30 Minutes to President's Club | No-N...

The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual.


30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, including:

  • Prospecting: How to open conversations to triple your pipeline
  • Discovery: How to ask questions that uncover massive pain
  • Process: How to get big contracts over the line
  • Leadership: How to hire and train world class teams.


Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach). 


Whether you're seller listening to the (SELL) show or leader tuning into the (LEAD) show…


Get ready, you're going to President's Club.

Business
Careers
Management
326
109 (Sell): Prospecting into your customer's ne...
Leverage team selling to stay multithreaded in an account instead of restarting a sales cycle when you lose a champion.
27 min
327
108 (Sell): Managing expansion sales and execut...
Get ahead of every executive conversation by first prepping with a champion pre-call.
24 min
328
107 (Sell): Architecting the buyer’s journey (K...
Go into a discovery call with a hypothesis of the problem you can solve.
27 min
329
106 (Sell): Looking for trouble with humbling d...
Re-anchor to top priorities when dealing with demo "nitpicks"
26 min
330
Product Roadmap: Q3 2022
We like to drop new stuff from time to time. So here's the scoop...
6 min
331
105 (Sell): Taking control of the buying proces...
You control your buying process, your prospects don't control it.
27 min
332
Hall of Fame: Sarah Brazier Ep. 17
Leverage up by reaching out to ICs, then getting referrals to the VPs
26 min
333
104 (Sell): Asking the right questions to ensur...
Define success criteria before going into a pilot so you don’t waste your time.
27 min
334
103 (Sell): Getting ahead of negotiation by cal...
Before agreeing to a give, ask what they’re willing to bring to the table.
25 min
335
102 (Sell): Setting expectations with the next ...
Don’t just set the next steps. Set the next next steps
27 min
336
101 (Sell): Handling objections with empathy an...
Incept interest early by citing articles, years at role, X times they’ve had role, etc.
25 min
337
Playbook: Top 10 moments that change the way we...
Every 10th episode, we tear down one topic.
26 min
338
100 (Sell): Challenging your customer to ensure...
Challenge your prospect on fit early and often to test buy-in.
29 min
339
99 (Sell): Becoming a consultant in your sales ...
FOUR ACTIONABLE TAKEAWAYSWhiteboard out the vision state once you’ve identified the pain.Link their current state with how far off they are from their vision state.Bring new members back up to speed before jumping right into the demo.Use self deprecation on your cold calls - put it on yourself to lower the guard.PATH TO PRESIDENT’S CLUBSenior Manager of Business Development @ RepriseFounding Account Executive @ AmplemarketFormer Account Executive @ MixmaxRESOURCES DISCUSSED:Time is running out to register for our upcoming 30MPC Live webinar.Download our exclusive cold calling battlecard by signing up for the newsletter.Improve sales execution with Outreach. Click to watch our playbook on how to write better subject lines.Gong improves your win rates, starting with their Discovery Cheat Sheet + our top discovery tactics.Share demos, proposals, and customer stories that push opportunities over the finish line with Vidyard. See our top video tips + use promo code 30MPC to upgrade to a Pro account free for 30 days. Dooly instantly syncs notes to Salesforce and automatically adds contacts to accounts. Access the sales template we use to qualify and close more deals, faster.Automate conversational texting for the entire customer journey with Skipio. Check out our best practices for texting prospects.HELP US OUT!What do you love about our podcast? Please consider leaving a rating and review for the show. We always enjoy reading your comments and feedback!
22 min
340
98 (Sell): Writing better emails with data-back...
Avoid using first names or commands in your subject lines.
26 min
341
97 (Sell): Handling the tough objections (Tom A...
