For Immediate Release
In addition to news items and in-depth discussion of trends and issues, you'll hear the Internet Society's Dan York report on technologies of interest to communicators.
1
FIR #301: A Communicator's Look at ChatGPT
A new AI text generator is provoking a lot of experimentation along with some consternation
17 min
2
FIR #300: Communicating Pay Transparency
New Laws Are Forcing Companies' Hands. Those Unprepared Need Their Communicators Now More Than Ever
12 min
3
FIR #299: From the Metaverse to the Fediverse a...
Twitter's Demise Could Have Severe Implications for Society, but then again, Mastodon is Rising
106 min
4
FIR #298: Social Listening in a Post-Twitter World
If Twitter Fails, Will the Ability to Monitor Social Media Trends Die With It?
17 min
5
FIR #297: A Stirling Example of Augmented Reality
A Scottish City is the First to Deliver a Citywide AR Experience
12 min
6
FIR #296: What Elon Musk Can Learn from Patrick...
Twitter's mishandled layoff stands in stark contrast to the compassionate approach taken at Stripe
17 min
7
FIR #295: The Value-Add Potential of NFTs
At an NFT conference in London, the buzz wasn't about digital art investments
8 min
8
FIR #294: What Hath Elon Wrought?
Interbrand is advising companies to pause Twitter advertising. Here's why.
13 min
9
FIR #293: Big Changes at Wikipedia
Non-Wiki Tech Will Make Life Easier for New Volunteer Editors
15 min
10
FIR #292: The Sure And Steady Evolution of NFTs
From Anthony Hopkins to a San Diego car wash, savvy creators are experimenting and succeeding
15 min
11
FIR #291: Adding AI to Applications
Standalone AI tools are fun but baking them into larger applications is where the real benefits happen
13 min
12
FIR #290: Alas, Poor GIF, We Knew You Well
Time is running out for the venerable GIF
12 min
13
FIR #289: Bloggers, AI, and the Future of PR
A New Blogger Survey, DALL-E 2 Coming to Office 365, and More
87 min
14
FIR #288: A Humanoid Robot Artist Gives Testimony
Ai-Da's work hangs in a museum, raising all kinds of questions
16 min
15
FIR #287: Internal Podcasts Gain Momentum
Driven by the pandemic, communicators and leaders turned to podcasts to create connection
17 min
16
FIR #286: Managers Believe Remote Work Produces...
Study Finds Huge Gap Between Perceptions of Workers and Bosses
15 min
17
FIR #215: Alignment Through Conversation
Academic Study Suggests Talking it Out Can Lead to a Shared View of Things
13 min
18
FIR #284: Ad Agencies Embrace AI Image Generators
Services like DALL-E and Midjourney save time and money
17 min
19
FIR #283: Communicators Helping Leaders Lead Th...
Neville and Shel Recorded In Person in England to Discuss Leadership Communication
63 min
20
FIR #282: If You Need Me, Text Me
Increasingly, businesses are forsaking email in favor of text messaging
17 min
21
FIR #281: Advertising and Marketing in the Meta...
Everything will be different when consumers are immersed in a 3D environment
15 min
22
FIR #280: What's Behind the "Quiet Quitting" Tr...
TikTok Has Been Lit Up with Videos About Quiet Quitting and News Outlets are Paying Attention
17 min
23
FIR #279: Business Buys Into the Metaverse
A PwC Study Finds All Industries Anticipate Doing Business in the Metaverse
104 min
24
FIR #278: For Every News Outlet: Churn, Churn, ...
Repurposed third-party content has become a staple of financially-stressed news outlets
18 min
25
FIR #277: Do Graphic Designers Have a Future?
AI Image Generators Are Gaining Traction
14 min
26
FIR #276: Should I Tay or Should I Go?
Meta's AI Chatbot Aims to Avoid the 2016 Microsoft Tay Debacle
14 min
27
FIR #275: Will You Have An NFT With Your Coffee?
