Personal Injury Mastermind

Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. Personal Injury Mastermind (PIM) is powered by Rankings.io

You'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.

Business
Marketing
Entrepreneurship
101
236. Paul Bamert, Case Status — Client Apps: Ho...
Paul reveals how this mobile engagement game-changer keeps your firm competitive by earning 5-star consumer trust and accelerating growth.
28 min
102
235. Dawn Smith, Smith Clinesmith — Cracking th...
Dawn reveals proven insights on niche domination, optimizing legal tech, systemization, and realizing ambitious visions. With unrelenting client dedication, Dawn serves as living proof that bold dreams can become reality.
23 min
103
234. Chris Massaro, TSEG — Boost Marketing ROI:...
Learn how investing in a killer intake team can reduce overall costs. And Chris shares a risk-free approach to get “mailbox money” through leveraging existing SEO assets.
25 min
104
233. Jeff Solomon, Guardian Law Group — Data-Dr...
Jeff reveals his proven formula for running an ultra-efficient personal injury practice .
22 min
105
232. Jacob Baadsgaard, Disruptive Advertising —...
25 min
106
231. Asten Hall, Asten Hall Firm — Answer Your ...
16 min
107
230. Joe Ruotolo, Intaker — Capture and Convert...
Joe explains how to leverage chat tools to decrease friction, map client journeys, and gather information for more empathetic connections.
34 min
108
229. Happy Holidays From PIM and Rankings
Chris Dreyer thanks all of you for an incredible year of growth!
39 min
109
228. James Helm, TopDog Law — Pt.2 Supercharged...
In Part 2 of this incredible discussion, learn how to convert more leads into clients. Turn your intake team from information gatherers to contract closers.
51 min
110
227. James Helm, TopDog Law — Pt.1 Unreasonable...
Learn how TopDog Law rose from scrappy underdog to a household name synonymous with referral marketing success. James shares hard-won lessons on the importance of tracking metrics and building strategic alliances.
48 min
111
226. Darl Champion, The Champion Firm — From D...
Darl explains the calculated process of reducing referral relationships to fuel growth. Learn how implementing selective case criteria, enhancing client experience, and blending case types can help firms expand.
29 min
112
225. Darren Miller, D. Miller & Associates — Dr...
Darren stresses the importance of delegating tasks early so you can spend time on high-dollar activities. He explains how to get started in mass tort cases - from investing to avoiding dual rep conflicts. And shares why you should care less about what the competition thinks.
27 min
113
223. Alreen Haeggquist, Haeggquist and Eck — Fi...
Alreen shares her insights on bootstrapping and hustling for early revenue when launching on your own, retaining talent by finding employees who share your values, and embracing marketing like SEO, branding, and storytelling through books.
22 min
114
222. Jason Melton, Whittel and Melton — Overco...
Jason generously shares his insights on leveraging social media, niche marketing, and relationship building to amplify your professional presence. His proven strategies demonstrate that with dedication and planning, remarkable achievements are possible even in slower growth periods
28 min
115
221. Micha Star Liberty, Liberty Law — Lessons ...
Getting referrals from behind enemy lines. How trauma-informed testimony training strengthens any law firm. Marketing that aligns with vision and mission.
22 min
116
220. Jefferson Fisher, Fisher Firm — Staggering...
Jefferson explains how to appear more human, and really connect with potential clients both on and off line. And why every firm, regardless of size, needs to operate like a business. Hear how he gets it done in this release of a fan favorite!
34 min
117
219. Daniel Morgan, Morgan and Morgan — Explo...
Daniel shares the secrets to their dominance in the P.I. space. Learn from a leader of one of the most successful personal injury firms in America.
33 min
118
218. Joe Sanok, Practice of the Practice — Tool...
In a True Grit culture, Joe explins how attorneys can work less and be more productive, How to supercharge your weekend and bring your best self to work on Monday, How to outsource repetitive tasks and increase efficiencies with AI.
34 min
119
217. Adam Malone, Malone Law — Boutique Firm B...
Adam reveals how he carved out an early niche, why referral fees are marketing costs, and why there's no single way to build a firm's book of business.
21 min
120
216. Lisa Bloom, The Bloom Firm — Toolkit: Hig...
Lisa offers insights on leveraging social media, assembling an outstanding team, and achieving work-life balance for her team.
21 min
121
215. Sean Claggett, Claggett and Sykes — Fear...
Sean shares with us the importance of learning from others, how big data and focus groups predict the outcome of his cases, and why you need to decouple revenue from headcount.
31 min
122
214. Ashley Owens — Toolkit: Strategic Network...
Learn how to create a targeted hit list before an event, nail first impressions, and follow up in a way people appreciate! This game-changer if you dread conferences or want to maximize connections. And Ashley reveals some major announcements here at PIM!
29 min
123
213. Joseph Gates, Gates Law Firm — Solid Found...
Joseph shares the best way to prepare for opening a firm, and how bar associations helped fuel his growth - both as an attorney and a business owner.
19 min
124
212. Best of Toolkit Tuesday: AI and Accelerate...
This episode has actionable tips to leverage AI and supercharge productivity. Join us for this special edition on how to harness artificial intelligence and give your firm THE competitive edge.
18 min
125
211. Christy Childers, Childers & McCaine — Bre...
Christy shares her rule-breaking methods that help attorneys push boundaries and reimagine success .
27 min