On Brand with Nick Westergaard

The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.

Business
Marketing
Management
201
Building a Long-Term Legacy for Your Brand with...
“Brands that endure have long-term ambitions. They make a durable difference.” When it comes to celebrating your brand’s legacy, age is relative. In some industries it’s a benefit while others are looking for the latest, greatest thing. But...
28 min
202
Discussing Dynamic Brands with Luke Beatty
“Brands today are more dynamic than ever before. We need to keep the idea of brand from being esoteric." And we need better tools for managing and measuring brand impact across platforms. That’s exactly what Luke Beatty does as CEO at Brandfolder....
28 min
203
The Architecture of Building Brand Intimacy wit...
“Brands aren’t logos or static concepts. They’re value systems.” Mario Natarelli has branded everything. From Fortune 500 companies to entire countries. Regardless of how different the individual clients may be, the frameworks remain the same....
28 min
204
Making Sense of Advertising’s Existential Crisi...
“Everything is an ad.” At times it seems as though our industry is in the midst of an existential crisis. Who are we? What do we really do? Are branding, marketing, and advertising still the best descriptors? Kevin Kelly, President and Founder of...
30 min
205
The Secret Sauce to Personal Branding with Phil...
“The only exciting thing celebrity has is the privilege of platform.” To build something from this privilege, you need to understand your personal brand. Show business and personal branding are two topics Phil Pallen is uniquely qualified to talk...
29 min
206
Branding Luxury Real Estate with Matthew Leone
“We sell the communities as much as the homes that sit in them.” Buying real estate — buying a home — is the biggest purchase many of us make. Who we buy from is a big decision. This is magnified even further in the high-end real-estate market...
36 min
207
Embracing Design Thinking for Your Brand with J...
“Many have seen a TED talk about design thinking but they don’t know what’s next — what it looks like.” This week on the On Brand podcast we unpacked design thinking, magical experiences, Nordic design, and how to criticize creative work...
27 min
208
Asking for Help and Reinforcements for Your Bra...
“We all need help. We all need to move people. But we’re reluctant to ask.” While it may not seem related to branding and marketing, the social sciences of motivation and influence underly everything we do. That’s why I couldn’t wait to...
33 min
209
How Brands Can Get Ahead of the Creative Curve ...
“Everyone is so stressed out. All of the marketers I talk to. There are so many channels and so many reports to prove our existential existence!” What’s an overwhelmed marketer to do? Allen Gannett is founder and CEO of TrackMaven, a company...
27 min
210
Crafting Your Brand’s Signature Story with Davi...
"Digital is content, content is stories." Listeners of the podcast know that I am a big fan of storytelling as a brand building tool. And I'm not alone. David Aaker has had a storied career in branding and marketing, as both an academic at UC Berkeley...
32 min
211
Why Brands Have to Take a Stand to Stand Out To...
"Why is our industry slow to adapt? Because the way we've done things had always worked ..." Until it didn't. While technology has changed the marketing and PR industry significantly, we're also at a cultural inflection point. People are demanding...
27 min
212
Brand Storytelling at the Santa Barbara Zoo wit...
“Every animal has a story to tell.” And we didn’t even get to them all! But we tried. This week I chatted with Dean Noble, Director of Marketing of the Santa Barbara Zoo. With a diverse background including the movie business, improv comedy, and...
34 min
213
Mastering Your Brand’s Verbal Identity with Al ...
“The CMO for a medium-sized brand is responsible for more words than the editor of a newspaper.” Words matter. And, to this very point, there are a lot of them in the crowded, digital world we find ourselves in. How can you develop a consistent...
31 min
214
The Legal Implications of Brand Building with J...
"Does your brand exist legally? The depends on what your brand is.” We only tackle the big questions on this podcast! Our guest this week isn’t a branding author, marketing strategist, or someone working in the trenches, building brands. But she...
33 min
215
Better Brand Experience Through Brand Education...
“Experience is the residue brands leave with people after the product’s gone.” Justin Wartell of Monocle knows a thing or two about brand experience. In working with brands as diverse as FedEx, Quiznos, Mass General, and the Denver Broncos, this...
32 min
216
Social Sound Bite: Starbucks Steps Up in a Crisis
On this week’s Social Sound Bite — recorded live at the  studios in Iowa City — Jerry and I discussed how Starbucks is using a recent in-store crisis as an opportunity to step up their employee-training efforts. Listen for the full...
