On Brand with Nick Westergaard
On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Get Scrappy and Brand Now, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded, distracted world. For show notes and more, please visit http://onbrandpodcast.com.
226
Building a Values-Based Brand with Aidan Fitzpa...
As founder of both Camo and Reincubate, Aidan Fitzpatrick has a history of building values-based brands.
25 min
227
Sponsorship Strategy with Ken Ungar
Ken Ungar is the president of CHARGE, a national sponsorship consulting firm.
26 min
228
Creating World-Changing Brands with Radhika Dutt
A startup marketing veteran, Radhika Dutt is the author of the new book Radical Product Thinking.
31 min
229
What Customer Loyalty Looks Like in 2022
As President of Brand Keys, Robert Passikoff has pioneered work in loyalty inlcuding creating the Customer Loyalty Engagement Index,
31 min
230
The Soulful Art of Persuasion with Jason Harris
As Co-Founder & CEO of creative agency Mekanism, Jason Harris knows a thing or two about building brands.
29 min
231
Brand Empathy & Experience with Jesse Purewal
As Global Head of Brand at Qualtrics, Jesse Purewal is a leader in brand experience.
30 min
232
Telling Magnetic Brand Stories with Gabrielle D...
Gabrielle Dolan’s work spans from personal leadership communication to organizational communication.
29 min
233
Building Your Personal Brand in the New Year wi...
Coach and consultant Lydia Pierre joins us for an exploration of personal branding to kick off the new year.
27 min
234
The Naughty and Nice Brands of 2021 with Matt W...
This week we have a special holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2021.”
29 min
235
Unplugging for the Holidays with Ginni Saraswati
Ginni Saraswati is the owner and founder of Ginni Media and the Podcast Accelerator.
26 min
236
How Marketers Should Plan for AI with Raj Venka...
Raj Venkatesan is co-author of the new book The AI Marketing Canvas and a professor of marketing at the University of Virginia.
28 min
237
The Metaverse for Brands (Plus, On Brand Joins ...
Jason Falls of the Marketing Podcast Network joins Nick for a conversation on everything from influence marketing to the metaverse.
31 min
238
What to Do If Your Brand Sucks with Ernie Harker
“If you start off on the wrong foot and your brand isn't in line with the attitudes or personality of the brand, there's confusion.” Or, to put it bluntly, your brand sucks. That's the title of strategist Ernie Harker's new book. We discuss how to...
26 min
239
Measuring Brand Dominance with Jonathan Tuttle
“Good things take time to build.” In his work as Founding Director of the digital marketing agency Revenue Ascend, Jonathan Tuttle helps brands of all shapes and sizes build good things. How do you know if something in marketing is good?...
23 min
240
Building a Social-First Brand with David Brickley
“People want to interact with people—not brands.” David Brickley has been helping brands interact with their people through his agency STN Digital and his two podcasts Business of Social and Entrepreneur Wrap. This week he joined me as a guest...
25 min
241
The Art of Visual Storytelling with Dan Roam
“We are profoundly visual creatures. We respond to what we see more than anything else.” Dan Roam has spent his career helping people master the art of visual communication and storytelling. His books from Back of the Napkin to his latest, The...
32 min
242
Choosing Your Customer with Jonathan Byrnes
“In the old days, branding was a very broad thing. Today it's picking your spot.” Jonathan Byrnes knows a thing or two about building a profitable brand for the long haul. He's a Senior Lecturer at MIT, founding partner of Profit Isle, and the...
29 min
243
Qualitative Research in Branding with Duane Varan
“A lot of the assumptions we make are bad assumptions.” When it comes to making assumptions, sometimes we marketers can't help ourselves. To avoid this, we need to ensure that we have a good mix of both quantitive and qualitative research. Dr....
24 min
244
How Native Ads Build Better Brands with Dan Gre...
“If you can design triggers into the thing someone’s already doing, you make advertising even more impactful.” Expanding the definition of advertising to include more human-centric and respectful ideas has been at the heart of Dan Greenberg’s...
32 min
245
What the Pandemic Means for Brands with Emmanue...
“The pandemic has forced brands to change the way they communicate and the way they operate.” As a research professor, author, and VP at Ipsos, Emmanuel Probst spends a lot of time studying, teaching, and writing about consumer behavior. His...
28 min
246
Why Conflict Is Critical in Storytelling with N...
“Storytelling is in the air for business but why is that? Why is it so important?” These questions and more were at the very heart of my interview with Norman Bell, author of The Story Powered Speaker, this week on the On Brand podcast! About...
28 min
247
Branding Through Science and Story with Jenna A...
“Consumers seek authenticity and they’re getting better at weeding out the greenwashing the brands that don’t have the people, story, and heritage behind them.” As the Vice President of Innovation at green cleaning brand ECOS, Jenna Arkin’s...
25 min
248
Building an Influential Brand with Kyle Hjelmeseth
“Influencers take the power out of the hands of those who used to tell us what we should like and not like. You've divested power to those bold enough to go online and share their stories.” From the College of Influence to his Normalize Equality...
28 min
249
Measuring Experiential Marketing with Jonathan ...
“I’ve been completely obsessed with this—not only how do we prove the ROI of these specific experiential programs but how do we do it at scale.” Jonathan Yaffe was one of the first marketing hires at Red Bull following the brand’s entry into...
27 min
250
How Brands Can Overcome Chaos with Michael Zipu...
“There was a big group of people who were able to fare very well during this time and it was those who took action.” As CEO of Consulting Success, Michael Zipursky has worked with hundreds of clients across industries on overcoming the chaos and...
29 min