On Brand with Nick Westergaard

The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.

Business
Marketing
Management
301
How to Avoid Being a ‘Vanilla Brand’ with Gini ...
“Don’t be afraid to inject humor and humanity into your brand. People love this. Life’s too short to be that serious.” This week’s episode was many things but serious was not one of them! Spin Sucks author and...
36 min
302
Social Sound Bite: NFL Twitter Streaming, Longe...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed two major social platform updates. First, after Facebook bowed out of negotiations, Twitter picked up the streaming rights for the...
5 min
303
Why Having a Brand Filter Makes Decisions Easy ...
“Your brand is more than your logo.” How many times have you heard something like this? If you’re a visual brand builder like , you probably find yourself saying this a lot. But what does it really mean? As art director at email marketing...
37 min
304
Social Sound Bite: Quit Freaking Out About the ...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed the new Instagram algorithm. While some are freaking out — pleading with followers to turn on push notifications for their brand —...
4 min
305
How Poo~Pourri Uses Humor to Humanize Their Brand
When your business category is taboo, how do you get people to talk about it? Suzy Bátiz is the inventor and entrepreneur behind , an innovative brand that is literally changing the way we go to the bathroom. As founder and CEO, she’s built...
39 min
306
Social Sound Bite: Email Marketing Is NOT Dead
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a new report on which digital marketing tactics are most effective. Guess what? Once again, the winner was email marketing. Quit...
3 min
307
Everything You Do Is Branding with John Michael...
“Everyone has a brand because everyone has a reputation.” John Michael Morgan knows a thing or two about branding for everyone. That’s because the Brand Against the Machine author has worked with everyone from bestselling authors,...
38 min
308
Customer Service Is the New Branding with Jay Baer
“Every single time you respond to a customer complaint it increases advocacy. Every time you don’t it decreases it.” Jay Baer would know. For his new book Hug Your Haters, Jay didn’t just write about what he thought and felt about...
47 min
309
Why Story Is Coldwell Banker’s Biggest Brand Asset
“People want to hang out with brands they like and trust. Those are the principles we were founded on in 1906.” As Chief Marketing Officer at Coldwell Banker Real Estate, it’s Sean Blankenship’s job to guide a brand going through one of...
42 min
310
Social Sound Bite: Facebook Instant Articles – ...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed Facebook instant articles. These fast-loading, mobile friendly articles have been available for big publishers like The New York...
4 min
311
Why Better Blogging Still Makes a Better Brand ...
“I think 2016 is the year of the blog.” And Maddy Osman knows a thing or two about brands and blogging. That’s because she’s the force behind not one but two blog brands. Her lifestyle blog, Chicago Cheap Ass, helps young Chicagoans find the...
38 min
312
How The Onion Helps Brands Bring the Funny
“Brands often fall flat when trying to be an Onion or a Buzzfeed.” As these irreverent powerhouses have taught us, humor can significantly impact your online reach. A mistake many make is trying to execute this potent mixture on their own. What...
43 min
313
Social Sound Bite: New Facebook and Instagram F...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed new features for brands on Facebook and Instagram. Facebook page managers can answer back in private and Instagram users can now...
3 min
314
Managing Your Brand Reputation Online with Char...
“If you’re looking at risks, you’re going to want to quantify those risks.” Whether its upset customers, out-of-control advocates, or failed campaigns, marketers have their hands full when it comes to managing online brand reputation in the...
38 min
315
The New Rules of Branding with David Meerman Scott
“If you don’t embrace the new rules online you’ll be left behind if you aren’t already.”  knows a thing or two about new rules. Over a decade ago his landmark book The New Rules of Marketing and PR was first published....
34 min
316
Social Sound Bite: Lessons from the Wendy’s-Bur...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a fun story: a Twitter feud between Wendy’s and Burger King, which provided a good reminder on why it’s important to be human...
5 min
317
How the Harvard Business Review Has Built a Con...
Today brands of all shapes and sizes are creating content. However, there are also brands known exclusively for the content they create. Such is the case of the Harvard Business Review, the separate publication arm of the Harvard Business School....
40 min
318
Social Sound Bite: 61% of CEOs Have No Social M...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a new report just released from software provider Domo and CEO.com stating that 61% of Fortune 500 CEOs aren’t active on social...
2 min
319
Why Think-Big Brands Need to Have Fun with Amy ...
“It’s too possible to be personable.” Live streaming video via platforms such as Periscope and Snapchat have presented marketers with an amazing opportunity to deepen the relationships they have with their customers. However, many...
