On Brand with Nick Westergaard
The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
176
Brand Empathy & Experience with Jesse Purewal
As Global Head of Brand at Qualtrics, Jesse Purewal is a leader in brand experience.
30 min
177
Telling Magnetic Brand Stories with Gabrielle D...
Gabrielle Dolan’s work spans from personal leadership communication to organizational communication.
29 min
178
Building Your Personal Brand in the New Year wi...
Coach and consultant Lydia Pierre joins us for an exploration of personal branding to kick off the new year.
27 min
179
The Naughty and Nice Brands of 2021 with Matt W...
This week we have a special holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2021.”
29 min
180
Unplugging for the Holidays with Ginni Saraswati
Ginni Saraswati is the owner and founder of Ginni Media and the Podcast Accelerator.
26 min
181
How Marketers Should Plan for AI with Raj Venka...
Raj Venkatesan is co-author of the new book The AI Marketing Canvas and a professor of marketing at the University of Virginia.
28 min
182
The Metaverse for Brands (Plus, On Brand Joins ...
Jason Falls of the Marketing Podcast Network joins Nick for a conversation on everything from influence marketing to the metaverse.
31 min
183
What to Do If Your Brand Sucks with Ernie Harker
“If you start off on the wrong foot and your brand isn't in line with the attitudes or personality of the brand, there's confusion.” Or, to put it bluntly, your brand sucks. That's the title of strategist Ernie Harker's new book. We discuss how to...
26 min
184
Measuring Brand Dominance with Jonathan Tuttle
“Good things take time to build.” In his work as Founding Director of the digital marketing agency Revenue Ascend, Jonathan Tuttle helps brands of all shapes and sizes build good things. How do you know if something in marketing is good?...
23 min
185
Building a Social-First Brand with David Brickley
“People want to interact with people—not brands.” David Brickley has been helping brands interact with their people through his agency STN Digital and his two podcasts Business of Social and Entrepreneur Wrap. This week he joined me as a guest...
25 min
186
The Art of Visual Storytelling with Dan Roam
“We are profoundly visual creatures. We respond to what we see more than anything else.” Dan Roam has spent his career helping people master the art of visual communication and storytelling. His books from Back of the Napkin to his latest, The...
32 min
187
Choosing Your Customer with Jonathan Byrnes
“In the old days, branding was a very broad thing. Today it's picking your spot.” Jonathan Byrnes knows a thing or two about building a profitable brand for the long haul. He's a Senior Lecturer at MIT, founding partner of Profit Isle, and the...
29 min
188
Qualitative Research in Branding with Duane Varan
“A lot of the assumptions we make are bad assumptions.” When it comes to making assumptions, sometimes we marketers can't help ourselves. To avoid this, we need to ensure that we have a good mix of both quantitive and qualitative research. Dr....
24 min
189
How Native Ads Build Better Brands with Dan Gre...
“If you can design triggers into the thing someone’s already doing, you make advertising even more impactful.” Expanding the definition of advertising to include more human-centric and respectful ideas has been at the heart of Dan Greenberg’s...
32 min
190
What the Pandemic Means for Brands with Emmanue...
“The pandemic has forced brands to change the way they communicate and the way they operate.” As a research professor, author, and VP at Ipsos, Emmanuel Probst spends a lot of time studying, teaching, and writing about consumer behavior. His...
28 min
191
Why Conflict Is Critical in Storytelling with N...
“Storytelling is in the air for business but why is that? Why is it so important?” These questions and more were at the very heart of my interview with Norman Bell, author of The Story Powered Speaker, this week on the On Brand podcast! About...
28 min
192
Branding Through Science and Story with Jenna A...
“Consumers seek authenticity and they’re getting better at weeding out the greenwashing the brands that don’t have the people, story, and heritage behind them.” As the Vice President of Innovation at green cleaning brand ECOS, Jenna Arkin’s...
25 min
193
Building an Influential Brand with Kyle Hjelmeseth
“Influencers take the power out of the hands of those who used to tell us what we should like and not like. You've divested power to those bold enough to go online and share their stories.” From the College of Influence to his Normalize Equality...
28 min
194
Measuring Experiential Marketing with Jonathan ...
“I’ve been completely obsessed with this—not only how do we prove the ROI of these specific experiential programs but how do we do it at scale.” Jonathan Yaffe was one of the first marketing hires at Red Bull following the brand’s entry into...
27 min
195
How Brands Can Overcome Chaos with Michael Zipu...
“There was a big group of people who were able to fare very well during this time and it was those who took action.” As CEO of Consulting Success, Michael Zipursky has worked with hundreds of clients across industries on overcoming the chaos and...
29 min
196
Sonic Branding with Mastercard's Raja Rajamannar
“If you look at designing a brand logo in a visual form, there’s an infinite amount of material. With sonic branding, you have no choice but to create your own playbook. You need to understand the impact that sound has on people’s emotions.”...
35 min
197
Future-Proof Your Marketing with Engelina Jaspers
“Marketing's most fundamental role is understanding markets and consumers better than anyone else around. This past year has allowed us to pause and realign.” Engelina Jaspers has built her career around inflection points in periods of change. The...
28 min
198
Using Smart Data to Fill Brand Gaps with Aimee ...
“When you used to think about branding, you’d be thinking about advertising. Now it’s about building trust.” This week on the On Brand podcast, I welcomed back Aimee Irwin from Experian Marketing Services. Since we last spoke way back in 2019,...
24 min
199
Agile Marketing in Changing Times with Brian Gioia
“Agile marketing is all about speed, transparency, and iteration.” In the face of a global pandemic, brand builders and marketers have relied increasingly on eCommerce partners like Amazon. This can make it challenging to build seamless...
25 min
200
How to Build a Purpose-Driven Brand with Katie ...
“As branders, the word soup is absolutely unbelievable.” Words matter. And if you like words as much as Katie Burkhart and I both do, you’ll love this week’s episode. We discuss defining, refining, and developing your brand’s purpose,...
32 min