Personal Injury Mastermind
Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today.
You'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.
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116. Liel Levy, Nanato Media — Breaking into th...
We discuss creating a firm that reflects the community it serves, hiring native speakers, and removing the friction between law firms and hispanic clients.
30 min
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115. Susan Ziegler, SLS Consulting - SEO Founda...
Susan and I cover how to structure comprehensive SEO and PPC campaigns, what to spend, and what goes into building a website that converts.
20 min
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114. Justin Q Croxton, Propellant Media — Geofe...
I caught up with Justin to explore creative ways personal injury firms can use hyper-specific location advertising and increase qualified impressions.
23 min
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113. Kyle Bachus, Bachus & Schanker — Building...
I met with Kyle to discuss bootstrapping a law firm, the smartest ways to spend marketing budgets, how to know when the effort is effective, and the importance of a holistic representation.
37 min
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112. Reza Torkzadeh, TorkLaw — Serving a Nation...
I caught up with Reza to dig into the tough decisions that come from living your values, how success is top-down and creative ways to engage with the communities you wish to serve.
34 min
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111. Joseph Wilson, Joseph Wilson Injury Lawyer...
To become a preeminent trial lawyer in personal injury, you have to work harder, invest more, and know that you are the best lawyer in the courtroom. I always say that competence breeds confidence and today is a perfect example.
22 min
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110. Megan Hargroder, Conversations Digital — ...
I caught up with Megan to find out how humanizing a law firm through empathetic communication, authority building, and a little vulnerability can connect attorneys to the communities they aim to serve. We dive deep into organic social media marketing, celebrating victories, and creating a compelling brand story.
28 min
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109. Steven Willi, Rankings.io — The Holy Trini...
Personal Injury is hands down the most competitive industry. To dominate your niche, you need to know exactly what it takes to bring in major cases. Today Steven and I cover the SEO strategy needed for firms with aggressive growth targets.
42 min
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108. Seth Price, Price Benowitz — Developing a...
I sat down with Seth to dig into how algorithm changes affect ROI, reclassifying digital marketing strategy as a business asset, and the major market disruptors of SEO.
52 min
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107. John Gomez, Gomez Trial Attorneys — What ...
Today, we dig deep into what it takes for a PI lawyer to become a great trial attorney. We cover pre-trial preparation, crafting compelling stories, strong opening statements, and getting the restitution your client deserves.
26 min
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106. Luis Scott, Bader Scott Injury Lawyers — R...
I caught up with Luis to talk about strategic hiring and what leadership looks like at scale. Plus, how rethinking your referrals can vastly reduce your cost per acquisition. Listen on for more!
31 min
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105. Jeremy Tissot, Tissot Law Firm — The Journ...
I sat down with Jeremy to talk about his journey across the legal industry, from defense to plaintiff, and partner at one firm to starting his own. We’ll cover how Jeremy broke into the conference circuit and developed an expertise mid-career.
41 min
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104. Taly Goody, Goody Law Group — Finding PI C...
Taly and I discuss the crucial role social media plays in lead generation, as well as Taly’s journey to founding her own firm, and the importance of supporting the next generation of lawyers.
25 min
214
103. Second Take — Brian Dean on Becoming a Lin...
Brian and I cover a ton of ground, discussing everything from the role of SEO in an ever changing digital market, down to the minutiae of keeping your articles updated.
37 min
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102. Second Take — Neil Patel on a New Approach...
We discuss how UX design affects your SEO and how to restructure your content strategy. We also dive into alternatives to Google where Neil has found success generating organic traffic and geek out about content delivery networks.
23 min
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101. Pratik Shah, EsquireTek — Discovering the...
Pratik talks us through what exactly it means to ‘automate discovery’, its life changing impact, and the security measures that go alongside it.
39 min
217
100. How to Get PI Clients
A good marketing strategy requires constant reevaluation, flexibility, and innovation, so in this episode we will be taking you through a bunch of different formats and platforms in the hope of sparking some new ideas for you.
48 min
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99. Bob Simon, Justice HQ – Collaboration befor...
Bob and I talk about the transformative work of Justice HQ, the marketing strategies of the Justice team, as well as Bob’s experience both as an attorney and a business owner.
39 min
219
Coming Soon!
We are taking a quick breather this week, however there are some extra special episodes coming up that I'm really excited to share with you.
1 min
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98. Danny Hughes, Thompson Flanagan — Navigati...
We chat about all things insurance, from coverage values and application processes; to the market in general and benefits of underwriting plaintiff law firms.
32 min
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97. Alex Valencia, We Do Web — Content Strategy...
From topic selection to promotion, Alex dropped a ton of tips in this episode, so if you have any questions about your content strategy, this is one you won’t want to miss.
41 min
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96. Brian Dean, Backlinko – Becoming a Linkable...
Brian and I cover a ton of ground, discussing everything from the role of SEO in an ever changing digital market, down to the minutiae of keeping your articles updated.
36 min
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95. Jeremy Harms, Core Contact — When the Clie...
Jeremy shares some of his best tips for leveling up your client communications, and breaks down how to turn those happy customers into your own grassroots marketing team!
37 min
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94. Elliot Roe, Mindset Coach — Eliminating You...
Elliot shares with us his own experiences with hypnotherapy and mindset training, as well as his best tips for overcoming mental obstacles and reaching a state of peak performance.
34 min
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93. Jeremy Poock, Senior Attorney Match — How t...
Jeremy and I chat about the benefits of acquisitions, both to senior attorneys and to growing firms, as well as the intricacies that go into finding the right match.
37 min