On Brand with Nick Westergaard

The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.

Business
Marketing
Management
401
Avoiding Brand Distraction with Mitch Joel
“Brands are being distracted by drones, 3D printing, and big data.” This keeps us from focusing on what we should be focusing on. Larger trends in consumer behavior pose even bigger shifts in how we build brands online and off. I couldn’t wait...
41 min
402
Social Sound Bite: A New Snapchat Feature & Sup...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed the new Discover feature on Snapchat. We also offered some pregame commentary the upcoming Super Bowl, the ads, and what...
5 min
403
January 2015 Brand Zeitgeist: The Iowa Brand, L...
48 min
404
Social Sound Bite: Lessons from the Social Stat...
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed some of the lessons that brands small and large can glean from the President’s very social State of the Union address. We also...
5 min
405
Living the Brand at Ben & Jerry’s with Mike Hayes
“When I first started, I shared a cubicle with Jerry.” Yes. That Jerry.  began his career at Ben & Jerry’s sharing space with the company’s legendary co-founder and he — like everyone on the team — has been living the brand...
40 min
406
Social Sound Bite: Choose Your Social Networks ...
On this week’s Social Sound Bite – a recap of our show recorded live at the  studios in Iowa City – I discuss some recent data from Pew Research Center as visualized by the smart folks at Statista. I also issue a stern warning on why...
6 min
407
Why Content Brands Trump Branded Content with A...
“You have to tell a story no one has ever heard or offer a simple twist on a familiar theme.” Marketing speaker and best-selling author  is on a mission to change the way that marketers market and publishers publish. One audience at a...
46 min
408
Social Sound Bite: 2015 Social Media Predictions
On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a few of the prominent 2015 social media predictions and digital marketing trends to keep an eye on. Listen for the full sound bite and...
6 min
409
The Role of Brand Voice in Social Media at Chobani
“Being one step ahead has been a huge asset to Chobani in the digital space.” As social media strategist for the Greek yogurt giant,  has been around for most of the brand’s meteoric rise. It’s hard to believe that Chobani has only...
43 min
410
How to Reinvent Your Brand with Dorie Clark
“Your brand is what people say about you when you leave the room.” Bottom line: your brand is your reputation. Too many today think that reputations just happen. In reality, strong brand architects can play a big role.  is one of those...
43 min
411
Beyond the Positioning Statement with Tamsen We...
“Your brand exists in the head and heart — not necessarily at headquarters.” If there’s one thing that  knows, it’s that brands are built from a variety of perspectives. It’s not just what you say, it’s how you say it, and also...
46 min
412
The Primal Code of Digital Brand Building with ...
“Branding discussions used to be esoteric. Like molding fog.” It was this realization that led  to come up with a better way to frame the branding conversation. What he created ended up being one of the most effective frameworks for...
44 min
413
Hello, On Brand Podcast. (Goodbye, Social Brand...
A New Podcast About Branding. For Brand Builders, By Brand Builders.
5 min