FOUR ACTIONABLE TAKEAWAYSPrep your champion when re-engaging an opportunity so they aren’t blindsided.Keep your emails light. Fewer links, attachments, etc. tend to work better.Stop overcomplicating your CTAs with word games or aggressive asks.Try to unpack all the possible underlying causes in a vague objection.PATH TO PRESIDENT’S CLUBGrowth Account Executive @ GongRESOURCES DISCUSSED:Time is running out to register for our upcoming 30MPC Live webinar.Download our exclusive cold calling battlecard by signing up for the newsletter.Improve sales execution with Outreach. Click to watch our playbook on how to write better subject lines.Gong improves your win rates, starting with their Discovery Cheat Sheet + our top discovery tactics.Share demos, proposals, and customer stories that push opportunities over the finish line with Vidyard. See our top video tips + use promo code 30MPC to upgrade to a Pro account free for 30 days. Dooly instantly syncs notes to Salesforce and automatically adds contacts to accounts. Access the sales template we use to qualify and close more deals, faster.Automate conversational texting for the entire customer journey with Skipio. Check out our best practices for texting prospects.HELP US OUT!What do you love about our podcast? Please consider leaving a rating and review for the show. We always enjoy reading your comments and feedback!
27 min
342
96 (Sell): Finding success by adding structure ...
FOUR ACTIONABLE TAKEAWAYSSend three touches on your first outreach - personalized email, call, LinkedIn connect.Keep your subject lines at 1-3 words with a clear value prop segue in the body.Avoid process related problems when prospecting above the line.Re-visit your research before refreshing your outreach on a cold account.PATH TO PRESIDENT’S CLUBCommercial AE @ OutreachFormer Mid-Mkt Growth Account Director @ DemandbaseRESOURCES DISCUSSED:Time is running out to register for our upcoming 30MPC Live webinar.Download our exclusive cold calling battlecard by signing up for the newsletter.Improve sales execution with Outreach. Click to watch our playbook on how to write better subject lines.Gong improves your win rates, starting with their Discovery Cheat Sheet + our top discovery tactics.Share demos, proposals, and customer stories that push opportunities over the finish line with Vidyard. See our top video tips + use promo code 30MPC to upgrade to a Pro account free for 30 days. Dooly instantly syncs notes to Salesforce and automatically adds contacts to accounts. Access the sales template we use to qualify and close more deals, faster.Automate conversational texting for the entire customer journey with Skipio. Check out our best practices for texting prospects.HELP US OUT!What do you love about our podcast? Please consider leaving a rating and review for the show. We always enjoy reading your comments and feedback!
28 min
343
95 (Sell): Prospecting at scale without comprom...
FOUR ACTIONABLE TAKEAWAYSSplit your prospecting in 3 buckets (find 25 accounts, research 25, sequence 25).Run a report for any accounts with “[in]” activity when pulling prospects.Look for the same 3-4 key triggers every time you’re researching prospects.Build snippets for each of those triggers to personalize at scale.PATH TO PRESIDENT’S CLUBData Account Executive @ PaveRESOURCES DISCUSSED:Time is running out to register for our upcoming 30MPC Live webinar.Download our exclusive cold calling battlecard by signing up for the newsletter.Improve sales execution with Outreach. Click to watch our playbook on how to write better subject lines.Gong improves your win rates, starting with their Discovery Cheat Sheet + our top discovery tactics.Share demos, proposals, and customer stories that push opportunities over the finish line with Vidyard. See our top video tips + use promo code 30MPC to upgrade to a Pro account free for 30 days. Dooly instantly syncs notes to Salesforce and automatically adds contacts to accounts. Access the sales template we use to qualify and close more deals, faster.Automate conversational texting for the entire customer journey with Skipio. Check out our best practices for texting prospects.HELP US OUT!What do you love about our podcast? Please consider leaving a rating and review for the show. We always enjoy reading your comments and feedback!
26 min
344
Hall of Fame: Kyle Coleman Ep. 4 & 47
We're running it back! Here's one of our all-time favorite episodes on 30MPC.FOUR ACTIONABLE TAKEAWAYS (EP 4)5x5x5: 5 minutes of research. Find 5 insights on the person/account. Write your message in 5 minutes.Use whitespace in your emails and have 1 idea per line. Make the structure and the tone conversationalKeep your emails short. If you have to scroll more than once or if an email is over 125 words, fix it.Have your voicemails reference your emails and vice-versa. It boosts your reply rates.FOUR ACTIONABLE TAKEAWAYS (EP 47)Format your emails with 4 paragraphs: Tailoring, Problem, Value, AskAsk for interest instead of time in your CTA paragraphAvoid over-using images, GIF’s, and links to minimize getting blacklisted by email serversPersonalize at scale with problem-based bucket tailoring for your C tier accountsHELP US OUT!What do you love about our podcast? Please consider leaving a rating and review for the show. We always enjoy reading your comments and feedback!
