For Immediate Release
The first and longest-running podcast for professional communicators.
126
FIR #327: Laid Off in the Comfort of Your Own Home
Zoom layoffs are becoming routine. Is that a good thing?
19 min
127
FIR #326: The (Metaverse) Winter of Our Discontent
Despite the doom-and-gloom headlines, the metaverse is still coming -- and communicators still need to pay attention
17 min
128
FIR Interview: PRophet Founder and CEO Aaron Kw...
33 min
129
FIR #325: Making AI-Generated Brand Magic
Coca-Cola Leverages OpenAI's Generative AI Tools in Consumer Contest
13 min
130
FIR #324: Pitching Original Content
Should communicators withhold original content from their pitches to the media?
11 min
131
FIR #323: Outright Theft or Fair use?
How generative AI tools learn is at the heart of a copyright lawsuit
99 min
132
FIR #321: Terrible, Horrible, No Good, Very Bad...
Norfolk Southern violated just about every crisis communication rule following the E. Palestine derailment
19 min
133
FIR #322: If Not Twitter, Then Where?
Twitter plays some unique roles. Are any alternatives equipped to take them over?
20 min
134
FIR #320: The Chorebots of 2033
The fusion of AI and robotics doesn't seem so far-fetched anymore, does it?
20 min
135
FIR #319: Return to Work Mandates Damage Engage...
Declining productivity and engagement rates coincide with requirements to come back to the office
17 min
136
FIR #318: AI, Mastodon, the Metaverse -- Headli...
These technologies are advancing just fine, regardless of the media's doom and gloom
109 min
137
FIR #317: The Rise of the De-Influencer
The backlash to influencer marketing has arrived, and it's gaining popularity
13 min
138
FIR #316: Back to Blogging
Social media sucks. Can we get back to the genteel days of the blogospohere?
18 min
139
FIR #315: Does Every Company Need a CCO?
The time is right for chief communications officers to take their seat at the table
16 min
140
FIR #314: Show Or Tell?
New research finds that spoken and written recommendations are not perceived equally
13 min
141
FIR #313: Will Gen Z Finally Kill Email?
It's old. It's clunky. It's insecure. Can a tech-savvy generation help business move on?
18 min
142
FIR #312: The Social Media Press Release Redux
The idea of a destination press release has been around for 15 years. It's still a good idea.
96 min
143
FIR #311: What Communicators Can Learn From Lib...
Library TikTok has attracted teens to books and libraries. Can marketers emulate their organic success?
12 min
144
FIR #310: Shake Up Your Work-From-Home Routine
Productivity might dip once your routine gets stale. Is it time to spice things up?
16 min
145
FIR #309: Measuring Stuff That Didn't Happen
Neville and Shel answer a listener's question
17 min
146
FIR #308: Here Come Virtual Workers
For about $14,800 per year, you, too can have a virtual person do your bidding.
19 min
147
FIR #307: We'll Pay You...In A Year
Keurig Dr. Pepper has whipped up controversy with its 360-day payment terms
15 min
148
FIR #306: Brand Name Pronunciation as a Marketi...
Brands are taking advantage of consumer difficulty getting their names right
16 min
149
FIR #305: We See You And You Can't Come In
It's the monthly long-form episode of For Immediate Release
97 min
150
FIR #304: Reaching Employees Through Social Medi
Some of your employees are already engaging with your LinkedIn presence. Why not communicate with them there?
16 min