On Brand with Nick Westergaard

The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.

Business
Marketing
Management
301
Selling Brands by Telling Stories with Paul Smith
“Brands don’t have stories. People have stories.” Paul Smith is an acclaimed speaker and expert trainer. Specifically his work focuses on how stories and storytelling can influence leadership and life. His latest book, Sell with a Story,...
32 min
302
Branding and Search: Getting Found vs. Getting ...
“I always say it's not that a brand can't be successful. It's that they have already self-selected unsuccessful." As a  Moz Associate, Ronell Smith helps brand builders at organizations big and small overcome obstacles in digital marketing...
31 min
303
Amplifying Your Brand’s Online Reputation with ...
“If you’re not amplifying the positive stories around your brand, you’re missing out on a huge opportunity.” This past week, I had the pleasure of speaking at the Social Media Rockstar event in Minnesota alongside last week’s guest Also...
36 min
304
Using Influencer Marketing to Optimize Your Bra...
“There's a gravity to shiny new objects and tactics that people can easily fall prey to." As CEO of TopRank Marketing, Lee Odden helps both B2B and B2C clients overcome the obstacles of today's shiny new things. He's also the author of Optimize...
35 min
305
Social Sound Bite: What Facebook Video Length W...
On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed new data on Facebook video length from Q2. Best practices usually remind us to keep videos short and sweet but that may not be the best...
3 min
306
Get Scrappy with Nick Westergaard LIVE at Prair...
This week, we have something a little different for our podcast listeners. Recently, I was asked to do a reading of my new book, at Prairie Lights Bookstore in Iowa City. Prairie Lights is something of a literary institution — both in the region...
30 min
307
Branding in the Age of Disruption with Geoffrey...
“The new normal is that there is no normal.” Geoffrey Colon opened this week’s episode of the On Brand podcast with these daunting words. Colon, a self-described data punk, DJ, podcaster, and author, serves as a communications designer and...
33 min
308
Brand Yourself or You Risk Being Branded by Others
“It’s brand or be branded.” That’s the ultimatum that Deb Gabor presented this week on the On Brand podcast. The founder and CEO of Sol Marketing and author of the new bestselling book Branding Is Sex explained that if you aren’t...
35 min
309
Social Sound Bite: Is Twitter in Trouble?
On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed the latest news out of Twitter. And it's not super great. With a recently downgraded market share of the US social networking space, Twitter is...
4 min
310
How Schwinn Uses Stories to Power Brand Advocacy
“Don’t be afraid to to embrace your brand ambassadors. Make them a part of your marketing.” Schwinn Bicycles is a historic brand that’s part of the lives of generations. As Associate Marketing Manager, it’s part of Samantha Hersil’s job to...
27 min
311
Social Sound Bite: Why Is Facebook Blocking Ad-...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed an interesting development. Just as Facebook continues to offer their own robust advertising solutions, they’ve taken a big step to block the...
5 min
312
How Stories Can Help Your Brand Stand Out with ...
“It’s almost cliche to say but the Internet is challenging. There’s so much noise. Why do weed another blog or another channel?” While digital media has provided more opportunities for building brands online, it’s also created a...
34 min
313
Connecting Brain Science and Branding with Dary...
“In marketing we’re trying to get people to do something. We need to understand why we do what we do. What motivates us?” Building on a career at Coca-Cola and brand consulting, Daryl Weber has devoted himself to connecting the dots of...
36 min
314
Practicing Data-Driven Empathy with Andy Cresto...
“A bad marketer is one who does things based on their gut.” As the co-founder of Orbit Media, an author, and host of Content Jam in Chicago, Andy Crestodina helps marketers quantify those gut impulses with actionable data and strategies. Andy is...
25 min
315
Social Sound Bite: Why You Should Pay Attention...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed … Pokemon Go! Love it or hate it (and folks seem squarely in one of those two camps) Pokemon Go is lighting up the Internet this week. Let’s...
