On Brand with Nick Westergaard
The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
301
How to Create Presentations That Are On Brand w...
“Presentations are valuable content.” And yet, they often go underutilized. More challenging still, these prominent content delivery systems aren't branded consistently. Enter James Ontra. Author of the book Presentation Management and Co-Founder...
30 min
302
Thinking Outside of the Box and Breaking the Wh...
“As marketers we retreat to the mean — to trendy best practices.” What’s required is out-of-the-box thinking. As the founder of Unthinkable Media and author of the new book Break the Wheel, Jay Acunzo knows a thing or two about pushing...
30 min
303
Creating a Media Frenzy Around Your Brand with ...
“The reality is that many want to be innovative and disruptive and they’re just not.” Starting as a marketer at Motorola to founding Media Frenzy Global, Sarah Torville has spent her career helping disruptive brands tell their stories. We...
29 min
304
Why Great Brands Must Design Great Culture with...
“It’s imperative. You must design your culture. It plays such a big role.” Educator, author, and designer Josh Miles has made his mission helping organizations understand the need for culture design in our rapidly changing digital world. His new...
32 min
305
In a Noisy, Distracted World, Clarity Wins with...
“We're more and more distracted today. There's more and more noise. What hasn't increased is attention.” In our noisy, distracted world, it's harder than ever to get our audience's attention — to say nothing of making sure that they remember and...
29 min
306
Applying a Punk Rock Attitude to Your Brand wit...
“Marketing is the balance of the irrational and the rational.” Someone that would utter this truth would naturally have some ideas that are out of the box. Drawing on his career at Microsoft and Motorola, Jeremy Dale has gathered stories on what...
27 min
307
How Leaders Create Strong Brands with Alberto L...
“Twenty or 30 years ago, business did not have to be connected to society.” Today this is not the case. Author and strategist Alberto Lopez-Valenzuela helps organizations overcome this challenge at several different levels. As Chief Executive at...
25 min
308
Building an Audience for Your Personal Brand wi...
“Hold off until you have something to write home about.” As a podcaster and branding thought leader, Case Kenny offered insights on personal branding that many miss. Namely focus — both on your brand credentials as well as the right channels. We...
27 min
309
Why You Should Market to Mindstates with Will L...
“The science is just sitting out there in academia.” That’s why consultant, educator, and author Will Leach decided to package it up in a revolutionary new book. Marketing to Mindstates is about looking beyond traditional market...
27 min
310
The Best Marketing Tool You're Currently Overlo...
“Webinars are a fundamental campaign we’re overlooking.” As Todd Earwood said that in the first few minutes of our interview it rung true. Webinars are a powerful direct marketing tool and yet we overlook them in favor of shinier new things like...
26 min
311
The Laws of Brand Storytelling with Ekaterina W...
"Stop being Switzerland!” This could sound like vague advice but it's so important today. Translated it means that your brand can’t be neutral anymore. There’s so much noise you have to stand out. To help, marketers and serial co-authors...
31 min
312
The Future of Branded Video with Wistia Founder...
“You’re going to get judged by your video.” If this quote scares you, you’ll want to listen to this week’s episode. With 80% of online content set to be video by 2019 more brands are pushing into the space. However, many are afraid of...
32 min
313
Creating Talk Triggers for Your Brand with Jay ...
“Word of mouth influences 50% of all purchases yet no one has a strategy for it.” Ask any business what drives the most leads and sales and the answer is almost universally — word of mouth. Yet, as Jay Baer notes, we leave it largely to chance....
34 min
314
The Next Evolution of Branding with Mona Amodeo
“It’s no longer enough to sell the sizzle. Customers today want to know what’s behind it — what the brand stands for.” While many (mis)categorize branding as simply a logo or a department or responsibility within the marketing department,...
33 min
315
What It Means to Be an Everywhere Brand with Je...
"Consumers deserve perfect info about businesses everywhere. We can all agree on that." Going out of the gate, Jeff Rohrs reminded us of what's at stake with all of the information about businesses online. As Chief Marketing Officer at Yext, Rohrs is...
33 min
316
Why Data Is Critical to Building Customer Loyal...
“If you don’t care about having a lifelong relationship with your customers then keep doing what you’re doing.” But if you want to understand the customer journey and build that relationship, you have to understand the data behind it. Kevin...
28 min
317
Crafting Brand Stories That Sell with Amber Wil...
Who are you? Why do you exist? Why should people care? Amber Williams, founder and brand strategist at Punkyflair, helps brand builders answer these top-of-mind questions day in and day out. We discussed all of this and more on this week’s...
30 min
318
How to Turn an Entrepreneur’s Voice into Brand ...
“I joke that I’m good at impressions — you have to do voices.” Why would a marketer need to be good at doing impressions? As founder of Cobblestone Creative Co, Kate Boyd uses this skill to help mirror the voices of the solopreneurs she serves...
26 min
319
Marty Neumeier Scrambles Up Business Books and ...
“A story lets you address problems in a very human way.” While traditional business books, textbooks, and case studies help us learn key concepts, they often miss what’s going on behind the scenes. The story arc or narrative. This week, author,...
34 min
320
Exploring the New Reality of Brand Building wit...
“Content is expanding — it’s shifting. It used to be 2D and flat.” Now we have VR, AR, MR, and XR. What’s a marketer to do? Luckily, we can get this entire world demystified for us by extended reality expert and futurist Cathy Hackl on this...
28 min
321
Building a Long-Term Legacy for Your Brand with...
“Brands that endure have long-term ambitions. They make a durable difference.” When it comes to celebrating your brand’s legacy, age is relative. In some industries it’s a benefit while others are looking for the latest, greatest thing. But...
28 min
322
Discussing Dynamic Brands with Luke Beatty
“Brands today are more dynamic than ever before. We need to keep the idea of brand from being esoteric." And we need better tools for managing and measuring brand impact across platforms. That’s exactly what Luke Beatty does as CEO at Brandfolder....
28 min
323
The Architecture of Building Brand Intimacy wit...
“Brands aren’t logos or static concepts. They’re value systems.” Mario Natarelli has branded everything. From Fortune 500 companies to entire countries. Regardless of how different the individual clients may be, the frameworks remain the same....
28 min
324
Making Sense of Advertising’s Existential Crisi...
“Everything is an ad.” At times it seems as though our industry is in the midst of an existential crisis. Who are we? What do we really do? Are branding, marketing, and advertising still the best descriptors? Kevin Kelly, President and Founder of...
30 min
325
The Secret Sauce to Personal Branding with Phil...
“The only exciting thing celebrity has is the privilege of platform.” To build something from this privilege, you need to understand your personal brand. Show business and personal branding are two topics Phil Pallen is uniquely qualified to talk...
29 min