Personal Injury Mastermind w/ Chris D...
Get more cases. Grow Revenue. Build a Personal Injury law firm that wins in any market. ‘PIM’ gives you the systems, frameworks, and decision models top law firms use to grow with intent. If you run a personal injury practice and want scale, without chaos, start here.
Host Chris Dreyer talks with the attorneys, operators, and founders who have already built what most firms are chasing. They walk through how they acquire cases at volume, master legal marketing, strengthen intake, control case costs, adopt AI, hire effectively, expand into new markets, and operate like disciplined businesses built for durability.
Guests include leaders behind some of the most effective PI firms in America: James Helm, Ross Cellino, Amanda Demanda, Mike Morse, Joe Fried, Jennifer Gore, and Nick Rowley. And innovators reshaping client acquisition and legal operations.
Outperform the competition. Start here. Subscribe to Personal Injury Mastermind (PIM)
Join the newsletter: www.newsletter.rankings.io
376
118. Law Firm SEO: How to Dominate Google
Hear some of my favorite insights and surprising takeaways on purposeful content, onsite SEO and site architecture, creating an intuitive user experience, and building great links.
44 min
377
117. Brandon Yosha, Yosha Cook & Tisch — Innova...
I caught up with Brandon to understand what went into preparing for his monumental first trial. We also discuss the importance of mentors, putting the client first, and the power of blending traditional and new marketing.
26 min
378
116. Liel Levy, Nanato Media — Breaking into th...
We discuss creating a firm that reflects the community it serves, hiring native speakers, and removing the friction between law firms and hispanic clients.
30 min
379
115. Susan Ziegler, SLS Consulting - SEO Founda...
Susan and I cover how to structure comprehensive SEO and PPC campaigns, what to spend, and what goes into building a website that converts.
20 min
380
114. Justin Q Croxton, Propellant Media — Geofe...
I caught up with Justin to explore creative ways personal injury firms can use hyper-specific location advertising and increase qualified impressions.
23 min
381
113. Kyle Bachus, Bachus & Schanker — Building...
I met with Kyle to discuss bootstrapping a law firm, the smartest ways to spend marketing budgets, how to know when the effort is effective, and the importance of a holistic representation.
37 min
382
112. Reza Torkzadeh, TorkLaw — Serving a Nation...
I caught up with Reza to dig into the tough decisions that come from living your values, how success is top-down and creative ways to engage with the communities you wish to serve.
34 min
383
111. Joseph Wilson, Joseph Wilson Injury Lawyer...
To become a preeminent trial lawyer in personal injury, you have to work harder, invest more, and know that you are the best lawyer in the courtroom. I always say that competence breeds confidence and today is a perfect example.
22 min
384
110. Megan Hargroder, Conversations Digital — ...
I caught up with Megan to find out how humanizing a law firm through empathetic communication, authority building, and a little vulnerability can connect attorneys to the communities they aim to serve. We dive deep into organic social media marketing, celebrating victories, and creating a compelling brand story.
28 min
385
109. Steven Willi, Rankings.io — The Holy Trini...
Personal Injury is hands down the most competitive industry. To dominate your niche, you need to know exactly what it takes to bring in major cases. Today Steven and I cover the SEO strategy needed for firms with aggressive growth targets.
42 min
386
108. Seth Price, Price Benowitz — Developing a...
I sat down with Seth to dig into how algorithm changes affect ROI, reclassifying digital marketing strategy as a business asset, and the major market disruptors of SEO.
52 min
387
107. John Gomez, Gomez Trial Attorneys — What ...
Today, we dig deep into what it takes for a PI lawyer to become a great trial attorney. We cover pre-trial preparation, crafting compelling stories, strong opening statements, and getting the restitution your client deserves.
26 min
388
106. Luis Scott, Bader Scott Injury Lawyers — R...
I caught up with Luis to talk about strategic hiring and what leadership looks like at scale. Plus, how rethinking your referrals can vastly reduce your cost per acquisition. Listen on for more!
31 min
389
105. Jeremy Tissot, Tissot Law Firm — The Journ...
I sat down with Jeremy to talk about his journey across the legal industry, from defense to plaintiff, and partner at one firm to starting his own. We’ll cover how Jeremy broke into the conference circuit and developed an expertise mid-career.
41 min
390
104. Taly Goody, Goody Law Group — Finding PI C...
Taly and I discuss the crucial role social media plays in lead generation, as well as Taly’s journey to founding her own firm, and the importance of supporting the next generation of lawyers.
25 min
391
103. Second Take — Brian Dean on Becoming a Lin...
Brian and I cover a ton of ground, discussing everything from the role of SEO in an ever changing digital market, down to the minutiae of keeping your articles updated.
37 min
392
102. Second Take — Neil Patel on a New Approach...
We discuss how UX design affects your SEO and how to restructure your content strategy. We also dive into alternatives to Google where Neil has found success generating organic traffic and geek out about content delivery networks.
23 min
393
101. Pratik Shah, EsquireTek — Discovering the...
Pratik talks us through what exactly it means to ‘automate discovery’, its life changing impact, and the security measures that go alongside it.
39 min
394
100. How to Get PI Clients
A good marketing strategy requires constant reevaluation, flexibility, and innovation, so in this episode we will be taking you through a bunch of different formats and platforms in the hope of sparking some new ideas for you.
48 min
395
99. Bob Simon, Justice HQ – Collaboration befor...
Bob and I talk about the transformative work of Justice HQ, the marketing strategies of the Justice team, as well as Bob’s experience both as an attorney and a business owner.
39 min
396
Coming Soon!
We are taking a quick breather this week, however there are some extra special episodes coming up that I'm really excited to share with you.
1 min
397
98. Danny Hughes, Thompson Flanagan — Navigati...
We chat about all things insurance, from coverage values and application processes; to the market in general and benefits of underwriting plaintiff law firms.
32 min
398
97. Alex Valencia, We Do Web — Content Strategy...
From topic selection to promotion, Alex dropped a ton of tips in this episode, so if you have any questions about your content strategy, this is one you won’t want to miss.
41 min
399
96. Brian Dean, Backlinko – Becoming a Linkable...
Brian and I cover a ton of ground, discussing everything from the role of SEO in an ever changing digital market, down to the minutiae of keeping your articles updated.
36 min
400
95. Jeremy Harms, Core Contact — When the Clie...
Jeremy shares some of his best tips for leveling up your client communications, and breaks down how to turn those happy customers into your own grassroots marketing team!
37 min