On Brand with Nick Westergaard
On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded, distracted world. For show notes and more, please visit http://onbrandpodcast.com.
376
Taking Employee Engagement to the Next Level wi...
“How we treat employees relates to how they become brand ambassadors.” Your employees — your people — are one of your biggest brand assets. However, they can only do this if they’re engaged. As the Chief Human Resources Officer at an...
27 min
377
Embracing Brand Citizenship with Anne Bahr Thom...
“People want brands to step in and solve things that government can’t.” With the latest news of #BoycottNRA and the #MeToo movement, it could seem that this is an idea plucked from recent headlines. But the role of business in social issues has...
36 min
378
Social Sound Bite: Why Your Brand Should Be Pod...
On this week’s Social Sound Bite — recorded live at the studios in Iowa City — Jerry and I discussed some new podcast listenership data courtesy of the Infinite Dial 2018 study from Edison Research and Triton Digital. Listen for the...
7 min
379
LIVE Onstage at SXSW with Heather Whaling and W...
This week, we have a special LIVE episode of the On Brand podcast — on stage from SXSW 2018. Recorded Saturday, March 10 in Austin, this episode featured a timely discussion of a big question that many brand builders are struggling with in these...
50 min
380
Social Sound Bite: Are We Overvaluing Digital M...
On this week’s Social Sound Bite — recorded live at the studios in Iowa City — Jerry and I discussed a new report from Radiocentre and Ebiquity that suggests that marketers are undervaluing the impact of traditional media channels and...
5 min
381
Why You Need to Integrate Brand and Culture wit...
“Most CEOs delegate culture to HR and brand to marketing. You need to prioritize a fusion of these areas.” For many organizations, this is a big shift. Thankfully, this big shift is the big focus of the latest book from brand leadership expert...
32 min
382
Social Sound Bite: Twitter Cracks Down on Bot Use
On this week’s Social Sound Bite — recorded live at the studios in Iowa City — Jerry and I discussed a new report on how Twitter is cracking down on bot use. Listen for the full sound bite and enjoy these useful links to the news,...
6 min
383
Hammering Home Your Brand with Words and Visual...
“The tactics have changed but the strategy of owning and building a brand hasn’t.” Laura Ries can share first hand how branding has stood the test of time. “It’s why some rise and others don’t — it’s the brand.” Together with her...
37 min
384
Social Sound Bite: Facebook Use Down for the Fi...
On this week’s Social Sound Bite — recorded live at the studios in Iowa City — Jerry and I discussed some new data from Edison Research’s Infinite Dial study showing that Facebook use is down for the first time in a...
6 min
385
How to Project Brand Confidence with Melanie Sp...
“You have to find people who like you but aren’t like you.” This is a mistake many brands make. They look for customers just like them — with their specific interests and characteristics — instead of people who like your brand...
28 min
386
Mastering the Storytelling Edge with Joe Lazauskas
"A lot of content being produced is not good. That's because it's not telling a great story." As Editor-in-Chief and Director of Content Strategy at Contently, Joe Lazauskas understands the interconnected relationship between content and story. It's...
35 min
387
Branding Is the New Advertising with Fabian Gey...
"Everyone thinks that branding isn't important today but branding is the new advertising." Despite media and technology shifts, the brand behind your stories and status updates is more important than ever. We unpacked all of this and more on this...
29 min
388
Using Stories to Ignite Change with Patti Sanchez
Stories can be powerful tools for moving people and building brands. This isn’t as easy as it could sound. Storytelling is both an art and a science. We unpacked all of this and more on this week’s episode of the On Brand podcast with Patti...
28 min
389
Why Brands Should See Ideas Everywhere with Ash...
“I love looking at other industries and seeing what they’re doing.” As Director of Agency Marketing at TopRank Marketing, Ashley Zeckman has a lot on her plate working — both agency marketing and client marketing. In some organizations, these...
29 min
390
The Case for Badassing Your Brand with Pia Silva
“It’s better to whole-ass one thing than half-ass several.” As the author of the book Badass Your Brand, my conversation with Pia Silva was bound to be both fun and irreverent. In all seriousness, powerful language helps you cut through the...
29 min
391
How to Create “Aha!” Positioning for Your Brand...
“The biggest problem we marketers face today is trying to be all things to all people.” Andy Cunningham would know. She’s spent her career positioning brands. As the jacket of her book says: “Trust Andy. Steve Jobs did.” That’s...
32 min
392
Finding and Following Your Brand's Purpose with...
“You’re only a brand if you have meaning beyond your name.” One of the more challenging questions I ask on a regular basis is, “How do you define what a brand is?” Strategist Robin Fisher Roffer didn’t miss a beat. You have to have...
32 min
393
Why Brands Should Trust the Moment with Jeff Suhy
“Brands today are looking for immediate feedback. And if it’s negative, they’re done.” What are brands missing today? According to Mod Op’s Jeff Suhy, it all comes down to one thing — consistency. Or lack thereof. We discussed all of this...
28 min
394
Better Storytelling Through Empathy with Nancy ...
“There’s so much power in the spoken word.” Nancy Duarte would know. She’s the world’s leading expert on visual communication, ranked #1 on the World’s Top 30 Communication Professionals. She’s also this week’s guest on the On Brand...
30 min
395
Faster Than Normal Branding with Peter Shankman
“There’s a common theme to everything I do — I create content that helps people.” And Peter Shankman does just a few things as an author, speaker, entrepreneur, and thought leader on topics ranging from public relations, customer...
32 min
396
Social Sound Bite: Facebook Page Reach Down 20%
On this week’s Social Sound Bite — recorded live at the studios in Iowa City — Jerry and I discussed some new data from Buzzsumo showing that Facebook Page reach and engagement have declined dramatically since January 2017. Listen for...
5 min
397
Bringing the IBM Watson Brand to Life with Ambe...
“We want to personify the Watson brand.” But how do you personify a machine? That’s one of the many challenges that Amber Armstrong faces on a daily basis as Director of Digital Amplification, Events, and Demand Generation and Customer...
35 min
398
Social Sound Bite: Why Email Marketing Still Rules
On this week's Social Sound Bite — recorded live at the studios in Iowa City — Jerry and I discussed why email should be a bigger part of your marketing strategy. Listen for the full sound bite and enjoy these useful links to the news, trends,...
3 min
399
Alan Alda on Communicating and Relating to Others
“My whole life has been a big improvisation — I follow my nose.” Improvisation has played a big role in Alan Alda’s career in more ways than one. From his early theatrical work to founding the Alda Center for Communicating Science to his...
36 min
400
Social Sound Bite: Facebook Makes Its Ad Report...
On this week's Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed Facebook's latest innovation in advertising analytics: eliminating accidental clicks. Listen for the full sound bite and enjoy these useful links...
4 min