Personal Injury Mastermind
Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today.
You'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.
1
330. Data, Disney, and the Death of a Solo Lawy...
Inside the PI Firm Where Two CMOs, a Culture Officer, and Daily Metrics Drive Everything
31 min
2
329.BONUS: TV Ads Aren’t Dead—They’re Dominatin...
Why Top Law Firms Are Still Betting Big on Broadcast—And How You Can Too in 2025
58 min
3
328. Settle in 60 Days: How Jon Hollan Built Ke...
Why Speed, Specialization, and Semi Justice Are Changing the Game in Kentucky
18 min
4
327. “Get Rude”: Skits, Systems, and Saying No—...
Why This Stand-Up-Turned-Attorney Ditched Politeness for Personal Branding—and Scaled a Firm Faster Than the Competition Could Blink
28 min
5
326. Seven Words or Less: The Secret to Billboa...
The Billboard Queen Returns: Sarah Parisi on Mastering Outdoor Advertising
53 min
6
325. Client First. ROI Forever. How Sam Aguiar ...
From Surprise Billboards to Personal Touches — Why Spoiling Clients at the Start and Finish Drives Million-Dollar Loyalty
23 min
7
324. BONUS: Master Law Firm SEO in an AI Era: T...
48 min
8
323. Small Markets, Massive Returns: Dominating...
35 min
9
322. Grow Your Practice with Mass Torts: A Fram...
From Client Acquisition to Case Resolution: The Systems You Need for Mass Tort Success.
14 min
10
321. Litigation-Level AI (Without the Risk): Ho...
21 min
11
320. Trial Ready (Without a War Chest): Virtual...
The Surprisingly Affordable Way Small PI Firms Can Be Trial Ready: Elizabeth Larrick's Virtual Focus Group System That Doesn't Require a War Chest
15 min
12
319. Starting a Successful PI Practice from Scr...
16 min
13
318. Master Law Firm PPC (In Just 10 Steps): Cu...
While most PI firms watch their ad costs skyrocket without results, the top 1% are acquiring premium cases at a fraction of the cost. Join the 1%. Listen to this expert session from Rankings.
46 min
14
317. The Secret to Getting 200 Cases in Your Fi...
20 min
15
316. Outperforming Giants: How Lem Garcia's Sma...
When Lem Garcia started his personal injury practice, he quickly discovered that competing with established firms wasn't about having more attorneys—it was about creating better systems.
17 min
16
315. ‘The Usain Bolt of Law School': 0-50 Staff...
Dennis reveals the unconventional methods behind his meteoric rise and shows how breaking from tradition created extraordinary results.
15 min
17
314: Why Traditional Media Still Belongs in You...
If you're struggling to balance your marketing mix between traditional channels and legal SEO or planning your expansion strategy, this episode provides expert insights from someone who's mastered both the media and legal worlds.
23 min
18
313. The Complete Guide to TV Advertising for L...
This comprehensive guide to legal TV ads breaks down exactly how top firms dominate their markets through broadcast television.
48 min
19
312. Law Firm Management Mastery: How Stepping ...
Anthony Lopez transformed Your Insurance Attorney from a 70-person practice into a 275-employee powerhouse by making one pivotal decision: stepping away from the courtroom to focus entirely on law firm management.
30 min
20
311. Auto Product Liability: The Blue Ocean of ...
How Spotting Hidden Product Defects Can Transform Your Catastrophic Injury Practice
19 min
21
310. PIMCON Returns: 3 Talks That Changed PI (A...
30 min
22
309. Joe Fried Reveals: The Truth About B2B vs ...
The father of trucking litigation shares how total commitment to mastery built an entirely new field of law.
22 min
23
308. Local Events to Million-Dollar Cases: How ...
She reveals how authentic community engagement built her thriving practice, and why staying true to your purpose creates sustainable growth.
17 min
24
307. Don Worley: How Monthly Case Updates Turne...
Don Worley runs one of the nation's largest mass tort practices, with over 400 law firms sending him cases. But he's never bought a TV ad or danced on TikTok. Tune in to hear how he did it.
17 min
25
306. Speed + Tech: How Kurtz Riley Built an Exp...
Brian Riley reveals Kurtz Riley 's blueprint for explosive growth by showing how they merged speed and technology into scalable systems, from three-click complaint filing to aggressive pre-litigation strategies that transformed their startup into a powerhouse in just 12 months.
16 min