On Brand with Nick Westergaard
The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
226
Brand Building Through Servant Leadership with ...
“A lot of Wall Street people think that profit is the reason for business. I say profit is the applause you get for creating a motivating environment for your people so they'll take good care of your customers.” This week, for the 200th episode of...
26 min
227
Connecting Brand Strategy to Business Strategy ...
“A brand story should be built on a good narrative.” Jeff Swystun has built his career helping brands tell their stories. His career alone is storied with time at DDB and Interbrand. He’s also author fo the new book Why Marketing Works. We...
32 min
228
Why Brands Have a Responsibility to Do Good wit...
“I started out struggling with doing business and doing good. It’s always presented as this zero-sum game. And it doesn’t have to be.” Alexandra Dimiziani has spent her career building iconic brands such as Coca-Cola and Airbnb. Today she’s...
28 min
229
Remixing Your Brand's Story and Content with Ju...
“Someone’s story is what gets us most.” With a background in improvisational comedy and marketing, Judi Holler is an expert at crafting and remixing fearless stories. She’s also author of the new book Fear Is My Homeboy. We discussed all of...
25 min
230
Finding Brand Relevancy in a Fast-Changing Worl...
“Marketing doesn’t always have one right answer.” As both a branding expert and instructor at NYU Stern School of Business, Allen Adamson knows how the world of branding has changed and what’s important for students and brand builders alike to...
24 min
231
How to Orchestrate Your Brand Experience with K...
"Experience design is the suite of emotions that you deliver over time.” This clear and concise answer came from this week’s guest on the On Brand podcast, Karin Soukup. As Brand Experience Director at Collins San Francisco, she spends her time...
25 min
232
Finding the Epicenter of Branding and Culture w...
“Brand and culture are two weird words that are getting put together more and more.” This week on the On Brand podcast, we explore these two words—brand and culture—and how to activate them in the creation of meaningful brand experiences with...
26 min
233
Creating a Heart-Centered Brand with Stephanie ...
“Everyone has an important role to play in the big vision.” This week on the On Brand podcast, I was joined by Stephanie Nivinskus, CEO of SizzleForce Marketing. We talked about the impact of effective copywriting, creating brands with heart,...
26 min
234
Bridging the Brand Activation Gap with Mitch Du...
“If your brand was to go away tomorrow, would anyone miss it?” Awkward silence. That’s because, for the most part, very few brands today are truly indispensable. Mitch Duckler is out to change that. The author of the new book The Indispensable...
26 min
235
Mapping a Customer-First Journey with Nancie Mc...
“Leading with the who is something people want to jump right past.” No, my guest this week wasn’t talking about the band The Who. We were talking about why it’s so important to start with the customer—the who—in mind. This seems easy...
27 min
236
Cultivating a Creative Culture with Justin Dauer
“Culture internally seems like one of the most intuitive things to support. It’s a no brainer. And yet …” We miss it. Often. Thankfully there’s a new book to help us keep the connection between brand and culture top of mind — Cultivating a...
27 min
237
How Brands Can Apply Design Thinking with Alain...
“People tend to see strategy and design as two separate things.” As the founder and CEO of Sylvain Labs, Alain Sylvain sits at the intersection of strategy and design. We discussed this including several examples of design thinking at work on this...
28 min
238
Taming the Brand Experience Beast with Darren C...
“Building a brand is everyone's job and it’s challenging. It can feel like moving a mammoth.” As the Founder and Managing Consultant at Wavelength Marketing, Darren Coleman helps brands throughout the world like Johnson & Johnson and Pepsi...
28 min
239
Winning Your Customers' Hearts and Minds with K...
“One of the thing’s that’s hardest to do is continue to grow.” As Vice President of Marketing and Growth at Hubspot, Kieran Flanagan has helped the inbound marketing giant do just that. He's responsible for managing all of HubSpot's global...
25 min
240
Designing Meaningful Brand Experiences with Ste...
“Experiences bring brand values to life.” As leader of the creative team at BASIC, Steve Denekas spends his time crating experiences for brands like Canadian Club, Levi’s, and Dodge. As a designer, he brings a thoughtful process to everything he...
27 min
241
The Cold Shower Digital Marketers Need to Take ...
Why a “cold shower” you may ask? Because we know that cold showers are good for us, and yet, we avoid them. Marketers have chores they need to do that they avoid. As a third-generation business owner and seasoned marketer, Ryan Cote knows a thing...
25 min
242
How to Develop Tasty Content That Sells with Re...
“You have to think of your marketing on every channel today. If you're a restaurant, you can't just put a picture of garlic knots on Instagram.” This week on the On Brand podcast, we got to talk about food and marketing — specifically content...
23 min
243
How to Create Presentations That Are On Brand w...
“Presentations are valuable content.” And yet, they often go underutilized. More challenging still, these prominent content delivery systems aren't branded consistently. Enter James Ontra. Author of the book Presentation Management and Co-Founder...
30 min
244
Thinking Outside of the Box and Breaking the Wh...
“As marketers we retreat to the mean — to trendy best practices.” What’s required is out-of-the-box thinking. As the founder of Unthinkable Media and author of the new book Break the Wheel, Jay Acunzo knows a thing or two about pushing...
30 min
245
Creating a Media Frenzy Around Your Brand with ...
“The reality is that many want to be innovative and disruptive and they’re just not.” Starting as a marketer at Motorola to founding Media Frenzy Global, Sarah Torville has spent her career helping disruptive brands tell their stories. We...
29 min
246
Why Great Brands Must Design Great Culture with...
“It’s imperative. You must design your culture. It plays such a big role.” Educator, author, and designer Josh Miles has made his mission helping organizations understand the need for culture design in our rapidly changing digital world. His new...
32 min
247
In a Noisy, Distracted World, Clarity Wins with...
“We're more and more distracted today. There's more and more noise. What hasn't increased is attention.” In our noisy, distracted world, it's harder than ever to get our audience's attention — to say nothing of making sure that they remember and...
29 min
248
Applying a Punk Rock Attitude to Your Brand wit...
“Marketing is the balance of the irrational and the rational.” Someone that would utter this truth would naturally have some ideas that are out of the box. Drawing on his career at Microsoft and Motorola, Jeremy Dale has gathered stories on what...
27 min
249
How Leaders Create Strong Brands with Alberto L...
“Twenty or 30 years ago, business did not have to be connected to society.” Today this is not the case. Author and strategist Alberto Lopez-Valenzuela helps organizations overcome this challenge at several different levels. As Chief Executive at...
25 min
250
Building an Audience for Your Personal Brand wi...
“Hold off until you have something to write home about.” As a podcaster and branding thought leader, Case Kenny offered insights on personal branding that many miss. Namely focus — both on your brand credentials as well as the right channels. We...
27 min