On Brand with Nick Westergaard
The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
101
Developing a Strong Brand Name with Brad Flowers
“We have to put aside our personal preference and put in the time to figure out what really works for what the client needs.” This is a challenge for marketers on a variety of topics but is especially critical to the vital task of naming. Luckily,...
29 min
102
Building Brands That Create Social Impact with ...
“All companies and all brands should be working toward being the best version of themselves that they can be across all lenses of their impact on the world.” Eric Ressler knows a thing or two about brands making at impact. That’s the focus of...
32 min
103
Designing a Meaningful Brand Experience with Da...
“You always have to look inside to really understand. Because all design at the end of the day falls flat if it doesn’t connect with customers—if it doesn’t understand the market that you’re in, if it doesn’t understand the problem that...
36 min
104
Hunting for Killer Branding with Ryan Hogan
“When you talk about brand you immediately go to marketing. But brand is how something from a company makes you feel. That transcends marketing.” Ryan Hogan would know. As a serial entrepreneur who’s built several brands, he now helps...
29 min
105
Adapting to Industry Shifts with David Bates
“We can shake our fist at it or we can ride the wave. I don’t think I’ve ever seen a scenario where someone’s shaken their fist at what’s developing and won. It doesn’t solve anything.” David Bates has built a career doing creative work...
26 min
106
Finding Your Brand Personality with Margie Agin
“You can start with a catchy tagline but you can’t stop there.” Margie Agin helps B2B technology companies discover what makes them unique and find the words to say it. She is the founder and chief strategist of Centerboard Marketing, a DC-based...
31 min
107
Content Creation vs. Content Production with Br...
“The key is not to create unique content for all of these different places. The key is to create one really good, deep piece of content that’s going to work for your brand.” Brad Smith is the founder and CEO of Codeless, a content production...
29 min
108
Embracing Brand Vulnerability with Margaret Rogers
“This is the moment that people will remember for a much longer time—the brands and how they react and how they help to create a mutually beneficial relationship is something that people will remember for the long term.” As a strategist,...
27 min
109
Ramping Your Brand with James Richardson
“Until you have decent consumer intelligence and some competitive market information from the cash register, you don’t have the basis for what I would call a tight strategic plan.” With extensive experience in the consumer packaged goods...
29 min
110
The Golden Rule of Branding with Emily Soccorsy...
“The old world of branding is falling away and it’s being replaced by intrinsic branding—this idea that if you get your inner world right, then how you show up in the outer world will be sincere, authentic, and interesting.” Emily Soccorsy and...
27 min
111
Why Context Is the Future of Marketing with Mat...
“When new technology comes out, we use it in the old ways that we know. With the internet, it was free publication. So we made websites. We didn’t see this as a way of connecting better.” Better connections—meeting someone at their moment of...
28 min
112
Creating Superfans Internally and Externally wi...
“The most important part of any brand is the team.” Matt Barnett would know. A serial entrepreneur, Matt’s latest venture is Bonjoro, a B2B asynchronous video platform helping organizations connect with their customers. We discussed all of this...
30 min
113
How to Be a Forever Brand with Robbie Kellman B...
“Any subscription brand needs to know—what problem am I solving for my customers? What’s our forever promise?” With a career building subscriptions for brands like Netflix and Electronic Arts, Robbie Kellman Baxter knows what it takes to build...
28 min
114
Evidence-Based Brand Building with Marc Guldimann
“Duration is the perfect proxy for attention.” Marc Guldimann has spent his career at the intersection of two scientific fields—human decision making and technology. He’s the founder of several startups including his latest, Adelaide, which...
27 min
115
Mastering One Voice with Toby Murdock & Zoë Ran...
“It’s about getting people to create less content but also more meaningful content.” Amen. This week’s guests aren’t just content marketing professionals. As leaders at Upland Software and co-authors of Mastering One Voice, Toby Murdock and...
28 min
116
The Importance of Imperfect Action with Ashley ...
“There’s a shift that’s taking place that’s requiring a response. Now people are saying—action.” Ashley Shuler is a business strategist who helps busy solopreneurs operate their businesses efficiently and effectively. Recently, she replied...
31 min
117
Building the HBO Brand with Jason Mulderig
“When it comes to HBO it’s really about quality, distinction, and uniqueness. And looking for stories that haven’t been told before.” As Senior Vice President at Warner Media, Jason Mulderig is responsible for everything related to the HBO...