4 min
217
The Psychology of Branding with Kaye Putnam
“The confused mind doesn’t buy.” As a psychology major — I know enough to be dangerous — I couldn’t wait to talk with Kaye Putnam. A psychology-driven brand strategist, she works with entrepreneurs from startup to high-growth. Creating a...
29 min
218
Tom Peters on Excellence and Personal Branding
Early in my career, I spent my commute listening to audiobooks in my 1996 Ford Taurus. The tinny car speakers shook as Tom Peters spoke about excellence and management by walking around. Through landmark books such as In Search of...
36 min
219
Social Sound Bite: Experience Is Marketers’ Top...
On this week’s Social Sound Bite — recorded live at the  studios in Iowa City — Jerry and I discussed the latest data from the State of Branding 2018. The report breaks down the biggest challenges marketers face. Topping that list once...
5 min
220
How to Build Brand Loyalty Today and Tomorrow w...
“Consumers are human beings first.” Duh. Who needs to be reminded of this? I mean, we’ve got our big data, customer analytics, loyalty metrics, key performance indicators, demographics, psychographic profiles, and … Oh yeah. That’s why...
28 min
221
Taking Employee Engagement to the Next Level wi...
“How we treat employees relates to how they become brand ambassadors.” Your employees — your people — are one of your biggest brand assets. However, they can only do this if they’re engaged. As the Chief Human Resources Officer at an...
27 min
222
Embracing Brand Citizenship with Anne Bahr Thom...
“People want brands to step in and solve things that government can’t.” With the latest news of #BoycottNRA and the #MeToo movement, it could seem that this is an idea plucked from recent headlines. But the role of business in social issues has...
36 min
223
Social Sound Bite: Why Your Brand Should Be Pod...
On this week’s Social Sound Bite — recorded live at the  studios in Iowa City — Jerry and I discussed some new podcast listenership data courtesy of the Infinite Dial 2018 study from Edison Research and Triton Digital. Listen for the...
7 min
224
LIVE Onstage at SXSW with Heather Whaling and W...
This week, we have a special LIVE episode of the On Brand podcast — on stage from SXSW 2018. Recorded Saturday, March 10 in Austin, this episode featured a timely discussion of a big question that many brand builders are struggling with in these...
50 min
225
Social Sound Bite: Are We Overvaluing Digital M...
On this week’s Social Sound Bite — recorded live at the  studios in Iowa City — Jerry and I discussed a new report from Radiocentre and Ebiquity that suggests that marketers are undervaluing the impact of traditional media channels and...
5 min
226
Why You Need to Integrate Brand and Culture wit...
“Most CEOs delegate culture to HR and brand to marketing. You need to prioritize a fusion of these areas.” For many organizations, this is a big shift. Thankfully, this big shift is the big focus of the latest book from brand leadership expert...
32 min
227
Social Sound Bite: Twitter Cracks Down on Bot Use
On this week’s Social Sound Bite — recorded live at the  studios in Iowa City — Jerry and I discussed a new report on how Twitter is cracking down on bot use. Listen for the full sound bite and enjoy these useful links to the news,...
6 min
228
Hammering Home Your Brand with Words and Visual...
“The tactics have changed but the strategy of owning and building a brand hasn’t.” Laura Ries can share first hand how branding has stood the test of time. “It’s why some rise and others don’t — it’s the brand.” Together with her...
37 min
229
Social Sound Bite: Facebook Use Down for the Fi...
On this week’s Social Sound Bite — recorded live at the  studios in Iowa City — Jerry and I discussed some new data from Edison Research’s Infinite Dial study showing that Facebook use is down for the first time in a...
6 min
230
How to Project Brand Confidence with Melanie Sp...
“You have to find people who like you but aren’t like you.” This is a mistake many brands make. They look for customers just like them — with their specific interests and characteristics — instead of people who like your brand...
28 min
231
Mastering the Storytelling Edge with Joe Lazauskas
"A lot of content being produced is not good. That's because it's not telling a great story." As Editor-in-Chief and Director of Content Strategy at Contently, Joe Lazauskas understands the interconnected relationship between content and story. It's...
35 min
232
Branding Is the New Advertising with Fabian Gey...