39 min
320
Understanding Brand Strategy with Mark Di Somma
“The expression of your brand strategy should excite the customer.” For , brand strategy is as much a creative process as a logical one. It’s about making decisions that enable a brand to change how it’s valued by the people who buy its...
41 min
321
Social Sound Bite: Twitter Prepares to Drop The...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a topic we’ve been hearing a lot about over the past few months. Is Twitter really going to drop their signature...
5 min
322
How Social Video Can Help You Share Your Story ...
“I love storytelling. It builds trust faster than anything else.” helps brands of all shapes and sizes — from IBM to Applebee’s — tell their stories and build trust with their customers. As an early adopter of live-streaming social...
36 min
323
Social Sound Bite: 2016 Digital Marketing Trend...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I got the new year started with a discussion of the 2016 digital marketing trends to watch. Specifically, creating more meaningful content, social...
3 min
324
Why Your Brand Should Be Aspirational with Drew...
“A brand is a divining rod. It’s a filter to make big decisions.”  spends his time tackling brand from a few different angles. First, as the owner of McLellan Marketing Group, he helps B2B clients build better brands. As part of his...
40 min
325
A Fan Engagement Lesson from the Minnesota Vikings
“Our brand means many things to many people.” As we cheer from the sidelines and the comfort of our couch on game day, it can be easy to loose sight of the fact that great American sports teams like the Minnesota Vikings are some of our most...
38 min
326
Social Sound Bite: Twitter Sharing Drops 11% in...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed some new data on social media sharing that Twitter will want to take note of. After discontinuing support for tweet counts on their...
3 min
327
What to Do When Your Brand Is Stuck or Stale wi...
“Figure out what you’re doing right and do more of it.” This deceptively simple advice should come as a cautionary tale to brands of all shapes and sizes. As a best-selling author and leader of one of the Southwest’s top...
43 min
328
Social Sound Bite: That Instagram Feature You W...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a new feature that’s finally on it’s way to Instagram. A constant struggle for community managers keeping their brand’s Instagram...
3 min
329
Better Branding with Video Featuring Wistia’s K...
“If a picture paints a thousand words, then a video packs an even bigger punch. Being able to show versus telling is powerful.” As people consume more and more content online, video is one of the most useful tools for brands. When does video make...
43 min
330
How Brands Can Tell Better Stories with Bobby L...
“Every order sold is a story waiting to be told. Everyone has a story to tell.” You won’t meet a bigger advocate for story and its ability to move people than . As Chief Branding Officer at ROBYN, he employs story every day in redefining...
38 min
331
Aaron Draplin on Design
“Nothing is ever, ever going to challenge a good, solid, legible, readable, scalable, beautiful, crafted mark. It’s got the right DNA.” As one of the leading designers working today,  has a thing or two to say about brands. This past...
54 min
332
Social Sound Bite: We’re Spending More Time on ...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed some some new data on how we use social networks. In their most recent quarterly summary of the latest trends in social...
2 min
333
Developing Brands with Purpose and Personality ...
“Most brands don’t risk enough — there’s too much jargon and too little personality.”
45 min
334
Social Sound Bite: Is Facebook Use Down?!?
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed some some new data on Facebook use. As reported by The Wall Street Journal, most of us are lurking more and posting...
3 min
335
What Makes a Great Brand with Denise Lee Yohn
What Makes a Great Brand with Denise Lee Yohn
42 min
336
How to Develop Fluid Brands with Marty Neumeier
“Brands are not static anymore. They’re fluid.” As the Director of Transformation for Liquid Agency and the author of several books on branding including The Brand Gap and The Brand Flip, has spent his career studying,...
46 min
337
Why Your Brand Has to Align with Your Audience’...
“You have to start the conversation by understanding who you’re having the conversation with.” As a professor and Dean at the College of Media and Communication at Texas Tech University,  spends a lot of his time studying, speaking,...
48 min
338
Social Sound Bite: Twitter’s Identity Crisis + ...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed some big changes in store on Twitter. Specifically their new CEO, stagnating use numbers, and possibly losing their 140-character...
3 min
339
Using Employee Advocacy to Strengthen Brands wi...
“Your employees can be the biggest advocates your brand has.” However, you have to engage and enable their advocacy. That’s what spends his time working with brands on. As the Senior Manager of Advocacy Solutions and Services at Sprout...
42 min
340
Designing the Customer Experience with Justine ...
“So many marketers have never walked a mile in their user’s shoes.” While we joked about playing “buzzword BINGO,” Litmus’ and I spent a lot of time talking about mapping the customer journey and designing intentional...
