Personal Injury Mastermind
Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. Personal Injury Mastermind (PIM) is powered by Rankings.io
You'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.
251
104. Taly Goody, Goody Law Group — Finding PI C...
Taly and I discuss the crucial role social media plays in lead generation, as well as Taly’s journey to founding her own firm, and the importance of supporting the next generation of lawyers.
25 min
252
103. Second Take — Brian Dean on Becoming a Lin...
Brian and I cover a ton of ground, discussing everything from the role of SEO in an ever changing digital market, down to the minutiae of keeping your articles updated.
37 min
253
102. Second Take — Neil Patel on a New Approach...
We discuss how UX design affects your SEO and how to restructure your content strategy. We also dive into alternatives to Google where Neil has found success generating organic traffic and geek out about content delivery networks.
23 min
254
101. Pratik Shah, EsquireTek — Discovering the...
Pratik talks us through what exactly it means to ‘automate discovery’, its life changing impact, and the security measures that go alongside it.
39 min
255
100. How to Get PI Clients
A good marketing strategy requires constant reevaluation, flexibility, and innovation, so in this episode we will be taking you through a bunch of different formats and platforms in the hope of sparking some new ideas for you.
48 min
256
99. Bob Simon, Justice HQ – Collaboration befor...
Bob and I talk about the transformative work of Justice HQ, the marketing strategies of the Justice team, as well as Bob’s experience both as an attorney and a business owner.
39 min
257
Coming Soon!
We are taking a quick breather this week, however there are some extra special episodes coming up that I'm really excited to share with you.
1 min
258
98. Danny Hughes, Thompson Flanagan — Navigati...
We chat about all things insurance, from coverage values and application processes; to the market in general and benefits of underwriting plaintiff law firms.
32 min
259
97. Alex Valencia, We Do Web — Content Strategy...
From topic selection to promotion, Alex dropped a ton of tips in this episode, so if you have any questions about your content strategy, this is one you won’t want to miss.
41 min
260
96. Brian Dean, Backlinko – Becoming a Linkable...
Brian and I cover a ton of ground, discussing everything from the role of SEO in an ever changing digital market, down to the minutiae of keeping your articles updated.
36 min
261
95. Jeremy Harms, Core Contact — When the Clie...
Jeremy shares some of his best tips for leveling up your client communications, and breaks down how to turn those happy customers into your own grassroots marketing team!
37 min
262
94. Elliot Roe, Mindset Coach — Eliminating You...
Elliot shares with us his own experiences with hypnotherapy and mindset training, as well as his best tips for overcoming mental obstacles and reaching a state of peak performance.
34 min
263
93. Jeremy Poock, Senior Attorney Match — How t...
Jeremy and I chat about the benefits of acquisitions, both to senior attorneys and to growing firms, as well as the intricacies that go into finding the right match.
37 min
264
92. Marc Anidjar, Anidjar & Levine — The Secret...
Marc shares with us his do’s and don’ts for marketing a law firm, his approach to managing a growing practice, and how relationships play a big role in both.
31 min
265
91. Russell Nicolet, Nicolet Law — Building a P...
In this episode, Russell shares his motivations for founding his companies, along with his advice for those looking to follow in his footsteps.
42 min
266
90. Matt Wolfe, Evergreen Profits — Perfecting ...
Matt and I chat about how the podcast has encouraged and acted upon audience feedback, why constant positivity might not be the best way to build trust, and the role of blogging in today’s marketing landscape.
33 min
267
89. Joe Fier, Evergreen Profits — How to Find, ...
Joe's specialty lies with networking and visual design, and in this episode, he shares the best methods to connect you with your dream guests, as well as how to effectively use visual media to grow your brand and promote your business.
34 min
268
88. Ali Awad, Ali Awad Law — Becoming the CEO L...
To his 600,000+ Instagram followers, Ali Awad, of Ali Awad Law, is best known as the CEO Lawyer. His entertaining and educational content, perfected over 5 years of development, exemplifies how personal injury attorneys can harness social media to maximiz
36 min
269
87. Mark Kosieradzki, Kozieradzki Smith Law Fir...
Mark Kosieradzki is a Minnesota-based attorney whose practice is dedicated to fighting for senior citizens against nursing home abuse and neglect. Mark is also the preeminent scholar on Federal Rule of Civil Procedure 30(b)(6), which allows prosecutors t
37 min
270
86. Gary Sarner, ROI360+ — Radio Killed the Vid...
There’s a reason that Gary Sarner named his media strategy company ROI360+. It’s because he’s focused on strategies that will maximize his clients’ return on investment. These strategies center around under-utilized channels that deliver more bang for you
34 min
271
85. Mike Budny, Influex — Creating Websites Tha...
Mike Budny is Co-Founder and Chief Influence Officer at Influex, a digital marketing company that is reinventing the personal brand landscape. They do this by identifying and communicating the essence of the brands they work with through beautiful website
29 min
272
84. Glen Lerner, Lerner and Rowe - A Steady Han...
Glen Lerner has built an everyman reputation with his delightful Lerner & Rowe TV ads and no-nonsense style. But it isn’t just anyone who can build the 2nd biggest personal injury firm in the US.
On this episode, Glen shares his keen observations on th
39 min
273
83. Seth Godin - Differentiation: How to Make Y...
A year ago, we talked to Seth Godin, legendary marketer and entrepreneur, about how to apply his philosophies to your practice. In 2021, that discussion is more relevant than ever, so we're releasing a new cut of this episode, with even more insights from
28 min
274
82. Dave Thomas, Law Tigers - The Universal Pow...
Dave Thomas didn’t start out in legal marketing, but he’s made a home here. As the National VP of Business Development at Law Tigers, he’s constantly finding new ways of expanding America’s largest network of motorcycle accident attorneys.
Law Tigers h
30 min
275
81. Maria Monroy, LawRank — All SEO Is Local
Maria Monroy is the Co-Founder of LawRank, a San Diego firm that helps lawyers of all disciplines reach the front page of Google. As Director of Client Relations, it’s Maria’s job to translate to clients the invisible factors that dictate page rankings.
29 min