Personal Injury Mastermind w/ Chris D...
Get more cases. Grow Revenue. Build a Personal Injury law firm that wins in any market. ‘PIM’ gives you the systems, frameworks, and decision models top law firms use to grow with intent. If you run a personal injury practice and want scale, without chaos, start here.
Host Chris Dreyer talks with the attorneys, operators, and founders who have already built what most firms are chasing. They walk through how they acquire cases at volume, master legal marketing, strengthen intake, control case costs, adopt AI, hire effectively, expand into new markets, and operate like disciplined businesses built for durability.
Guests include leaders behind some of the most effective PI firms in America: James Helm, Ross Cellino, Amanda Demanda, Mike Morse, Joe Fried, Jennifer Gore, and Nick Rowley. And innovators reshaping client acquisition and legal operations.
Outperform the competition. Start here. Subscribe to Personal Injury Mastermind (PIM)
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101
305. Is Your Firm Bleeding Marketing Dollars? A...
John Schroeder analyzes PI firms spending $5K-100K monthly on marketing to uncover where they're bleeding money. After auditing firms across the country, he reveals why most don't discover their marketing failures until they're $50K in the hole.
16 min
102
304. Quality Over Quantity: The New Economics o...
Jake Soffer and Scott Hardy reveal two revolutionary approaches to premium case acquisition in today's saturated legal market. While Soffer demonstrates how FirmPilot's AI platform helps firms target ideal clients with surgical precision, Hardy shares how he built Top Class Actions into a 1.5-million-visitor platform and leveraged Arizona's new rules to create his own law firm, capturing premium cases directly.
19 min
103
303. Depth Over Scale: How Bill Umansky Built ...
Bill Umanssky, owner of Umansky Law Firm shares how his leadership transformation - from focusing purely on numbers to prioritizing deep connections with every team member - led to an even more successful practice.
21 min
104
302. Toolkit: The Uber of Legal Funding: Breaki...
ClaimAngel’s CEO Jeremy Alters is dragging a shadowy litigation funding industry into the sunlight by capping interest at 27.8% and building a transparent marketplace where speed and fairness win.
15 min
105
Bonus - 301. Early Settlement Planning + Expert...
Jason Lazarus and Brian Adair reveal why specialized experts save time and money - transforming client satisfaction and driving better reviews.
16 min
106
300th Episode Special: The Gift of Dan Morgan’s...
When Dan took over Morgan & Morgan's referral operations in 2020, they were generating $15 million in referral revenue. Today, they're on track for $63 million, with projections of hitting nine figures next year. He explains how in this special keynote talk from PIMCON.
24 min
107
299. Toolkit: Turn Rejected Cases to Revenue; T...
Matt Thielen discovered that even successful firms left significant money on the table by mishandling out-of-jurisdiction leads and referrals. He reveals how modern technology is transforming traditional referral networks from an administrative burden into a thriving revenue stream, making it possible for firms to monetize every lead that comes through their door.
16 min
108
Bonus — 298. Scaling Culture: How to Build Team...
Sonya Palmer, VP of Operations & host of LawHer podcast, reveals how to attract, hire, and retain top talent. Join Sonya and Steve Fritzen as they break down the systems that scale elite law firms in this special bonus episode.
32 min
109
297. How Kurtz Riley 10x’d Their Caseload in Ye...
Austin Kurtz, co-founder of Kurtz Riley, reveals how they built an elite referral network and leveraged AI-powered systems to handle explosive caseloads while maintaining quality.
18 min
110
296. Toolkit: Double Your Law Firm’s Revenue: H...
Sasha Berson reveals how to hit the milestones that will help your firm scale from $1M to $10M+. Learn how to leverage untapped practice areas and optimize your marketing spend for maximum ROI.
15 min
111
295. Perfect Content Fails, Raw Content Scales:...
The legal industry is dominated by aggressive advertising and hard sells. But what if the key to standing out is to stop selling altogether? Ryan Stygar reveals how he built a seven-figure following by educating and entertaining his audience.
18 min
112
294. Toolkit: Why They Pick You: What Data Reve...
Mike Perez, founder of iLawyer Marketing, exposes why being #1 doesn't guarantee success and how some top-ranked firms are losing cases to lower-positioned competitors.
19 min
113
293. Start Converting w/ TopDog Law: Lessons fr...
When TopDog Law discovered they were overstaffed but still missing calls, they knew something had to change. In this episode, James Helm reveals how they transformed their intake from a traditional answering service into a data-driven powerhouse, converting at elite levels.
36 min
114
292. Toolkit: End The Intake Leak: Convert More...
Yani Smith, legal intake expert, reveals where most firms are leaking cases and exactly how to fix them. If your PI firm is spending on ads but tracking leads in Excel, this episode is your wake-up call
30 min
115
291. Engineering Your Legal Legacy: How Creativ...
Daniel Callahan - one of America's top 10 trial lawyers - reveals how he engineered his own rise to prominence. From orchestrating media events around verdicts to creating high-stakes seminars with Supreme Court justices, learn how strategic thinking transforms good lawyers into legal legends.
23 min
116
290. Toolkit: Law Firm SEO Strategy Guide 2025 ...
Jason Hennessey, CEO of Hennessey Digital, shares cutting-edge SEO strategies for personal injury law firms, AI content optimization techniques, and proven methods for dominating local search results.
27 min
117
289. Cross-Industry Secrets: 1K+ Reviews, 2.5M+...
Criminal defense attorney Adam Rossen reveals how looking outside your practice area can revolutionize your firm's growth. From amassing over 1,000 five-star reviews in a sensitive practice area to building a YouTube channel with 2.5M+ views, Adam shares how cross-industry innovation helped scale his firm to 8 locations.
36 min
118
288. The Contingency Fee Trap: How Smart PI Law...
Niraj Chhabra, Managing Director at Sidebar Advisors, explains why financial planning goes beyond investments, the surprising power of emergency funds, and how to strategically manage high contingency fee payouts
24 min
119
287. Beyond Leads: How Social Media Built an In...
19 min
120
286. How Mental Health Claims Maximize PI Sett...
Dr. Jeremy Cassius, founder of the Mental Pain and Trauma Center, shares how incorporating mental health claims can significantly increase personal injury case values. Dr. Cassius reveals strategies for developing stronger mental anguish claims and explains why psychological evaluations are becoming essential in modern PI cases.
18 min
121
285. Best of PIMCON: Traditional Marketing
Alexander Shunnarah, Ed Herman, and John Berry - powerhouses of traditional marketing share their insights on combining traditional and digital marketing approaches to create memorable brands and attract ideal clients.
27 min
122
284. Close Cases Faster: The Power of Instant, ...
Karl Seelbach, Founder at Skribe.ai, shares how tech enables instant video depositions with a 24-hour turn-around time.
22 min
123
283. 83M Impressions: Lawyer's Guide to Masteri...
Matt Dolman, Managing Partner of Dolman Law Group, shares how his website hit 83 million impressions and 670,000 clicks in 12 months.
22 min
124
282. Why Your PI Firm Needs a Toxicology Expert...
Allison Muller, Clinical Toxicologist and Principal at Acri Muller Consulting, shares how to assess case viability, build stronger arguments, and increase settlement values.
24 min
125
281. Law Firm SEO Checklist: Win Better Cases, ...
Chris Dreyer, CEO of Rankings, shares insider SEO secrets from PIMCON 2024
24 min