Personal Injury Mastermind

Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. Personal Injury Mastermind (PIM) is powered by Rankings.io

You'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.

Business
Marketing
Entrepreneurship
176
160. Paige Sparks, Sparks Law — Mini-Masterclas...
Instead of following a traditional client journey, Sparks Law goes direct to consumer by investing time into TikTok over traditional digital presence like website development.
26 min
177
159. Ashley Rawlins, Rawlins Law - Take Control...
To climb to the top Ashley developed a value driven, authentic brand from the jump. She continues to refine her message and offers a concierge level of service, giving her cellphone number out to every client. Listen to the end for a special Easter egg from Ashley.
23 min
178
158. Stephanie Forbes, Forbes Consult — The Cas...
Stephanie's consulting firm, Forbes Consult, trains paralegals and case managers on how to maximize case value. With the Forbes Method, firms can gain up to half a million dollars each quarter - per case manager.
31 min
179
157. Bibi Fell, Fell Law — Practice Made Perfec...
Bibi explains why general practice is costing your firm money and how to hone in on the perfect niche. She shares how she maximizes the value of a case and sniffs out prejudice on the jury.
24 min
180
156. Muhammad Ramadan, Attorneys of Chicago — R...
A natural rainmaker, Moe relies on guerrilla marketing and referrals to do the heavy marketing lifting at his firm Attorneys of Chicago. While Moe no longer walks around the courthouse to drum up business, he still leans heavily into the community.
34 min
181
155. Brian Matlin, Matlin Injury Law — $4.5 Mil...
Brian explains how to nurture relationships with staff, clients, and referral partners. And how to get more Google reviews. When considering marketing strategy, don't dabble. He shares the marketing practices that help his firm thrive.
24 min
182
154. Darren Wurz, Wurz Financial Services — Inv...
Becoming a millionaire may be easier than you think. Darren Wurz, MSFP, CFP®, explains how to plan for succession from the beginning and structure your investments, and leverage debt to reach financial independence.
32 min
183
153. Jordan Ostroff, Jordan Law - Automation an...
Jordan shares how automation helps him create personal connections with clients and increase his bottom line.
28 min
184
152. Sean Domnick, Domnick Cunningham & Whalen ...
Sean shares how the client journey should inform branding, how to use technology to build the practice that fits into your life, and how the American Association for Justice is helping shape the future of personal injury law.
30 min
185
151. Eric Gang, Veterans Disability Lawyer - Do...
Eric explains how niching down can accelerate your business and how writing a book helps make you the authority figure in your field.
28 min
186
150. Joe Nazarian, Pathway Law Firm — Winning I...
From hiring new staff to intake and even marketing, empathy is at the core of every decision Joe makes. To secure cases, your intake team needs to have a high EQ. Joe oversees nearly every hire and never misses an opportunity to improve.
25 min
187
149. Greg Star, Carvertise — Branded Rideshare ...
Carvertise takes rideshare vehicles and wraps them in ads. These cars geotag nearby consumers with the right demographics and retarget ads directly to their cell phones.
23 min
188
148. John Phillips, Phillips and Hunt — Fight ...
Today, we discuss jury selection and how to tell a winning story. Why representing high-profile clients should not come with the requisite of kevlar vests. How earned media and traditional media have bolstered his nationwide presence. And how an empath can change the world for the better.
25 min
189
147. John DeGasperis, Basch & Keegan Personal I...
A great trial attorney, John brings each case he takes on to life - often using over 50 exhibits per trial. He shares with us his wisdom from years in the courtroom.
31 min
190
146. Joe Volta, Chandler Volta Personal Injury ...
Joe explains how anyone can break the ice before meeting in person and how to stay top of mind. He also gets into his social media strategy that keeps followers coming back for more.
27 min
191
145. Chris Vander Kaay, Brain Trust Legal Group...
Today, Chris shares how to make your brand memorable and the mechanics of identifying your "why". We also address the gap of disappointment in marketing and how to get past it. And how to know when your marketing strategy should invest in quality or quantity on social media.
35 min
192
144. Neama Rahmani, West Coast Trial Lawyers - ...
We sat down for a second interview to dive into how each team plugs into the vision and goals of the business, how the firm has evolved, the importance of intake, and why hiring non-revenue-generating positions will accelerate your growth.
33 min
193
143. William Umansky, Umansky Law Firm - Purpos...
Today, William digs into the power of accountability, why purpose will outlast passion, and why the people make the practice.
34 min
194
142. Wendy Lieber, ContentBacon — Content Optim...
Today she shares how to get the most from your inbound content to generate quality leads and fill your pipeline.
27 min
195
141. Steve Fretzin, Be That Attorney — Business...
Steve is here to help give you insight and practical tools to help your business grow. He covers best practices for business development and how to stay accountable to your own priorities.
41 min
196
140. Nicole Barnett, Case Barnett Law — The Ho...
Today we cover how fear hinders growth and her recently launched 'done for you' content membership - Law Prophet. We also discuss how a firm's business model should inform social media strategy.
31 min
197
139. Joe McCarthy, JEM Social — Instagram Mini-...
Today we cover the step-by-step actions to take for explosive growth, how to build impressions and credibility, and how to use the DM method to get the best ROI.
29 min
198
138. Kyle Newman, James Newman, PC — How to Win...
Today Kyle, Senior Associate at James Newman Law, offers practical advice on how to meet your jury where they are.
35 min
199
137. Benny Gold, Lawyer Stories — Getting Perso...
Benny discusses organic growth on social media, why a humanizing story is necessary for any personal brand, and the foundations of starting your own podcast.
20 min
200
136. Ilya Frangos, Galine, Frye, Fitting & Fran...
Today we discuss his time as a JAG officer and what the military taught him about running a firm, establishing trust with clients and employees, and how to replicate an excellent client journey. We also discuss getting ahead by giving back.
29 min