Personal Injury Mastermind
Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. Personal Injury Mastermind (PIM) is powered by Rankings.io
You'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.
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129. Robert Ingalls, LawPods — Podcasting for ...
Robert Ingalls, Chief Podcast Strategist at LawPods, shares with us his passion in hopes that it will help you improve your business and connect with your audience. We discuss how to get the most out of branded content, podcasting best practices, and how extreme ownership can really take your firm to the next level.
48 min
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128. Mark Kull, Capitalis Planning Partners — B...
Mark Kull, founder at Capitalis Planning Partners at Northwestern Mutual, explains the benefits of over-funded whole-life policies and "infinite banking" for litigating firms.
57 min
228
127. Logan Quirk, Quirk Accident & Injury Attor...
Today, we cover business development on any budget and how to leverage the resources you do have for maximum return. We also dive into seeing challenges as opportunities to refocus your vision and come out on top.
23 min
229
126. Brett Sachs, MVP Accident Attorneys - Crus...
Today Mike and I caught up to discuss how to build streamlined intake systems, how to rebrand for the most impact, and how commitment to core values drives business.
37 min
230
125. Drew Britcher, Britcher Leone & Sergio — R...
I sat with Drew to discuss financing for law firms, emphasizing relationship building as a lead generator, and positioning brands to be client first.
33 min
231
124. Joey Vitale, Indie Law — Automation and Au...
We discuss building an assembly line so owners can design themselves out of the day-to-day, the merits of micro specializations, authenticity, and truly understanding your offer.
40 min
232
123. Mike Mandell, Mandell Law — Going Viral: T...
Mike and I talk about the core concepts of creating engaging content, what to do with the negative comments and why social media is one of the most economical marketing choices a firm can make.
21 min
233
122. Andrew Finkelstein, Finklestein and Partn...
We get into building personal wealth, how law firm owners can help employees invest in the future, and his forthcoming book "I Hope We Never Meet".
43 min
234
121. Sam Mollaei, Legal Funnel — Building Block...
Sam shares with us his formula for success. We cover what it takes to build a law firm - or three - that are automated, run virtually, and scalable.
33 min
235
120. Anthony Johnson, Johnson Firm - Innovation...
I sat with Anthony to discuss how breaking with tradition has informed his career, opportunities for innovation in the legal space, and law firms of the future.
30 min
236
119. Sarah Parisi, Whitehardt — Media Buying: F...
I caught up with Sarah to discuss the fundamentals of media buying and what it takes to reach a qualified audience. We also cover the importance of renegotiating media buys and the future of data mining for a more accurate picture of campaign ROI.
38 min
237
118. Law Firm SEO: How to Dominate Google
Hear some of my favorite insights and surprising takeaways on purposeful content, onsite SEO and site architecture, creating an intuitive user experience, and building great links.
44 min
238
117. Brandon Yosha, Yosha Cook & Tisch — Innova...
I caught up with Brandon to understand what went into preparing for his monumental first trial. We also discuss the importance of mentors, putting the client first, and the power of blending traditional and new marketing.
26 min
239
116. Liel Levy, Nanato Media — Breaking into th...
We discuss creating a firm that reflects the community it serves, hiring native speakers, and removing the friction between law firms and hispanic clients.
30 min
240
115. Susan Ziegler, SLS Consulting - SEO Founda...
Susan and I cover how to structure comprehensive SEO and PPC campaigns, what to spend, and what goes into building a website that converts.
20 min
241
114. Justin Q Croxton, Propellant Media — Geofe...
I caught up with Justin to explore creative ways personal injury firms can use hyper-specific location advertising and increase qualified impressions.
23 min
242
113. Kyle Bachus, Bachus & Schanker — Building...
I met with Kyle to discuss bootstrapping a law firm, the smartest ways to spend marketing budgets, how to know when the effort is effective, and the importance of a holistic representation.
37 min
243
112. Reza Torkzadeh, TorkLaw — Serving a Nation...
I caught up with Reza to dig into the tough decisions that come from living your values, how success is top-down and creative ways to engage with the communities you wish to serve.
34 min
244
111. Joseph Wilson, Joseph Wilson Injury Lawyer...
To become a preeminent trial lawyer in personal injury, you have to work harder, invest more, and know that you are the best lawyer in the courtroom. I always say that competence breeds confidence and today is a perfect example.
22 min
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110. Megan Hargroder, Conversations Digital — ...
I caught up with Megan to find out how humanizing a law firm through empathetic communication, authority building, and a little vulnerability can connect attorneys to the communities they aim to serve. We dive deep into organic social media marketing, celebrating victories, and creating a compelling brand story.
28 min
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109. Steven Willi, Rankings.io — The Holy Trini...
Personal Injury is hands down the most competitive industry. To dominate your niche, you need to know exactly what it takes to bring in major cases. Today Steven and I cover the SEO strategy needed for firms with aggressive growth targets.
42 min
247
108. Seth Price, Price Benowitz — Developing a...
I sat down with Seth to dig into how algorithm changes affect ROI, reclassifying digital marketing strategy as a business asset, and the major market disruptors of SEO.
52 min
248
107. John Gomez, Gomez Trial Attorneys — What ...
Today, we dig deep into what it takes for a PI lawyer to become a great trial attorney. We cover pre-trial preparation, crafting compelling stories, strong opening statements, and getting the restitution your client deserves.
26 min
249
106. Luis Scott, Bader Scott Injury Lawyers — R...
I caught up with Luis to talk about strategic hiring and what leadership looks like at scale. Plus, how rethinking your referrals can vastly reduce your cost per acquisition. Listen on for more!
31 min
250
105. Jeremy Tissot, Tissot Law Firm — The Journ...
I sat down with Jeremy to talk about his journey across the legal industry, from defense to plaintiff, and partner at one firm to starting his own. We’ll cover how Jeremy broke into the conference circuit and developed an expertise mid-career.
41 min