Starbucks is being strategic and thoughtful about its entry into the web3 space
15 min
28
FIR #274: Is Unbranded Unethical?
Some Unbranded Content is Brilliant and Useful. Does That Make It Right?
16 min
29
FIR #273: What Is The Metaverse? It's A Network
The Metaverse Is Not a Destination, But Rather The Next Network For The Web
16 min
30
FIR #272: Tick Tick Tick Tick Search
Generation Z Is Turning to Tok Tok and Instagram for Search
15 min
31
FIR #217: Work-From-Home and the Generational D...
Generational Beliefs Could Be Driving the Remote Work Debate
13 min
32
FIR #270: Disgust, Convenience, and Reputation
Will Uber Suffer At All From Its Latest Scandal?
91 min
33
FIR #269: Doppelgängers Everywhere!
Digital Twins Are Already Here. They're Going to Be a Bigger Deal Than You Think
14 min
34
FIR #268: NFTs in the Checkout Lane
It may be crypto winter, but retailers see a bright future for NFTs
16 min
35
FIR #267: Rebuilding Trust After An Ethics Scandal
Ernst & Young has been caught cheating -- twice -- on ethics exams. Can it rebuild its reputation?
13 min
36
FIR #266: How Many Trillions Will the Metaverse...
As KPMG Invests $30 million, Projected Valuations Are Going Through the Roof
14 min
37
FIR #265: Fired Over Zoom
Getting Remote Layoffs Wrong Can Damage Your Company's Reputation
16 min
38
FIR #264: On Background
Thoughts on Zoom Backgrounds in the Age of Video Meetings
15 min
39
FIR #263: It's Alive! (AI, That Is. Or Is it?)
The June Edition of the For Immediate Release Hobson & Holtz Report
89 min
40
FIR #262: You're Hired! Or Not...
Consider the Optics of Rescinding a Job Offer
13 min
41
FIR #261: Crossing the Line When Surveilling Em...
Tesla Hired a PR Agency to Snoop on Employees in a Semi-Private Facebook Group During a 2017 Unionization Effort
16 min
42
FIR #260: Grappling with Authenticity
How Communicators Can Help Leaders Solve the Authenticity Paradox
14 min
43
FIR #259: Trust Rises in Companies That Left Ru...
Special Edelman Trust Barometer Report Shows Rising Trust in Western Democracies
15 min
44
FIR #257: Purpose Vs. Polarization
FIR Tackles Two Thorny Social Issues -- and More
101 min
45
FIR #256: Comms Influence in the C-Suite
Data from a Gartner Survey Show Influence Has Risen. Is it Too Good to be True?
15 min
46
FIR #255: How TikTok Makes Spreadsheets Cool
Micro-Learning Videos Have Built a Model Community and Made Serious Bank for Influencer/Creators
14 min
47
FIR #254: AR You Ready?
Google Unveils Technology that Could Be AR's Killer App
13 min
48
FIR #253: Blockchain In Your House
Some May Be Skeptical, But You May Already Be Using the Core Web3 Technology
14 min
49
FIR #252: Managers, Not Bosses
A list of "promises" from a manager serves as the foundation for great leadership
12 min
50
FIR #251: Proof of Attendance
A POAP NFT offers organizations new ways to reward those who attend events
13 min
51
FIR #250: Go for a Drive in the Metaverse
Toyota and Nissan Join Other Automakers Staking Claims in the Metaverse
15 min
52
FIR #249: Getting Authentic with BeReal
App Aims to Be the Antidote to Curated Instagram Images
14 min
53
FIR #248: Cross-Posting Do's and Don'ts
Extend Your Reach, But Be Strategic About It
11 min
54
FIR #247: Permission to Scrape
An Appeals Court Has Cleared the Way for Anyone to Scrape Publicly-Accessible Web Content
12 min
55
FIR #246: Who Wants to Live Forever?
The April Edition of The Hobson and Holtz Report
91 min
56
FIR #245: Chatbots for Search? It Depends.