5 min
316
Embracing Your Community Both Online and Off wi...
“It doesn’t matter where you interact with us — you’re part of our community.” Being on the community team at SEO software giant Moz isn’t just focusing on social media. As senior community manager, Erica McGillivray interacts with the...
37 min
317
How Adobe Enables Their Social Brand Ambassadors
“Employees are trusted more than the organizations they work for.” Citing this simple stat from the Edelman Trust Barometer, Adobe’s Lauren Friedman described her job in a nutshell. As the head of Global Social Business Enablement, Friedman...
38 min
318
Social Sound Bite: Facebook's New Like Button (...
On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed the news that Facebook has redesigned their 'like' button. While this could sound trivial, consider the fact that the like button is a...
3 min
319
Understanding Native Advertising and Content wi...
What sets apart good branded content? “Strategic tools, storytelling, and understanding your objectives.” Melanie Deziel helps brands and publishers better understand the shared goals and potential wins that are possible through native...
35 min
320
Social Sound Bite: Instagram Has Twice the Dail...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some new numbers that Instagram shared this week. The popular Facebook-owned social network now boasts 500 million users and 300 million...
2 min
321
How to Build a TV Brand with Andy Bryant and Ch...
“There’s something inherently valuable about viewing television.” Andy Bryant and Charlier Mawer would know. As the creative force behind the UK’s Red Bee agency, they help global clients such as the BBC, NBC Universal, and Fox market their...
33 min
322
Creating Culture Through Brand Camp at Spiceworks
“Everything we do as employees translates into the brand.” I’ve been fascinated by the Spiceworks brand since I first read about them in Jay Baer’s new book . This people-focused community platform for IT professionals is the very definition...
46 min
323
Social Sound Bite: Snapchat Overtakes Twitter i...
On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a shocking new stat about Snapchat's use numbers. This past week, Bloomberg reported that Snapchat overtook Twitter in number of daily users. Great...
5 min
324
How Snapchat Helps Humanize Brands with Carlos Gil
“Snapchat is Twitter meets YouTube.” The meteoritic rise of this new network has left many marketers scratching their collective heads. Not Carlos Gil. An early adopter of social media from back when it was called AOL, Gil has led social...
39 min
325
Social Sound Bite: Who's Sharing What on Facebook
On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some new data compiled by Fractl outlining who's sharing what on Facebook. With 91% sharing something at least once weekly on the social network,...
4 min
326
The Future of Social Media with Jason Keath of ...
“You learn more by doing than by watching.” Jason Keath knows a thing or two about learning and doing. As CEO and Founder of Social Fresh, he helps marketers stay on top of the latest, greatest, FRESHEST digital marketing insights through their...
36 min
327
Building the Brand Experience Inside and Out at...
“You have to build marketing inside out today. It has to come from inside the company.” It’s this kind of hard work that drives John Zissimos, Chief Creative Officer for software giant Salesforce. His work includes growing a coherent brand and...
42 min
328
Brands Need to Listen Up Says Elasticity’s Jaso...
“Branding today isn’t that different. It’s just harder.” Jason Falls is a branding, digital marketing and PR expert. The founder of Social Media Explorer, author of No Bullshit Social Media and The Rebel’s Guide to Email Marketing, and VP at...
36 min
329
Social Sound Bite: Facebook, Twitter, and Insta...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed an emerging turf war between social media’s 800-pound gorilla Facebook and its latest shiny new thing Snapchat. Ironically at the very moment...
3 min
330
Why Your Content Strategy Is Only As Good as Yo...
“The companies that don’t have a good strategy around their content usually don’t have a good strategy around their brand either.” Creating an engaging content experience is one of the most effective branding tools marketers can employ today....
37 min
331
Social Sound Bite: YIKES! A New Facebook Algori...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed Facebook’s latest, greatest (frustrating!) update to their ever-evolving news feed algorithm. Part of their new “Feed Quality...
