Personal Injury Mastermind

Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. Personal Injury Mastermind (PIM) is powered by Rankings.io

You'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.

Business
Marketing
Entrepreneurship
1
366. How Winning Big Builds Your Case Pipeline ...
Trial attorney Jon Davidi on using data, confidence, and results to earn referrals — and how a $48M verdict fueled his firm’s growth.
16 min
2
365. Toolkit: Why Clients Drop Before Intake w/...
9 min
3
364. Ross Cellino, The Godfather of Legal Marke...
The inside story of how Ross Cellino rewrote the rules of legal advertising.
42 min
4
363. BONUS: The AI Feedback Loop: How Search En...
Schema, speed, and site structure are the data AI uses to decide whether your firm gets seen—or skipped.
42 min
5
362. Big Verdicts + Billion-Dollar Brand: NIL, ...
29 min
6
361. Toolkit: Lead Leaks in PI Firms: Where The...
Turn Missed Opportunities Into Signed Clients With Smarter Intake
14 min
7
360. Trial Lawyer’s Guide to Building a Nationa...
Grow a Trial Firm Without Chasing Volume
18 min
8
359. Growth Levers for PI Firms: Get Maximum Va...
The Simple Shifts That Add Thousands to Every Settlement
13 min
9
358. Toolkit: Break into Mass Torts. Partner Sm...
Your guide to entering mass torts without the overhead.
15 min
10
357. Inside a $1B Legacy PI Firm: How Innovatio...
Marketing, Niches, Tech, and Teams — The Secrets to Building a PI Firm That Lasts
17 min
11
356. BONUS: AI-Power Your Law Firm’s Reputation...
How to Protect Your Reputation Across Every Platform That Matters
34 min
12
355. The Attorney’s Quick Start Guide to PI: Ma...
How to expand into PI, win trust, and scale with top talent
20 min
13
354. 10 Steps to Explosive PI Firm Growth (From...
Brandon Dawson shares 10 proven steps behind 279% PI firm growth and how the Thumbs Up Guys earned a spot on the Inc. 5000 list.
28 min
14
353.10 Candid PI Marketing Lessons w/ Chris Dre...
Unscripted takes on TV vs. radio, streaming, ROI, and the hard truths of PI advertising.
27 min
15
352. 4 Steps to Your First $10M Year w/ Jim Hurley
Discover the 4 steps Jim Hurley used to grow from solo to $13M—and how you can apply them to scale your own PI firm.
16 min
16
351. Stop Coasting. Start Creating. It’s Never ...
Find Your Spark of Reinvention, even after 28 years.
32 min
17
350. BONUS: Local AI SEO — How to Stay Visible ...
What Every PI Firm Must Know as Clients Turn to AI Overviews, Chatbots, and Bing
45 min
18
349. Mass Torts Without the Overhead w/ Gregg G...
Why Gregg Goldfarb’s Outsourced Model Lets PI Firms Compete With Giants
26 min
19
348. The Client-First Strategy Behind 25% More ...
From intake systems to hidden TBI opportunities, discover the strategies Monty used to grow his personal injury practice.
15 min
20
347. He Gets 80% of Trucking Cases Without Ref...
How David Craig uses proof of expertise, performance, and leadership to dominate trucking—and how you can apply the same 3 pillars to any PI niche.
21 min
21
346. Bonus: Books Into Cases - Education Market...
From Posts to Phone Calls: How to Book Pre-Qualified PI Leads
15 min
22
345. This Cookie Outsells Billboards: Fortune C...
How Fortune Cookies Became the New Super Bowl Spot
21 min
23
344. BONUS: Follow Them Everywhere: The Program...
Programmatic Ads Unlocked - How Your Ads Can Follow Clients from Candy Crush to Connected TV
49 min
24
343. 3 Rules for Building a Trial-First Persona...
Inside the System That Powers One of the Nation’s Leading Personal Injury Practices
29 min
25
342. Marketing Budgets Decoded: What to Do with...
From Lead Buying to Brand Domination — How to Allocate Your Spend at Any Stage
52 min