Personal Injury Mastermind

Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today.

You'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.

Business
Marketing
Entrepreneurship
101
216. Lisa Bloom, The Bloom Firm — Toolkit: Hig...
Lisa offers insights on leveraging social media, assembling an outstanding team, and achieving work-life balance for her team.
21 min
102
215. Sean Claggett, Claggett and Sykes — Fear...
Sean shares with us the importance of learning from others, how big data and focus groups predict the outcome of his cases, and why you need to decouple revenue from headcount.
31 min
103
214. Ashley Owens — Toolkit: Strategic Network...
Learn how to create a targeted hit list before an event, nail first impressions, and follow up in a way people appreciate! This game-changer if you dread conferences or want to maximize connections. And Ashley reveals some major announcements here at PIM!
29 min
104
213. Joseph Gates, Gates Law Firm — Solid Found...
Joseph shares the best way to prepare for opening a firm, and how bar associations helped fuel his growth - both as an attorney and a business owner.
19 min
105
212. Best of Toolkit Tuesday: AI and Accelerate...
This episode has actionable tips to leverage AI and supercharge productivity. Join us for this special edition on how to harness artificial intelligence and give your firm THE competitive edge.
18 min
106
211. Christy Childers, Childers & McCaine — Bre...
Christy shares her rule-breaking methods that help attorneys push boundaries and reimagine success .
27 min
107
210. Kyle Roof, Page Optimizer Pro — Toolkit: ...
Kyle explains how simplicity keeps Google happy, the power of nailing your on-page content and internal linking, and best practices for firms with multiple practice areas.
28 min
108
209. Jack Zinda, Zinda Law Group — Purpose and ...
Jack shares his strategic approach to expansion, breaking down how he evaluates new locations. We also hear how he leverages client satisfaction tracking to continuously improve. And he offers advice on thoughtfully developing niche expertise by examining market demand, passion and talent.
24 min
109
208. Gyi Tsakalakis, AttorneySync — Toolkit: Ge...
Whether you're a high-volume pre-litigation firm or a selective litigator, Gyi's insights will help your firm dominate the competition.
39 min
110
207. Allyson Ostrowski, Abir Cohen Treyzon Sal...
Allyson shares her candid advice on today's episode on how to pivot successfully — and feel good about it.
23 min
111
206. Nathan Gotch, Gotch SEO — Relevance Wins: ...
Whether you're new to SEO or want a refresher, this episode has tactics that work in today's evolving landscape. Invest the time. Gain an invaluable edge over the competition
55 min
112
205. Suzanna Abrahamian, Suzanna Abrahamian La...
Learn how she leveraged her sphere of influence for initial clients, identified opportunities in underserved practice areas, and prioritized open communication with clients.
20 min
113
204. Ken Hardison, PILMMA — Toolkit: Shortcut t...
How AI can level the playing field for small firms. What to look for in "A" players. How to set proper KPIs to spur rapid firm growth.
26 min
114
203. Dave Abels, Abels & Annes — Steady Growth...
Dave shares how to adapt your marketing strategies, build strong client relationships that drive referrals, and construct a practice aligned with your ideal lifestyle.
17 min
115
202. Joshua Lisec — Toolkit: Authority Books, S...
Today Joshua breaks down his three-phase system that consistently builds authority.
30 min
116
201. Michael Blom, The Lake Law Firm — Pivotin...
Michael offers practical advice on how to fund a budding mass torts practice, and how to educate the public on new cases. He offers guidance on Employee Retention Tax Credits, dispels common misconceptions, and shares how you can access this fund.
26 min
117
200. Ted DeBettencourt, Juvo Leads — Toolkit: V...
Ted explains how instant responses will grow your practice. The importance of iteration. How following up will improve your bottom line.
21 min
118
199. Rex Parris, Parris Law Firm — Team Buildin...
Rex shares priceless insights on stepping into uncontested markets, how brand recognition compounds when given time and consistency, and why surrounding yourself with people you fully trust empowers you to reach new heights.
27 min
119
198. Jon Robinson, Consumer Marketing Group— To...
Get that extra edge on the digital battlefield. Why geographic exclusion is a stealth tactic to unlock maximum ROI. The right way to invest in digital marketing for guaranteed growth. Why SEO is a 3-6 month game of patience that ultimately unlocks a massive payout.
35 min
120
197. Brian Glass, Ben Glass Law – Create Time F...
Brian’s insights will help you get one step closer to building the perfect practise that fits into your life. He created his ideal lifestyle by putting his employees first, redistributing his workload, and rethinking what it means to be ‘normal’.
26 min
121
196. Ryan Stewart, Webris — Toolkit: The AI Mar...
Ryan Stewart offers predictions and practical ways to harness AI. Why disruption might be good for your bottom line. How AI can aid strategic content management. Why early adaptation will put you ahead of the pack.
26 min
122
195. Alexander Limontes – Relentless Determinat...
Alex shares the financial steps he took to get his newly acquired firm to succeed. Why choosing clients over cash will make you rich. How peer reviews attract more referrals. The importance of taking the very next step.
34 min
123
194. Dmitriy Kozlov, Influex — Toolkit: Never F...
Uncover your origin story and infuse your marketing with authenticity to captivate your audience. Position yourself as the trusted guide - not the hero! Shape your messaging around serving clients. Establish authority and credibility but sharing your expertise through content marketing.
27 min
124
193. Ethen Ostroff, Ethen Ostroff Law – Outboun...
Ethen breaks down the exact social media strategy he uses to get leads for just five to ten dollars, how to successfully set up an outbound follow-up team, and how virtual assistance can help grow your firm even after the leads have signed on.
37 min
125
192. Lauren Mingee, Quintessa Marketing – Toolk...
Lauren explains how to systematize lead followup for consistent conversion, why intake teams need to be compensated like a sales team, and why seeding the lead pipeline in a new pipeline will grow a winning referral network.
21 min