For Immediate Release

A faulty software update caused the biggest IT outage in history, affecting everything from commercial airline flights to hospitals. The crisis communication demands on CrowdStrike were enormous. How well did the company acquit itself? Neville and Shel look at the company’s response and share what some crisis experts have said. Also in this episode, there’s increased reporting on the strike between journalists and media relations professionals. People are still searching on Google, but they are not clicking on any of the results, creating headaches for websites that need visitors to survive. Ogilvy has introduced a service to deal with rogue influencers. A newsletter has made its way into the fediverse as social networks like Threads continue to expand their fediverse presence. NATO is taking its case to the public in a novel format: a graphic novel. In his tech report, Dan York shares his thoughts on the U.S. Supreme Court decision dealing with content moderation and why it’s important for communicators, the release of WordPress 6.6, and the CrowdStrike outage. Links here: FIR #420: How Well Did CrowdStrike Handle Its Crisis Communications? - FIR Podcast Network

Business
Technology
Marketing
1
FIR #445: Media Relations in a Turbulent Media ...
Publishers plan to produce a lot more content, but not more articles
24 min
2
FIR #444: Preparing for Trump 2.0
Media outlets and communicators are strategizing in anticipation of chaos and challenges
22 min
3
FIR #443: From RSS to ChatGPT -- FIR's 20-Year ...
A lot has changed in 20 years. FIR has been there to report on it all.
52 min
4
FIR #442: Justin Baldoni's Attack on Blake Live...
The tactics brought to bear against the actor violated just about every ethics code imaginable.
19 min
5
FIR #441: PR, AI, and Social Media Are All Shoo...
Seismic shifts in the online world and in media are roiling the PR world
89 min
6
FIR #440: Experimenting for Influence
Experiments as part of a marketing campaign can sway customers
17 min
7
FIR #439: Agentic AI Tops Digital Trends for 2025
Autonomous task completion is coming. Are you ready?
19 min
8
FIR #436: Nothin' But Bluesky (and TikTok and T...
Does the surge of new Bluesky users suggest it's the heir to Twitter?
22 min
9
FIR #435: Physical Presence is Not a Collaborat...
It takes more than an RTO mandate to create connection among employees
19 min
10
FIR #434: Podcasts Defeat Mainstream Media in 2...
Celebrity endorsements and other traditional campaign moves had little impact
20 min
11
FIR #433: Something Old, Something New
A Look at the State of Blogging (30 years old) and Generative AI (2 years old)
92 min
12
FIR #432: The CEO Authenticity Balancing Act
Studies show an expectation that CEOs engage authentically online. How far should they go?
18 min
13
FIR #431: The Evolution of Influence
New PRWeek Report Explores Challenges for PR Professionals
19 min
14
FIR #430: Influencers, Memes, and AI Boost Mark...
As media sources undergo a seismic shift, authenticity becomes a requirement
82 min
15
FIR #428: Which AI Tool Is Best For What?
Edelman has made figuring it out easier for communicators at big companies
19 min
16
FIR #427: The Metaverse Lives! Just Don't Call ...
More than 1 billion people use it. You wouldn't know it from the lack of coverage.
18 min
17
FIR #426: We've Got Your Share of Model Right Here
Hubspot's AI Search Grader Measures Brand Presence in Responses to Prompts
15 min
18
FIR #425: Stand Up, Stand Out, or Shut Down?
The desire to stand out has declined. That's bad for society, business, and communication.
96 min
19
FIR #424: The Rise of the Hybrid Communication ...
A Growing List of Companies is Bundling Communication with Other Executive Functions
20 min
20
FIR #423: As Op-Eds Fade into History, Where Do...
Many leaders are turning to social media
15 min
21
FIR #422: Will AI Kill the Consulting Billable ...
Everything about consulting is poised for disruption
18 min
22
FIR #421: GenAI is Paying Off for Individual Em...
A Microsoft Report Finds Workers are Making the Most of AI
25 min
23
FIR #420: How Well Did CrowdStrike Handle Its C...
About that $10 Uber Eats Gift Card...
85 min
24
FIR #419: Is Shadow AI an Evil Lurking in the H...
Employees using AI bots without IT knowledge are sharing sensitive data
14 min
25
FIR #418: These Are Our Rock-Solid Beliefs -- U...
One company ended its DEI and climate initiatives to accommodate extremists. Now it's facing the backlash.
15 min