"Everyone thinks that branding isn't important today but branding is the new advertising." Despite media and technology shifts, the brand behind your stories and status updates is more important than ever. We unpacked all of this and more on this...
29 min
233
Using Stories to Ignite Change with Patti Sanchez
Stories can be powerful tools for moving people and building brands. This isn’t as easy as it could sound. Storytelling is both an art and a science. We unpacked all of this and more on this week’s episode of the On Brand podcast with Patti...
28 min
234
Why Brands Should See Ideas Everywhere with Ash...
“I love looking at other industries and seeing what they’re doing.” As Director of Agency Marketing at TopRank Marketing, Ashley Zeckman has a lot on her plate working — both agency marketing and client marketing. In some organizations, these...
29 min
235
The Case for Badassing Your Brand with Pia Silva
“It’s better to whole-ass one thing than half-ass several.” As the author of the book Badass Your Brand, my conversation with Pia Silva was bound to be both fun and irreverent. In all seriousness, powerful language helps you cut through the...
29 min
236
How to Create “Aha!” Positioning for Your Brand...
“The biggest problem we marketers face today is trying to be all things to all people.” Andy Cunningham would know. She’s spent her career positioning brands. As the jacket of her book says: “Trust Andy. Steve Jobs did.” That’s...
32 min
237
Finding and Following Your Brand's Purpose with...
“You’re only a brand if you have meaning beyond your name.” One of the more challenging questions I ask on a regular basis is, “How do you define what a brand is?” Strategist Robin Fisher Roffer didn’t miss a beat. You have to have...
32 min
238
Why Brands Should Trust the Moment with Jeff Suhy
“Brands today are looking for immediate feedback. And if it’s negative, they’re done.” What are brands missing today? According to Mod Op’s Jeff Suhy, it all comes down to one thing — consistency. Or lack thereof. We discussed all of this...
28 min
239
Better Storytelling Through Empathy with Nancy ...
“There’s so much power in the spoken word.” Nancy Duarte would know. She’s the world’s leading expert on visual communication, ranked #1 on the World’s Top 30 Communication Professionals. She’s also this week’s guest on the On Brand...
30 min
240
Faster Than Normal Branding with Peter Shankman
“There’s a common theme to everything I do — I create content that helps people.” And Peter Shankman does just a few things as an author, speaker, entrepreneur, and thought leader on topics ranging from public relations, customer...
32 min
241
Social Sound Bite: Facebook Page Reach Down 20%
On this week’s Social Sound Bite — recorded live at the  studios in Iowa City — Jerry and I discussed some new data from Buzzsumo showing that Facebook Page reach and engagement have declined dramatically since January 2017. Listen for...
5 min
242
Bringing the IBM Watson Brand to Life with Ambe...
“We want to personify the Watson brand.” But how do you personify a machine? That’s one of the many challenges that Amber Armstrong faces on a daily basis as Director of Digital Amplification, Events, and Demand Generation and Customer...
35 min
243
Social Sound Bite: Why Email Marketing Still Rules
On this week's Social Sound Bite — recorded live at the studios in Iowa City — Jerry and I discussed why email should be a bigger part of your marketing strategy. Listen for the full sound bite and enjoy these useful links to the news, trends,...
3 min
244
Alan Alda on Communicating and Relating to Others
“My whole life has been a big improvisation — I follow my nose.” Improvisation has played a big role in Alan Alda’s career in more ways than one. From his early theatrical work to founding the Alda Center for Communicating Science to his...
36 min
245
Social Sound Bite: Facebook Makes Its Ad Report...
On this week's Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed Facebook's latest innovation in advertising analytics: eliminating accidental clicks. Listen for the full sound bite and enjoy these useful links...
4 min
246
Social Sound Bite: America's Online Advertising...
On this week's Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed just how much of the online advertising apple is owned by Google and Facebook (SPOILER ALERT: about 50%.) Listen for the full sound bite and...
5 min
247
Creating an Authentic Healthcare Brand with Mar...
“Branding is finding what’s true in any organization.” Mark Viden has experience in brand advertising with lots of different types of organizations ranging from startups and financial services to his current role as Vice Preside of Brand...
31 min
248
Designing a Sustainable, Fashion Brand with Ham...
“The future should be sustainable materials.” After years in finance, Hamilton Perkins discovered his new calling while shopping for a bag. A bag that he couldn’t find. This led him to found Hamilton Perkins Collection, a certified b-corp that...
