Personal Injury Mastermind
Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today.
You'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.
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166. Jacqueline Bretell, Bighorn Law — Strong ...
27 min
152
165. Grace Montealegre, Persist Communications ...
She shares with us today how to hire the right people for your culture and the tools she uses to get it done. Grace explains the fastest way to break into mass torts. And she digs into how Persist Communications automates lead generation through an integrated email, call, and text drip sequence.
27 min
153
164. Jefferson Fisher, Fisher Firm — Staggering...
Today we talk about how core values shape everything from branding to hiring. How to appear more human, and really connect with potential clients both on and off line. And why every firm, regardless of size, needs to operate like a business.
34 min
154
163. Samantha Sparks, Sparks Law — Zero Cost Ma...
Samantha reveals how she gets the most out of each piece of content and how smaller cases can lead to a lifetime of value.
23 min
155
162. Matthew Dolman, Dolman Law Group — SEO Upd...
In this episode, we cover Russian code leaks, Chat GPT, and the REAL threat to Google's future.
30 min
156
161. John Berry, Berry Law Firm — Warrior Ethos...
Part of John's success is understanding his avatar, aka his ideal client, - and catering to that specific person. We break down how to identify your ideal client and bring them in.
29 min
157
160. Paige Sparks, Sparks Law — Mini-Masterclas...
Instead of following a traditional client journey, Sparks Law goes direct to consumer by investing time into TikTok over traditional digital presence like website development.
26 min
158
159. Ashley Rawlins, Rawlins Law - Take Control...
To climb to the top Ashley developed a value driven, authentic brand from the jump. She continues to refine her message and offers a concierge level of service, giving her cellphone number out to every client. Listen to the end for a special Easter egg from Ashley.
23 min
159
158. Stephanie Forbes, Forbes Consult — The Cas...
Stephanie's consulting firm, Forbes Consult, trains paralegals and case managers on how to maximize case value. With the Forbes Method, firms can gain up to half a million dollars each quarter - per case manager.
31 min
160
157. Bibi Fell, Fell Law — Practice Made Perfec...
Bibi explains why general practice is costing your firm money and how to hone in on the perfect niche. She shares how she maximizes the value of a case and sniffs out prejudice on the jury.
24 min
161
156. Muhammad Ramadan, Attorneys of Chicago — R...
A natural rainmaker, Moe relies on guerrilla marketing and referrals to do the heavy marketing lifting at his firm Attorneys of Chicago. While Moe no longer walks around the courthouse to drum up business, he still leans heavily into the community.
34 min
162
155. Brian Matlin, Matlin Injury Law — $4.5 Mil...
Brian explains how to nurture relationships with staff, clients, and referral partners. And how to get more Google reviews. When considering marketing strategy, don't dabble. He shares the marketing practices that help his firm thrive.
24 min
163
154. Darren Wurz, Wurz Financial Services — Inv...
Becoming a millionaire may be easier than you think. Darren Wurz, MSFP, CFP®, explains how to plan for succession from the beginning and structure your investments, and leverage debt to reach financial independence.
32 min
164
153. Jordan Ostroff, Jordan Law - Automation an...
Jordan shares how automation helps him create personal connections with clients and increase his bottom line.
28 min
165
152. Sean Domnick, Domnick Cunningham & Whalen ...
Sean shares how the client journey should inform branding, how to use technology to build the practice that fits into your life, and how the American Association for Justice is helping shape the future of personal injury law.
30 min
166
151. Eric Gang, Veterans Disability Lawyer - Do...
Eric explains how niching down can accelerate your business and how writing a book helps make you the authority figure in your field.
28 min
167
150. Joe Nazarian, Pathway Law Firm — Winning I...
From hiring new staff to intake and even marketing, empathy is at the core of every decision Joe makes. To secure cases, your intake team needs to have a high EQ. Joe oversees nearly every hire and never misses an opportunity to improve.
25 min
168
149. Greg Star, Carvertise — Branded Rideshare ...
Carvertise takes rideshare vehicles and wraps them in ads. These cars geotag nearby consumers with the right demographics and retarget ads directly to their cell phones.
23 min
169
148. John Phillips, Phillips and Hunt — Fight ...
Today, we discuss jury selection and how to tell a winning story. Why representing high-profile clients should not come with the requisite of kevlar vests. How earned media and traditional media have bolstered his nationwide presence. And how an empath can change the world for the better.
25 min
170
147. John DeGasperis, Basch & Keegan Personal I...
A great trial attorney, John brings each case he takes on to life - often using over 50 exhibits per trial. He shares with us his wisdom from years in the courtroom.
31 min
171
146. Joe Volta, Chandler Volta Personal Injury ...
Joe explains how anyone can break the ice before meeting in person and how to stay top of mind. He also gets into his social media strategy that keeps followers coming back for more.
27 min
172
145. Chris Vander Kaay, Brain Trust Legal Group...
Today, Chris shares how to make your brand memorable and the mechanics of identifying your "why". We also address the gap of disappointment in marketing and how to get past it. And how to know when your marketing strategy should invest in quality or quantity on social media.
35 min
173
144. Neama Rahmani, West Coast Trial Lawyers - ...
We sat down for a second interview to dive into how each team plugs into the vision and goals of the business, how the firm has evolved, the importance of intake, and why hiring non-revenue-generating positions will accelerate your growth.
33 min
174
143. William Umansky, Umansky Law Firm - Purpos...
Today, William digs into the power of accountability, why purpose will outlast passion, and why the people make the practice.
34 min
175
142. Wendy Lieber, ContentBacon — Content Optim...
Today she shares how to get the most from your inbound content to generate quality leads and fill your pipeline.
27 min