26 min
118
Rebranding Best Practices with Jim Heininger
“Rebranding itself signals change.” Change is something that Jim Heininger focuses on extensively in his work as the leader of not one but two agencies. Dixon|James focuses on communication and change management while Rebranding Experts focuses on...
29 min
119
Reclaiming the African American Narrative with ...
“As African Americans, we’ve given up our narrative. It takes away our humanity. We have human stories just like everyone else—it’s just that our brand isn’t being written by us.” Faith McKinney is an author, media strategist, and longtime...
29 min
120
Brands Have to Do Better on Race with Katie Kern
“Enough is enough. It’s the responsibility of companies to stand up.” Following the murder of George Floyd, the nation has seen a critical shift in the growth and power of the Black Lives Matter movement through protest and action. But what...
34 min
121
Creating a Powerful Personal Brand Empire with ...
“The person is a product themselves—regardless of what they’re selling.” As one of the youngest executives in the history of Sony Music Entertainment, Laura Bull worked to transform people into powerful platforms. Now she consults and teaches...
30 min
122
Mastering Omnichannel Marketing with Rytis Lauris
“Marketing is becoming more mathematical. You have to start reading the signals of what your customers are telling you.” Ominsend Co-Founder and CEO Rytis Lauris is on a mission to help small- and medium-sized eCommerce businesses understand just...
26 min
123
Tom Peters on Leadership in Troubling Times
Two years ago I was fortunate enough to interview one of my business heroes—management legend and author Tom Peters. This was a once-in-a-lifetime podcast event. Or so I thought. A couple of weeks ago, Tom reached out again wanting to talk about the...
39 min
124
Mastering Agile Marketing with Andrea Fryrear
“Agile marketing is about focus, quality, and planning. We have an ultimate destination. We’re just more flexible about the path we take to get there.” A certified agile leader and practitioner, the focus of Andrea Fryrear’s work is helping...
25 min
125
Blurring the Lines of Branding & Storytelling w...
“People are smart about how they can avoid advertising at all costs. You have to present them with a story they want to hear and use the brand in support of that story.” Lee Tone of Alkemy X has spent his career navigating the blurred lines of...
30 min
126
Creating a Content Performance Culture with Chr...
“In digital you can constantly keep going—if you had a good play celebrate it and see how you can evolve it from there.” In a career that started with athletics and continued to professional journalism to being a marketing thought leader and...
31 min
127
Building Brand Loyalty Through Customer Listeni...
“In times of crisis, as leaders, we often want to clamp down—command and control. We go into bunker mode.” However, customer loyalty is best built by closing the distance between a brand's leadership and the front lines of employees and...
27 min
128
Radical Relevance in Turbulent Times with Bill ...
“It’s a time to double down on your value—your why.” During Bill Cates's storied career as an entrepreneur and relationship marketing expert, he’s helped countless businesses achieve exponential growth. Now he’s back with a new book on...
31 min
129
Why Marketers Need to Help More with David Newman
“It is absolutely a time to help more and to serve more but it is not a time to sell or market any less.” David Newman is all about getting things done. Whether it’s marketing or speaking, his approach helps people organize their work to...
30 min
130
Rethinking B2B Branding in Turbulent Times with...
It’s a different time for marketers and brand builders across the board. But what about B2B marketers? What’s different for them in the face of COVID-19? I couldn’t wait to ask our guest this week just that. Ana Raynes is the CEO and founder of...
27 min
131
Sharpen Your Message into a Velvet Machete with...
“People are going to have a favorable impression of your brand or a negative impression of your brand. Then, when you add social media reach on top of that, it can get really great or really crazy.” That’s why you have to brand—with...
34 min
132
Game-Changing Brand Strategy with David Aaker
“Branding people have not formally gotten into the strategy world.” And vice versa. And that’s a problem according to branding and marketing legend David Aaker, author of several books including his latest Owning Game-Changing...
25 min
133
Immersive 3D Branding with VR Expert Ashley Cro...
This week’s podcast interview was originally scheduled to take place live on stage at SXSW. Unfortunately, a nasty pandemic got in the way of this. However, I still wanted to talk with VR expert Ashley Crowder about her work as CEO and Co-Founder of...
30 min
134
The Economics of Attention with Jamie Mustard a...
“Attention is the defining business challenge of our time.” This prolific idea was noted by not one but two guests this week. Jamie Mustard is a strategic multimedia consultant who helps create brands, ideas, and messages that stand out. His new...
31 min
135
Why All Startups Need a Brand Book with Mona Bi...
