Personal Injury Mastermind
Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. Personal Injury Mastermind (PIM) is powered by Rankings.io
You'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.
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185. Michael Alder, AlderLaw — Maximizing Exist...
Michael digs into the appropriate time to file cases - even if you're a pre-lit firm. Why depositions are more important than closing arguments, and how to get the financial help you need to try cases successfully.
33 min
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184. Joey Coleman, Best Selling Author – Toolki...
Joey offers better ways to go about hiring for retention, champions soft skills, and reveals the real drivers of prosperous teams.
38 min
153
183. Clay Payne, Cruz and Payne Injury Lawyers ...
Clay explains how to get over that follower plateau and why you don't need a massive team or fancy equipment to get it done right.
19 min
154
182. Patrick Salvi II, Salvi, Schostok & Pritch...
From pre-trial prep to post-trial marketing Patrick breaks down this uncommon form of business development.
22 min
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181. Chad Dudley, Dudley DeBosier Injury Lawyer...
Chad dives into how data-driven evaluations and radical candor serve as the foundation for a firm to soar sky-high. And he explains how to budget advertising spending based on your business model.
27 min
156
180. Gina Zapanta, Z.A. Lawyers – Unapologetic ...
Today, Gina offers up a masterclass on positioning your firm’s brand. She explains why it pays to be the ‘chicken person’, grassroots marketing for real impact, and how boundaries have helped her live the life of her dreams.
29 min
157
179. Harlan Schillinger, Round 2 – Make More Mo...
Harlan reveals how to harness the power of perception in advertising, the importance of quality keywords in SEO, and the right way to leverage data in OTT ads.
54 min
158
178. Patrick Salvi Sr., Salvi, Schostok, & Prit...
Today, Mr. Salvi shares his insights from over four decades in the business. He explains how fear is holding good lawyers from being great, how taking a case to trial increases the value for the client, and why success starts and ends with empathy.
34 min
159
177. Luke W Russell, Community Ambassador – Hid...
Luke gives us an inside look at how researched backed content can grab attention and how to reframe tired narratives. And they explore how an international relationship with self translates to a more peaceful life, deeper relationships, and better business.
35 min
160
176. Dan Ambrose, Trial Lawyers University – Wi...
Dan offers practical ways to become a better trial attorney. Learn how eye contact and speech patterns can help win at trial and maximize the verdict.
27 min
161
175. James Grant, Georgia Trial Attorneys — Lit...
Hear how he helps firms make more money faster and with less stress by operating as their outsource litigation department. Today James explains how to eliminate conflict and gain trust and how he uses cutting-edge AI integration to boost revenue.
27 min
162
174. William Franchi, Franchi Injury Law — Spar...
He explains why he left traditional marketing channels behind and how he’s making social work for him.
26 min
163
173. Kat Taylor, Rankings — Link Building Maste...
Kat Taylor, Senior Link Building Manager at Rankings reveals best practices for firms of every size to build up an arsenal of quality links that can rocket any firm to the top of Google’s rankings.
36 min
164
172. Ed Bernstein, Edward M Bernstein and Assoc...
He joins us today with insights about the importance of branding over time. On the air for over 30 years, he shares some incredible stories.
26 min
165
171. Chris Earley, Earley Law Group - Owing it:...
Today, he shares a few of those lessons with us. He explains how proper time management can lead to profitability, why the right CRM can make owners more impactful, and why haters need hugs, too.
25 min
166
170. Greg Ward, Ward Law Group - Tactical Growt...
Greg explains what milestones require specific hires and how to identify breaking points. He also offers a tactical look at dominating local markets and why it pays to keep your war chest stocked.
33 min
167
169. Jared Vishney, Arctrieval - 30-Day Record ...
In today's episode, he breaks down how to get medical records in-house quickly, increase the throughput of cases, and reduce time wasted chasing down medical providers.
29 min
168
168. Mike Morse, Fireproof Performance — Maximi...
On today's show, Mike explains how to manage the flow of cases for purposeful growth. And how to turn a trickle of leads into rain.
34 min
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167. Gary Sarner, ROI360+ — Radio and Repetitio...
Today, he explains how radio increases brand recognition and spins the digital marketing flywheel.
38 min
170
166. Jacqueline Bretell, Bighorn Law — Strong ...
27 min
171
165. Grace Montealegre, Persist Communications ...
She shares with us today how to hire the right people for your culture and the tools she uses to get it done. Grace explains the fastest way to break into mass torts. And she digs into how Persist Communications automates lead generation through an integrated email, call, and text drip sequence.
27 min
172
164. Jefferson Fisher, Fisher Firm — Staggering...
Today we talk about how core values shape everything from branding to hiring. How to appear more human, and really connect with potential clients both on and off line. And why every firm, regardless of size, needs to operate like a business.
34 min
173
163. Samantha Sparks, Sparks Law — Zero Cost Ma...
Samantha reveals how she gets the most out of each piece of content and how smaller cases can lead to a lifetime of value.
23 min
174
162. Matthew Dolman, Dolman Law Group — SEO Upd...
In this episode, we cover Russian code leaks, Chat GPT, and the REAL threat to Google's future.
30 min
175
161. John Berry, Berry Law Firm — Warrior Ethos...
Part of John's success is understanding his avatar, aka his ideal client, - and catering to that specific person. We break down how to identify your ideal client and bring them in.
29 min