On Brand with Nick Westergaard
On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Get Scrappy and Brand Now, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded, distracted world. For show notes and more, please visit http://onbrandpodcast.com.
301
Reclaiming the African American Narrative with ...
“As African Americans, we’ve given up our narrative. It takes away our humanity. We have human stories just like everyone else—it’s just that our brand isn’t being written by us.” Faith McKinney is an author, media strategist, and longtime...
29 min
302
Brands Have to Do Better on Race with Katie Kern
“Enough is enough. It’s the responsibility of companies to stand up.” Following the murder of George Floyd, the nation has seen a critical shift in the growth and power of the Black Lives Matter movement through protest and action. But what...
34 min
303
Creating a Powerful Personal Brand Empire with ...
“The person is a product themselves—regardless of what they’re selling.” As one of the youngest executives in the history of Sony Music Entertainment, Laura Bull worked to transform people into powerful platforms. Now she consults and teaches...
30 min
304
Mastering Omnichannel Marketing with Rytis Lauris
“Marketing is becoming more mathematical. You have to start reading the signals of what your customers are telling you.” Ominsend Co-Founder and CEO Rytis Lauris is on a mission to help small- and medium-sized eCommerce businesses understand just...
26 min
305
Tom Peters on Leadership in Troubling Times
Two years ago I was fortunate enough to interview one of my business heroes—management legend and author Tom Peters. This was a once-in-a-lifetime podcast event. Or so I thought. A couple of weeks ago, Tom reached out again wanting to talk about the...
39 min
306
Mastering Agile Marketing with Andrea Fryrear
“Agile marketing is about focus, quality, and planning. We have an ultimate destination. We’re just more flexible about the path we take to get there.” A certified agile leader and practitioner, the focus of Andrea Fryrear’s work is helping...
25 min
307
Blurring the Lines of Branding & Storytelling w...
“People are smart about how they can avoid advertising at all costs. You have to present them with a story they want to hear and use the brand in support of that story.” Lee Tone of Alkemy X has spent his career navigating the blurred lines of...
30 min
308
Creating a Content Performance Culture with Chr...
“In digital you can constantly keep going—if you had a good play celebrate it and see how you can evolve it from there.” In a career that started with athletics and continued to professional journalism to being a marketing thought leader and...
31 min
309
Building Brand Loyalty Through Customer Listeni...
“In times of crisis, as leaders, we often want to clamp down—command and control. We go into bunker mode.” However, customer loyalty is best built by closing the distance between a brand's leadership and the front lines of employees and...
27 min
310
Radical Relevance in Turbulent Times with Bill ...
“It’s a time to double down on your value—your why.” During Bill Cates's storied career as an entrepreneur and relationship marketing expert, he’s helped countless businesses achieve exponential growth. Now he’s back with a new book on...
31 min
311
Why Marketers Need to Help More with David Newman
“It is absolutely a time to help more and to serve more but it is not a time to sell or market any less.” David Newman is all about getting things done. Whether it’s marketing or speaking, his approach helps people organize their work to...
30 min
312
Rethinking B2B Branding in Turbulent Times with...
It’s a different time for marketers and brand builders across the board. But what about B2B marketers? What’s different for them in the face of COVID-19? I couldn’t wait to ask our guest this week just that. Ana Raynes is the CEO and founder of...
27 min
313
Sharpen Your Message into a Velvet Machete with...
“People are going to have a favorable impression of your brand or a negative impression of your brand. Then, when you add social media reach on top of that, it can get really great or really crazy.” That’s why you have to brand—with...
34 min
314
Game-Changing Brand Strategy with David Aaker
“Branding people have not formally gotten into the strategy world.” And vice versa. And that’s a problem according to branding and marketing legend David Aaker, author of several books including his latest Owning Game-Changing...
25 min
315
Immersive 3D Branding with VR Expert Ashley Cro...
This week’s podcast interview was originally scheduled to take place live on stage at SXSW. Unfortunately, a nasty pandemic got in the way of this. However, I still wanted to talk with VR expert Ashley Crowder about her work as CEO and Co-Founder of...
30 min
316
The Economics of Attention with Jamie Mustard a...
“Attention is the defining business challenge of our time.” This prolific idea was noted by not one but two guests this week. Jamie Mustard is a strategic multimedia consultant who helps create brands, ideas, and messages that stand out. His new...
31 min
317
Why All Startups Need a Brand Book with Mona Bi...
“Vision and strategy require a lot of thinking about brand.” Mona Bijoor would know. She spends a lot of her time thinking about and helping early-stage founders startup, scale, and grow their businesses, which, as she notes, involves more...
26 min
318
Branding for Growth and Scale with Kristin Luck
“Marketers today have to be data junkies.” Kristin Luck would know. She’s founded two marketing analytics companies that were so successful both ended up being acquired. Today she helps founders and executive teams scale and monetize their...
30 min
319
Generating Unlimited Brand Story Ideas with Mel...
“The biggest disservice we've done with content marketing is giving such high expectations without the tools to fulfill them.” When it comes to upping your content marketing game, most struggle with obstacles related to time, talent, and...
29 min
320
Flipping the Script on Flip Flops with Jeremy S...
“Your feet take you on these adventures. You should have quality flip flops that you keep for a long time. That really became our core story.” That spark of an idea led Jeremy Stewart and his wife to found premium flip-flop brand Hari-Mari. In...
28 min
321
Creating a Conversational Brand with Nick Usborne
“Bad writing can undermine everything you’re trying to do.” As someone who started out as a marketing copywriter and who still spends a lot of time today teaching business writing and writing books, I couldn’t wait to talk to copywriting and...
32 min
322
Marketing as Attraction vs. Marketing as Retent...
“Marketing is your ability to attract and keep customers. Most confuse the definition of marketing with the definition of advertising.” This week on the On Brand podcast, I chatted with Wayne Mullins, Founder of Ugly Mug Marketing. We talked about...
27 min
323
The Secret Sauce of Branding with Kerrie Finch
“The secret sauce of brands is purpose.” In a career that’s taken her from wrangling brands at Wieden+Kennedy to launching her own successful global PR shop, futurefactor, Kerrie Finch has spent her career helping brands share their stories with...
30 min
324
Inspiring Your Brand's Fan Culture with David M...
What do the Grateful Dead and Harry Potter have in common? Both have huge fandoms that include author David Meerman Scott and his daughter Reiko Scott respectively. “Our thesis was this—are the lessons of fandom relevant to brands?” While most...
32 min
325
Building Brand Alignment Internally and Externa...
“We're the BASF of brand story. We don't make it but we bring it life.” This analogy perfectly captures the inflection point where Christopher Wallace has built his business. InnerView helps marketing teams take the brand from the boardroom to the...
28 min