Personal Injury Mastermind

Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. Personal Injury Mastermind (PIM) is powered by Rankings.io

You'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.

Business
Marketing
Entrepreneurship
1
354. 10 Steps to Explosive PI Firm Growth (From...
Brandon Dawson shares 10 proven steps behind 279% PI firm growth and how the Thumbs Up Guys earned a spot on the Inc. 5000 list.
28 min
2
353.10 Candid PI Marketing Lessons w/ Chris Dre...
Unscripted takes on TV vs. radio, streaming, ROI, and the hard truths of PI advertising.
27 min
3
352. 4 Steps to Your First $10M Year w/ Jim Hurley
Discover the 4 steps Jim Hurley used to grow from solo to $13M—and how you can apply them to scale your own PI firm.
16 min
4
351. Stop Coasting. Start Creating. It’s Never ...
Find Your Spark of Reinvention, even after 28 years.
32 min
5
350. BONUS: Local AI SEO — How to Stay Visible ...
What Every PI Firm Must Know as Clients Turn to AI Overviews, Chatbots, and Bing
45 min
6
349. Mass Torts Without the Overhead w/ Gregg G...
Why Gregg Goldfarb’s Outsourced Model Lets PI Firms Compete With Giants
26 min
7
348. The Client-First Strategy Behind 25% More ...
From intake systems to hidden TBI opportunities, discover the strategies Monty used to grow his personal injury practice.
15 min
8
347. He Gets 80% of Trucking Cases Without Ref...
How David Craig uses proof of expertise, performance, and leadership to dominate trucking—and how you can apply the same 3 pillars to any PI niche.
21 min
9
346. Bonus: Books Into Cases - Education Market...
From Posts to Phone Calls: How to Book Pre-Qualified PI Leads
15 min
10
345. This Cookie Outsells Billboards: Fortune C...
How Fortune Cookies Became the New Super Bowl Spot
21 min
11
344. BONUS: Follow Them Everywhere: The Program...
Programmatic Ads Unlocked - How Your Ads Can Follow Clients from Candy Crush to Connected TV
49 min
12
343. 3 Rules for Building a Trial-First Persona...
Inside the System That Powers One of the Nation’s Leading Personal Injury Practices
29 min
13
342. Marketing Budgets Decoded: What to Do with...
From Lead Buying to Brand Domination — How to Allocate Your Spend at Any Stage
52 min
14
341. Litigate Everything: How Blake Swan Built ...
Inside the intake, litigation, and leadership systems powering Keller Swan’s explosive growth.
32 min
15
340. The Trial Method Behind $90M Verdicts (Wit...
Winning in Court Without Losing Your Life
28 min
16
339. BONUS: How to Leverage AI and Score More S...
66 min
17
338. Grow Faster by Spending Less: Inside the M...
Behind the Scenes of the Most Efficient PI Firm
34 min
18
337. Zero Staff. No Ads. $1.3M in Year One: Sol...
Why a First-Year Solo in Miami Is Winning Big—Without a Team or a Marketing Budget
15 min
19
336. Pop the Limits: Get to Court Fast & Win Bi...
On Scene Before Sunrise. At Truck Wrecks, Andy Citrin Outpaces Insurance Companies.
19 min
20
335. 10K Clients in 10 Years: How to Align Lega...
How Josh Schmerling Turned a Bottleneck into an AI Breakthrough—and Built a Blueprint for Growth
27 min
21
334. Law Firm Case Leak: How to Build an Intake...
Uncovering the Intake Problem That Could Be Quietly Draining Your Firm’s Growth
28 min
22
333. BONUS: The 2025 Law Firm Lead Generation G...
54 min
23
332. Unreasonable Success: Why Most Law Firms P...
How Crisp’s Founder Uses Brand, Talent, and Vision to Scale Law Firms at Speed
37 min
24
331. The Making of a Badass Boutique Law Firm: ...
26 min
25
330. Data, Disney, and the Death of a Solo Lawy...
Inside the PI Firm Where Two CMOs, a Culture Officer, and Daily Metrics Drive Everything
31 min