Personal Injury Mastermind w/ Chris D...

Get more cases. Grow Revenue. Build a Personal Injury law firm that wins in any market. ‘PIM’ gives you the systems, frameworks, and decision models top law firms use to grow with intent. If you run a personal injury practice and want scale, without chaos, start here.

Host Chris Dreyer talks with the attorneys, operators, and founders who have already built what most firms are chasing. They walk through how they acquire cases at volume, master legal marketing, strengthen intake, control case costs, adopt AI, hire effectively, expand into new markets, and operate like disciplined businesses built for durability.

Guests include leaders behind some of the most effective PI firms in America: James Helm, Ross Cellino, Amanda Demanda, Mike Morse, Joe Fried, Jennifer Gore, and Nick Rowley. And innovators reshaping client acquisition and legal operations.

Outperform the competition. Start here. Subscribe to Personal Injury Mastermind (PIM)

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Business
Marketing
Entrepreneurship
151
343. 3 Rules for Building a Trial-First Persona...
Inside the System That Powers One of the Nation’s Leading Personal Injury Practices
29 min
152
342. Marketing Budgets Decoded: What to Do with...
From Lead Buying to Brand Domination — How to Allocate Your Spend at Any Stage
52 min
153
341. Litigate Everything: How Blake Swan Built ...
Inside the intake, litigation, and leadership systems powering Keller Swan’s explosive growth.
32 min
154
340. The Trial Method Behind $90M Verdicts (Wit...
Winning in Court Without Losing Your Life
28 min
155
339. BONUS: How to Leverage AI and Score More S...
66 min
156
338. Grow Faster by Spending Less: Inside the M...
Behind the Scenes of the Most Efficient PI Firm
34 min
157
337. Zero Staff. No Ads. $1.3M in Year One: Sol...
Why a First-Year Solo in Miami Is Winning Big—Without a Team or a Marketing Budget
15 min
158
336. Pop the Limits: Get to Court Fast & Win Bi...
On Scene Before Sunrise. At Truck Wrecks, Andy Citrin Outpaces Insurance Companies.
19 min
159
335. 10K Clients in 10 Years: How to Align Lega...
How Josh Schmerling Turned a Bottleneck into an AI Breakthrough—and Built a Blueprint for Growth
27 min
160
334. Law Firm Case Leak: How to Build an Intake...
Uncovering the Intake Problem That Could Be Quietly Draining Your Firm’s Growth
28 min
161
333. BONUS: The 2025 Law Firm Lead Generation G...
54 min
162
332. Unreasonable Success: Why Most Law Firms P...
How Crisp’s Founder Uses Brand, Talent, and Vision to Scale Law Firms at Speed
37 min
163
331. The Making of a Badass Boutique Law Firm: ...
26 min
164
330. Data, Disney, and the Death of a Solo Lawy...
Inside the PI Firm Where Two CMOs, a Culture Officer, and Daily Metrics Drive Everything
31 min
165
329.BONUS: TV Ads Aren’t Dead—They’re Dominatin...
Why Top Law Firms Are Still Betting Big on Broadcast—And How You Can Too in 2025
58 min
166
328. Settle in 60 Days: How Jon Hollan Built Ke...
Why Speed, Specialization, and Semi Justice Are Changing the Game in Kentucky
18 min
167
327. “Get Rude”: Skits, Systems, and Saying No—...
Why This Stand-Up-Turned-Attorney Ditched Politeness for Personal Branding—and Scaled a Firm Faster Than the Competition Could Blink
28 min
168
326. Seven Words or Less: The Secret to Billboa...
The Billboard Queen Returns: Sarah Parisi on Mastering Outdoor Advertising
53 min
169
325. Client First. ROI Forever. How Sam Aguiar ...
From Surprise Billboards to Personal Touches — Why Spoiling Clients at the Start and Finish Drives Million-Dollar Loyalty
23 min
170
324. BONUS: Master Law Firm SEO in an AI Era: T...
48 min
171
323. Small Markets, Massive Returns: Dominating...
35 min
172
322. Grow Your Practice with Mass Torts: A Fram...
From Client Acquisition to Case Resolution: The Systems You Need for Mass Tort Success.
14 min
173
321. Litigation-Level AI (Without the Risk): Ho...
21 min
174
320. Trial Ready (Without a War Chest): Virtual...
The Surprisingly Affordable Way Small PI Firms Can Be Trial Ready: Elizabeth Larrick's Virtual Focus Group System That Doesn't Require a War Chest
15 min
175
319. Starting a Successful PI Practice from Scr...
16 min