For Immediate Release

A faulty software update caused the biggest IT outage in history, affecting everything from commercial airline flights to hospitals. The crisis communication demands on CrowdStrike were enormous. How well did the company acquit itself? Neville and Shel look at the company’s response and share what some crisis experts have said. Also in this episode, there’s increased reporting on the strike between journalists and media relations professionals. People are still searching on Google, but they are not clicking on any of the results, creating headaches for websites that need visitors to survive. Ogilvy has introduced a service to deal with rogue influencers. A newsletter has made its way into the fediverse as social networks like Threads continue to expand their fediverse presence. NATO is taking its case to the public in a novel format: a graphic novel. In his tech report, Dan York shares his thoughts on the U.S. Supreme Court decision dealing with content moderation and why it’s important for communicators, the release of WordPress 6.6, and the CrowdStrike outage. Links here: FIR #420: How Well Did CrowdStrike Handle Its Crisis Communications? - FIR Podcast Network

Business
Technology
Marketing
126
FIR #314: Show Or Tell?
New research finds that spoken and written recommendations are not perceived equally
13 min
127
FIR #313: Will Gen Z Finally Kill Email?
It's old. It's clunky. It's insecure. Can a tech-savvy generation help business move on?
18 min
128
FIR #312: The Social Media Press Release Redux
The idea of a destination press release has been around for 15 years. It's still a good idea.
96 min
129
FIR #311: What Communicators Can Learn From Lib...
Library TikTok has attracted teens to books and libraries. Can marketers emulate their organic success?
12 min
130
FIR #310: Shake Up Your Work-From-Home Routine
Productivity might dip once your routine gets stale. Is it time to spice things up?
16 min
131
FIR #309: Measuring Stuff That Didn't Happen
Neville and Shel answer a listener's question
17 min
132
FIR #308: Here Come Virtual Workers
For about $14,800 per year, you, too can have a virtual person do your bidding.
19 min
133
FIR #307: We'll Pay You...In A Year
Keurig Dr. Pepper has whipped up controversy with its 360-day payment terms
15 min
134
FIR #306: Brand Name Pronunciation as a Marketi...
Brands are taking advantage of consumer difficulty getting their names right
16 min
135
FIR #305: We See You And You Can't Come In
It's the monthly long-form episode of For Immediate Release
97 min
136
FIR #304: Reaching Employees Through Social Medi
Some of your employees are already engaging with your LinkedIn presence. Why not communicate with them there?
16 min
137
FIR #303: The Quest for a Twitter Alternative
Is it Post.News? Mastodon? And what's holding everyone back from a mass migration?
20 min
138
FIR #302: Blockchain's Widely Exaggerated Demise
Despite proclamations that blockchain never held any promise, innovations just keep on coming
17 min
139
FIR #301: A Communicator's Look at ChatGPT
A new AI text generator is provoking a lot of experimentation along with some consternation
17 min
140
FIR #300: Communicating Pay Transparency
New Laws Are Forcing Companies' Hands. Those Unprepared Need Their Communicators Now More Than Ever
12 min
141
FIR #299: From the Metaverse to the Fediverse a...
Twitter's Demise Could Have Severe Implications for Society, but then again, Mastodon is Rising
106 min
142
FIR #298: Social Listening in a Post-Twitter World
If Twitter Fails, Will the Ability to Monitor Social Media Trends Die With It?
17 min
143
FIR #297: A Stirling Example of Augmented Reality
A Scottish City is the First to Deliver a Citywide AR Experience
12 min
144
FIR #296: What Elon Musk Can Learn from Patrick...
Twitter's mishandled layoff stands in stark contrast to the compassionate approach taken at Stripe
17 min
145
FIR #295: The Value-Add Potential of NFTs
At an NFT conference in London, the buzz wasn't about digital art investments
8 min
146
FIR #294: What Hath Elon Wrought?
Interbrand is advising companies to pause Twitter advertising. Here's why.
13 min
147
FIR #293: Big Changes at Wikipedia
Non-Wiki Tech Will Make Life Easier for New Volunteer Editors
15 min
148
FIR #292: The Sure And Steady Evolution of NFTs
From Anthony Hopkins to a San Diego car wash, savvy creators are experimenting and succeeding
15 min
149
FIR #291: Adding AI to Applications
Standalone AI tools are fun but baking them into larger applications is where the real benefits happen
13 min
150
FIR #290: Alas, Poor GIF, We Knew You Well
Time is running out for the venerable GIF
12 min