29 min
249
Social Sound Bite: What Your Customers Need Mos...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City — Jerry and I discussed what’s most important for customers when it comes to your brand experience. Top Gun themed hint: your customers have a...
5 min
250
Creating Brand Homes with Experience Expert Chr...
“We create experiences that touch the heart.” In our increasingly digital world, it may surprise some to learn that creating engaging physical experiences for brands is still a priority for marketing leaders. Christian Lachel is an architect of...
30 min
251
Brand Leadership Through Employee Engagement wi...
“As marketing leaders, we have to give up control.” As CEO of Marketing Insider Group, author Michael Brenner knows a thing or two about marketing and leadership. With a career ranging from startups to SAP and Nielsen, Brenner helps organizations...
29 min
252
Why You Should Build a Free Range Brand with Ni...
“You have to be able to let go.” As brand builders, we’re used to being in control of our brands. But that’s something we have to get over today. Our brands are owned not by us — but by our community. Nicole Ertas knows this. That’s why...
29 min
253
Social Sound Bite: Most Lack Confidence in Soci...
On this week's Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed the latest on how marketers are using social media. While many rate it as effective, most marketers aren't confident in their ROI measurement....
5 min
254
Social Sound Bite: Top 7 Findings of Mary Meeke...
On this week's Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed several new and emerging trends from Kleiner Perkins' Mary Meeker in her annual report of Internet Trends. Listen for the full sound bite and...
4 min
255
How to Listen for Brand Advocates with Mack Col...
"It takes time to cultivate relationships." Mack Collier has been cultivating relationships for a long time. The social media strategist, speaker, and author has been blogging for 12 years and has hosted the Twitter chat #Blogchat since March 2009....
33 min
256
Social Sound Bite: The Reports of Facebook’s De...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed some new data that disproves a popular theory — specifically that Facebook is dying. In short, not so much. It’s alive and well and where...
3 min
257
Social Sound Bite: Customers Don't Like When Yo...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed some new data from Sprout Social on what behaviors customers like most from the brands they follow on social media. Hint: Think twice...
5 min
258
A Healthcare Branding Prescription from Vince P...
"Brand identity helps doctors see the patient behind the condition.” Vince Parry has spent his career at the forefront of the healthcare branding industry. He has launched some of the most iconic healthcare brands, such as Lipitor, Botox, and...
33 min
259
Social Sound Bite: Snapchat's Millennial Users ...
On this week's Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed some new data on Snapchat's users following the growth Instagram has experienced since copying Snapchat adding a stories feature of their own....
4 min
260
Personal Branding from A to Z with Barry Feldman
“There’s often some confusion and conflict around personal branding.” It’s true. For whatever reason, some people and companies have trouble with this concept. But in the interconnected digital age, personal interaction and influence...
39 min
261
Preparing Your Brand for Wilderness Survival wi...
“Research shows that our psychology is very similar in situations where we’re struggling with branding and marketing challenges and when we’ve crash-landed on a mountain.” Today’s marketplace is chaotic. Jonathan David Lewis, partner at...
33 min
262
Social Sound Bite: Instagram Numbers Take Off E...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed the latest social media usage statistics. Specifically the fact that Instagram now has 700 million monthly active users — more than doubling...
4 min
263
How Nationwide Employs a Flexible, Memorable Br...
“Our brand values are up on the wall but there’s more to it. We have a very specific way of talking.” In addition to being a part of Nationwide’s Member Experience Team, Seth Sparks has a lot of the same non-branding interests as I do. In...
34 min
264
Exploring the History of the Maker’s Mark Brand...
“For us, marketing meant polishing the apple. Not chasing people, letting them find you.” Over the past 59 years, quite a few people have found Maker’s Mark. The distinctive bourbon has grown from being the hobby of founder Bill Samuels,...
32 min
265
BarkBox on Branding: The Convergence of Culture...
“Branding is thousands of tiny punches that add up.” And few deliver as many meaningful little punches as Bark & Co, the powerhouse brand dedicated to bringing joy to dog parents everywhere through innovative products and services like...
36 min
266
How to Protect Your Brand with Kerry O'Shea Gor...
