Personal Injury Mastermind

Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. Personal Injury Mastermind (PIM) is powered by Rankings.io

You'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.

Business
Marketing
Entrepreneurship
1
344. BONUS: Follow Them Everywhere: The Program...
Programmatic Ads Unlocked - How Your Ads Can Follow Clients from Candy Crush to Connected TV
49 min
2
343. 3 Rules for Building a Trial-First Persona...
Inside the System That Powers One of the Nation’s Leading Personal Injury Practices
29 min
3
342. Marketing Budgets Decoded: What to Do with...
From Lead Buying to Brand Domination — How to Allocate Your Spend at Any Stage
52 min
4
341. Litigate Everything: How Blake Swan Built ...
Inside the intake, litigation, and leadership systems powering Keller Swan’s explosive growth.
32 min
5
340. The Trial Method Behind $90M Verdicts (Wit...
Winning in Court Without Losing Your Life
28 min
6
339. BONUS: How to Leverage AI and Score More S...
66 min
7
338. Grow Faster by Spending Less: Inside the M...
Behind the Scenes of the Most Efficient PI Firm
34 min
8
337. Zero Staff. No Ads. $1.3M in Year One: Sol...
Why a First-Year Solo in Miami Is Winning Big—Without a Team or a Marketing Budget
15 min
9
336. Pop the Limits: Get to Court Fast & Win Bi...
On Scene Before Sunrise. At Truck Wrecks, Andy Citrin Outpaces Insurance Companies.
19 min
10
335. 10K Clients in 10 Years: How to Align Lega...
How Josh Schmerling Turned a Bottleneck into an AI Breakthrough—and Built a Blueprint for Growth
27 min
11
334. Law Firm Case Leak: How to Build an Intake...
Uncovering the Intake Problem That Could Be Quietly Draining Your Firm’s Growth
28 min
12
333. BONUS: The 2025 Law Firm Lead Generation G...
54 min
13
332. Unreasonable Success: Why Most Law Firms P...
How Crisp’s Founder Uses Brand, Talent, and Vision to Scale Law Firms at Speed
37 min
14
331. The Making of a Badass Boutique Law Firm: ...
26 min
15
330. Data, Disney, and the Death of a Solo Lawy...
Inside the PI Firm Where Two CMOs, a Culture Officer, and Daily Metrics Drive Everything
31 min
16
329.BONUS: TV Ads Aren’t Dead—They’re Dominatin...
Why Top Law Firms Are Still Betting Big on Broadcast—And How You Can Too in 2025
58 min
17
328. Settle in 60 Days: How Jon Hollan Built Ke...
Why Speed, Specialization, and Semi Justice Are Changing the Game in Kentucky
18 min
18
327. “Get Rude”: Skits, Systems, and Saying No—...
Why This Stand-Up-Turned-Attorney Ditched Politeness for Personal Branding—and Scaled a Firm Faster Than the Competition Could Blink
28 min
19
326. Seven Words or Less: The Secret to Billboa...
The Billboard Queen Returns: Sarah Parisi on Mastering Outdoor Advertising
53 min
20
325. Client First. ROI Forever. How Sam Aguiar ...
From Surprise Billboards to Personal Touches — Why Spoiling Clients at the Start and Finish Drives Million-Dollar Loyalty
23 min
21
324. BONUS: Master Law Firm SEO in an AI Era: T...
48 min
22
323. Small Markets, Massive Returns: Dominating...
35 min
23
322. Grow Your Practice with Mass Torts: A Fram...
From Client Acquisition to Case Resolution: The Systems You Need for Mass Tort Success.
14 min
24
321. Litigation-Level AI (Without the Risk): Ho...
21 min
25
320. Trial Ready (Without a War Chest): Virtual...
The Surprisingly Affordable Way Small PI Firms Can Be Trial Ready: Elizabeth Larrick's Virtual Focus Group System That Doesn't Require a War Chest
15 min