4 min
332
Behind the Scenes of the Whole Foods Brand Voic...
“Our Instagram voice is very different than even Facebook and Twitter.” As Associate Director of Social Media at Whole Foods Market, Lisa Grimm is responsible for how the innovative natural supermarket chain comes to life online. From developing...
45 min
333
Social Sound Bite: Where Facebook Hid Your Favo...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed some confusion Facebook created recently for all of us who manage Facebook pages. They moved our favorite features including using...
4 min
334
How to Avoid Being a ‘Vanilla Brand’ with Gini ...
“Don’t be afraid to inject humor and humanity into your brand. People love this. Life’s too short to be that serious.” This week’s episode was many things but serious was not one of them! Spin Sucks author and...
36 min
335
Social Sound Bite: NFL Twitter Streaming, Longe...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed two major social platform updates. First, after Facebook bowed out of negotiations, Twitter picked up the streaming rights for the...
5 min
336
Why Having a Brand Filter Makes Decisions Easy ...
“Your brand is more than your logo.” How many times have you heard something like this? If you’re a visual brand builder like , you probably find yourself saying this a lot. But what does it really mean? As art director at email marketing...
37 min
337
Social Sound Bite: Quit Freaking Out About the ...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed the new Instagram algorithm. While some are freaking out — pleading with followers to turn on push notifications for their brand —...
4 min
338
How Poo~Pourri Uses Humor to Humanize Their Brand
When your business category is taboo, how do you get people to talk about it? Suzy Bátiz is the inventor and entrepreneur behind , an innovative brand that is literally changing the way we go to the bathroom. As founder and CEO, she’s built...
39 min
339
Social Sound Bite: Email Marketing Is NOT Dead
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a new report on which digital marketing tactics are most effective. Guess what? Once again, the winner was email marketing. Quit...
3 min
340
Everything You Do Is Branding with John Michael...
“Everyone has a brand because everyone has a reputation.” John Michael Morgan knows a thing or two about branding for everyone. That’s because the Brand Against the Machine author has worked with everyone from bestselling authors,...
38 min
341
Customer Service Is the New Branding with Jay Baer
“Every single time you respond to a customer complaint it increases advocacy. Every time you don’t it decreases it.” Jay Baer would know. For his new book Hug Your Haters, Jay didn’t just write about what he thought and felt about...
47 min
342
Why Story Is Coldwell Banker’s Biggest Brand Asset
“People want to hang out with brands they like and trust. Those are the principles we were founded on in 1906.” As Chief Marketing Officer at Coldwell Banker Real Estate, it’s Sean Blankenship’s job to guide a brand going through one of...
42 min
343
Social Sound Bite: Facebook Instant Articles – ...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed Facebook instant articles. These fast-loading, mobile friendly articles have been available for big publishers like The New York...
4 min
344
Why Better Blogging Still Makes a Better Brand ...
“I think 2016 is the year of the blog.” And Maddy Osman knows a thing or two about brands and blogging. That’s because she’s the force behind not one but two blog brands. Her lifestyle blog, Chicago Cheap Ass, helps young Chicagoans find the...
38 min
345
How The Onion Helps Brands Bring the Funny
“Brands often fall flat when trying to be an Onion or a Buzzfeed.” As these irreverent powerhouses have taught us, humor can significantly impact your online reach. A mistake many make is trying to execute this potent mixture on their own. What...
43 min
346
Social Sound Bite: New Facebook and Instagram F...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed new features for brands on Facebook and Instagram. Facebook page managers can answer back in private and Instagram users can now...
3 min
347
Managing Your Brand Reputation Online with Char...
“If you’re looking at risks, you’re going to want to quantify those risks.” Whether its upset customers, out-of-control advocates, or failed campaigns, marketers have their hands full when it comes to managing online brand reputation in the...