39 min
341
Digital Branding in a Regulated Industry at All...
“Your brand is what people say about you when you aren’t in the room.” This very personal, very human definition is what  uses to guide her brand building online and off. As the Social Media Manager at Allianz, she spends her time...
39 min
342
Social Sound Bite: A Facebook Dislike Button? W...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed some big news on Facebook. This past Tuesday Mark Zuckerberg announced that they were adding a new button. While many have called...
4 min
343
How Culture Impacts Brand Building with Amber N...
“This is a cultural shift. Not an operational shift. You have to understand people first.” As the SVP of Marketing for Sysomos and co-author of The Now Revolution,  understands the impact people — both internally and externally...
43 min
344
Social Sound Bite: New Facebook Page Features H...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed several new Facebook page features that should make admin’s lives a lot easier. Soon pages will start appearing in new shopping...
4 min
345
Why Brand Constraints Inspire Creativity with J...
“It’s not what we sell. It’s what we stand for.” This simple statement provides a concise summary of the key differences between traditional brand advertising and modern content marketing. At the forefront of this movement is ,...
52 min
346
Social Sound Bite: Instagram Says It’s No Longe...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a new feature on Instagram. Or, more accurately, an existing feature with a big change. Instagram has been defined by their fun filters...
4 min
347
Being a Brand Editor with Gaggle’s Rob Yoegel
“There’s no one size fits all in marketing today. It’s like football, though. Everyone is trying to move the ball down the field.” In a career that has taken him from commercial publishing to financial services B2B and now educational...
42 min
348
Social Sound Bite: Instagram & Pinterest Up, Tw...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed some new insights from a Pew Research Center study. Specifically the fact that Instagram and Pinterest usage has doubled since they...
3 min
349
How Realtime Branding Is Possible with Insights...
“Today brands need to surgically remove and filter insights.” How can we make sense of it all? This week on the On Brand podcast I was joined by two old friends,  and . These two innovative marketers have joined forces as part of...
44 min
350
Social Sound Bite: Air Force Warns That “Loose ...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed something of a throwback campaign. Hearkening back to the Navy’s World War II propaganda poster “loose lips sink ships,” the...
4 min
351
The Secret of the Suitsupply Brand Experience: ...
“It’s not about the name. It’s about the product you deliver and the service around it.” Service and customer experience are at the very heart of the Suitsupply brand. This vertically integrated men’s fashion retailer is gaining a lot...
42 min
352
Solving the Mysteries of Brand Strategy with Sc...
Was Dr. Watson from the Sherlock Holmes stories the original brand manager? That’s the theory  posed at the top of the show. Scott is the executive editor and co-host of the Sherlock Holmes website and podcast I Hear of Sherlock...
45 min
353
Social Sound Bite: Instagram Ads, HootSuite Int...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a flurry of recent announcements from Instagram. Specifically, the Facebook-owned photo-sharing platform announced that they were...
4 min
354
Brand Unity vs. Uniformity with Josh Miles
“Great brands demonstrate unity not uniformity.” Branding is a tricky topic. It’s both an art and a science. It’s about consistency yet not being so consistent that your story suffers. It’s this narrow space...
45 min
355
Social Sound Bite: Hunting Lions Is Just Bad fo...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a recent item in the news. Minnesota dentist Walter Palmer probably wishes he never killed one of Zimbabwe’s most beloved lions....
4 min
356
Social Sound Bite: Facebook Revenue Sharing Tar...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a new announcement from Facebook. While YouTube is the leading source for online video, the social media giant took another big step...
4 min
357
The Naked Truth on Brand Transparency with Jeff...
“Great brands are built, not bought.” To many brands and agencies alike, this has been a big shift in recent years. It’s a shift that  has been at the forefront of understanding and explaining. As the founding partner of Questus,...
41 min
358
How to Tell Your Brand Story with Park Howell
“Our brains are wired to recognize story structure, to help us gain meaning. Our job as communicators is to bring meaning to everything we do.”  helps organizations, communications professionals, and executive MBA students unlock the...
51 min
359
Should Your Brand Try Comedy? Cisco’s Tim Washe...
“How can you find a fun way to get into your story.” That’s what  spends most of his time doing. As part of the social media team at Cisco, he helps create entertaining and engaging video content. He’s also a regular on the comedy...
44 min
360
How Employee Engagement Builds Brands with Thom...
