while shopping for a bag. A bag that he couldn’t find. This led him to found Hamilton Perkins Collection, a certified b-corp that...
29 min
369
Social Sound Bite: What Your Customers Need Mos...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed what’s most important for customers when it comes to your brand experience. Top Gun themed hint: your customers have a...
5 min
370
Creating Brand Homes with Experience Expert Chr...
“We create experiences that touch the heart.” In our increasingly digital world, it may surprise some to learn that creating engaging physical experiences for brands is still a priority for marketing leaders. Christian Lachel is an architect of...
30 min
371
Brand Leadership Through Employee Engagement wi...
“As marketing leaders, we have to give up control.” As CEO of Marketing Insider Group, author Michael Brenner knows a thing or two about marketing and leadership. With a career ranging from startups to SAP and Nielsen, Brenner helps organizations...
29 min
372
Why You Should Build a Free Range Brand with Ni...
“You have to be able to let go.” As brand builders, we’re used to being in control of our brands. But that’s something we have to get over today. Our brands are owned not by us — but by our community. Nicole Ertas knows this. That’s why...
29 min
373
Social Sound Bite: Most Lack Confidence in Soci...
On this week's Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed the latest on how marketers are using social media. While many rate it as effective, most marketers aren't confident in their ROI measurement....
5 min
374
Social Sound Bite: Top 7 Findings of Mary Meeke...
On this week's Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed several new and emerging trends from Kleiner Perkins' Mary Meeker in her annual report of Internet Trends. Listen for the full sound bite and...
4 min
375
How to Listen for Brand Advocates with Mack Col...
"It takes time to cultivate relationships." Mack Collier has been cultivating relationships for a long time. The social media strategist, speaker, and author has been blogging for 12 years and has hosted the Twitter chat #Blogchat since March 2009....
33 min