For Immediate Release
The first and longest-running podcast for professional communicators.
51
FIR #406: Alas, SEO, We Knew You Well
Last week saw a flood of AI announcements, including one that could ruin the web economy
85 min
52
FIR #405: Gen Z's Connection with Influencers
A new report finds half of consumers buy based on influencer recommendations
14 min
53
FIR #404: Purpose Without the Peril
Companies are turning to volunteerism instead of advocating for societal change
17 min
54
FIR #403: Does Marketing Need a Separate Ethics...
AI dominates our April long-form episode, but listen for a good, old-fashioned PR story, too
82 min
55
FIR #402: Your Favorite Social Network Just Shu...
The social networking space is fragmented. Will the fediverse solve this problem?
23 min
56
FIR #401: The Battle Between PIOs and Journalists
Reporters think PIOs have changed from conduits to obstructionists, and they plan to do something about it
18 min
57
FIR #400: Love Them or Hate Them, Press Release...
Most press releases suck. That doesn't render the tool useless.
19 min
58
FIR #399: No More Cookies For You
Third-party tracking cookies will soon be a thing of the past. What are marketers to do?
19 min
59
FIR #398: The Perfect AI Version of Your (or An...
OpenAI says its text-to-voice tool is a major leap forward. Is that a good thing?
19 min
60
FIR #397: Some Thought Leadership on Thought Le...
It pays huge dividends when done well, which is not nearly often enough
22 min
61
FIR #396: Will AI End Google's Search Dominance?
Some suggest AI's approach to search is superior. Others argue Google does more than just search.
22 min
62
FIR #395: Extra! Extra! Read All About It! (In ...
The monthly long-form episode for March 2024
82 min
63
FIR #394: Marketers, Boards, and AI
AI could lead to fewer marketers. What are boards to do?
21 min
64
FIR #393: Will Jinfluencers Eclipse Traditional...
Publishers are turning to influencers with huge followings. Can this end well?
15 min
65
FIR #392: Going Below the Surface into Dark Soc...
Messaging apps, private groups, and email accounts for a lot of sharing
16 min
66
FIR Interview: William Beutler on PR and Wikipedia
Has the relationship between Wikipedia and the PR industry improved?
36 min
67
FIR #391: Match Group Swipes Right on AI-Genera...
The use of AI is disclosed in the release. Does that make it better?
19 min
68
FIR #390: The Fall and Rise of NFTs
Like the Phoenix, NFTs Have Arisen from the Ashes
15 min
69
FIR #389: Bloated C-Suites (and Some Alternatives)
Too many executives lead to problems. Are there better leadership models?
15 min
70
FIR #388: Watch Me Get Fired
GenZers are recording their terminations. It's a bad look for their employers.
90 min
71
FIR #387: Sentiment Analysis, Risk Mitigation, ...
A-list companies are using AI to monitor employees' internal online activities
16 min
72
FIR #386: Is AI Too Generic a Label?
There are all types of AI. It's a disservice to simply call them all AI
16 min
73
FIR #385: Amazing Search Results That Drive Lit...
Perplexity will answer your question. Why click a link?
18 min
74
FIR #384: Social Networks Shift Away from the P...
Closed, private networks are gaining popularity. How will marketers cope?
16 min
75
FIR #383: Leadership Traits Aren't What They Us...
Executive presence demands a different set of traits than it did a decade ago
15 min