“The only policy you need is ‘don’t be a jerk!'” While this may seem like surprising legal advice, it shouldn’t be considering the source. In addition to being a lawyer, marketing professional, and podcaster, Kerry O’Shea Gorgone is one of...
33 min
267
Connecting the Dots of Customer Experience with...
“Too often today we over-survey our customers.” As Amazon’s first Worldwide VP of Customer Service, Bill Price is a legend in the field of customer service. As an author and advisor, he continues to drive home the fact that service is one of the...
33 min
268
Social Sound Bite: Which Social Networks Are Us...
On this week's Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed the latest social media insights from the 2017 Infinite Dial study from Edison Research (I also explained why this is one of my favorite data...
3 min
269
Access, Authenticity & Internal Advocacy with B...
“If you want to be authentic as a brand, you have to be able to make a mistake.” As social media manager for Cision, Bruce Kennedy is on the front lines of the brand's online conversations. Last week, he was in the front row for our , where we...
39 min
270
LIVE Onstage at SXSW with Duff Stewart & Heathe...
This week, we have a special LIVE episode of the On Brand podcast — on stage from SXSW Interactive. Recorded last Saturday, March 11 in Austin, this episode featured a timely discussion of a big question that many brand builders are struggling with...
53 min
271
Reinventing Integrated Marketing Communications...
“A brand is a relationship between a customer and an organization.” Don E. Schultz has spent his storied career navigating, teaching, and writing about that very complex relationship. He’s a Professor of Integrated Marketing Communications at...
33 min
272
How to Aim Your Brand for a Content Marketing W...
“A brand is a set of promises. If you break that, you hurt the brand.” With a storied career in advertising including his current gig as co-founder and creative director of the Velocity Partners agency, Doug Kessler has spent his career helping...
34 min
273
Social Sound Bite: Facebook’s New Business Feat...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City — Jay and I discussed Facebook’s newest feature for businesses — job listings! That’s right, when Facebook polled businesses they found that finding the right...
3 min
274
Telling Your Brand’s Story in the Snapchat Age ...
“When you don’t answer your customers — you’re sending them a message.” Today we have to meet our audience on an increasingly diverse array of traditional and digital media touch points. None has garnered more headlines over the past year...
32 min
275
Social Sound Bite: What Goes Into the Instagram...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City — Jay and I discussed a recent report on how Instagram’s algorithm works. While many thought the algorithm would kill the social network, Instagram is actually...
3 min
276
Developing a Consistent Brand Voice and Languag...
"Branding is complicated when you try to define it." If there was an ongoing theme of the On Brand podcast, this week's guest hit the nail on the head. Of course, your brand is more than your logo but how do you organize the words and language around...
32 min
277
Social Sound Bite: As Snapchat Stumbles, Facebo...
On this week's Social Sound Bite – recorded live at the studios in Iowa City — Jay and I discussed some recently released numbers from both Facebook and Snapchat. As the upstart Snapchat prepares for their IPO, use, growth, and revenue are...
2 min
278
Answering All of Your Customers Questions with ...
“The art of the question has fundamentally been lost.” As a global speaker and consultant in digital marketing and sales, Marcus Sheridan has made name for himself and his business by answering all of the questions. I couldn’t wait to talk to...
33 min
279
Social Sound Bite: Instagram Stories Are More P...
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some new stats on Instagram Story use vs. Snapchat Story use. While everyone loves talking about Snapchat, it looks like Instagram is...
2 min
280
Standing Out by Creating Content Customers Want...
"The only way to stand out is to build a brand." B2B marketers often focus most of their energy on sales funnels, lead generation, and analytics. But how do you stand out in the noisy marketplace? A few weeks ago, about how Drift made the bold move...
27 min
281
Social Sound Bite: Rogue Tweets from Badlands N...
On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed recent "rogue tweets" from Badlands National Park, in response to an alleged media blackout for federal agencies from the Trump White House. Listen...
3 min
282
Millennial Marketing and Media Brands with Gabr...
"You are the steward of the cluster that’s drawn to your brand.” Today, we’re simultaneously in control of our brands and not in control, as we build an increasingly diverse audience across diffused media platforms and touch points. It’s this...
35 min
283
Creating Stories from Customer Empathy with Car...
“Brands that we look to, that are charismatic, know their audience. They know who they are.” Stories, personality, and experiences are the building blocks of modern brands of all shapes and sizes. This week, Carla Johnson of Type A Communications...
