For Immediate Release

A faulty software update caused the biggest IT outage in history, affecting everything from commercial airline flights to hospitals. The crisis communication demands on CrowdStrike were enormous. How well did the company acquit itself? Neville and Shel look at the company’s response and share what some crisis experts have said. Also in this episode, there’s increased reporting on the strike between journalists and media relations professionals. People are still searching on Google, but they are not clicking on any of the results, creating headaches for websites that need visitors to survive. Ogilvy has introduced a service to deal with rogue influencers. A newsletter has made its way into the fediverse as social networks like Threads continue to expand their fediverse presence. NATO is taking its case to the public in a novel format: a graphic novel. In his tech report, Dan York shares his thoughts on the U.S. Supreme Court decision dealing with content moderation and why it’s important for communicators, the release of WordPress 6.6, and the CrowdStrike outage. Links here: FIR #420: How Well Did CrowdStrike Handle Its Crisis Communications? - FIR Podcast Network

Business
Technology
Marketing
51
FIR #392: Going Below the Surface into Dark Soc...
Messaging apps, private groups, and email accounts for a lot of sharing
16 min
52
FIR Interview: William Beutler on PR and Wikipedia
Has the relationship between Wikipedia and the PR industry improved?
36 min
53
FIR #391: Match Group Swipes Right on AI-Genera...
The use of AI is disclosed in the release. Does that make it better?
19 min
54
FIR #390: The Fall and Rise of NFTs
Like the Phoenix, NFTs Have Arisen from the Ashes
15 min
55
FIR #389: Bloated C-Suites (and Some Alternatives)
Too many executives lead to problems. Are there better leadership models?
15 min
56
FIR #388: Watch Me Get Fired
GenZers are recording their terminations. It's a bad look for their employers.
90 min
57
FIR #387: Sentiment Analysis, Risk Mitigation, ...
A-list companies are using AI to monitor employees' internal online activities
16 min
58
FIR #386: Is AI Too Generic a Label?
There are all types of AI. It's a disservice to simply call them all AI
16 min
59
FIR #385: Amazing Search Results That Drive Lit...
Perplexity will answer your question. Why click a link?
18 min
60
FIR #384: Social Networks Shift Away from the P...
Closed, private networks are gaining popularity. How will marketers cope?
16 min
61
FIR #383: Leadership Traits Aren't What They Us...
Executive presence demands a different set of traits than it did a decade ago
15 min
62
FIR #382: Brain Implants Are a Thing Now
Set the sci-fi aside. There are serious business implications here.
15 min
63
FIR #381: The State of Trust in 2024
Edelman's Trust Barometer Reveals Declining Trust in Scientists
90 min
64
FIR #380: Vanguard Leaves Investors Twisting in...
Poor communication left investors unaware they couldn't trade new Bitcoin ETFs
13 min
65
FIR #379: Top Communication Trends for 2024
From global elections to climate change, disinformation to AI, communicators face challenges
21 min
66
FIR #378: AI for Crisis Communications
Artificial Intelligence can help you respond faster and better when it hits the fan
15 min
67
FIR #377: Two Decades of Podcasting
Neville and Shel begin their 20th year of producing FIR
28 min
68
FIR #376; Is the Internet Pendulum Swinging Bac...
A power shift is coming, says Anil Dash, with individuals reasserting their place on the net
22 min
69
FIR #375: ChatGPT Speaks for Itself about its P...
The generative AI chatbot doesn't think it'll replace human communicators.
57 min
70
FIR #374: Getting Your News from AI
OpenAI has signed a deal with a major publisher to include news in its training set
89 min
71
FIR #373: Has the Fediverse Reached Its Tipping...
Media companies are increasingly adopting fediverse protocols
17 min
72
FIR #372: More Disinformation Targets Companies
Research finds organizations are targets of increasingly sophisticated attacks
17 min
73
FIR #371: Employee AI Competencies
Job postings increasingly list AI skills. Are employees ready to compete for those jobs?
17 min
74
FIR #370: War, Managers, and Empathy
How companies should address the Israel-Hamas conflict with employees
15 min
75
FIR #368: AI and PR Codes of Ethics
PRSA has released an ethical guide for the use of generative AI
14 min