Personal Injury Mastermind

Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today.

You'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.

Business
Marketing
Entrepreneurship
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18. John Gomez, Gomez Trial Attorneys — Buildin...
John Gomez is the CEO and lead trial attorney at Gomez Trial Attorneys. After discovering his affinity for trials, but not enjoying work as a prosecutor, John set out, along with a colleague, to establish Gomez Trial Attorneys, which soon positioned itsel
24 min
302
17. Jacob Baadsgaard, Disruptive Advertising — ...
Jacob Baadsgaard is the founder and CEO of Disruptive Advertising. After spending years working for some of the biggest brands in the world and helping them to intelligently analyze their analytics data, Jacob realized that his skills would be valuable to
23 min
303
16. Seth Bader, Bader Scott Injury Attorneys — ...
Seth Bader is the founder of Bader Scott Injury Lawyers, one of the leading workers’ compensation law firms in Georgia and the US. Seth’s expertise comes from his early days as a lawyer where he worked for the organizations he now fights against. With his
18 min
304
15. Nathan Gotch, Gotch SEO — How To Become an ...
Nathan Gotch is an SEO content advisor and the founder of Gotch SEO. Through his SEO academy, Nathan has taught over 3,000 clients how to improve their search engine optimization practices, and he’s given away free advice to countless more people through
26 min
305
14. Ed Herman, Brown & Crouppen — Building A Lo...
Ed Herman is managing partner at Brown & Crouppen, a personal injury law firm based in St. Louis, Missouri. But as well as a lawyer, Ed is a viral marketing genius. With his hit YouTube series “Ed Versus” and “3 Lawyers Eating Sandwiches”, Ed has achieved
29 min
306
13. Terry Dohrmann, Litify — Streamlining Pract...
Terry Dohrmann is the founding executive and chief revenue officer at Litify. Litify is a business transformation platform with a focus on law practice management that combines case management, marketing, analytics, and more into a single streamlined solu
24 min
307
12. Eric Chaffin, Chaffin Luhana - How to Build...
Eric Chaffin is managing partner at Chaffin Luhana, a plaintiffs only law firm. Eric is a trial lawyer with over 25 years’ experience and he is trustee of the Chaffin Luhana Foundation, a not-for-profit established by him and his law partner, Roopal Luhan
27 min
308
11. Rand Fishkin, SparkToro, Lost and Founder —...
Rand Fishkin is the founder and CEO of SparkToro and the author of the brutally honest book, Lost and Founder, in which he details his journey in turning his startup idea into a $45 million dollar company.Join us as Rand tells us about the business an
27 min
309
10. Stewart Guss, Stewart J. Guss Injury Accide...
Stewart Guss is a top 100 trial lawyer and has taken his firm, Stewart J. Guss Injury Accident Lawyers, from strength to strength over its hugely successful 22 years.In this episode, Stewart shares with us some of his secrets on motivation and streaml
26 min
310
9. Ken Hardison, PILMMA - Systematic Marketing ...
In this episode of the Rankings Podcast, Chris Dreyer talks to Ken Hardison of PILMMA about the systematic approach to building a multimillion-dollar law firm. Listen in as Ken shares his wealth of experience from running a multi-million dollar law practi
22 min
311
8. Alvaro Arauz, 3a. Law Management — Scaling L...
Alvaro Arauz founder of 3a. Law Management, knows how to run a law firm. For nearly 15 years he’s helped practice owners launch and develop their firms using his signature 3a principles: awareness, aptitude and accountability.Join us today as we discu
28 min
312
7. Jay Kelley, Elk and Elk - Trial Debriefs, Va...
In this episode of The Rankings Podcast, Chris Dreyer interviews personal injury attorney Jay M. Kelley of Elk and Elk about growing a law firm, retaining top talent, the impact of a great company culture that focuses on transparency, and the need for law
30 min
313
6. Brian Chase, Bisnar Chase - Auto Defects Exp...
In this episode Brian Chase of Bisnar Chase talks about being an auto defects specialist, pitfalls that he gas learned from, how having superstar people on your team can make your load lighter, and so much more...
23 min
314
5. Michael Mogill, Crisp Video Group — Building...
Michael Mogill is a branding and marketing heavyweight. He is the founder and CEO of Crisp Video Group, which helps lawyers all over the country to build their brand, using a mix of: highly-produced, story-led video; comprehensive social media services;
22 min
315
4. Larry Nussbaum, Nussbaum Law Group — Using E...
Larry Nussbaum, president of Nussbaum Law Group, always knew he wanted to be a personal injury attorney... That, or an actor.Larry has a natural talent for connecting with people, a skill that soon saw him bringing in enough clients at his first job t
20 min
316
3. Sam Glover, Lawyerist.com — Turning A Blog I...
Sam Glover had started a law firm but was running into frustration after frustration. After spending $2,000 on a botched software installation that left him out of pocket and with a computer system to fix, he needed to vent. Thankfully for us, Sam focused
19 min
317
2. Jessie Hoerman, SimplyConvert — Utilizing Ch...
Jessie Hoerman was in a position that many of us would be jealous of. Her firm, Tor Hoerman Law, was swamped with enquiries from potential clients, but with that came a problem. There were just too many requests for her staff to sort through, which meant
19 min
318
1. Brent Sibley, Sibley Dolman - Morning Routin...
Brent Sibley is an elite personal injury lawyer and is the founder of Sibley Law and co-founder of Sibley Dolman Accident Injury Lawyers, LLP.Brent started Sibley Law with nothing more than a homemade website but grew it into the firm it is today, han
21 min