“Vision and strategy require a lot of thinking about brand.” Mona Bijoor would know. She spends a lot of her time thinking about and helping early-stage founders startup, scale, and grow their businesses, which, as she notes, involves more...
26 min
136
Branding for Growth and Scale with Kristin Luck
“Marketers today have to be data junkies.” Kristin Luck would know. She’s founded two marketing analytics companies that were so successful both ended up being acquired. Today she helps founders and executive teams scale and monetize their...
30 min
137
Generating Unlimited Brand Story Ideas with Mel...
“The biggest disservice we've done with content marketing is giving such high expectations without the tools to fulfill them.” When it comes to upping your content marketing game, most struggle with obstacles related to time, talent, and...
29 min
138
Flipping the Script on Flip Flops with Jeremy S...
“Your feet take you on these adventures. You should have quality flip flops that you keep for a long time. That really became our core story.” That spark of an idea led Jeremy Stewart and his wife to found premium flip-flop brand Hari-Mari. In...
28 min
139
Creating a Conversational Brand with Nick Usborne
“Bad writing can undermine everything you’re trying to do.” As someone who started out as a marketing copywriter and who still spends a lot of time today teaching business writing and writing books, I couldn’t wait to talk to copywriting and...
32 min
140
Marketing as Attraction vs. Marketing as Retent...
“Marketing is your ability to attract and keep customers. Most confuse the definition of marketing with the definition of advertising.” This week on the On Brand podcast, I chatted with Wayne Mullins, Founder of Ugly Mug Marketing. We talked about...
27 min
141
The Secret Sauce of Branding with Kerrie Finch
“The secret sauce of brands is purpose.” In a career that’s taken her from wrangling brands at Wieden+Kennedy to launching her own successful global PR shop, futurefactor, Kerrie Finch has spent her career helping brands share their stories with...
30 min
142
Inspiring Your Brand's Fan Culture with David M...
What do the Grateful Dead and Harry Potter have in common? Both have huge fandoms that include author David Meerman Scott and his daughter Reiko Scott respectively. “Our thesis was this—are the lessons of fandom relevant to brands?” While most...
32 min
143
Building Brand Alignment Internally and Externa...
“We're the BASF of brand story. We don't make it but we bring it life.” This analogy perfectly captures the inflection point where Christopher Wallace has built his business. InnerView helps marketing teams take the brand from the boardroom to the...
28 min
144
Developing Smile-Inducing Brand Names with Alex...
“You don’t want your brand name to be tame. You can’t afford to be tame!” As the verbal identity expert behind names for brands ranging from frozen yogurt to Burger King, Alexandra Watkins knows how to develop names that make people...
30 min
145
Using Big Data to Create Customer Connections w...
“The constant today is still that the consumer is at the heart of everything.” In a career spanning big brands and early-stage companies, Aimee Irwin has been at the forefront of strategic marketing and advertising. Despite the fact that big data...
25 min
146
How to Humanize Your Brand with Beth Trejo
“It’s the simple things that I think people overlook because they’re trying to be so complicated or complex.” Beth Trejo is a force. As CEO and Founder of Chatterkick, she works to infuse the world of social media and digital marketing with a...
31 min
147
The Future of Marketing Is Collaboration with V...
“Collaboration is the next phase of marketing.” And Vlad Calus knows a thing or two about collaboration. A serial entrepreneur, Vlad’s latest venture is as co-founder of Planable, a social media management tool built around the need for greater...
26 min
148
Managing Startup Brand Consistency with Jonatha...
“How do we make sure there’s a consistency of experience, consistency of messaging, and consistency of feeling?” These are the questions all brand builders grapple with. However, startup brands are building answers to these questions from the...
27 min
149
Creating Brands for Tomorrow’s Consumers with E...
“Something that disruptors bring to the table is the personal relationship with the customer.” And Brand Hacks author Emmanuel Probst knows a thing or two about disruptors. With a background in academia and working with several Fortune...
31 min
150
Building Brands by Changing Habits with Jessica...
“Getting people to change habits and try new things is an exciting challenge for any marketer.” And Jessica Jensen knows a thing or two about marketing challenges. In a career that has taken her from Yahoo to Apple to Facebook, she’s tackled...
26 min
151
How Self-Reliant Entrepreneurs Build Purposeful...
“Entrepreneurs have always been the voice of good.” As the author of bootstrapping bibles Duct Tape Marketing, The Referral Engine, and Duct Tape Selling, John Jantsch has also been a voice of good for many entrepreneurs....