38 min
348
The New Rules of Branding with David Meerman Scott
“If you don’t embrace the new rules online you’ll be left behind if you aren’t already.”  knows a thing or two about new rules. Over a decade ago his landmark book The New Rules of Marketing and PR was first published....
34 min
349
Social Sound Bite: Lessons from the Wendy’s-Bur...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a fun story: a Twitter feud between Wendy’s and Burger King, which provided a good reminder on why it’s important to be human...
5 min
350
How the Harvard Business Review Has Built a Con...
Today brands of all shapes and sizes are creating content. However, there are also brands known exclusively for the content they create. Such is the case of the Harvard Business Review, the separate publication arm of the Harvard Business School....
40 min
351
Social Sound Bite: 61% of CEOs Have No Social M...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a new report just released from software provider Domo and CEO.com stating that 61% of Fortune 500 CEOs aren’t active on social...
2 min
352
Why Think-Big Brands Need to Have Fun with Amy ...
“It’s too possible to be personable.” Live streaming video via platforms such as Periscope and Snapchat have presented marketers with an amazing opportunity to deepen the relationships they have with their customers. However, many...
39 min
353
Understanding Brand Strategy with Mark Di Somma
“The expression of your brand strategy should excite the customer.” For , brand strategy is as much a creative process as a logical one. It’s about making decisions that enable a brand to change how it’s valued by the people who buy its...
41 min
354
Social Sound Bite: Twitter Prepares to Drop The...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a topic we’ve been hearing a lot about over the past few months. Is Twitter really going to drop their signature...
5 min
355
How Social Video Can Help You Share Your Story ...
“I love storytelling. It builds trust faster than anything else.” helps brands of all shapes and sizes — from IBM to Applebee’s — tell their stories and build trust with their customers. As an early adopter of live-streaming social...
36 min
356
Social Sound Bite: 2016 Digital Marketing Trend...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I got the new year started with a discussion of the 2016 digital marketing trends to watch. Specifically, creating more meaningful content, social...
3 min
357
Why Your Brand Should Be Aspirational with Drew...
“A brand is a divining rod. It’s a filter to make big decisions.”  spends his time tackling brand from a few different angles. First, as the owner of McLellan Marketing Group, he helps B2B clients build better brands. As part of his...
40 min
358
A Fan Engagement Lesson from the Minnesota Vikings
“Our brand means many things to many people.” As we cheer from the sidelines and the comfort of our couch on game day, it can be easy to loose sight of the fact that great American sports teams like the Minnesota Vikings are some of our most...
38 min
359
Social Sound Bite: Twitter Sharing Drops 11% in...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed some new data on social media sharing that Twitter will want to take note of. After discontinuing support for tweet counts on their...
3 min
360
What to Do When Your Brand Is Stuck or Stale wi...
“Figure out what you’re doing right and do more of it.” This deceptively simple advice should come as a cautionary tale to brands of all shapes and sizes. As a best-selling author and leader of one of the Southwest’s top...
43 min
361
Social Sound Bite: That Instagram Feature You W...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a new feature that’s finally on it’s way to Instagram. A constant struggle for community managers keeping their brand’s Instagram...
3 min
362
Better Branding with Video Featuring Wistia’s K...
“If a picture paints a thousand words, then a video packs an even bigger punch. Being able to show versus telling is powerful.” As people consume more and more content online, video is one of the most useful tools for brands. When does video make...
43 min
363
How Brands Can Tell Better Stories with Bobby L...
“Every order sold is a story waiting to be told. Everyone has a story to tell.” You won’t meet a bigger advocate for story and its ability to move people than . As Chief Branding Officer at ROBYN, he employs story every day in redefining...
38 min
364
Aaron Draplin on Design
“Nothing is ever, ever going to challenge a good, solid, legible, readable, scalable, beautiful, crafted mark. It’s got the right DNA.” As one of the leading designers working today,  has a thing or two to say about brands. This past...
54 min
365
Social Sound Bite: We’re Spending More Time on ...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed some some new data on how we use social networks. In their most recent quarterly summary of the latest trends in social...
