On Brand with Nick Westergaard
On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Get Scrappy and Brand Now, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded, distracted world. For show notes and more, please visit http://onbrandpodcast.com.
226
B2B Podcasting Best Practices with Prarthana Sibal
Prarthana Sibal is Head of Client Services at Pikkal & Co, a B2B podcast agency.
26 min
227
Apolo Ohno on Pivoting and Purpose
Reinvention is at the core of Apolo Anton Ohno. He acquired and honed this skill over a decade of Olympic speed skating competition, during which he became the most decorated US Winter Olympian of all time.
28 min
228
Buying Out of the Ad Industry Boys' Club (Teaser)
Enjoy this shortened excerpt from the first episode of Own It—a new podcast from Christy Hiler of Cornett
13 min
229
400th Episode + Eric Yaverbaum on Authenticity
This week's interview marks 400 episodes of the On Brand podcast! First up, a special announcement from me. Then I'm joined by Eric Yaverbaum who literally wrote the book on public relations with Public Relations for Dummies.
32 min
230
Passion Brands vs. Rational Brands with Mathew ...
As Chairman and Co-Founder of EVINS Communication, Mathew Evins has built his career in service of iconic brands
27 min
231
Keeping Your Brand Relevant with Jac Phillips
Jac Phillips has worked across a variety of industries including technology, banking, payments, and retail. Her most recent gig was leading partnerships at Visa.
26 min
232
Brand Naming Best Practices with Rob Meyerson
Rob Meyerson is a brand naming expert and author of the new book Brand Naming.
31 min
233
Building a Values-Based Brand with Aidan Fitzpa...
As founder of both Camo and Reincubate, Aidan Fitzpatrick has a history of building values-based brands.
25 min
234
Sponsorship Strategy with Ken Ungar
Ken Ungar is the president of CHARGE, a national sponsorship consulting firm.
26 min
235
Creating World-Changing Brands with Radhika Dutt
A startup marketing veteran, Radhika Dutt is the author of the new book Radical Product Thinking.
31 min
236
What Customer Loyalty Looks Like in 2022
As President of Brand Keys, Robert Passikoff has pioneered work in loyalty inlcuding creating the Customer Loyalty Engagement Index,
31 min
237
The Soulful Art of Persuasion with Jason Harris
As Co-Founder & CEO of creative agency Mekanism, Jason Harris knows a thing or two about building brands.
29 min
238
Brand Empathy & Experience with Jesse Purewal
As Global Head of Brand at Qualtrics, Jesse Purewal is a leader in brand experience.
30 min
239
Telling Magnetic Brand Stories with Gabrielle D...
Gabrielle Dolan’s work spans from personal leadership communication to organizational communication.
29 min
240
Building Your Personal Brand in the New Year wi...
Coach and consultant Lydia Pierre joins us for an exploration of personal branding to kick off the new year.
27 min
241
The Naughty and Nice Brands of 2021 with Matt W...
This week we have a special holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2021.”
29 min
242
Unplugging for the Holidays with Ginni Saraswati
Ginni Saraswati is the owner and founder of Ginni Media and the Podcast Accelerator.
26 min
243
How Marketers Should Plan for AI with Raj Venka...
Raj Venkatesan is co-author of the new book The AI Marketing Canvas and a professor of marketing at the University of Virginia.
28 min
244
The Metaverse for Brands (Plus, On Brand Joins ...
Jason Falls of the Marketing Podcast Network joins Nick for a conversation on everything from influence marketing to the metaverse.
31 min
245
What to Do If Your Brand Sucks with Ernie Harker
“If you start off on the wrong foot and your brand isn't in line with the attitudes or personality of the brand, there's confusion.” Or, to put it bluntly, your brand sucks. That's the title of strategist Ernie Harker's new book. We discuss how to...
26 min
246
Measuring Brand Dominance with Jonathan Tuttle
“Good things take time to build.” In his work as Founding Director of the digital marketing agency Revenue Ascend, Jonathan Tuttle helps brands of all shapes and sizes build good things. How do you know if something in marketing is good?...
23 min
247
Building a Social-First Brand with David Brickley
“People want to interact with people—not brands.” David Brickley has been helping brands interact with their people through his agency STN Digital and his two podcasts Business of Social and Entrepreneur Wrap. This week he joined me as a guest...
25 min
248
The Art of Visual Storytelling with Dan Roam
“We are profoundly visual creatures. We respond to what we see more than anything else.” Dan Roam has spent his career helping people master the art of visual communication and storytelling. His books from Back of the Napkin to his latest, The...
32 min
249
Choosing Your Customer with Jonathan Byrnes
“In the old days, branding was a very broad thing. Today it's picking your spot.” Jonathan Byrnes knows a thing or two about building a profitable brand for the long haul. He's a Senior Lecturer at MIT, founding partner of Profit Isle, and the...
29 min
250
Qualitative Research in Branding with Duane Varan
“A lot of the assumptions we make are bad assumptions.” When it comes to making assumptions, sometimes we marketers can't help ourselves. To avoid this, we need to ensure that we have a good mix of both quantitive and qualitative research. Dr....
24 min