On Brand with Nick Westergaard
The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
376
Connecting Brain Science and Branding with Dary...
“In marketing we’re trying to get people to do something. We need to understand why we do what we do. What motivates us?” Building on a career at Coca-Cola and brand consulting, Daryl Weber has devoted himself to connecting the dots of...
36 min
377
Practicing Data-Driven Empathy with Andy Cresto...
“A bad marketer is one who does things based on their gut.” As the co-founder of Orbit Media, an author, and host of Content Jam in Chicago, Andy Crestodina helps marketers quantify those gut impulses with actionable data and strategies. Andy is...
25 min
378
Social Sound Bite: Why You Should Pay Attention...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed … Pokemon Go! Love it or hate it (and folks seem squarely in one of those two camps) Pokemon Go is lighting up the Internet this week. Let’s...
5 min
379
Embracing Your Community Both Online and Off wi...
“It doesn’t matter where you interact with us — you’re part of our community.” Being on the community team at SEO software giant Moz isn’t just focusing on social media. As senior community manager, Erica McGillivray interacts with the...
37 min
380
How Adobe Enables Their Social Brand Ambassadors
“Employees are trusted more than the organizations they work for.” Citing this simple stat from the Edelman Trust Barometer, Adobe’s Lauren Friedman described her job in a nutshell. As the head of Global Social Business Enablement, Friedman...
38 min
381
Social Sound Bite: Facebook's New Like Button (...
On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed the news that Facebook has redesigned their 'like' button. While this could sound trivial, consider the fact that the like button is a...
3 min
382
Understanding Native Advertising and Content wi...
What sets apart good branded content? “Strategic tools, storytelling, and understanding your objectives.” Melanie Deziel helps brands and publishers better understand the shared goals and potential wins that are possible through native...
35 min
383
Social Sound Bite: Instagram Has Twice the Dail...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some new numbers that Instagram shared this week. The popular Facebook-owned social network now boasts 500 million users and 300 million...
2 min
384
How to Build a TV Brand with Andy Bryant and Ch...
“There’s something inherently valuable about viewing television.” Andy Bryant and Charlier Mawer would know. As the creative force behind the UK’s Red Bee agency, they help global clients such as the BBC, NBC Universal, and Fox market their...
33 min
385
Creating Culture Through Brand Camp at Spiceworks
“Everything we do as employees translates into the brand.” I’ve been fascinated by the Spiceworks brand since I first read about them in Jay Baer’s new book . This people-focused community platform for IT professionals is the very definition...
46 min
386
Social Sound Bite: Snapchat Overtakes Twitter i...
On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a shocking new stat about Snapchat's use numbers. This past week, Bloomberg reported that Snapchat overtook Twitter in number of daily users. Great...
5 min
387
How Snapchat Helps Humanize Brands with Carlos Gil
“Snapchat is Twitter meets YouTube.” The meteoritic rise of this new network has left many marketers scratching their collective heads. Not Carlos Gil. An early adopter of social media from back when it was called AOL, Gil has led social...
39 min
388
Social Sound Bite: Who's Sharing What on Facebook
On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some new data compiled by Fractl outlining who's sharing what on Facebook. With 91% sharing something at least once weekly on the social network,...
4 min
389
The Future of Social Media with Jason Keath of ...
“You learn more by doing than by watching.” Jason Keath knows a thing or two about learning and doing. As CEO and Founder of Social Fresh, he helps marketers stay on top of the latest, greatest, FRESHEST digital marketing insights through their...
36 min
390
Building the Brand Experience Inside and Out at...
“You have to build marketing inside out today. It has to come from inside the company.” It’s this kind of hard work that drives John Zissimos, Chief Creative Officer for software giant Salesforce. His work includes growing a coherent brand and...
42 min
391
Brands Need to Listen Up Says Elasticity’s Jaso...
“Branding today isn’t that different. It’s just harder.” Jason Falls is a branding, digital marketing and PR expert. The founder of Social Media Explorer, author of No Bullshit Social Media and The Rebel’s Guide to Email Marketing, and VP at...
36 min
392
Social Sound Bite: Facebook, Twitter, and Insta...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed an emerging turf war between social media’s 800-pound gorilla Facebook and its latest shiny new thing Snapchat. Ironically at the very moment...
3 min
393
Why Your Content Strategy Is Only As Good as Yo...
“The companies that don’t have a good strategy around their content usually don’t have a good strategy around their brand either.” Creating an engaging content experience is one of the most effective branding tools marketers can employ today....
37 min
394
Social Sound Bite: YIKES! A New Facebook Algori...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed Facebook’s latest, greatest (frustrating!) update to their ever-evolving news feed algorithm. Part of their new “Feed Quality...
4 min
395
Behind the Scenes of the Whole Foods Brand Voic...
“Our Instagram voice is very different than even Facebook and Twitter.” As Associate Director of Social Media at Whole Foods Market, Lisa Grimm is responsible for how the innovative natural supermarket chain comes to life online. From developing...
45 min
396
Social Sound Bite: Where Facebook Hid Your Favo...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some confusion Facebook created recently for all of us who manage Facebook pages. They moved our favorite features including using...
4 min
397
How to Avoid Being a ‘Vanilla Brand’ with Gini ...
“Don’t be afraid to inject humor and humanity into your brand. People love this. Life’s too short to be that serious.” This week’s episode was many things but serious was not one of them! Spin Sucks author and...
36 min
398
Social Sound Bite: NFL Twitter Streaming, Longe...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed two major social platform updates. First, after Facebook bowed out of negotiations, Twitter picked up the streaming rights for the...
5 min
399
Why Having a Brand Filter Makes Decisions Easy ...
“Your brand is more than your logo.” How many times have you heard something like this? If you’re a visual brand builder like , you probably find yourself saying this a lot. But what does it really mean? As art director at email marketing...
37 min
400
Social Sound Bite: Quit Freaking Out About the ...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed the new Instagram algorithm. While some are freaking out — pleading with followers to turn on push notifications for their brand —...
4 min