Personal Injury Mastermind
Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. Personal Injury Mastermind (PIM) is powered by Rankings.io
You'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.
126
210. Kyle Roof, Page Optimizer Pro — Toolkit: ...
Kyle explains how simplicity keeps Google happy, the power of nailing your on-page content and internal linking, and best practices for firms with multiple practice areas.
28 min
127
209. Jack Zinda, Zinda Law Group — Purpose and ...
Jack shares his strategic approach to expansion, breaking down how he evaluates new locations. We also hear how he leverages client satisfaction tracking to continuously improve. And he offers advice on thoughtfully developing niche expertise by examining market demand, passion and talent.
24 min
128
208. Gyi Tsakalakis, AttorneySync — Toolkit: Ge...
Whether you're a high-volume pre-litigation firm or a selective litigator, Gyi's insights will help your firm dominate the competition.
39 min
129
207. Allyson Ostrowski, Abir Cohen Treyzon Sal...
Allyson shares her candid advice on today's episode on how to pivot successfully — and feel good about it.
23 min
130
206. Nathan Gotch, Gotch SEO — Relevance Wins: ...
Whether you're new to SEO or want a refresher, this episode has tactics that work in today's evolving landscape. Invest the time. Gain an invaluable edge over the competition
55 min
131
205. Suzanna Abrahamian, Suzanna Abrahamian La...
Learn how she leveraged her sphere of influence for initial clients, identified opportunities in underserved practice areas, and prioritized open communication with clients.
20 min
132
204. Ken Hardison, PILMMA — Toolkit: Shortcut t...
How AI can level the playing field for small firms. What to look for in "A" players. How to set proper KPIs to spur rapid firm growth.
26 min
133
203. Dave Abels, Abels & Annes — Steady Growth...
Dave shares how to adapt your marketing strategies, build strong client relationships that drive referrals, and construct a practice aligned with your ideal lifestyle.
17 min
134
202. Joshua Lisec — Toolkit: Authority Books, S...
Today Joshua breaks down his three-phase system that consistently builds authority.
30 min
135
201. Michael Blom, The Lake Law Firm — Pivotin...
Michael offers practical advice on how to fund a budding mass torts practice, and how to educate the public on new cases. He offers guidance on Employee Retention Tax Credits, dispels common misconceptions, and shares how you can access this fund.
26 min
136
200. Ted DeBettencourt, Juvo Leads — Toolkit: V...
Ted explains how instant responses will grow your practice. The importance of iteration. How following up will improve your bottom line.
21 min
137
199. Rex Parris, Parris Law Firm — Team Buildin...
Rex shares priceless insights on stepping into uncontested markets, how brand recognition compounds when given time and consistency, and why surrounding yourself with people you fully trust empowers you to reach new heights.
27 min
138
198. Jon Robinson, Consumer Marketing Group— To...
Get that extra edge on the digital battlefield. Why geographic exclusion is a stealth tactic to unlock maximum ROI. The right way to invest in digital marketing for guaranteed growth. Why SEO is a 3-6 month game of patience that ultimately unlocks a massive payout.
35 min
139
197. Brian Glass, Ben Glass Law – Create Time F...
Brian’s insights will help you get one step closer to building the perfect practise that fits into your life. He created his ideal lifestyle by putting his employees first, redistributing his workload, and rethinking what it means to be ‘normal’.
26 min
140
196. Ryan Stewart, Webris — Toolkit: The AI Mar...
Ryan Stewart offers predictions and practical ways to harness AI. Why disruption might be good for your bottom line. How AI can aid strategic content management. Why early adaptation will put you ahead of the pack.
26 min
141
195. Alexander Limontes – Relentless Determinat...
Alex shares the financial steps he took to get his newly acquired firm to succeed. Why choosing clients over cash will make you rich. How peer reviews attract more referrals. The importance of taking the very next step.
34 min
142
194. Dmitriy Kozlov, Influex — Toolkit: Never F...
Uncover your origin story and infuse your marketing with authenticity to captivate your audience. Position yourself as the trusted guide - not the hero! Shape your messaging around serving clients. Establish authority and credibility but sharing your expertise through content marketing.
27 min
143
193. Ethen Ostroff, Ethen Ostroff Law – Outboun...
Ethen breaks down the exact social media strategy he uses to get leads for just five to ten dollars, how to successfully set up an outbound follow-up team, and how virtual assistance can help grow your firm even after the leads have signed on.
37 min
144
192. Lauren Mingee, Quintessa Marketing – Toolk...
Lauren explains how to systematize lead followup for consistent conversion, why intake teams need to be compensated like a sales team, and why seeding the lead pipeline in a new pipeline will grow a winning referral network.
21 min
145
191. Colin Sherrod – Bonus: Threads from Meta, ...
Threads is a force brimming with marketing potential. But are the design aesthetics of Instagram and early momentum enough to hold users' attention in the long run? How can law firms best leverage this new media? Can Threads really be the “Twitter killer”? PIM Ambassador Collin Sherrod asks Chris Dreyer, CEO of Rankings.io and reveals everything you want and need to know about Threads.
17 min
146
190. Dov Slansky, Litify – Toolkit: Improve Pro...
Dov explains how Litify can help you make better choices with granular lead attribution and identify your top performers with smart utilization rates. He also dives into the future of efficiency, exploring the power of Artificial Intelligence.
25 min
147
189. Christina Hagen, Hagen Nares – Success Fro...
Christina Hagen attracted success early on by establishing herself as THE expert in TBI and Trucking cases in Colorado. But winning a client is only half the battle. The real competition lies in creating a transparent and streamlined customer experience.
20 min
148
188. Bill Hauser, SMB Team – Toolkit: Think Big...
Bill explains how to go from being a well-paid lifetime employee to a profit-collecting owner of your firm. Learn why leads alone won't spur your firm's growth, and discover how virtual assistants can become your secret weapon to converting more leads into signed cases.
38 min
149
187. Keith More, Bentley & More, LLP – The Art ...
Keith shares how to extract the maximum value before trial has begun and why the cases you pass up are just as important as the ones you take on. He also digs into how he has created a dedicated staff who have stuck by him for over twenty years.
29 min
150
186. David Goins, Walker Advertising – Toolkit:...
David reveals how you can adapt to the ever-evolving media landscape and leverage the power of digital and traditional channels to skyrocket your firm's visibility.
17 min