“I spend a lot of my time at the intersection of branding and social media.” As Global Director of Employee Engagement at Siegel+Gale,  helps organizations build brands through improvements in employee engagement, corporate culture, and...
48 min
361
Social Sound Bite: Pinterest Launches Buyable Pins
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a new announcement from Pinterest. The social bookmarking giant’s new buyable pins feature will allow users to buy products of things...
4 min
362
Growing a Brand into a Movement with Hubspot’s ...
“Today people are exposed to your brand in a whole new way.” Customers are different than they used to be. We don’t like cold calls. We use our DVRs to skip commercials. Hubspot knows and has built a marketing movement around this shift. This...
39 min
363
Social Sound Bite: New Instagram Features Chall...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed several new Instagram features. These updates to the fun, photo-filtering social network are noteworthy as they inch Instagram even...
5 min
364
Un-Branding with Scott Stratten
 has been called the Henry Rollins of marketing. Recently, this analogy came to life at Copyblogger’s Authority Rainmaker event where Scott had the honor of preceding Rollins onstage. We talked about all of this and what so many businesses are...
51 min
365
Social Sound Bite: Jeb! (And Other Social Campa...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed … JEB! Kidding aside, we discussed Jeb Bush’s recent campaign announcement which included a logo with a lot of … excitement (!)...
6 min
366
The Threat of Eroding Relevance with Martha Pease
“The threat of irrelevance has probably never been greater for any company.” As a consultant, investor, and industry thought leader,  has spent her career focused on helping companies solidify their relevance and create value for their...
53 min
367
How Thought Leadership Builds Brands with Ian G...
“Your brand is the tiny moments. Not the the things case studies are written about.”  has spent his career understanding how tiny moments and shifts in access and influence can do big things. He’s used these shifts to his advantage and...
51 min
368
Social Sound Bite: Snapchat + Millennials, #Soc...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed some new data on Snapchat use that reinforces why this is a social network we’re spending more and more time talking...
3 min
369
The Human Side of Digital Branding with Steven ...
“Instead of focusing on big data, we should be focusing on big relevance.”  is a thought leader known for his mind stretching books and keynotes. His latest book, When Digital Becomes Human, explores the sometimes conflicting poles...
45 min
370
Social Sound Bite: Facebook Adds Critics’ Revie...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – we discussed the latest update to Facebook — and it’s one that many small businesses will like. That’s because the social social giant announced...
4 min
371
Rethinking Luxury Branding with JP Kuehlwein
“A Ferrari is more than a way of getting from point A to point B. It has a power over you that goes beyond reason.” Luxury brands can do that. However, changing consumers and media dynamics require us to rethink luxury branding in the digital age....
44 min
372
Social Sound Bite: Snapchat Gets Political
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – we discussed how Former Maryland Governor Martin O’Malley teased his upcoming presidential campaign announcement with a Snapchat message....
4 min
373
Inside McDonald’s Brand Evolution with Steve Le...
“You have to live the values and promise of the brand. You can’t just tell people how good you are.” As Vice President of US Strategy and Insights for McDonald’s USA, Steve Levigne understands better than most how consumers are changing and...
46 min
374
Social Sound Bite: What About Bad User Generate...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a recent question I got while speaking at the Roller Skating Association’s annual conference. It was something I hear frequently from...
3 min
375
How to Create a Brand Name with Naming Expert M...
You might not know  by name but chances you are familiar with his names. That’s because Hershon is the man behind some of the most memorable brand names of our time including BlackBerry, Swiffer, and Dasani. What’s in a name? More than...
50 min
376
Social Sound Bite: Email Emojis, Subject Lines,...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed emojis in email subject lines. Specifically we looked at a new study from email marketing platform MailChimp on how and when emojis are...
5 min
377
Guy Kawasaki on Being a Brand Evangelist
“Branding is blocking and tackling.”  would know. As a brand evangelist for some of the biggest brands in history including Apple, Android, and Wikipedia, Guy knows that “bringing the good news” is a lot of work. I couldn’t wait to...
36 min
378
Social Sound Bite: Pinterest Makes Scheduling P...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a couple of new features on Pinterest. As a driver of 40% of social commerce, brands of all shapes and sizes are looking to promote...
3 min
379
Cracking the Content Code with Mark W. Schaefer
“I’m a teacher in everything I do.” As an international speaker, author, consultant, and educator,  does a lot of teaching. On top of that, he’ll join us in Iowa this fall as a keynote at the . I couldn’t wait to talk with...
44 min
380
Social Sound Bite: Twitter Direct Message Opt-I...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a couple of new features on Twitter. First, users can now opt-in to receive Twitter direct messages from users who don’t follow...