50 min
345
94 (Sell): Utilizing a JEP to drive multithread...
FOUR ACTIONABLE TAKEAWAYSAlways provide context before asking for access to power.Start your JEP with critical events and work backwards from there.Mitigate risk by establishing and aligning on the next three steps of the buying cycle.Request specific names to key stakeholders early in the process to make the ask easier.PATH TO PRESIDENT’S CLUBEnterprise Account Manager @ TripActionsRESOURCES DISCUSSED:Time is running out to register for our upcoming 30MPC Live webinar.Download our exclusive cold calling battlecard by signing up for the newsletter.Efficiently and effectively engage prospects with Outreach to drive more pipeline, close more deals.Gong improves your win rates, starting with their Discovery Cheat Sheet + our top discovery tactics.Share demos, proposals, and customer stories that push opportunities over the finish line with Vidyard. See our top video tips + use promo code 30MPC to upgrade to a Pro account free for 30 days. Dooly instantly syncs notes to Salesforce and automatically adds contacts to accounts. Access the sales template we use to qualify and close more deals, faster.Automate conversational texting for the entire customer journey with Skipio. Check out our best practices for texting prospects.HELP US OUT!What do you love about our podcast? Please consider leaving a rating and review for the show. We always enjoy reading your comments and feedback!
28 min
346
93 (Sell): Prospecting in unconventional ways (...
FOUR ACTIONABLE TAKEAWAYSLook at LinkedIn activity and reverse engineer prospecting messaging from there.Join relevant, public Slack groups and build a reputation before engaging.Record valuable information like teammates, vacations, and cell numbers in OOO replies.Work accounts above the line, and below (AEs above, SDRs below).PATH TO PRESIDENT’S CLUBSDR Manager @ Copilot.cxCo-founder @ The SDR NewsletterRESOURCES DISCUSSED:Time is running out to register for our upcoming 30MPC Live webinar.Download our exclusive cold calling battlecard by signing up for the newsletter.Efficiently and effectively engage prospects with Outreach to drive more pipeline, close more deals.Gong improves your win rates, starting with their Discovery Cheat Sheet + our top discovery tactics.Share demos, proposals, and customer stories that push opportunities over the finish line with Vidyard. See our top video tips + use promo code 30MPC to upgrade to a Pro account free for 30 days. Dooly instantly syncs notes to Salesforce and automatically adds contacts to accounts. Access the sales template we use to qualify and close more deals, faster.Automate conversational texting for the entire customer journey with Skipio. Check out our best practices for texting prospects.HELP US OUT!What do you love about our podcast? Please consider leaving a rating and review for the show. We always enjoy reading your comments and feedback!
25 min
347
92 (Sell): Mutually establishing the buying pro...
FOUR ACTIONABLE TAKEAWAYSAlways confirm that you have the right people and processes mapped out.Drive velocity with critical events like renewal date or company initiative.Lean on your manager to ask the hard questions once you get to power.Leverage mutual action plans to hold prospects accountable.PATH TO PRESIDENT’S CLUBHead of Mid-Market and Sales Dev @ ThriveFormer Senior Director, Commercial Sales @ Five9RESOURCES DISCUSSED:Time is running out to register for our upcoming 30MPC Live webinar.Download our exclusive cold calling battlecard by signing up for the newsletter.Efficiently and effectively engage prospects with Outreach to drive more pipeline, close more deals.Gong improves your win rates, starting with their Discovery Cheat Sheet + our top discovery tactics.Share demos, proposals, and customer stories that push opportunities over the finish line with Vidyard. See our top video tips + use promo code 30MPC to upgrade to a Pro account free for 30 days. Dooly instantly syncs notes to Salesforce and automatically adds contacts to accounts. Access the sales template we use to qualify and close more deals, faster.Automate conversational texting for the entire customer journey with Skipio. Check out our best practices for texting prospects.HELP US OUT!What do you love about our podcast? Please consider leaving a rating and review for the show. We always enjoy reading your comments and feedback!
