Personal Injury Mastermind
Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today.
You'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.
1
316. Outperforming Giants: How Lem Garcia's Sma...
When Lem Garcia started his personal injury practice, he quickly discovered that competing with established firms wasn't about having more attorneys—it was about creating better systems.
17 min
2
315. ‘The Usain Bolt of Law School': 0-50 Staff...
Dennis reveals the unconventional methods behind his meteoric rise and shows how breaking from tradition created extraordinary results.
15 min
3
314: Why Traditional Media Still Belongs in You...
If you're struggling to balance your marketing mix between traditional channels and legal SEO or planning your expansion strategy, this episode provides expert insights from someone who's mastered both the media and legal worlds.
23 min
4
313. The Complete Guide to TV Advertising for L...
This comprehensive guide to legal TV ads breaks down exactly how top firms dominate their markets through broadcast television.
47 min
5
312. Law Firm Management Mastery: How Stepping ...
Anthony Lopez transformed Your Insurance Attorney from a 70-person practice into a 275-employee powerhouse by making one pivotal decision: stepping away from the courtroom to focus entirely on law firm management.
30 min
6
311. Auto Product Liability: The Blue Ocean of ...
How Spotting Hidden Product Defects Can Transform Your Catastrophic Injury Practice
19 min
7
310. PIMCON Returns: 3 Talks That Changed PI (A...
30 min
8
309. Joe Fried Reveals: The Truth About B2B vs ...
The father of trucking litigation shares how total commitment to mastery built an entirely new field of law.
22 min
9
308. Local Events to Million-Dollar Cases: How ...
She reveals how authentic community engagement built her thriving practice, and why staying true to your purpose creates sustainable growth.
17 min
10
307. Don Worley: How Monthly Case Updates Turne...
Don Worley runs one of the nation's largest mass tort practices, with over 400 law firms sending him cases. But he's never bought a TV ad or danced on TikTok. Tune in to hear how he did it.
17 min
11
306. Speed + Tech: How Kurtz Riley Built an Exp...
Brian Riley reveals Kurtz Riley 's blueprint for explosive growth by showing how they merged speed and technology into scalable systems, from three-click complaint filing to aggressive pre-litigation strategies that transformed their startup into a powerhouse in just 12 months.
16 min
12
305. Is Your Firm Bleeding Marketing Dollars? A...
John Schroeder analyzes PI firms spending $5K-100K monthly on marketing to uncover where they're bleeding money. After auditing firms across the country, he reveals why most don't discover their marketing failures until they're $50K in the hole.
16 min
13
304. Quality Over Quantity: The New Economics o...
Jake Soffer and Scott Hardy reveal two revolutionary approaches to premium case acquisition in today's saturated legal market. While Soffer demonstrates how FirmPilot's AI platform helps firms target ideal clients with surgical precision, Hardy shares how he built Top Class Actions into a 1.5-million-visitor platform and leveraged Arizona's new rules to create his own law firm, capturing premium cases directly.
19 min
14
303. Depth Over Scale: How Bill Umansky Built ...
Bill Umanssky, owner of Umansky Law Firm shares how his leadership transformation - from focusing purely on numbers to prioritizing deep connections with every team member - led to an even more successful practice.
21 min
15
302. Toolkit: The Uber of Legal Funding: Breaki...
ClaimAngel’s CEO Jeremy Alters is dragging a shadowy litigation funding industry into the sunlight by capping interest at 27.8% and building a transparent marketplace where speed and fairness win.
15 min
16
Bonus - 301. Early Settlement Planning + Expert...
Jason Lazarus and Brian Adair reveal why specialized experts save time and money - transforming client satisfaction and driving better reviews.
16 min
17
300th Episode Special: The Gift of Dan Morgan’s...
When Dan took over Morgan & Morgan's referral operations in 2020, they were generating $15 million in referral revenue. Today, they're on track for $63 million, with projections of hitting nine figures next year. He explains how in this special keynote talk from PIMCON.
24 min
18
299. Toolkit: Turn Rejected Cases to Revenue; T...
Matt Thielen discovered that even successful firms left significant money on the table by mishandling out-of-jurisdiction leads and referrals. He reveals how modern technology is transforming traditional referral networks from an administrative burden into a thriving revenue stream, making it possible for firms to monetize every lead that comes through their door.
16 min
19
Bonus — 298. Scaling Culture: How to Build Team...
Sonya Palmer, VP of Operations & host of LawHer podcast, reveals how to attract, hire, and retain top talent. Join Sonya and Steve Fritzen as they break down the systems that scale elite law firms in this special bonus episode.
32 min
20
297. How Kurtz Riley 10x’d Their Caseload in Ye...
Austin Kurtz, co-founder of Kurtz Riley, reveals how they built an elite referral network and leveraged AI-powered systems to handle explosive caseloads while maintaining quality.
18 min
21
296. Toolkit: Double Your Law Firm’s Revenue: H...
Sasha Berson reveals how to hit the milestones that will help your firm scale from $1M to $10M+. Learn how to leverage untapped practice areas and optimize your marketing spend for maximum ROI.
15 min
22
295. Perfect Content Fails, Raw Content Scales:...
The legal industry is dominated by aggressive advertising and hard sells. But what if the key to standing out is to stop selling altogether? Ryan Stygar reveals how he built a seven-figure following by educating and entertaining his audience.
18 min
23
294. Toolkit: Why They Pick You: What Data Reve...
Mike Perez, founder of iLawyer Marketing, exposes why being #1 doesn't guarantee success and how some top-ranked firms are losing cases to lower-positioned competitors.
19 min
24
293. Start Converting w/ TopDog Law: Lessons fr...
When TopDog Law discovered they were overstaffed but still missing calls, they knew something had to change. In this episode, James Helm reveals how they transformed their intake from a traditional answering service into a data-driven powerhouse, converting at elite levels.
36 min
25
292. Toolkit: End The Intake Leak: Convert More...
Yani Smith, legal intake expert, reveals where most firms are leaking cases and exactly how to fix them. If your PI firm is spending on ads but tracking leads in Excel, this episode is your wake-up call
30 min