For Immediate Release
The first and longest-running podcast for professional communicators.
51
FIR #413: AI Is Coming for Copywriters
There are ways copywriters can AI-proof their jobs. Not all will succeed.
20 min
52
FIR #412: Don't Let the Door Hit You on Your Wa...
A case study in how not to treat departing employees
89 min
53
FIR #411: Are We Unnecessarily Panicked About O...
New reports say only a few people are sharing it and most people don't buy it
14 min
54
FIR #410: Who's Behind All Those Fake LinkedIn ...
LinkedIn has removed many. Why were they there in the first place?
15 min
55
FIR #409: Just Another Fad
Reports are shrugging off generative AI as just a bunch of hype. Are they right?
20 min
56
FIR #408: AI's Impact on Jobs, Quantified
PwC analyzed half a billion job ads from 15 countries. They found AI is having a huge impact.
15 min
57
FIR #407: AI Is Changing How Managers Manage
Organizations need to help managers prepare to do their jobs in the new world of work
17 min
58
FIR #406: Alas, SEO, We Knew You Well
Last week saw a flood of AI announcements, including one that could ruin the web economy
85 min
59
FIR #405: Gen Z's Connection with Influencers
A new report finds half of consumers buy based on influencer recommendations
14 min
60
FIR #404: Purpose Without the Peril
Companies are turning to volunteerism instead of advocating for societal change
17 min
61
FIR #403: Does Marketing Need a Separate Ethics...
AI dominates our April long-form episode, but listen for a good, old-fashioned PR story, too
82 min
62
FIR #402: Your Favorite Social Network Just Shu...
The social networking space is fragmented. Will the fediverse solve this problem?
23 min
63
FIR #401: The Battle Between PIOs and Journalists
Reporters think PIOs have changed from conduits to obstructionists, and they plan to do something about it
18 min
64
FIR #400: Love Them or Hate Them, Press Release...
Most press releases suck. That doesn't render the tool useless.
19 min
65
FIR #399: No More Cookies For You
Third-party tracking cookies will soon be a thing of the past. What are marketers to do?
19 min
66
FIR #398: The Perfect AI Version of Your (or An...
OpenAI says its text-to-voice tool is a major leap forward. Is that a good thing?
19 min
67
FIR #397: Some Thought Leadership on Thought Le...
It pays huge dividends when done well, which is not nearly often enough
22 min
68
FIR #396: Will AI End Google's Search Dominance?
Some suggest AI's approach to search is superior. Others argue Google does more than just search.
22 min
69
FIR #395: Extra! Extra! Read All About It! (In ...
The monthly long-form episode for March 2024
82 min
70
FIR #394: Marketers, Boards, and AI
AI could lead to fewer marketers. What are boards to do?
21 min
71
FIR #393: Will Jinfluencers Eclipse Traditional...
Publishers are turning to influencers with huge followings. Can this end well?
15 min
72
FIR #392: Going Below the Surface into Dark Soc...
Messaging apps, private groups, and email accounts for a lot of sharing
16 min
73
FIR Interview: William Beutler on PR and Wikipedia
Has the relationship between Wikipedia and the PR industry improved?
36 min
74
FIR #391: Match Group Swipes Right on AI-Genera...
The use of AI is disclosed in the release. Does that make it better?
19 min
75
FIR #390: The Fall and Rise of NFTs
Like the Phoenix, NFTs Have Arisen from the Ashes
15 min