25 min
348
91 (Sell): Joining the resistance to create ope...
FOUR ACTIONABLE TAKEAWAYSLabel and agree with objections to lower the zone of resistance.Create an opening by asking “what’s your take on [something they can’t do]”.Highlight business impacts by asking “are you aware of [relevant insight]”.Stop reacting and pitching. Instead, lean on humor and interest.PATH TO PRESIDENT’S CLUBFounder, Josh Braun Sales TrainingFormer Head of Sales @ BasecampFormer VP of Inside Sales @ JellyvisionRESOURCES DISCUSSED:Check out Josh’s Tongue Tied flashcards.Time is running out to register for our upcoming 30MPC Live webinar.Download our exclusive cold calling battlecard by signing up for the newsletter.Efficiently and effectively engage prospects with Outreach to drive more pipeline, close more deals.Gong improves your win rates, starting with their Discovery Cheat Sheet + our top discovery tactics.Share demos, proposals, and customer stories that push opportunities over the finish line with Vidyard. See our top video tips + use promo code 30MPC to upgrade to a Pro account free for 30 days. Dooly instantly syncs notes to Salesforce and automatically adds contacts to accounts. Access the sales template we use to qualify and close more deals, faster.Automate conversational texting for the entire customer journey with Skipio. Check out our best practices for texting prospects.HELP US OUT!What do you love about our podcast? Please consider leaving a rating and review for the show. We always enjoy reading your comments and feedback!
28 min
349
Playbook: How to land a killer sales job
Every 10th episode, we tear down one topic. This is how to land a killer sales job.FOUR ACTIONABLE TAKEAWAYSBuild a top 25 accounts list that meet your criteria on space, prestige, size, etc.Have a non-hideous resume with short, punchy sentences and specific numbers.Prep for your interview by developing a point of view from the company’s perspective.Don't be afraid to negotiate the terms of your deal. If you don’t ask, you’ll never get.RESOURCES DISCUSSED:Time is running out to register for our upcoming 30MPC Live webinar.Download our exclusive cold calling battlecard by signing up for the newsletter.Gong improves your win rates, starting with their Discovery Cheat Sheet + our top discovery tactics (in the link).Improve sales execution with Outreach. Click to watch our playbook on how to write better subject lines.Share demos, proposals, and customer stories that push opportunities over the finish line with Vidyard. Click to see our top video tips + use promo code 30MPC to upgrade to a Pro account free for 30 days. Dooly instantly syncs notes to Salesforce and automatically adds contacts to accounts. Click to access the sales template we use to qualify and close more deals, faster.Automate conversational texting for the entire customer journey with Skipio. Click to check out our best practices for texting prospects.HELP US OUT!What do you love about our podcast? Please consider leaving a rating and review for the show. We always enjoy reading your comments and feedback!
31 min
350
90 (Sell): Your questions answered on how to be...
WHAT YOU’LL HEARTone, prep, and cold calling fundamentalsOpeners & value popsHandling objectionsRESOURCES DISCUSSED:Cold Calling Clinic Part OneCold Calling Clinic Part TwoTime is running out to register for our upcoming 30MPC Live webinar.Download our exclusive cold calling battlecard by signing up for the newsletter.Gong improves your win rates, starting with their Discovery Cheat Sheet + our top discovery tactics (in the link).Improve sales execution with Outreach. Click to watch our playbook on how to write better subject lines.Share demos, proposals, and customer stories that push opportunities over the finish line with Vidyard. Click to see our top video tips + use promo code 30MPC to upgrade to a Pro account free for 30 days. Dooly instantly syncs notes to Salesforce and automatically adds contacts to accounts. Click to access the sales template we use to qualify and close more deals, faster.Automate conversational texting for the entire customer journey with Skipio. Click to check out our best practices for texting prospects.HELP US OUT!What do you love about our podcast? Please consider leaving a rating and review for the show. We always enjoy reading your comments and feedback!
27 min