29 min
284
Moving Your Brand from Average to Exceptional w...
“All advice is bad advice unless it’s contextualized to you.” As marketers and brand builders, we get advice left and right. Do this, not that. Send this many emails. Write this many blog posts. This week, Jay Acunzo of the Unthinkable podcast...
31 min
285
Social Sound Bite: How Wendy’s Handles Social M...
On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a recent Twitter exchange between fast food giant Wendy's and a social media troll. Instead of following conventional wisdom and ignoring the...
5 min
286
Seth Godin on Branding, Books, and Education (E...
In 100 episodes we’ve had a lot of our expert guests define what branding is. Today we add a new definition to that list. Seth Godin joined me to celebrate, as he said, “showing up 100 times.” I’m happy to do it and happy to bring you more...
34 min
287
Authenticity in Branding with Patrick Hanlon (E...
This week we have a very special episode of the On Brand podcast! Actually, it’s Part 1 of a two-episode special commemorating 100 interviews with industry-leading brand builders. To kick off Part 1, we go back to the beginning. Our was Patrick...
40 min
288
Non-Obvious Trends for 2017 with Rohit Bhargava
“I don’t look far enough ahead to call myself a futurist.” Instead, Rohit Bhargava focuses on being a “non-obvious” trend curator, to the benefit of brands big and small. Each year since 2011, he has curated the digital trends businesses...
29 min
289
What’s Next for Brands and Content Marketing wi...
“Most content marketing is stuck in the ‘meh’ gear.” Robert Rose knows a thing or two about content marketing. He literally co-wrote the book on it. As Chief Strategist for the Content Advisory Group with the Content Marketing Institute and a...
31 min
290
Social Sound Bite: Liking Comments and Other Ne...
On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed several new features making their way to Instagram including liking comments, blocking comments, and reporting abuse anonymously. Listen for...
2 min
291
Creating Experiences Customers Crave with Nicho...
"The future for both organizations and entrepreneurs is in leveraging innovation techniques to design masterful customer experiences." Nicholas Webb knows a thing or two about both customers and innovations. As an inventor, he's been awarded over 45...
33 min
292
Social Sound Bite: Should You Use Hashtags on F...
On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a question on the minds of many social media marketers — should you use hashtags on Facebook? We found answers in some recent research. Listen...
3 min
293
How to Develop the Right Brand Name with Naming...
“We have to make a distinction between the name and the brand. The name piques your interest or curiosity. It’s like having someone over for coffee or dinner. The brand is the impression that’s left after the experience.” As the president and...
35 min
294
Answering Difficult Questions Can Create Breakt...
“You have to look beyond the color and logos with brand identity. They're really the product of something deeper." It's this kind of brand introspection that Gregory Diehl excels at. As the author of two best-selling books including Brand Identity...
31 min
295
The Impact of Social Currency on Branding with ...
“A brand is not just to make marketing better. It’s to lead the company into the future.” Erich Joachimsthaler of Vivaldi Partners has a decidedly global perspective on brand building. The author of Brand Leadership and the new Hidden in Plain...
31 min
296
How to Be Your Brand’s Editor in Chief with Ann...
"The value of an editor cannot be understated. The editor is the proxy for the audience." As the Chief Content Officer of MarketingProfs and the best-selling author of Everybody Writes and Content Rules, Ann Handley knows a thing or two about...
34 min
297
Social Sound Bite: Election Fatigue Hits Social...
On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed what people are tired of hearing about on social media these days — the 2016 presidential election! New data from Pew Research shows that most...
4 min
298
Creating a Crisis-Ready Brand with Melissa Agnes
"It's not about crisis preparedness. It's about how culture approaches challenges." Social media has created a powerful new dynamic for brands of all shapes and sizes. When things are going great, it can be an incredible business communications tool....
41 min
299
How SEO Can Help You Grow Your Brand with John ...
“SEO isn’t done unless your done growing.” Growth is something that John Jantsch has helped countless small businesses with in his decades of experience. As the author of the classic Duct Tape Marketing and founder of the Duct Tape Marketing...
32 min
300
Social Sound Bite: Why Social Platforms Don't W...
On this week's Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a recent article from Adweek, which noted that social platforms like Facebook, Snapchat, and Twitter are getting away from the 'social' label....
3 min