Personal Injury Mastermind
Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today.
You'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.
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141. Steve Fretzin, Be That Attorney — Business...
Steve is here to help give you insight and practical tools to help your business grow. He covers best practices for business development and how to stay accountable to your own priorities.
41 min
177
140. Nicole Barnett, Case Barnett Law — The Ho...
Today we cover how fear hinders growth and her recently launched 'done for you' content membership - Law Prophet. We also discuss how a firm's business model should inform social media strategy.
31 min
178
139. Joe McCarthy, JEM Social — Instagram Mini-...
Today we cover the step-by-step actions to take for explosive growth, how to build impressions and credibility, and how to use the DM method to get the best ROI.
29 min
179
138. Kyle Newman, James Newman, PC — How to Win...
Today Kyle, Senior Associate at James Newman Law, offers practical advice on how to meet your jury where they are.
35 min
180
137. Benny Gold, Lawyer Stories — Getting Perso...
Benny discusses organic growth on social media, why a humanizing story is necessary for any personal brand, and the foundations of starting your own podcast.
20 min
181
136. Ilya Frangos, Galine, Frye, Fitting & Fran...
Today we discuss his time as a JAG officer and what the military taught him about running a firm, establishing trust with clients and employees, and how to replicate an excellent client journey. We also discuss getting ahead by giving back.
29 min
182
135. Stacey Brown Randall, Stacey Brown Randall...
Today we get into building trusted networks, the importance of managing expectations, and what most people get wrong about referrals.
30 min
183
134. Darryl Isaacs, Isaacs & Isaacs — The Hamme...
Today, we tap into the mind of this marketing genius who reminds us to step out of our comfort zones and give the audience what they want. We discuss the perseverance necessary to play the long game, adjusting your targets and maintaining forward momentum.
36 min
184
133. Jennifer Gore-Cuthbert, Atlanta Personal I...
Today, we discuss how a personal brand will differentiate you and your firm, building digital assets that convert, and what makes a great referral partner.
35 min
185
132. Paul Faust, RingBoost — Vanity Phone Numbe...
Today we catch up with vanity phone number guru and marketing expert Paul Faust. President at RingBoost, Paul offers practical advice on brand consistency across all client-facing assets.
29 min
186
131. Michael Mogill, Building a Brand: Event Ma...
Today, we dig into creating transformative experiences through event marketing, why operations are the foundation of any successful business, and how to hack human behavior with Michael Mogill.
37 min
187
130. Tighe Wilhelmy, Velawcity — Law Firms of t...
On today's episode, I discuss the future of the legal industry with Tighe Wilhelmy, CEO at Velawcity. We get into building a strong foundation of systems to operate with increased velocity and diversification in mass tort cases.
33 min
188
129. Robert Ingalls, LawPods — Podcasting for ...
Robert Ingalls, Chief Podcast Strategist at LawPods, shares with us his passion in hopes that it will help you improve your business and connect with your audience. We discuss how to get the most out of branded content, podcasting best practices, and how extreme ownership can really take your firm to the next level.
48 min
189
128. Mark Kull, Capitalis Planning Partners — B...
Mark Kull, founder at Capitalis Planning Partners at Northwestern Mutual, explains the benefits of over-funded whole-life policies and "infinite banking" for litigating firms.
57 min
190
127. Logan Quirk, Quirk Accident & Injury Attor...
Today, we cover business development on any budget and how to leverage the resources you do have for maximum return. We also dive into seeing challenges as opportunities to refocus your vision and come out on top.
23 min
191
126. Brett Sachs, MVP Accident Attorneys - Crus...
Today Mike and I caught up to discuss how to build streamlined intake systems, how to rebrand for the most impact, and how commitment to core values drives business.
37 min
192
125. Drew Britcher, Britcher Leone & Sergio — R...
I sat with Drew to discuss financing for law firms, emphasizing relationship building as a lead generator, and positioning brands to be client first.
33 min
193
124. Joey Vitale, Indie Law — Automation and Au...
We discuss building an assembly line so owners can design themselves out of the day-to-day, the merits of micro specializations, authenticity, and truly understanding your offer.
40 min
194
123. Mike Mandell, Mandell Law — Going Viral: T...
Mike and I talk about the core concepts of creating engaging content, what to do with the negative comments and why social media is one of the most economical marketing choices a firm can make.
21 min
195
122. Andrew Finkelstein, Finklestein and Partn...
We get into building personal wealth, how law firm owners can help employees invest in the future, and his forthcoming book "I Hope We Never Meet".
43 min
196
121. Sam Mollaei, Legal Funnel — Building Block...
Sam shares with us his formula for success. We cover what it takes to build a law firm - or three - that are automated, run virtually, and scalable.
33 min
197
120. Anthony Johnson, Johnson Firm - Innovation...
I sat with Anthony to discuss how breaking with tradition has informed his career, opportunities for innovation in the legal space, and law firms of the future.
30 min
198
119. Sarah Parisi, Whitehardt — Media Buying: F...
I caught up with Sarah to discuss the fundamentals of media buying and what it takes to reach a qualified audience. We also cover the importance of renegotiating media buys and the future of data mining for a more accurate picture of campaign ROI.
38 min
199
118. Law Firm SEO: How to Dominate Google
Hear some of my favorite insights and surprising takeaways on purposeful content, onsite SEO and site architecture, creating an intuitive user experience, and building great links.
44 min
200
117. Brandon Yosha, Yosha Cook & Tisch — Innova...
I caught up with Brandon to understand what went into preparing for his monumental first trial. We also discuss the importance of mentors, putting the client first, and the power of blending traditional and new marketing.
26 min