For Immediate Release

A faulty software update caused the biggest IT outage in history, affecting everything from commercial airline flights to hospitals. The crisis communication demands on CrowdStrike were enormous. How well did the company acquit itself? Neville and Shel look at the company’s response and share what some crisis experts have said. Also in this episode, there’s increased reporting on the strike between journalists and media relations professionals. People are still searching on Google, but they are not clicking on any of the results, creating headaches for websites that need visitors to survive. Ogilvy has introduced a service to deal with rogue influencers. A newsletter has made its way into the fediverse as social networks like Threads continue to expand their fediverse presence. NATO is taking its case to the public in a novel format: a graphic novel. In his tech report, Dan York shares his thoughts on the U.S. Supreme Court decision dealing with content moderation and why it’s important for communicators, the release of WordPress 6.6, and the CrowdStrike outage. Links here: FIR #420: How Well Did CrowdStrike Handle Its Crisis Communications? - FIR Podcast Network

Business
Technology
Marketing
1
FIR #427: The Metaverse Lives! Just Don't Call ...
More than 1 billion people use it. You wouldn't know it from the lack of coverage.
18 min
2
FIR #426: We've Got Your Share of Model Right Here
Hubspot's AI Search Grader Measures Brand Presence in Responses to Prompts
15 min
3
FIR #425: Stand Up, Stand Out, or Shut Down?
The desire to stand out has declined. That's bad for society, business, and communication.
96 min
4
FIR #424: The Rise of the Hybrid Communication ...
A Growing List of Companies is Bundling Communication with Other Executive Functions
20 min
5
FIR #423: As Op-Eds Fade into History, Where Do...
Many leaders are turning to social media
15 min
6
FIR #422: Will AI Kill the Consulting Billable ...
Everything about consulting is poised for disruption
18 min
7
FIR #421: GenAI is Paying Off for Individual Em...
A Microsoft Report Finds Workers are Making the Most of AI
25 min
8
FIR #420: How Well Did CrowdStrike Handle Its C...
About that $10 Uber Eats Gift Card...
85 min
9
FIR #419: Is Shadow AI an Evil Lurking in the H...
Employees using AI bots without IT knowledge are sharing sensitive data
14 min
10
FIR #418: These Are Our Rock-Solid Beliefs -- U...
One company ended its DEI and climate initiatives to accommodate extremists. Now it's facing the backlash.
15 min
11
FIR #417: As AI Adoption Grows, Is Share of Mod...
Brands need to know that they're showing up when people want answers they can provide
13 min
12
FIR #416: No Likes. No Follows. No Stress!
Maven promises an anxiety-free social networking experience
18 min
13
FIR #415: A Staggering Failure of Leadership an...
UK's Post Office scandal could have been avoided. Where were the communicators?
16 min
14
FIR #414: Companies Treat Remote/Hybrid Like It...
Survey Finds Company Culture is Suffering from Weak Policies
18 min
15
FIR #413: AI Is Coming for Copywriters
There are ways copywriters can AI-proof their jobs. Not all will succeed.
20 min
16
FIR #412: Don't Let the Door Hit You on Your Wa...
A case study in how not to treat departing employees
89 min
17
FIR #411: Are We Unnecessarily Panicked About O...
New reports say only a few people are sharing it and most people don't buy it
14 min
18
FIR #410: Who's Behind All Those Fake LinkedIn ...
LinkedIn has removed many. Why were they there in the first place?
15 min
19
FIR #409: Just Another Fad
Reports are shrugging off generative AI as just a bunch of hype. Are they right?
20 min
20
FIR #408: AI's Impact on Jobs, Quantified
PwC analyzed half a billion job ads from 15 countries. They found AI is having a huge impact.
15 min
21
FIR #407: AI Is Changing How Managers Manage
Organizations need to help managers prepare to do their jobs in the new world of work
17 min
22
FIR #406: Alas, SEO, We Knew You Well
Last week saw a flood of AI announcements, including one that could ruin the web economy
85 min
23
FIR #405: Gen Z's Connection with Influencers
A new report finds half of consumers buy based on influencer recommendations
14 min
24
FIR #404: Purpose Without the Peril
Companies are turning to volunteerism instead of advocating for societal change
17 min
25
FIR #403: Does Marketing Need a Separate Ethics...
AI dominates our April long-form episode, but listen for a good, old-fashioned PR story, too
82 min