Google is working on a technology that will deliver one authoritative answer to a search query
14 min
57
FIR #244: April Fool's! Or Not.
Twitter Pranked April Fool's Day
11 min
58
FIR #243: New Creator Tools from LinkedIn
Are You Getting A Flood of LinkedIn Newsletter Invites?
11 min
59
FIR #242: Can't Brands All Just Get Along?
Research Finds Consumers Buy More from Nice Brands
11 min
60
FIR #241: Your Personal Brand, Journalist Edition
Managing Your Reputation in the Social Media Era
13 min
61
FIR #240: You're Fired! Get Off Our Boat!
P&O Ferries Establishes a New Low in How to Handle a Layoff
17 min
62
FIR #239: Communicating Climate Risk
New Regulations Put Companies' Climate Profiles in the Public Eye
13 min
63
FIR #238: Deepfakes and Other Weapons of War
AI Technology is Among Propaganda Tools Used to Promote Misinformation
89 min
64
FIR #237: Are NFTs the New Social Layer?
NFTs on Instagram Could Mean Far More than Just NFT-Based Account Avatars
13 min
65
FIR #236: Crafting the Right Message
PR Professionals Know How to Identify the Right Message for Each Stakeholder Group
8 min
66
FIR #235: Is It Tenable to Keep Doing Business ...
Those Brands That Remain In Russia During the Business Exodus Face Reputational Damage
13 min
67
FIR #234: You're Always On The Record
PR Practitioners Need To Stop Making Up Rules
13 min
68
FIR #233: Wondering About Web3
New Survey Finds Most Americans Are Clueless About the Next Generation of the Web
13 min
69
FIR #232: Decentralized Branding
How DAOs Could Create Visual Identities
14 min
70
FIR #231: Are All Companies in the News Business?
As Fewer Americans Pay Attention to National News, Should Businesses Share Pertinent News for the Sake of Context?
14 min
71
FIR #230: Employees vs. NFTs
Salesforce Employees Revolt Against Company's NFT Plans
14 min
72
FIR #229: Much Ado About Wordle
There are PR Lessons To Be Learned As The New York Times Deals with Acquisition Blowback
13 min
73
FIR #228: Rethinking Silos
Research Finds Communication Intensified as Workers Went Remote
12 min
74
FIR #227: DAOs and Crypto and Blockchain, Oh My!
A Deep Dive into Web3's Impact on Business and Communication
98 min
75
FIR #226: The Metaverse Goes Corporate
Deloitte Opens a Metaverse-Focused Practice
13 min
76
FIR #225: Bait and Switch
Fake Video Interviews and How to Detect Them
11 min
77
FIR #224: Viral and Unhinged
How a Bold Approach to TikTok Drove Customer Acquisition and Earned Media Coverage
11 min
78
FIR #223: COVID, Return to Work, and the Growin...
Employees and executives are far apart on how transparent remote work policies have been
12 min
79
FIR #222: NFTs, the First Amendment, and Tradem...
Artist Tries Selling NFTs of Hermès Birkin Bags
11 min
80
FIR #221: Filling the Podcasting Diversity Gap
Multicultural Podcast Agency Network Signed A Deal with McDonald's; What It Means for the Industry
10 min
81
FIR #220: Psst. Wanna Buy Some Disinformation?
The January Episode of The Hobson and Holtz Report
84 min
82
FIR #219: Get Your NFTs at a Brick-and-Mortar R...
Fashion Retailers are First. Other Markets are Inevitable.
11 min
83
FIR #218: Disney is Auditioning TikTok Creators
Being Goofy is a Job Requirement
13 min
84
FIR #217: Would You Buy an NFT of a Pulitzer Pr...
AP Is Launching an NFT Marketplace
11 min
85
FIR #216: FIR and MPN
Joining Another Podcast Network
11 min
86
FIR #215: 2022 Trends
Communication Trends for the New Year
14 min