29 min
152
Creating a Big, Bold Brand with Inge Overtoom
“Brands today have to create a memory.” In over 200 episodes of the On Brand podcast, we’ve had a lot of definitions of branding. However, I’m a big fan of how this week’s guest defined what we all do. Inge Overtoom is partner and operations...
25 min
153
Help Customers by Building a “Lighthouse Brand”...
“As an entrepreneur, it’s our job to make something that wasn’t there.” And that’s exactly what New Orleans based entrepreneur Scott Wolfe did in the wake of Hurricane Katrina. With a boom in rebuilding and restoration construction, Wolfe...
32 min
154
Finding Your Brand’s Universal Story with Ellen...
“Story doesn’t start with a 40-page deck. It starts with a founder with a vision.” And yet, there are quite a few 40-page branding decks floating around out there. This week on the podcast I was joined by Ellen Utrecht, a branding, film, and...
27 min
155
Why Your Brand Should Be an Outlier with Philli...
“Be an outlier. Play a game no one else is playing.” With success in developing both corporate marketing and political campaigns, Phillips Stutts knows how to win big. As founder of Win BIG Media and Go BIG Media he helps clients across the board...
29 min
156
Redefining Your Content Experience with Randy F...
“What we do in life is we solve what’s in front of us instead of what’s next.” That’s exactly how most brands have approached content marketing. The initial challenge was creating all of this content. So we focused on content creation. Now...
30 min
157
Positioning Your Brand Platform with Derrick Daye
“There are fifteen accepted definitions of a brand. My favorite definition is that a brand is a sum of all experiences a customer has.” As the name of the popular online platform he founded suggests, Derrick Daye is the ultimate Branding Strategy...
31 min
158
How to Build a Challenger Brand with Prentice Howe
“A challenger brand is defined by an ethos — a mindset. They have ambitions that outweigh their internal marketing resources. They have to outthink. They can’t outspend.” So how do you punch above your weight class? We talked about this with...
30 min
159
Boosting Brand Scale and Impact with Raul Herna...
“Every company can be broken into three parts — marketing, operations, and product.” Raul Hernandez is an expert at helping business break down their marketing processes to boost both scale and impact. We discussed all of this and more this week...
26 min
160
Brands as Building Blocks of Personal Identity ...
“The brand has changed from goods and services to a building block of personal identity.” David Lemley knows this first hand. Twenty years ago he led the team that helped Starbucks grow from a boutique coffee shop to a brand many have cited on...
31 min
161
Using Brand as a Leadership Tool with Lindsay P...
“Brand creates focus. It helps you prioritize. Because it’s a North Star in can help the leader allocate resources, determine how he or she should spend his or her time.” This week on the On Brand podcast, I was joined by Lindsay Pedersen, brand...
30 min
162
Building a Startup Brand with ShowerPill Founde...
“Excel at what you can’t control. A lot of people say ‘control what you can control.’ But I think you excel at those things that you can’t control because those are the things that are gonna keep you until you get your breakthrough.” As an...
28 min
163
Inside ADP’s First-Ever Rebranding with CMO Lor...
“It’s not a marketing veneer. It’s not a marketing campaign. It’s embedded in our values, our behaviors, and how we show up in the world.” Rebranding is a challenge many struggle with. But what if you’re a 75-year old category creator like...
29 min
164
Brand Building Through Servant Leadership with ...
“A lot of Wall Street people think that profit is the reason for business. I say profit is the applause you get for creating a motivating environment for your people so they'll take good care of your customers.” This week, for the 200th episode of...
26 min
165
Connecting Brand Strategy to Business Strategy ...
“A brand story should be built on a good narrative.” Jeff Swystun has built his career helping brands tell their stories. His career alone is storied with time at DDB and Interbrand. He’s also author fo the new book Why Marketing Works. We...
32 min
166
Why Brands Have a Responsibility to Do Good wit...
“I started out struggling with doing business and doing good. It’s always presented as this zero-sum game. And it doesn’t have to be.” Alexandra Dimiziani has spent her career building iconic brands such as Coca-Cola and Airbnb. Today she’s...
28 min
167
Remixing Your Brand's Story and Content with Ju...
“Someone’s story is what gets us most.” With a background in improvisational comedy and marketing, Judi Holler is an expert at crafting and remixing fearless stories. She’s also author of the new book Fear Is My Homeboy. We discussed all of...
25 min
168
Finding Brand Relevancy in a Fast-Changing Worl...
