On Brand with Nick Westergaard
The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
201
Tom Peters on Practicing Extreme Humanism
“Every day we spend with our fellow human beings, we can contribute to making their life a little bit better—making them a little bit smarter, a little bit more thoughtful, and so on—or not.” It’s rare that a single guest has appeared three...
42 min
202
Optimizing Your Marketing Mix with Bonnie Crater
“There’s been a big change in how businesses went to market.” Through a storied career that has taken her from Netscape to Salesforce to Oracle, Bonnie Crater gave use some important context in how brand building for B2B tech brands has evolved...
27 min
203
Customer-Focused Branding with FreshBooks’s Pau...
“I’m constantly coaching my team on how we market the marketing.” As CMO of FreshBooks, Paul Cowan has a lot on his plate—even marketing the marketing! However, this is important as it helps everyone internally find the brand’s “true...
32 min
204
Influencer Marketing vs. Influence Marketing wi...
"I've always considered public relations to be influencer marketing—you're trying to find a third party to borrow some trust from." When it comes to trust, there's no one I trust more on the subject of digital marketing strategy than Jason Falls. As...
30 min
205
Neuromarketing with Matt Johnson & Prince Ghuman
“I think you could have gotten away with mediocre branding before platforms like Amazon and Facebook came along.” However, today, the bar is set incredibly high. The modern consumer is savvy and expects exceptional branding from any company...
32 min
206
Winning Hearts Through Branding with Evan Dash
“When we stumbled into this, we didn’t know anything about branding. We just knew it was important.” ‘Stumbled into it’ is putting it mildly. As the CEO of StoreBound and creator of the Dash brand of kitchen tools, Evan Dash has built a big...
32 min
207
Focus Your Content Marketing with Steve Pockross
“First, amplify what you’re doing really well and consider new channels. Second, if things aren’t going well you’ll need new channels!” This was Steve Pockross’s answer to my question about how marketers can know when new channels make...
27 min
208
Transformation-Focused Branding with Allie Martin
“I start with the transformation and work backward. What happens when the customer experiences your brand?” Allie Martin has a holistic approach to brand building that she’s refined over the last decade. Through her work, she helps brands find...
31 min
209
Positioning and Planning for Growth with Benjam...
“Planning is the most important part of everything we do.” And Benjamin Shapiro does a lot of things. He’s producer and host of the top-rated MarTech Podcast as well as the Voices of Search Podcast. Managing two daily shows and running a...
34 min
210
Brand Strategy Is Defined by Choices with Peter...
“The best marketers never lose sight of their customers.” As a brand builder with years of agency leadership experience, Peter Wilken has seen it all. From global brands to bootstrap basics, we discussed it all on this week’s episode of the On...
30 min
211
Brand Reinvention During a Pandemic with Joseph...
“There’s the story and there’s the story behind the story …” And Joseph Jaffe certainly has both to share as he has managed to rebrand himself during a global pandemic through his innovative web series CoronaTV. And he’s quick to...
37 min
212
How Leaders Create Culture Virtually with David...
After a brief holiday hiatus, the On Brand podcast is back for 2021! And we're kicking things off with an exciting new topic and guest. As we've discussed in various episodes through the years, leadership is critical in the development of standout...
31 min
213
Social Impact in Small Bites with Angel Mason B...
“What we're finding in nonprofit marketing today is that it's really about helping people see the impact they're having.” As co-owner of Puzzle Pieces Marketing, Angel Mason Broadus has built her career at the intersection of social impact and...
28 min
214
How to Build an Unignorable Brand with Peter Le...
“The people that can parse out what to do—that can figure out the best media mix are going to win in this game because there’s just too much.” Peter Levitan has spent his career leading advertising, marketing, and PR agencies worldwide. A...
28 min
215
Using AI to Simplify Logo Design with Richard Lau
Using AI to simplify logo design? How would that even work? Richard Lau is a serial entrepreneur who's launched several helpful businesses that he's eventually exited. His latest venture, Logo.com, answers this very question. We discussed logo design,...
30 min
216
Marketing with Empathy and Gratitude with Rob V...
“Empathy is something that every human has but our empathy muscle has atrophied.” This week on the On Brand podcast, we talked about a timely, relevant topic—empathy. Now more than ever, people want empathy from brands. Yet, collectively,...
31 min
217
The On Brand Thanksgiving Special with Joseph J...
My guest this week is … me, Nick Westergaard! Specifically, I’m sharing a recent interview I did with Joseph Jaffe for his innovative web series CoronaTV. I’m calling this our Thanksgiving Special because to me this was a...
59 min
218
Why Licensing Is Invisible Marketing with Jeff ...
“People put a lot of value in brands. When you are at home or are limited (because of the pandemic) you tend to go with the first one you think of. But there are brands that have to think differently, especially brands in retail.” Jeff Lotman has...
27 min
219
Unlocking the Power of Video Storytelling with ...
“I don’t think enough thought goes into how to translate brand style guides into visual videos.” As the founder and CEO of Tectonic Video with a background in brand strategy, Doug Scott helps nonprofit brands worldwide unlock the power of video...
29 min
220
Turning CPG Branding Upside Down with Michael K...
“The marketplace has changed so much—there are so many brands on the retail shelf—the packaging is all there is. We turn the traditional brand development world upside down.” As a partner and leader of the research team at brand strategy firm...
27 min
221
Developing a Strong Brand Name with Brad Flowers
“We have to put aside our personal preference and put in the time to figure out what really works for what the client needs.” This is a challenge for marketers on a variety of topics but is especially critical to the vital task of naming. Luckily,...
29 min
222
Building Brands That Create Social Impact with ...
“All companies and all brands should be working toward being the best version of themselves that they can be across all lenses of their impact on the world.” Eric Ressler knows a thing or two about brands making at impact. That’s the focus of...
32 min
223
Designing a Meaningful Brand Experience with Da...
“You always have to look inside to really understand. Because all design at the end of the day falls flat if it doesn’t connect with customers—if it doesn’t understand the market that you’re in, if it doesn’t understand the problem that...
36 min
224
Hunting for Killer Branding with Ryan Hogan
“When you talk about brand you immediately go to marketing. But brand is how something from a company makes you feel. That transcends marketing.” Ryan Hogan would know. As a serial entrepreneur who’s built several brands, he now helps...
29 min
225
Adapting to Industry Shifts with David Bates
“We can shake our fist at it or we can ride the wave. I don’t think I’ve ever seen a scenario where someone’s shaken their fist at what’s developing and won. It doesn’t solve anything.” David Bates has built a career doing creative work...
26 min