Personal Injury Mastermind
Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. Personal Injury Mastermind (PIM) is powered by Rankings.io
You'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.
151
195. Alexander Limontes – Relentless Determinat...
Alex shares the financial steps he took to get his newly acquired firm to succeed. Why choosing clients over cash will make you rich. How peer reviews attract more referrals. The importance of taking the very next step.
34 min
152
194. Dmitriy Kozlov, Influex — Toolkit: Never F...
Uncover your origin story and infuse your marketing with authenticity to captivate your audience. Position yourself as the trusted guide - not the hero! Shape your messaging around serving clients. Establish authority and credibility but sharing your expertise through content marketing.
27 min
153
193. Ethen Ostroff, Ethen Ostroff Law – Outboun...
Ethen breaks down the exact social media strategy he uses to get leads for just five to ten dollars, how to successfully set up an outbound follow-up team, and how virtual assistance can help grow your firm even after the leads have signed on.
37 min
154
192. Lauren Mingee, Quintessa Marketing – Toolk...
Lauren explains how to systematize lead followup for consistent conversion, why intake teams need to be compensated like a sales team, and why seeding the lead pipeline in a new pipeline will grow a winning referral network.
21 min
155
191. Colin Sherrod – Bonus: Threads from Meta, ...
Threads is a force brimming with marketing potential. But are the design aesthetics of Instagram and early momentum enough to hold users' attention in the long run? How can law firms best leverage this new media? Can Threads really be the “Twitter killer”? PIM Ambassador Collin Sherrod asks Chris Dreyer, CEO of Rankings.io and reveals everything you want and need to know about Threads.
17 min
156
190. Dov Slansky, Litify – Toolkit: Improve Pro...
Dov explains how Litify can help you make better choices with granular lead attribution and identify your top performers with smart utilization rates. He also dives into the future of efficiency, exploring the power of Artificial Intelligence.
25 min
157
189. Christina Hagen, Hagen Nares – Success Fro...
Christina Hagen attracted success early on by establishing herself as THE expert in TBI and Trucking cases in Colorado. But winning a client is only half the battle. The real competition lies in creating a transparent and streamlined customer experience.
20 min
158
188. Bill Hauser, SMB Team – Toolkit: Think Big...
Bill explains how to go from being a well-paid lifetime employee to a profit-collecting owner of your firm. Learn why leads alone won't spur your firm's growth, and discover how virtual assistants can become your secret weapon to converting more leads into signed cases.
38 min
159
187. Keith More, Bentley & More, LLP – The Art ...
Keith shares how to extract the maximum value before trial has begun and why the cases you pass up are just as important as the ones you take on. He also digs into how he has created a dedicated staff who have stuck by him for over twenty years.
29 min
160
186. David Goins, Walker Advertising – Toolkit:...
David reveals how you can adapt to the ever-evolving media landscape and leverage the power of digital and traditional channels to skyrocket your firm's visibility.
17 min
161
185. Michael Alder, AlderLaw — Maximizing Exist...
Michael digs into the appropriate time to file cases - even if you're a pre-lit firm. Why depositions are more important than closing arguments, and how to get the financial help you need to try cases successfully.
33 min
162
184. Joey Coleman, Best Selling Author – Toolki...
Joey offers better ways to go about hiring for retention, champions soft skills, and reveals the real drivers of prosperous teams.
38 min
163
183. Clay Payne, Cruz and Payne Injury Lawyers ...
Clay explains how to get over that follower plateau and why you don't need a massive team or fancy equipment to get it done right.
19 min
164
182. Patrick Salvi II, Salvi, Schostok & Pritch...
From pre-trial prep to post-trial marketing Patrick breaks down this uncommon form of business development.
22 min
165
181. Chad Dudley, Dudley DeBosier Injury Lawyer...
Chad dives into how data-driven evaluations and radical candor serve as the foundation for a firm to soar sky-high. And he explains how to budget advertising spending based on your business model.
27 min
166
180. Gina Zapanta, Z.A. Lawyers – Unapologetic ...
Today, Gina offers up a masterclass on positioning your firm’s brand. She explains why it pays to be the ‘chicken person’, grassroots marketing for real impact, and how boundaries have helped her live the life of her dreams.
29 min
167
179. Harlan Schillinger, Round 2 – Make More Mo...
Harlan reveals how to harness the power of perception in advertising, the importance of quality keywords in SEO, and the right way to leverage data in OTT ads.
54 min
168
178. Patrick Salvi Sr., Salvi, Schostok, & Prit...
Today, Mr. Salvi shares his insights from over four decades in the business. He explains how fear is holding good lawyers from being great, how taking a case to trial increases the value for the client, and why success starts and ends with empathy.
34 min
169
177. Luke W Russell, Community Ambassador – Hid...
Luke gives us an inside look at how researched backed content can grab attention and how to reframe tired narratives. And they explore how an international relationship with self translates to a more peaceful life, deeper relationships, and better business.
35 min
170
176. Dan Ambrose, Trial Lawyers University – Wi...
Dan offers practical ways to become a better trial attorney. Learn how eye contact and speech patterns can help win at trial and maximize the verdict.
27 min
171
175. James Grant, Georgia Trial Attorneys — Lit...
Hear how he helps firms make more money faster and with less stress by operating as their outsource litigation department. Today James explains how to eliminate conflict and gain trust and how he uses cutting-edge AI integration to boost revenue.
27 min
172
174. William Franchi, Franchi Injury Law — Spar...
He explains why he left traditional marketing channels behind and how he’s making social work for him.
26 min
173
173. Kat Taylor, Rankings — Link Building Maste...
Kat Taylor, Senior Link Building Manager at Rankings reveals best practices for firms of every size to build up an arsenal of quality links that can rocket any firm to the top of Google’s rankings.
36 min
174
172. Ed Bernstein, Edward M Bernstein and Assoc...
He joins us today with insights about the importance of branding over time. On the air for over 30 years, he shares some incredible stories.
26 min
175
171. Chris Earley, Earley Law Group - Owing it:...
Today, he shares a few of those lessons with us. He explains how proper time management can lead to profitability, why the right CRM can make owners more impactful, and why haters need hugs, too.
25 min