For Immediate Release

The first and longest-running podcast for professional communicators.

Business
Technology
Marketing
51
FIR #442: Justin Baldoni's Attack on Blake Live...
The tactics brought to bear against the actor violated just about every ethics code imaginable.
19 min
52
FIR #441: PR, AI, and Social Media Are All Shoo...
Seismic shifts in the online world and in media are roiling the PR world
89 min
53
FIR #440: Experimenting for Influence
Experiments as part of a marketing campaign can sway customers
17 min
54
FIR #439: Agentic AI Tops Digital Trends for 2025
Autonomous task completion is coming. Are you ready?
19 min
55
FIR #436: Nothin' But Bluesky (and TikTok and T...
Does the surge of new Bluesky users suggest it's the heir to Twitter?
22 min
56
FIR #435: Physical Presence is Not a Collaborat...
It takes more than an RTO mandate to create connection among employees
19 min
57
FIR #434: Podcasts Defeat Mainstream Media in 2...
Celebrity endorsements and other traditional campaign moves had little impact
20 min
58
FIR #433: Something Old, Something New
A Look at the State of Blogging (30 years old) and Generative AI (2 years old)
92 min
59
FIR #432: The CEO Authenticity Balancing Act
Studies show an expectation that CEOs engage authentically online. How far should they go?
18 min
60
FIR #431: The Evolution of Influence
New PRWeek Report Explores Challenges for PR Professionals
19 min
61
FIR #430: Influencers, Memes, and AI Boost Mark...
As media sources undergo a seismic shift, authenticity becomes a requirement
82 min
62
FIR #428: Which AI Tool Is Best For What?
Edelman has made figuring it out easier for communicators at big companies
19 min
63
FIR #427: The Metaverse Lives! Just Don't Call ...
More than 1 billion people use it. You wouldn't know it from the lack of coverage.
18 min
64
FIR #426: We've Got Your Share of Model Right Here
Hubspot's AI Search Grader Measures Brand Presence in Responses to Prompts
15 min
65
FIR #425: Stand Up, Stand Out, or Shut Down?
The desire to stand out has declined. That's bad for society, business, and communication.
96 min
66
FIR #424: The Rise of the Hybrid Communication ...
A Growing List of Companies is Bundling Communication with Other Executive Functions
20 min
67
FIR #423: As Op-Eds Fade into History, Where Do...
Many leaders are turning to social media
15 min
68
FIR #422: Will AI Kill the Consulting Billable ...
Everything about consulting is poised for disruption
18 min
69
FIR #421: GenAI is Paying Off for Individual Em...
A Microsoft Report Finds Workers are Making the Most of AI
25 min
70
FIR #420: How Well Did CrowdStrike Handle Its C...
About that $10 Uber Eats Gift Card...
85 min
71
FIR #419: Is Shadow AI an Evil Lurking in the H...
Employees using AI bots without IT knowledge are sharing sensitive data
14 min
72
FIR #418: These Are Our Rock-Solid Beliefs -- U...
One company ended its DEI and climate initiatives to accommodate extremists. Now it's facing the backlash.
15 min
73
FIR #417: As AI Adoption Grows, Is Share of Mod...
Brands need to know that they're showing up when people want answers they can provide
13 min
74
FIR #416: No Likes. No Follows. No Stress!
Maven promises an anxiety-free social networking experience
18 min
75
FIR #415: A Staggering Failure of Leadership an...
UK's Post Office scandal could have been avoided. Where were the communicators?
16 min