On Brand with Nick Westergaard
On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded, distracted world. For show notes and more, please visit http://onbrandpodcast.com.
401
Why You Should Build a Free Range Brand with Ni...
“You have to be able to let go.” As brand builders, we’re used to being in control of our brands. But that’s something we have to get over today. Our brands are owned not by us — but by our community. Nicole Ertas knows this. That’s why...
29 min
402
Social Sound Bite: Most Lack Confidence in Soci...
On this week's Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed the latest on how marketers are using social media. While many rate it as effective, most marketers aren't confident in their ROI measurement....
5 min
403
Social Sound Bite: Top 7 Findings of Mary Meeke...
On this week's Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed several new and emerging trends from Kleiner Perkins' Mary Meeker in her annual report of Internet Trends. Listen for the full sound bite and...
4 min
404
How to Listen for Brand Advocates with Mack Col...
"It takes time to cultivate relationships." Mack Collier has been cultivating relationships for a long time. The social media strategist, speaker, and author has been blogging for 12 years and has hosted the Twitter chat #Blogchat since March 2009....
33 min
405
Social Sound Bite: The Reports of Facebook’s De...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed some new data that disproves a popular theory — specifically that Facebook is dying. In short, not so much. It’s alive and well and where...
3 min
406
Social Sound Bite: Customers Don't Like When Yo...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed some new data from Sprout Social on what behaviors customers like most from the brands they follow on social media. Hint: Think twice...
5 min
407
A Healthcare Branding Prescription from Vince P...
"Brand identity helps doctors see the patient behind the condition.” Vince Parry has spent his career at the forefront of the healthcare branding industry. He has launched some of the most iconic healthcare brands, such as Lipitor, Botox, and...
33 min
408
Social Sound Bite: Snapchat's Millennial Users ...
On this week's Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed some new data on Snapchat's users following the growth Instagram has experienced since copying Snapchat adding a stories feature of their own....
4 min
409
Personal Branding from A to Z with Barry Feldman
“There’s often some confusion and conflict around personal branding.” It’s true. For whatever reason, some people and companies have trouble with this concept. But in the interconnected digital age, personal interaction and influence...
39 min
410
Preparing Your Brand for Wilderness Survival wi...
“Research shows that our psychology is very similar in situations where we’re struggling with branding and marketing challenges and when we’ve crash-landed on a mountain.” Today’s marketplace is chaotic. Jonathan David Lewis, partner at...
33 min
411
Social Sound Bite: Instagram Numbers Take Off E...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed the latest social media usage statistics. Specifically the fact that Instagram now has 700 million monthly active users — more than doubling...
4 min
412
How Nationwide Employs a Flexible, Memorable Br...
“Our brand values are up on the wall but there’s more to it. We have a very specific way of talking.” In addition to being a part of Nationwide’s Member Experience Team, Seth Sparks has a lot of the same non-branding interests as I do. In...
34 min
413
Exploring the History of the Maker’s Mark Brand...
“For us, marketing meant polishing the apple. Not chasing people, letting them find you.” Over the past 59 years, quite a few people have found Maker’s Mark. The distinctive bourbon has grown from being the hobby of founder Bill Samuels,...
32 min
414
BarkBox on Branding: The Convergence of Culture...
“Branding is thousands of tiny punches that add up.” And few deliver as many meaningful little punches as Bark & Co, the powerhouse brand dedicated to bringing joy to dog parents everywhere through innovative products and services like...
36 min
415
How to Protect Your Brand with Kerry O'Shea Gor...
“The only policy you need is ‘don’t be a jerk!'” While this may seem like surprising legal advice, it shouldn’t be considering the source. In addition to being a lawyer, marketing professional, and podcaster, Kerry O’Shea Gorgone is one of...
33 min
416
Connecting the Dots of Customer Experience with...
“Too often today we over-survey our customers.” As Amazon’s first Worldwide VP of Customer Service, Bill Price is a legend in the field of customer service. As an author and advisor, he continues to drive home the fact that service is one of the...
33 min
417
Social Sound Bite: Which Social Networks Are Us...
On this week's Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed the latest social media insights from the 2017 Infinite Dial study from Edison Research (I also explained why this is one of my favorite data...
3 min
418
Access, Authenticity & Internal Advocacy with B...
“If you want to be authentic as a brand, you have to be able to make a mistake.” As social media manager for Cision, Bruce Kennedy is on the front lines of the brand's online conversations. Last week, he was in the front row for our , where we...
39 min
419
LIVE Onstage at SXSW with Duff Stewart & Heathe...
This week, we have a special LIVE episode of the On Brand podcast — on stage from SXSW Interactive. Recorded last Saturday, March 11 in Austin, this episode featured a timely discussion of a big question that many brand builders are struggling with...
53 min
420
Reinventing Integrated Marketing Communications...
“A brand is a relationship between a customer and an organization.” Don E. Schultz has spent his storied career navigating, teaching, and writing about that very complex relationship. He’s a Professor of Integrated Marketing Communications at...
33 min
421
How to Aim Your Brand for a Content Marketing W...
“A brand is a set of promises. If you break that, you hurt the brand.” With a storied career in advertising including his current gig as co-founder and creative director of the Velocity Partners agency, Doug Kessler has spent his career helping...
34 min
422
Social Sound Bite: Facebook’s New Business Feat...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City — Jay and I discussed Facebook’s newest feature for businesses — job listings! That’s right, when Facebook polled businesses they found that finding the right...
3 min
423
Telling Your Brand’s Story in the Snapchat Age ...
“When you don’t answer your customers — you’re sending them a message.” Today we have to meet our audience on an increasingly diverse array of traditional and digital media touch points. None has garnered more headlines over the past year...
32 min
424
Social Sound Bite: What Goes Into the Instagram...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City — Jay and I discussed a recent report on how Instagram’s algorithm works. While many thought the algorithm would kill the social network, Instagram is actually...
3 min
425
Developing a Consistent Brand Voice and Languag...
"Branding is complicated when you try to define it." If there was an ongoing theme of the On Brand podcast, this week's guest hit the nail on the head. Of course, your brand is more than your logo but how do you organize the words and language around...
32 min