Personal Injury Mastermind

Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. Personal Injury Mastermind (PIM) is powered by Rankings.io

You'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.

Business
Marketing
Entrepreneurship
1
350. BONUS: Local AI SEO — How to Stay Visible ...
What Every PI Firm Must Know as Clients Turn to AI Overviews, Chatbots, and Bing
45 min
2
349. Mass Torts Without the Overhead w/ Gregg G...
Why Gregg Goldfarb’s Outsourced Model Lets PI Firms Compete With Giants
26 min
3
348. The Client-First Strategy Behind 25% More ...
From intake systems to hidden TBI opportunities, discover the strategies Monty used to grow his personal injury practice.
15 min
4
347. He Gets 80% of Trucking Cases Without Ref...
How David Craig uses proof of expertise, performance, and leadership to dominate trucking—and how you can apply the same 3 pillars to any PI niche.
21 min
5
346. Bonus: Books Into Cases - Education Market...
From Posts to Phone Calls: How to Book Pre-Qualified PI Leads
15 min
6
345. This Cookie Outsells Billboards: Fortune C...
How Fortune Cookies Became the New Super Bowl Spot
21 min
7
344. BONUS: Follow Them Everywhere: The Program...
Programmatic Ads Unlocked - How Your Ads Can Follow Clients from Candy Crush to Connected TV
49 min
8
343. 3 Rules for Building a Trial-First Persona...
Inside the System That Powers One of the Nation’s Leading Personal Injury Practices
29 min
9
342. Marketing Budgets Decoded: What to Do with...
From Lead Buying to Brand Domination — How to Allocate Your Spend at Any Stage
52 min
10
341. Litigate Everything: How Blake Swan Built ...
Inside the intake, litigation, and leadership systems powering Keller Swan’s explosive growth.
32 min
11
340. The Trial Method Behind $90M Verdicts (Wit...
Winning in Court Without Losing Your Life
28 min
12
339. BONUS: How to Leverage AI and Score More S...
66 min
13
338. Grow Faster by Spending Less: Inside the M...
Behind the Scenes of the Most Efficient PI Firm
34 min
14
337. Zero Staff. No Ads. $1.3M in Year One: Sol...
Why a First-Year Solo in Miami Is Winning Big—Without a Team or a Marketing Budget
15 min
15
336. Pop the Limits: Get to Court Fast & Win Bi...
On Scene Before Sunrise. At Truck Wrecks, Andy Citrin Outpaces Insurance Companies.
19 min
16
335. 10K Clients in 10 Years: How to Align Lega...
How Josh Schmerling Turned a Bottleneck into an AI Breakthrough—and Built a Blueprint for Growth
27 min
17
334. Law Firm Case Leak: How to Build an Intake...
Uncovering the Intake Problem That Could Be Quietly Draining Your Firm’s Growth
28 min
18
333. BONUS: The 2025 Law Firm Lead Generation G...
54 min
19
332. Unreasonable Success: Why Most Law Firms P...
How Crisp’s Founder Uses Brand, Talent, and Vision to Scale Law Firms at Speed
37 min
20
331. The Making of a Badass Boutique Law Firm: ...
26 min
21
330. Data, Disney, and the Death of a Solo Lawy...
Inside the PI Firm Where Two CMOs, a Culture Officer, and Daily Metrics Drive Everything
31 min
22
329.BONUS: TV Ads Aren’t Dead—They’re Dominatin...
Why Top Law Firms Are Still Betting Big on Broadcast—And How You Can Too in 2025
58 min
23
328. Settle in 60 Days: How Jon Hollan Built Ke...
Why Speed, Specialization, and Semi Justice Are Changing the Game in Kentucky
18 min
24
327. “Get Rude”: Skits, Systems, and Saying No—...
Why This Stand-Up-Turned-Attorney Ditched Politeness for Personal Branding—and Scaled a Firm Faster Than the Competition Could Blink
28 min
25
326. Seven Words or Less: The Secret to Billboa...
The Billboard Queen Returns: Sarah Parisi on Mastering Outdoor Advertising
53 min