2 min
366
Developing Brands with Purpose and Personality ...
“Most brands don’t risk enough — there’s too much jargon and too little personality.”
45 min
367
Social Sound Bite: Is Facebook Use Down?!?
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed some some new data on Facebook use. As reported by The Wall Street Journal, most of us are lurking more and posting...
3 min
368
What Makes a Great Brand with Denise Lee Yohn
What Makes a Great Brand with Denise Lee Yohn
42 min
369
How to Develop Fluid Brands with Marty Neumeier
“Brands are not static anymore. They’re fluid.” As the Director of Transformation for Liquid Agency and the author of several books on branding including The Brand Gap and The Brand Flip, has spent his career studying,...
46 min
370
Why Your Brand Has to Align with Your Audience’...
“You have to start the conversation by understanding who you’re having the conversation with.” As a professor and Dean at the College of Media and Communication at Texas Tech University,  spends a lot of his time studying, speaking,...
48 min
371
Social Sound Bite: Twitter’s Identity Crisis + ...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed some big changes in store on Twitter. Specifically their new CEO, stagnating use numbers, and possibly losing their 140-character...
3 min
372
Using Employee Advocacy to Strengthen Brands wi...
“Your employees can be the biggest advocates your brand has.” However, you have to engage and enable their advocacy. That’s what spends his time working with brands on. As the Senior Manager of Advocacy Solutions and Services at Sprout...
42 min
373
Designing the Customer Experience with Justine ...
“So many marketers have never walked a mile in their user’s shoes.” While we joked about playing “buzzword BINGO,” Litmus’ and I spent a lot of time talking about mapping the customer journey and designing intentional...
39 min
374
Digital Branding in a Regulated Industry at All...
“Your brand is what people say about you when you aren’t in the room.” This very personal, very human definition is what  uses to guide her brand building online and off. As the Social Media Manager at Allianz, she spends her time...
39 min
375
Social Sound Bite: A Facebook Dislike Button? W...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed some big news on Facebook. This past Tuesday Mark Zuckerberg announced that they were adding a new button. While many have called...
4 min
376
How Culture Impacts Brand Building with Amber N...
“This is a cultural shift. Not an operational shift. You have to understand people first.” As the SVP of Marketing for Sysomos and co-author of The Now Revolution,  understands the impact people — both internally and externally...
43 min
377
Social Sound Bite: New Facebook Page Features H...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed several new Facebook page features that should make admin’s lives a lot easier. Soon pages will start appearing in new shopping...
4 min
378
Why Brand Constraints Inspire Creativity with J...
“It’s not what we sell. It’s what we stand for.” This simple statement provides a concise summary of the key differences between traditional brand advertising and modern content marketing. At the forefront of this movement is ,...
52 min
379
Social Sound Bite: Instagram Says It’s No Longe...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a new feature on Instagram. Or, more accurately, an existing feature with a big change. Instagram has been defined by their fun filters...
4 min
380
Being a Brand Editor with Gaggle’s Rob Yoegel
“There’s no one size fits all in marketing today. It’s like football, though. Everyone is trying to move the ball down the field.” In a career that has taken him from commercial publishing to financial services B2B and now educational...
42 min
381
Social Sound Bite: Instagram & Pinterest Up, Tw...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed some new insights from a Pew Research Center study. Specifically the fact that Instagram and Pinterest usage has doubled since they...
3 min
382
How Realtime Branding Is Possible with Insights...
“Today brands need to surgically remove and filter insights.” How can we make sense of it all? This week on the On Brand podcast I was joined by two old friends,  and . These two innovative marketers have joined forces as part of...
44 min
383
Social Sound Bite: Air Force Warns That “Loose ...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed something of a throwback campaign. Hearkening back to the Navy’s World War II propaganda poster “loose lips sink ships,” the...
4 min
384
The Secret of the Suitsupply Brand Experience: ...