“Marketing doesn’t always have one right answer.” As both a branding expert and instructor at NYU Stern School of Business, Allen Adamson knows how the world of branding has changed and what’s important for students and brand builders alike to...
24 min
169
How to Orchestrate Your Brand Experience with K...
"Experience design is the suite of emotions that you deliver over time.” This clear and concise answer came from this week’s guest on the On Brand podcast, Karin Soukup. As Brand Experience Director at Collins San Francisco, she spends her time...
25 min
170
Finding the Epicenter of Branding and Culture w...
“Brand and culture are two weird words that are getting put together more and more.” This week on the On Brand podcast, we explore these two words—brand and culture—and how to activate them in the creation of meaningful brand experiences with...
26 min
171
Creating a Heart-Centered Brand with Stephanie ...
“Everyone has an important role to play in the big vision.” This week on the On Brand podcast, I was joined by Stephanie Nivinskus, CEO of SizzleForce Marketing. We talked about the impact of effective copywriting, creating brands with heart,...
26 min
172
Bridging the Brand Activation Gap with Mitch Du...
“If your brand was to go away tomorrow, would anyone miss it?” Awkward silence. That’s because, for the most part, very few brands today are truly indispensable. Mitch Duckler is out to change that. The author of the new book The Indispensable...
26 min
173
Mapping a Customer-First Journey with Nancie Mc...
“Leading with the who is something people want to jump right past.” No, my guest this week wasn’t talking about the band The Who. We were talking about why it’s so important to start with the customer—the who—in mind. This seems easy...
27 min
174
Cultivating a Creative Culture with Justin Dauer
“Culture internally seems like one of the most intuitive things to support. It’s a no brainer. And yet …” We miss it. Often. Thankfully there’s a new book to help us keep the connection between brand and culture top of mind — Cultivating a...
27 min
175
How Brands Can Apply Design Thinking with Alain...
“People tend to see strategy and design as two separate things.” As the founder and CEO of Sylvain Labs, Alain Sylvain sits at the intersection of strategy and design. We discussed this including several examples of design thinking at work on this...
28 min
176
Taming the Brand Experience Beast with Darren C...
“Building a brand is everyone's job and it’s challenging. It can feel like moving a mammoth.” As the Founder and Managing Consultant at Wavelength Marketing, Darren Coleman helps brands throughout the world like Johnson & Johnson and Pepsi...
28 min
177
Winning Your Customers' Hearts and Minds with K...
“One of the thing’s that’s hardest to do is continue to grow.” As Vice President of Marketing and Growth at Hubspot, Kieran Flanagan has helped the inbound marketing giant do just that. He's responsible for managing all of HubSpot's global...
25 min
178
Designing Meaningful Brand Experiences with Ste...
“Experiences bring brand values to life.” As leader of the creative team at BASIC, Steve Denekas spends his time crating experiences for brands like Canadian Club, Levi’s, and Dodge. As a designer, he brings a thoughtful process to everything he...
27 min
179
The Cold Shower Digital Marketers Need to Take ...
Why a “cold shower” you may ask? Because we know that cold showers are good for us, and yet, we avoid them. Marketers have chores they need to do that they avoid. As a third-generation business owner and seasoned marketer, Ryan Cote knows a thing...
25 min
180
How to Develop Tasty Content That Sells with Re...
“You have to think of your marketing on every channel today. If you're a restaurant, you can't just put a picture of garlic knots on Instagram.” This week on the On Brand podcast, we got to talk about food and marketing — specifically content...
23 min
181
How to Create Presentations That Are On Brand w...
“Presentations are valuable content.” And yet, they often go underutilized. More challenging still, these prominent content delivery systems aren't branded consistently. Enter James Ontra. Author of the book Presentation Management and Co-Founder...
30 min
182
Thinking Outside of the Box and Breaking the Wh...
“As marketers we retreat to the mean — to trendy best practices.” What’s required is out-of-the-box thinking. As the founder of Unthinkable Media and author of the new book Break the Wheel, Jay Acunzo knows a thing or two about pushing...
30 min
183
Creating a Media Frenzy Around Your Brand with ...
“The reality is that many want to be innovative and disruptive and they’re just not.” Starting as a marketer at Motorola to founding Media Frenzy Global, Sarah Torville has spent her career helping disruptive brands tell their stories. We...
29 min
184
Why Great Brands Must Design Great Culture with...
