Companies need to adapt to the fast-moving developments in the AI world

Some communication thought leaders think so, mainly because the world has changed

Business options are limited. We need to make the most of the options we have.

Trust in business and CEOs remains higher than other entities, but it's falling

Publishers plan to produce a lot more content, but not more articles

Media outlets and communicators are strategizing in anticipation of chaos and challenges

A lot has changed in 20 years. FIR has been there to report on it all.

The tactics brought to bear against the actor violated just about every ethics code imaginable.

Seismic shifts in the online world and in media are roiling the PR world

Experiments as part of a marketing campaign can sway customers

Autonomous task completion is coming. Are you ready?

Does the surge of new Bluesky users suggest it's the heir to Twitter?

It takes more than an RTO mandate to create connection among employees

Celebrity endorsements and other traditional campaign moves had little impact

A Look at the State of Blogging (30 years old) and Generative AI (2 years old)

Studies show an expectation that CEOs engage authentically online. How far should they go?

New PRWeek Report Explores Challenges for PR Professionals

As media sources undergo a seismic shift, authenticity becomes a requirement

Edelman has made figuring it out easier for communicators at big companies

More than 1 billion people use it. You wouldn't know it from the lack of coverage.

Hubspot's AI Search Grader Measures Brand Presence in Responses to Prompts

The desire to stand out has declined. That's bad for society, business, and communication.

A Growing List of Companies is Bundling Communication with Other Executive Functions

Many leaders are turning to social media

Everything about consulting is poised for disruption