Personal Injury Mastermind

Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. Personal Injury Mastermind (PIM) is powered by Rankings.io

You'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.

Business
Marketing
Entrepreneurship
51
285. Best of PIMCON: Traditional Marketing
Alexander Shunnarah, Ed Herman, and John Berry - powerhouses of traditional marketing share their insights on combining traditional and digital marketing approaches to create memorable brands and attract ideal clients.
27 min
52
284. Close Cases Faster: The Power of Instant, ...
Karl Seelbach, Founder at Skribe.ai, shares how tech enables instant video depositions with a 24-hour turn-around time.
22 min
53
283. 83M Impressions: Lawyer's Guide to Masteri...
Matt Dolman, Managing Partner of Dolman Law Group, shares how his website hit 83 million impressions and 670,000 clicks in 12 months.
22 min
54
282. Why Your PI Firm Needs a Toxicology Expert...
Allison Muller, Clinical Toxicologist and Principal at Acri Muller Consulting, shares how to assess case viability, build stronger arguments, and increase settlement values.
24 min
55
281. Law Firm SEO Checklist: Win Better Cases, ...
Chris Dreyer, CEO of Rankings, shares insider SEO secrets from PIMCON 2024
24 min
56
280. Demetrio Rico, Stafi — The Virtual Advanta...
24 min
57
279. Justin Weinstein, Weinstein Legal Team — I...
Marketing with intention and forging genuine community connections long before people even need legal help.
27 min
58
278. RJon Robins, How to Manage a Small Law Fi...
Discover the "Profit First" secret weapon that's transforming struggling law firms into cash-generating powerhouses. Learn the counterintuitive truth about gaining real control over your law firm (hint: it's not about working harder).
50 min
59
277. Gold Medal Moments — GOAT of Traditional M...
Over the past 23 years, traditional marketing has laid the groundwork for his national success. We'll dive into his billboard strategy, which has become the stuff of legend, and get his insights on balancing volume with high-stakes litigation.
33 min
60
276. Michael Mann, Scale Marketing — Data-Drive...
How to orchestrate a perfect harmony of traditional and digital channels for maximum impact.
31 min
61
275. Gold Medal Moments — GOAT of Uniqueness: A...
By working backward from her ideal clients, Amanda has crafted a brand that's impossible to ignore.
23 min
62
274. Greg Sobo, Sobo & Sobo — Hush Money: Down...
Why avoiding splashy settlement numbers might be your best bet.
22 min
63
273. Gold Medal Moments — GOATs of Personal Bra...
Your personal branding extends beyond marketing- permeating every aspect of your practice. It’s not just about social media—it's about standing out in clients' minds before they even step into your office.
17 min
64
272. Gary Yordon, SP Media — Shouting to Storyt...
Gary brings unparalleled insights to the world of legal marketing. He breaks down how brain science, authentic storytelling, and strategic audience targeting are reshaping the landscape of PI advertising.
28 min
65
271. Gold Medal Moments — GOAT of Grassroots Ma...
Law Tigers is turning traditional outreach on its head. Learn from the GOA of grassroots marketing himself.
8 min
66
270. Frank Azar, Franklin D. Azar & Associates ...
Frank's journey from a family of lawyers to becoming Colorado's most recognizable legal brand is a testament to his innovative approach and unwavering commitment to clients.
36 min
67
269. Gold Medal Moments — GOAT of Networking: B...
Discover how Justice HQ is turning solo practitioners and small firms into legal superheroes, empowering them to punch above their weight and compete with Goliath-sized firms. This is your chance to learn from the master networker himself.
8 min
68
268. David Arato, Lexicon Legal Content — Cont...
Your law firm's website might be costing you cases. Simply having a website isn't enough - learn what you need to do about it.
17 min
69
267. Gold Medal Moments — GOAT of Marketing Pla...
To dominate an entire state, you need two key ingredients: captivating creativity that attracts leads, and razor-sharp data to manage them as they flow through your system. Mike Morse and John Nachazel show you how.
7 min
70
266. Bart Benton, Benton and Benton — Battle Re...
You don't need to be based in a big city to deliver big results
20 min
71
265. Gold Medal Moments — PIMCON Keynote Speake...
Learn how to supercharge your lead generation, optimize your intake process, and leverage cutting-edge technology to outpace the competition.
15 min
72
264. Ryan Anderson, FileVine — From Chaos to Cl...
Strategies for implementing data-driven performance management in law firms, using metrics to optimize operations and improve profitability.
29 min
73
263. Gold Medal Moments — GOAT of Top of Funnel...
Learn strategies for permeating any market with the GOAT of Top of Funnel Marketing - James Helm.
21 min
74
262. John Demas, Demas Law Group — Beyond Sett...
How a willingness to go to trial can significantly increase settlement values and overall case outcomes, even for cases that don't go to court.
26 min
75
261. Gold Medal Moments — GOAT of Social Media:...
Jennifer has mastered the art of identifying her target demographic and tailoring her content to their interests and pain points. Press play to learn how you can apply her hard-won lessons to your firm.
12 min