“It’s imperative. You must design your culture. It plays such a big role.” Educator, author, and designer Josh Miles has made his mission helping organizations understand the need for culture design in our rapidly changing digital world. His new...
32 min
185
In a Noisy, Distracted World, Clarity Wins with...
“We're more and more distracted today. There's more and more noise. What hasn't increased is attention.” In our noisy, distracted world, it's harder than ever to get our audience's attention — to say nothing of making sure that they remember and...
29 min
186
Applying a Punk Rock Attitude to Your Brand wit...
“Marketing is the balance of the irrational and the rational.” Someone that would utter this truth would naturally have some ideas that are out of the box. Drawing on his career at Microsoft and Motorola, Jeremy Dale has gathered stories on what...
27 min
187
How Leaders Create Strong Brands with Alberto L...
“Twenty or 30 years ago, business did not have to be connected to society.” Today this is not the case. Author and strategist Alberto Lopez-Valenzuela helps organizations overcome this challenge at several different levels. As Chief Executive at...
25 min
188
Building an Audience for Your Personal Brand wi...
“Hold off until you have something to write home about.” As a podcaster and branding thought leader, Case Kenny offered insights on personal branding that many miss. Namely focus — both on your brand credentials as well as the right channels. We...
27 min
189
Why You Should Market to Mindstates with Will L...
“The science is just sitting out there in academia.” That’s why consultant, educator, and author Will Leach decided to package it up in a revolutionary new book. Marketing to Mindstates is about looking beyond traditional market...
27 min
190
The Best Marketing Tool You're Currently Overlo...
“Webinars are a fundamental campaign we’re overlooking.” As Todd Earwood said that in the first few minutes of our interview it rung true. Webinars are a powerful direct marketing tool and yet we overlook them in favor of shinier new things like...
26 min
191
The Laws of Brand Storytelling with Ekaterina W...
"Stop being Switzerland!” This could sound like vague advice but it's so important today. Translated it means that your brand can’t be neutral anymore. There’s so much noise you have to stand out. To help, marketers and serial co-authors...
31 min
192
The Future of Branded Video with Wistia Founder...
“You’re going to get judged by your video.” If this quote scares you, you’ll want to listen to this week’s episode. With 80% of online content set to be video by 2019 more brands are pushing into the space. However, many are afraid of...
32 min
193
Creating Talk Triggers for Your Brand with Jay ...
“Word of mouth influences 50% of all purchases yet no one has a strategy for it.” Ask any business what drives the most leads and sales and the answer is almost universally — word of mouth. Yet, as Jay Baer notes, we leave it largely to chance....
34 min
194
The Next Evolution of Branding with Mona Amodeo
“It’s no longer enough to sell the sizzle. Customers today want to know what’s behind it — what the brand stands for.” While many (mis)categorize branding as simply a logo or a department or responsibility within the marketing department,...
33 min
195
What It Means to Be an Everywhere Brand with Je...
"Consumers deserve perfect info about businesses everywhere. We can all agree on that." Going out of the gate, Jeff Rohrs reminded us of what's at stake with all of the information about businesses online. As Chief Marketing Officer at Yext, Rohrs is...
33 min
196
Why Data Is Critical to Building Customer Loyal...
“If you don’t care about having a lifelong relationship with your customers then keep doing what you’re doing.” But if you want to understand the customer journey and build that relationship, you have to understand the data behind it. Kevin...
28 min
197
Crafting Brand Stories That Sell with Amber Wil...
Who are you? Why do you exist? Why should people care? Amber Williams, founder and brand strategist at Punkyflair, helps brand builders answer these top-of-mind questions day in and day out. We discussed all of this and more on this week’s...
30 min
198
How to Turn an Entrepreneur’s Voice into Brand ...
“I joke that I’m good at impressions — you have to do voices.” Why would a marketer need to be good at doing impressions? As founder of Cobblestone Creative Co, Kate Boyd uses this skill to help mirror the voices of the solopreneurs she serves...
26 min
199
Marty Neumeier Scrambles Up Business Books and ...
“A story lets you address problems in a very human way.” While traditional business books, textbooks, and case studies help us learn key concepts, they often miss what’s going on behind the scenes. The story arc or narrative. This week, author,...
34 min
200
Exploring the New Reality of Brand Building wit...
“Content is expanding — it’s shifting. It used to be 2D and flat.” Now we have VR, AR, MR, and XR. What’s a marketer to do? Luckily, we can get this entire world demystified for us by extended reality expert and futurist Cathy Hackl on this...
28 min