On Brand with Nick Westergaard

The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.

Business
Marketing
Management
401
Social Sound Bite: Snapchat + Millennials, #Soc...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed some new data on Snapchat use that reinforces why this is a social network we’re spending more and more time talking...
3 min
402
The Human Side of Digital Branding with Steven ...
“Instead of focusing on big data, we should be focusing on big relevance.”  is a thought leader known for his mind stretching books and keynotes. His latest book, When Digital Becomes Human, explores the sometimes conflicting poles...
45 min
403
Social Sound Bite: Facebook Adds Critics’ Revie...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – we discussed the latest update to Facebook — and it’s one that many small businesses will like. That’s because the social social giant announced...
4 min
404
Rethinking Luxury Branding with JP Kuehlwein
“A Ferrari is more than a way of getting from point A to point B. It has a power over you that goes beyond reason.” Luxury brands can do that. However, changing consumers and media dynamics require us to rethink luxury branding in the digital age....
44 min
405
Social Sound Bite: Snapchat Gets Political
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – we discussed how Former Maryland Governor Martin O’Malley teased his upcoming presidential campaign announcement with a Snapchat message....
4 min
406
Inside McDonald’s Brand Evolution with Steve Le...
“You have to live the values and promise of the brand. You can’t just tell people how good you are.” As Vice President of US Strategy and Insights for McDonald’s USA, Steve Levigne understands better than most how consumers are changing and...
46 min
407
Social Sound Bite: What About Bad User Generate...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a recent question I got while speaking at the Roller Skating Association’s annual conference. It was something I hear frequently from...
3 min
408
How to Create a Brand Name with Naming Expert M...
You might not know  by name but chances you are familiar with his names. That’s because Hershon is the man behind some of the most memorable brand names of our time including BlackBerry, Swiffer, and Dasani. What’s in a name? More than...
50 min
409
Social Sound Bite: Email Emojis, Subject Lines,...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed emojis in email subject lines. Specifically we looked at a new study from email marketing platform MailChimp on how and when emojis are...
5 min
410
Guy Kawasaki on Being a Brand Evangelist
“Branding is blocking and tackling.”  would know. As a brand evangelist for some of the biggest brands in history including Apple, Android, and Wikipedia, Guy knows that “bringing the good news” is a lot of work. I couldn’t wait to...
36 min
411
Social Sound Bite: Pinterest Makes Scheduling P...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a couple of new features on Pinterest. As a driver of 40% of social commerce, brands of all shapes and sizes are looking to promote...
3 min
412
Cracking the Content Code with Mark W. Schaefer
“I’m a teacher in everything I do.” As an international speaker, author, consultant, and educator,  does a lot of teaching. On top of that, he’ll join us in Iowa this fall as a keynote at the . I couldn’t wait to talk with...
44 min
413
Social Sound Bite: Twitter Direct Message Opt-I...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a couple of new features on Twitter. First, users can now opt-in to receive Twitter direct messages from users who don’t follow...
4 min
414
Why Your Brand Needs a Narrative with Jonathan ...
“A name introduces you to the experience.” In short, words and the stories we create with them matter.  would know. He’s named just a few things over the years. As the author and co-author of nine books he’s a leading thinker on how...
50 min
415
How to Create a Trustworthy Brand with Heidi Gr...
“How do we create the perception of trust?” That is the million dollar questions for individuals and brands alike. And it’s a central question addressed in  new book No One Understands You and What to Do About It. I couldn’t...
47 min
416
Social Sound Bite: New Retweet Feature, Is Goog...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a new retweet feature from Twitter plus speculation on the social network’s acquisition. As Twitter’s stock price crept up Tuesday,...
4 min
417
Branding with Simplicity at Siegel+Gale
“If you lie, you die.” While severe, truer words have never been uttered about brand building in the digital age. Siegel+Gale Chief Strategy Officer  joined us for a conversation about simplicity, organizational purpose, brand...
49 min
418
Social Sound Bite: Periscope vs Meerkat
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed Twitter’s recent release of the Periscope live-streaming video app. What does this mean for Meerkat, the tech set’s darling of...
4 min
419
March 2015 Brand Zeitgeist: #RaceTogether, New ...
March 2015 Brand Zeitgeist: #RaceTogether, New Social Trends
47 min
420
Why Bacon Brands Beat Oatmeal Brands with Justi...
“Bacon is a great metaphor for the perpetually interesting brand.” Taking a cue from comedian Jim Gaffigan (Bippity-boppity-BACON!), strategist and speaker  has found that, while it may seem silly, bacon is an amazing metaphor for...
42 min
421
Social Sound Bite: SXSW 2015 – More Meerkat, Mo...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed my recent trip to SXSW Interactive 2015. This event is always one of my favorites and truly the best place for keeping your finger on...
4 min
422
How to Rock Your Brand’s Content on LinkedIn wi...
“I like to be dangerous with my content.” It’s quotes like this where  rock-n-roll background and passion shine through in his work. By day, Jason is the Senior Content Marketing Manager at LinkedIn. By night, he’s an accomplished...