“It’s not about the name. It’s about the product you deliver and the service around it.” Service and customer experience are at the very heart of the Suitsupply brand. This vertically integrated men’s fashion retailer is gaining a lot...
42 min
385
Solving the Mysteries of Brand Strategy with Sc...
Was Dr. Watson from the Sherlock Holmes stories the original brand manager? That’s the theory  posed at the top of the show. Scott is the executive editor and co-host of the Sherlock Holmes website and podcast I Hear of Sherlock...
45 min
386
Social Sound Bite: Instagram Ads, HootSuite Int...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a flurry of recent announcements from Instagram. Specifically, the Facebook-owned photo-sharing platform announced that they were...
4 min
387
Brand Unity vs. Uniformity with Josh Miles
“Great brands demonstrate unity not uniformity.” Branding is a tricky topic. It’s both an art and a science. It’s about consistency yet not being so consistent that your story suffers. It’s this narrow space...
45 min
388
Social Sound Bite: Hunting Lions Is Just Bad fo...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a recent item in the news. Minnesota dentist Walter Palmer probably wishes he never killed one of Zimbabwe’s most beloved lions....
4 min
389
Social Sound Bite: Facebook Revenue Sharing Tar...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a new announcement from Facebook. While YouTube is the leading source for online video, the social media giant took another big step...
4 min
390
The Naked Truth on Brand Transparency with Jeff...
“Great brands are built, not bought.” To many brands and agencies alike, this has been a big shift in recent years. It’s a shift that  has been at the forefront of understanding and explaining. As the founding partner of Questus,...
41 min
391
How to Tell Your Brand Story with Park Howell
“Our brains are wired to recognize story structure, to help us gain meaning. Our job as communicators is to bring meaning to everything we do.”  helps organizations, communications professionals, and executive MBA students unlock the...
51 min
392
Should Your Brand Try Comedy? Cisco’s Tim Washe...
“How can you find a fun way to get into your story.” That’s what  spends most of his time doing. As part of the social media team at Cisco, he helps create entertaining and engaging video content. He’s also a regular on the comedy...
44 min
393
How Employee Engagement Builds Brands with Thom...
“I spend a lot of my time at the intersection of branding and social media.” As Global Director of Employee Engagement at Siegel+Gale,  helps organizations build brands through improvements in employee engagement, corporate culture, and...
48 min
394
Social Sound Bite: Pinterest Launches Buyable Pins
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a new announcement from Pinterest. The social bookmarking giant’s new buyable pins feature will allow users to buy products of things...
4 min
395
Growing a Brand into a Movement with Hubspot’s ...
“Today people are exposed to your brand in a whole new way.” Customers are different than they used to be. We don’t like cold calls. We use our DVRs to skip commercials. Hubspot knows and has built a marketing movement around this shift. This...
39 min
396
Social Sound Bite: New Instagram Features Chall...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed several new Instagram features. These updates to the fun, photo-filtering social network are noteworthy as they inch Instagram even...
5 min
397
Un-Branding with Scott Stratten
 has been called the Henry Rollins of marketing. Recently, this analogy came to life at Copyblogger’s Authority Rainmaker event where Scott had the honor of preceding Rollins onstage. We talked about all of this and what so many businesses are...
51 min
398
Social Sound Bite: Jeb! (And Other Social Campa...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed … JEB! Kidding aside, we discussed Jeb Bush’s recent campaign announcement which included a logo with a lot of … excitement (!)...
6 min
399
The Threat of Eroding Relevance with Martha Pease
“The threat of irrelevance has probably never been greater for any company.” As a consultant, investor, and industry thought leader,  has spent her career focused on helping companies solidify their relevance and create value for their...
53 min
400
How Thought Leadership Builds Brands with Ian G...
“Your brand is the tiny moments. Not the the things case studies are written about.”  has spent his career understanding how tiny moments and shifts in access and influence can do big things. He’s used these shifts to his advantage and...
51 min