Personal Injury Mastermind
Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. Personal Injury Mastermind (PIM) is powered by Rankings.io
You'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.
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295. Perfect Content Fails, Raw Content Scales:...
The legal industry is dominated by aggressive advertising and hard sells. But what if the key to standing out is to stop selling altogether? Ryan Stygar reveals how he built a seven-figure following by educating and entertaining his audience.
18 min
52
294. Toolkit: Why They Pick You: What Data Reve...
Mike Perez, founder of iLawyer Marketing, exposes why being #1 doesn't guarantee success and how some top-ranked firms are losing cases to lower-positioned competitors.
19 min
53
293. Start Converting w/ TopDog Law: Lessons fr...
When TopDog Law discovered they were overstaffed but still missing calls, they knew something had to change. In this episode, James Helm reveals how they transformed their intake from a traditional answering service into a data-driven powerhouse, converting at elite levels.
36 min
54
292. Toolkit: End The Intake Leak: Convert More...
Yani Smith, legal intake expert, reveals where most firms are leaking cases and exactly how to fix them. If your PI firm is spending on ads but tracking leads in Excel, this episode is your wake-up call
30 min
55
291. Engineering Your Legal Legacy: How Creativ...
Daniel Callahan - one of America's top 10 trial lawyers - reveals how he engineered his own rise to prominence. From orchestrating media events around verdicts to creating high-stakes seminars with Supreme Court justices, learn how strategic thinking transforms good lawyers into legal legends.
23 min
56
290. Toolkit: Law Firm SEO Strategy Guide 2025 ...
Jason Hennessey, CEO of Hennessey Digital, shares cutting-edge SEO strategies for personal injury law firms, AI content optimization techniques, and proven methods for dominating local search results.
27 min
57
289. Cross-Industry Secrets: 1K+ Reviews, 2.5M+...
Criminal defense attorney Adam Rossen reveals how looking outside your practice area can revolutionize your firm's growth. From amassing over 1,000 five-star reviews in a sensitive practice area to building a YouTube channel with 2.5M+ views, Adam shares how cross-industry innovation helped scale his firm to 8 locations.
36 min
58
288. The Contingency Fee Trap: How Smart PI Law...
Niraj Chhabra, Managing Director at Sidebar Advisors, explains why financial planning goes beyond investments, the surprising power of emergency funds, and how to strategically manage high contingency fee payouts
24 min
59
287. Beyond Leads: How Social Media Built an In...
19 min
60
286. How Mental Health Claims Maximize PI Sett...
Dr. Jeremy Cassius, founder of the Mental Pain and Trauma Center, shares how incorporating mental health claims can significantly increase personal injury case values. Dr. Cassius reveals strategies for developing stronger mental anguish claims and explains why psychological evaluations are becoming essential in modern PI cases.
18 min
61
285. Best of PIMCON: Traditional Marketing
Alexander Shunnarah, Ed Herman, and John Berry - powerhouses of traditional marketing share their insights on combining traditional and digital marketing approaches to create memorable brands and attract ideal clients.
27 min
62
284. Close Cases Faster: The Power of Instant, ...
Karl Seelbach, Founder at Skribe.ai, shares how tech enables instant video depositions with a 24-hour turn-around time.
22 min
63
283. 83M Impressions: Lawyer's Guide to Masteri...
Matt Dolman, Managing Partner of Dolman Law Group, shares how his website hit 83 million impressions and 670,000 clicks in 12 months.
22 min
64
282. Why Your PI Firm Needs a Toxicology Expert...
Allison Muller, Clinical Toxicologist and Principal at Acri Muller Consulting, shares how to assess case viability, build stronger arguments, and increase settlement values.
24 min
65
281. Law Firm SEO Checklist: Win Better Cases, ...
Chris Dreyer, CEO of Rankings, shares insider SEO secrets from PIMCON 2024
24 min
66
280. Demetrio Rico, Stafi — The Virtual Advanta...
24 min
67
279. Justin Weinstein, Weinstein Legal Team — I...
Marketing with intention and forging genuine community connections long before people even need legal help.
27 min
68
278. RJon Robins, How to Manage a Small Law Fi...
Discover the "Profit First" secret weapon that's transforming struggling law firms into cash-generating powerhouses. Learn the counterintuitive truth about gaining real control over your law firm (hint: it's not about working harder).
50 min
69
277. Gold Medal Moments — GOAT of Traditional M...
Over the past 23 years, traditional marketing has laid the groundwork for his national success. We'll dive into his billboard strategy, which has become the stuff of legend, and get his insights on balancing volume with high-stakes litigation.
33 min
70
276. Michael Mann, Scale Marketing — Data-Drive...
How to orchestrate a perfect harmony of traditional and digital channels for maximum impact.
31 min
71
275. Gold Medal Moments — GOAT of Uniqueness: A...
By working backward from her ideal clients, Amanda has crafted a brand that's impossible to ignore.
23 min
72
274. Greg Sobo, Sobo & Sobo — Hush Money: Down...
Why avoiding splashy settlement numbers might be your best bet.
22 min
73
273. Gold Medal Moments — GOATs of Personal Bra...
Your personal branding extends beyond marketing- permeating every aspect of your practice. It’s not just about social media—it's about standing out in clients' minds before they even step into your office.
17 min
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272. Gary Yordon, SP Media — Shouting to Storyt...
Gary brings unparalleled insights to the world of legal marketing. He breaks down how brain science, authentic storytelling, and strategic audience targeting are reshaping the landscape of PI advertising.
28 min
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271. Gold Medal Moments — GOAT of Grassroots Ma...
Law Tigers is turning traditional outreach on its head. Learn from the GOA of grassroots marketing himself.
8 min