For Immediate Release

A faulty software update caused the biggest IT outage in history, affecting everything from commercial airline flights to hospitals. The crisis communication demands on CrowdStrike were enormous. How well did the company acquit itself? Neville and Shel look at the company’s response and share what some crisis experts have said. Also in this episode, there’s increased reporting on the strike between journalists and media relations professionals. People are still searching on Google, but they are not clicking on any of the results, creating headaches for websites that need visitors to survive. Ogilvy has introduced a service to deal with rogue influencers. A newsletter has made its way into the fediverse as social networks like Threads continue to expand their fediverse presence. NATO is taking its case to the public in a novel format: a graphic novel. In his tech report, Dan York shares his thoughts on the U.S. Supreme Court decision dealing with content moderation and why it’s important for communicators, the release of WordPress 6.6, and the CrowdStrike outage. Links here: FIR #420: How Well Did CrowdStrike Handle Its Crisis Communications? - FIR Podcast Network

Business
Technology
Marketing
1
FIR #452: Communicating in Chaos
89 min
2
FIR #451: Return-to-Office-Obsessed Execs Are M...
High turnover, low morale are the consequence of shutting off dialogue
23 min
3
FIR #450: Senior Leaders Doubt Communicators' A...
A C-Suite Survey Finds Executives Are Skeptical That Communicators Are Equipped for Today's Business Environment
20 min
4
FIR #449: Employees' Use of Shadow AI Surges
Companies need to adapt to the fast-moving developments in the AI world
13 min
5
FIR #448: Has Night Fallen on Change Management...
Some communication thought leaders think so, mainly because the world has changed
23 min
6
FIR #447: Decisions, Decisions: The Struggle to...
Business options are limited. We need to make the most of the options we have.
108 min
7
FIR #446: Navigating Grievance -- Insights from...
Trust in business and CEOs remains higher than other entities, but it's falling
19 min
8
FIR #445: Media Relations in a Turbulent Media ...
Publishers plan to produce a lot more content, but not more articles
24 min
9
FIR #444: Preparing for Trump 2.0
Media outlets and communicators are strategizing in anticipation of chaos and challenges
22 min
10
FIR #443: From RSS to ChatGPT -- FIR's 20-Year ...
A lot has changed in 20 years. FIR has been there to report on it all.
52 min
11
FIR #442: Justin Baldoni's Attack on Blake Live...
The tactics brought to bear against the actor violated just about every ethics code imaginable.
19 min
12
FIR #441: PR, AI, and Social Media Are All Shoo...
Seismic shifts in the online world and in media are roiling the PR world
89 min
13
FIR #440: Experimenting for Influence
Experiments as part of a marketing campaign can sway customers
17 min
14
FIR #439: Agentic AI Tops Digital Trends for 2025
Autonomous task completion is coming. Are you ready?
19 min
15
FIR #436: Nothin' But Bluesky (and TikTok and T...
Does the surge of new Bluesky users suggest it's the heir to Twitter?
22 min
16
FIR #435: Physical Presence is Not a Collaborat...
It takes more than an RTO mandate to create connection among employees
19 min
17
FIR #434: Podcasts Defeat Mainstream Media in 2...
Celebrity endorsements and other traditional campaign moves had little impact
20 min
18
FIR #433: Something Old, Something New
A Look at the State of Blogging (30 years old) and Generative AI (2 years old)
92 min
19
FIR #432: The CEO Authenticity Balancing Act
Studies show an expectation that CEOs engage authentically online. How far should they go?
18 min
20
FIR #431: The Evolution of Influence
New PRWeek Report Explores Challenges for PR Professionals
19 min
21
FIR #430: Influencers, Memes, and AI Boost Mark...
As media sources undergo a seismic shift, authenticity becomes a requirement
82 min
22
FIR #428: Which AI Tool Is Best For What?
Edelman has made figuring it out easier for communicators at big companies
19 min
23
FIR #427: The Metaverse Lives! Just Don't Call ...
More than 1 billion people use it. You wouldn't know it from the lack of coverage.
18 min
24
FIR #426: We've Got Your Share of Model Right Here
Hubspot's AI Search Grader Measures Brand Presence in Responses to Prompts
15 min
25
FIR #425: Stand Up, Stand Out, or Shut Down?
The desire to stand out has declined. That's bad for society, business, and communication.
96 min