On Brand with Nick Westergaard
The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
301
Better Storytelling Through Empathy with Nancy ...
“There’s so much power in the spoken word.” Nancy Duarte would know. She’s the world’s leading expert on visual communication, ranked #1 on the World’s Top 30 Communication Professionals. She’s also this week’s guest on the On Brand...
30 min
302
Faster Than Normal Branding with Peter Shankman
“There’s a common theme to everything I do — I create content that helps people.” And Peter Shankman does just a few things as an author, speaker, entrepreneur, and thought leader on topics ranging from public relations, customer...
32 min
303
Social Sound Bite: Facebook Page Reach Down 20%
On this week’s Social Sound Bite — recorded live at the studios in Iowa City — Jerry and I discussed some new data from Buzzsumo showing that Facebook Page reach and engagement have declined dramatically since January 2017. Listen for...
5 min
304
Bringing the IBM Watson Brand to Life with Ambe...
“We want to personify the Watson brand.” But how do you personify a machine? That’s one of the many challenges that Amber Armstrong faces on a daily basis as Director of Digital Amplification, Events, and Demand Generation and Customer...
35 min
305
Social Sound Bite: Why Email Marketing Still Rules
On this week's Social Sound Bite — recorded live at the studios in Iowa City — Jerry and I discussed why email should be a bigger part of your marketing strategy. Listen for the full sound bite and enjoy these useful links to the news, trends,...
3 min
306
Alan Alda on Communicating and Relating to Others
“My whole life has been a big improvisation — I follow my nose.” Improvisation has played a big role in Alan Alda’s career in more ways than one. From his early theatrical work to founding the Alda Center for Communicating Science to his...
36 min
307
Social Sound Bite: Facebook Makes Its Ad Report...
On this week's Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed Facebook's latest innovation in advertising analytics: eliminating accidental clicks. Listen for the full sound bite and enjoy these useful links...
4 min
308
Social Sound Bite: America's Online Advertising...
On this week's Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed just how much of the online advertising apple is owned by Google and Facebook (SPOILER ALERT: about 50%.) Listen for the full sound bite and...
5 min
309
Creating an Authentic Healthcare Brand with Mar...
“Branding is finding what’s true in any organization.” Mark Viden has experience in brand advertising with lots of different types of organizations ranging from startups and financial services to his current role as Vice Preside of Brand...
31 min
310
Designing a Sustainable, Fashion Brand with Ham...
“The future should be sustainable materials.” After years in finance, Hamilton Perkins discovered his new calling while shopping for a bag. A bag that he couldn’t find. This led him to found Hamilton Perkins Collection, a certified b-corp that...
29 min
311
Social Sound Bite: What Your Customers Need Mos...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed what’s most important for customers when it comes to your brand experience. Top Gun themed hint: your customers have a...
5 min
312
Creating Brand Homes with Experience Expert Chr...
“We create experiences that touch the heart.” In our increasingly digital world, it may surprise some to learn that creating engaging physical experiences for brands is still a priority for marketing leaders. Christian Lachel is an architect of...
30 min
313
Brand Leadership Through Employee Engagement wi...
“As marketing leaders, we have to give up control.” As CEO of Marketing Insider Group, author Michael Brenner knows a thing or two about marketing and leadership. With a career ranging from startups to SAP and Nielsen, Brenner helps organizations...
29 min
314
Why You Should Build a Free Range Brand with Ni...
“You have to be able to let go.” As brand builders, we’re used to being in control of our brands. But that’s something we have to get over today. Our brands are owned not by us — but by our community. Nicole Ertas knows this. That’s why...
29 min
315
Social Sound Bite: Most Lack Confidence in Soci...
On this week's Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed the latest on how marketers are using social media. While many rate it as effective, most marketers aren't confident in their ROI measurement....
5 min
316
Social Sound Bite: Top 7 Findings of Mary Meeke...
On this week's Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed several new and emerging trends from Kleiner Perkins' Mary Meeker in her annual report of Internet Trends. Listen for the full sound bite and...
4 min
317
How to Listen for Brand Advocates with Mack Col...
"It takes time to cultivate relationships." Mack Collier has been cultivating relationships for a long time. The social media strategist, speaker, and author has been blogging for 12 years and has hosted the Twitter chat #Blogchat since March 2009....
33 min
318
Social Sound Bite: The Reports of Facebook’s De...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed some new data that disproves a popular theory — specifically that Facebook is dying. In short, not so much. It’s alive and well and where...
3 min
319
Social Sound Bite: Customers Don't Like When Yo...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed some new data from Sprout Social on what behaviors customers like most from the brands they follow on social media. Hint: Think twice...
5 min
320
A Healthcare Branding Prescription from Vince P...
"Brand identity helps doctors see the patient behind the condition.” Vince Parry has spent his career at the forefront of the healthcare branding industry. He has launched some of the most iconic healthcare brands, such as Lipitor, Botox, and...
33 min
321
Social Sound Bite: Snapchat's Millennial Users ...
On this week's Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed some new data on Snapchat's users following the growth Instagram has experienced since copying Snapchat adding a stories feature of their own....
4 min
322
Personal Branding from A to Z with Barry Feldman
“There’s often some confusion and conflict around personal branding.” It’s true. For whatever reason, some people and companies have trouble with this concept. But in the interconnected digital age, personal interaction and influence...
39 min
323
Preparing Your Brand for Wilderness Survival wi...
“Research shows that our psychology is very similar in situations where we’re struggling with branding and marketing challenges and when we’ve crash-landed on a mountain.” Today’s marketplace is chaotic. Jonathan David Lewis, partner at...
33 min
324
Social Sound Bite: Instagram Numbers Take Off E...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed the latest social media usage statistics. Specifically the fact that Instagram now has 700 million monthly active users — more than doubling...
4 min
325
How Nationwide Employs a Flexible, Memorable Br...
“Our brand values are up on the wall but there’s more to it. We have a very specific way of talking.” In addition to being a part of Nationwide’s Member Experience Team, Seth Sparks has a lot of the same non-branding interests as I do. In...
34 min