4 min
381
Why Your Brand Needs a Narrative with Jonathan ...
“A name introduces you to the experience.” In short, words and the stories we create with them matter.  would know. He’s named just a few things over the years. As the author and co-author of nine books he’s a leading thinker on how...
50 min
382
How to Create a Trustworthy Brand with Heidi Gr...
“How do we create the perception of trust?” That is the million dollar questions for individuals and brands alike. And it’s a central question addressed in  new book No One Understands You and What to Do About It. I couldn’t...
47 min
383
Social Sound Bite: New Retweet Feature, Is Goog...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a new retweet feature from Twitter plus speculation on the social network’s acquisition. As Twitter’s stock price crept up Tuesday,...
4 min
384
Branding with Simplicity at Siegel+Gale
“If you lie, you die.” While severe, truer words have never been uttered about brand building in the digital age. Siegel+Gale Chief Strategy Officer  joined us for a conversation about simplicity, organizational purpose, brand...
49 min
385
Social Sound Bite: Periscope vs Meerkat
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed Twitter’s recent release of the Periscope live-streaming video app. What does this mean for Meerkat, the tech set’s darling of...
4 min
386
March 2015 Brand Zeitgeist: #RaceTogether, New ...
March 2015 Brand Zeitgeist: #RaceTogether, New Social Trends
47 min
387
Why Bacon Brands Beat Oatmeal Brands with Justi...
“Bacon is a great metaphor for the perpetually interesting brand.” Taking a cue from comedian Jim Gaffigan (Bippity-boppity-BACON!), strategist and speaker  has found that, while it may seem silly, bacon is an amazing metaphor for...
42 min
388
Social Sound Bite: SXSW 2015 – More Meerkat, Mo...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed my recent trip to SXSW Interactive 2015. This event is always one of my favorites and truly the best place for keeping your finger on...
4 min
389
How to Rock Your Brand’s Content on LinkedIn wi...
“I like to be dangerous with my content.” It’s quotes like this where  rock-n-roll background and passion shine through in his work. By day, Jason is the Senior Content Marketing Manager at LinkedIn. By night, he’s an accomplished...
48 min
390
Social Sound Bite: Why Meerkkat Matters
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a new social app on the block. It’s called Meerkat and it allows users to live stream video directly to their Twitter...
4 min
391
Brand Consistency vs. Coherence with Barbara Ap...
“Digital has democratized marketing … Consumers are playing an active role in defining our brands.”  would know. As the founder and managing partner at Sullivan, she’s helped complex regulated brands like American Express and Merrill...
40 min
392
Social Sound Bite: Is Google Killing Google+?
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a recent development from Google. On , we shared new data illustrating that Facebook is far from dead with teens. However, Google...
3 min
393
How to Co-Create Brands with Tom Webster
“Your brand is not something you create. It’s a story that is told by you and your customers. It’s a co-creation.” As part of his role at Edison Research,  spends a lot of his time carefully examining the relationship between...
35 min
394
Social Sound Bite: Facebook Is NOT Dead to Youn...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed new data from Edison Research on social media usage among Americans age 12–24. Of particular interest is the fact that Facebook is...
4 min
395
Distrupting the Definition of Branding with Jas...
“I don’t particularly love the term — branding.” This may come as a surprise when you consider the source.  has an extensive background working with large organizations on large-scale brand transformations. He has a point, though....
46 min
396
Social Sound Bite: A Modern Family Content Mark...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed an upcoming episode of ABC’s Modern Family shot entirely on the Apple products (iPhone, iPad, etc). While this makes for...
4 min
397
Why Your Brand Is the Sum of Your Digital Touch...
“Don’t think of digital as a channel — it’s the sum of all touchpoints.” It’s human nature to sort and categorize the world around us. All of these new marketing tools like Facebook and Twitter? They’re just part of “the digital...
49 min
398
Social Sound Bite: Google Gets Access to Twitte...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed the deal that Twitter inked with Google for full access to their “firehose” of tweets. We broke down what this means and also...
3 min
399
The Art of Personal Branding with Bryan Kramer
“Pick one or two things instead of trying to do everything.” As a leading social media influencer, Silicon Valley CEO, and TED speaker,  knows a thing or two about personal branding. Kramer also knows about some of the pitfalls that...
46 min
400
Social Sound Bite: Twitter Group DMs and the So...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed the new Twitter group DM feature. We also added some more social media commentary about the recent Super Bowl — the game, the...
3 min