48 min
423
Social Sound Bite: Why Meerkkat Matters
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a new social app on the block. It’s called Meerkat and it allows users to live stream video directly to their Twitter...
4 min
424
Brand Consistency vs. Coherence with Barbara Ap...
“Digital has democratized marketing … Consumers are playing an active role in defining our brands.”  would know. As the founder and managing partner at Sullivan, she’s helped complex regulated brands like American Express and Merrill...
40 min
425
Social Sound Bite: Is Google Killing Google+?
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a recent development from Google. On , we shared new data illustrating that Facebook is far from dead with teens. However, Google...
3 min
426
How to Co-Create Brands with Tom Webster
“Your brand is not something you create. It’s a story that is told by you and your customers. It’s a co-creation.” As part of his role at Edison Research,  spends a lot of his time carefully examining the relationship between...
35 min
427
Social Sound Bite: Facebook Is NOT Dead to Youn...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed new data from Edison Research on social media usage among Americans age 12–24. Of particular interest is the fact that Facebook is...
4 min
428
Distrupting the Definition of Branding with Jas...
“I don’t particularly love the term — branding.” This may come as a surprise when you consider the source.  has an extensive background working with large organizations on large-scale brand transformations. He has a point, though....
46 min
429
Social Sound Bite: A Modern Family Content Mark...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed an upcoming episode of ABC’s Modern Family shot entirely on the Apple products (iPhone, iPad, etc). While this makes for...
4 min
430
Why Your Brand Is the Sum of Your Digital Touch...
“Don’t think of digital as a channel — it’s the sum of all touchpoints.” It’s human nature to sort and categorize the world around us. All of these new marketing tools like Facebook and Twitter? They’re just part of “the digital...
49 min
431
Social Sound Bite: Google Gets Access to Twitte...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed the deal that Twitter inked with Google for full access to their “firehose” of tweets. We broke down what this means and also...
3 min
432
The Art of Personal Branding with Bryan Kramer
“Pick one or two things instead of trying to do everything.” As a leading social media influencer, Silicon Valley CEO, and TED speaker,  knows a thing or two about personal branding. Kramer also knows about some of the pitfalls that...
46 min
433
Social Sound Bite: Twitter Group DMs and the So...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed the new Twitter group DM feature. We also added some more social media commentary about the recent Super Bowl — the game, the...
3 min
434
Avoiding Brand Distraction with Mitch Joel
“Brands are being distracted by drones, 3D printing, and big data.” This keeps us from focusing on what we should be focusing on. Larger trends in consumer behavior pose even bigger shifts in how we build brands online and off. I couldn’t wait...
41 min
435
Social Sound Bite: A New Snapchat Feature & Sup...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed the new Discover feature on Snapchat. We also offered some pregame commentary the upcoming Super Bowl, the ads, and what...
5 min
436
January 2015 Brand Zeitgeist: The Iowa Brand, L...
48 min
437
Social Sound Bite: Lessons from the Social Stat...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed some of the lessons that brands small and large can glean from the President’s very social State of the Union address. We also...
5 min
438
Living the Brand at Ben & Jerry’s with Mike Hayes
“When I first started, I shared a cubicle with Jerry.” Yes. That Jerry.  began his career at Ben & Jerry’s sharing space with the company’s legendary co-founder and he — like everyone on the team — has been living the brand...
40 min
439
Social Sound Bite: Choose Your Social Networks ...
On this week’s Social Sound Bite – a recap of our show recorded live at the  studios in Iowa City – I discuss some recent data from Pew Research Center as visualized by the smart folks at Statista. I also issue a stern warning on why...
6 min
440
Why Content Brands Trump Branded Content with A...
“You have to tell a story no one has ever heard or offer a simple twist on a familiar theme.” Marketing speaker and best-selling author  is on a mission to change the way that marketers market and publishers publish. One audience at a...
46 min
441
Social Sound Bite: 2015 Social Media Predictions
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a few of the prominent 2015 social media predictions and digital marketing trends to keep an eye on. Listen for the full sound bite and...
6 min
442
The Role of Brand Voice in Social Media at Chobani
“Being one step ahead has been a huge asset to Chobani in the digital space.” As social media strategist for the Greek yogurt giant,  has been around for most of the brand’s meteoric rise. It’s hard to believe that Chobani has only...
43 min
443
The Primal Code of Digital Brand Building with ...
“Branding discussions used to be esoteric. Like molding fog.” It was this realization that led  to come up with a better way to frame the branding conversation. What he created ended up being one of the most effective frameworks for...
44 min
444
Beyond the Positioning Statement with Tamsen We...
“Your brand exists in the head and heart — not necessarily at headquarters.” If there’s one thing that  knows, it’s that brands are built from a variety of perspectives. It’s not just what you say, it’s how you say it, and also...
46 min
445
How to Reinvent Your Brand with Dorie Clark
“Your brand is what people say about you when you leave the room.” Bottom line: your brand is your reputation. Too many today think that reputations just happen. In reality, strong brand architects can play a big role.  is one of those...
43 min
446
Hello, On Brand Podcast. (Goodbye, Social Brand...
A New Podcast About Branding. For Brand Builders, By Brand Builders.
5 min