Personal Injury Mastermind
Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today.
You'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.
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276. Michael Mann, Scale Marketing — Data-Drive...
How to orchestrate a perfect harmony of traditional and digital channels for maximum impact.
31 min
52
275. Gold Medal Moments — GOAT of Uniqueness: A...
By working backward from her ideal clients, Amanda has crafted a brand that's impossible to ignore.
23 min
53
274. Greg Sobo, Sobo & Sobo — Hush Money: Down...
Why avoiding splashy settlement numbers might be your best bet.
22 min
54
273. Gold Medal Moments — GOATs of Personal Bra...
Your personal branding extends beyond marketing- permeating every aspect of your practice. It’s not just about social media—it's about standing out in clients' minds before they even step into your office.
17 min
55
272. Gary Yordon, SP Media — Shouting to Storyt...
Gary brings unparalleled insights to the world of legal marketing. He breaks down how brain science, authentic storytelling, and strategic audience targeting are reshaping the landscape of PI advertising.
28 min
56
271. Gold Medal Moments — GOAT of Grassroots Ma...
Law Tigers is turning traditional outreach on its head. Learn from the GOA of grassroots marketing himself.
8 min
57
270. Frank Azar, Franklin D. Azar & Associates ...
Frank's journey from a family of lawyers to becoming Colorado's most recognizable legal brand is a testament to his innovative approach and unwavering commitment to clients.
36 min
58
269. Gold Medal Moments — GOAT of Networking: B...
Discover how Justice HQ is turning solo practitioners and small firms into legal superheroes, empowering them to punch above their weight and compete with Goliath-sized firms. This is your chance to learn from the master networker himself.
8 min
59
268. David Arato, Lexicon Legal Content — Cont...
Your law firm's website might be costing you cases. Simply having a website isn't enough - learn what you need to do about it.
17 min
60
267. Gold Medal Moments — GOAT of Marketing Pla...
To dominate an entire state, you need two key ingredients: captivating creativity that attracts leads, and razor-sharp data to manage them as they flow through your system. Mike Morse and John Nachazel show you how.
7 min
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266. Bart Benton, Benton and Benton — Battle Re...
You don't need to be based in a big city to deliver big results
20 min
62
265. Gold Medal Moments — PIMCON Keynote Speake...
Learn how to supercharge your lead generation, optimize your intake process, and leverage cutting-edge technology to outpace the competition.
15 min
63
264. Ryan Anderson, FileVine — From Chaos to Cl...
Strategies for implementing data-driven performance management in law firms, using metrics to optimize operations and improve profitability.
29 min
64
263. Gold Medal Moments — GOAT of Top of Funnel...
Learn strategies for permeating any market with the GOAT of Top of Funnel Marketing - James Helm.
21 min
65
262. John Demas, Demas Law Group — Beyond Sett...
How a willingness to go to trial can significantly increase settlement values and overall case outcomes, even for cases that don't go to court.
26 min
66
261. Gold Medal Moments — GOAT of Social Media:...
Jennifer has mastered the art of identifying her target demographic and tailoring her content to their interests and pain points. Press play to learn how you can apply her hard-won lessons to your firm.
12 min
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260. Dan Martell, Martell Media — Buy Back You...
Dive deep into overcoming the hurdles that keep most firms stagnant, exploring the 'pain line' in business growth and the revolutionary idea of 'buying back your time.
36 min
68
259. Gold Medal Moments — GOAT of Brand Love: E...
Brand recognition isn’t enough to beat the competition. Your firm needs to be so well known and so trusted that clients don’t just LIKE your brand — they LOVE it. How do you get there? Enter Ed Herman, the GOAT of Brand Love.
13 min
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258. James Helm, TopDog Law — State of Persona...
James shares his unique insights and experiences from the front lines of PI marketing, offering listeners actionable strategies and real-world examples of what works and what doesn't.
40 min
70
257. Gold Medal Moments — GOAT of Content Marke...
To win the rankings game, you've got to show off your Experience, Expertise, Authority, and Trust (EEAT) through your content. Learn how.
10 min
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256. Hamid Kohan, Legal Soft — Global Talent: T...
Harness the power of on-demand virtual staffing with Legal Soft (@legal.soft). Scale your firm, increase velocity, nail intake, and tap into new p
32 min
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255. Gold Medal Moments — GOAT of Unique Sellin...
Get the tools you need to discover your own USP.
8 min
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254. Jon Groth, Groth Law — Art of Acquisition:...
Jon shares everything from crunching the numbers to getting smart about branding and protecting your firm's reputation.
24 min
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253. Alan Weiss — Toolkit: The Agile Attorney,...
Alan challenges conventional wisdom and offers fresh perspectives that will make you rethink the way you approach your firm
33 min
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Welcome to Personal Injury Mastermind
1 min