For Immediate Release

A faulty software update caused the biggest IT outage in history, affecting everything from commercial airline flights to hospitals. The crisis communication demands on CrowdStrike were enormous. How well did the company acquit itself? Neville and Shel look at the company’s response and share what some crisis experts have said. Also in this episode, there’s increased reporting on the strike between journalists and media relations professionals. People are still searching on Google, but they are not clicking on any of the results, creating headaches for websites that need visitors to survive. Ogilvy has introduced a service to deal with rogue influencers. A newsletter has made its way into the fediverse as social networks like Threads continue to expand their fediverse presence. NATO is taking its case to the public in a novel format: a graphic novel. In his tech report, Dan York shares his thoughts on the U.S. Supreme Court decision dealing with content moderation and why it’s important for communicators, the release of WordPress 6.6, and the CrowdStrike outage. Links here: FIR #420: How Well Did CrowdStrike Handle Its Crisis Communications? - FIR Podcast Network

Business
Technology
Marketing
101
FIR #338: Adding Activism to PR
A new study suggests PR can learn a lot from community activists
18 min
102
FIR #337: Is It All Over for Influencers?
Trust in influencer content has plummeted
16 min
103
FIR #336: Trust, Likability, and Confirmation Bias
"Public individuals" have replaced mainstream media as a source of news and information for many Americans
19 min
104
FIR #335: BBC Fires a Shot in the Disinformatio...
BBC Verify is a New Unit That Debunks Misinformation While Sharing Details of Its Own Reporting
18 min
105
FIR #334: Employees Really Do Hate Change
The number of corporate change initiatives has exploded in the last seven years. Employees are exhausted.
98 min
106
FIR #333: When to Disclose That You've Used AI
Does every little use of generative AI require disclosure? If not, how do we decide which ones do?
19 min
107
FIR #332: Wikipedia Editors in Tug-of-War over ...
Worries about accuracy and disclosure are at the center of the debate.
20 min
108
FIR #331: AI Completes Tasks and Raises Fears
Newly released autonomous agents are a wonder to behold. Their potential is terrifying.
20 min
109
FIR #330: Help Wanted -- Prompt Engineer
A cottage industry is emerging to help those who struggle crafting usable generative AI prompts
18 min
110
FIR #329: Post Once, Socialize Everywhere
The ActivityPub standard is gaining momentum. Could a federated model finally take on big social media?
96 min
111
FIR #328: What's In Your Crypto Wallet?
Digital wallets are evolving. Communicators need to get up to speed.
15 min
112
FIR #327: Laid Off in the Comfort of Your Own Home
Zoom layoffs are becoming routine. Is that a good thing?
19 min
113
FIR #326: The (Metaverse) Winter of Our Discontent
Despite the doom-and-gloom headlines, the metaverse is still coming -- and communicators still need to pay attention
17 min
114
FIR Interview: PRophet Founder and CEO Aaron Kw...
33 min
115
FIR #325: Making AI-Generated Brand Magic
Coca-Cola Leverages OpenAI's Generative AI Tools in Consumer Contest
13 min
116
FIR #324: Pitching Original Content
Should communicators withhold original content from their pitches to the media?
11 min
117
FIR #323: Outright Theft or Fair use?
How generative AI tools learn is at the heart of a copyright lawsuit
99 min
118
FIR #321: Terrible, Horrible, No Good, Very Bad...
Norfolk Southern violated just about every crisis communication rule following the E. Palestine derailment
19 min
119
FIR #322: If Not Twitter, Then Where?
Twitter plays some unique roles. Are any alternatives equipped to take them over?
20 min
120
FIR #320: The Chorebots of 2033
The fusion of AI and robotics doesn't seem so far-fetched anymore, does it?
20 min
121
FIR #319: Return to Work Mandates Damage Engage...
Declining productivity and engagement rates coincide with requirements to come back to the office
17 min
122
FIR #318: AI, Mastodon, the Metaverse -- Headli...
These technologies are advancing just fine, regardless of the media's doom and gloom
109 min
123
FIR #317: The Rise of the De-Influencer
The backlash to influencer marketing has arrived, and it's gaining popularity
13 min
124
FIR #316: Back to Blogging
Social media sucks. Can we get back to the genteel days of the blogospohere?
18 min
125
FIR #315: Does Every Company Need a CCO?
The time is right for chief communications officers to take their seat at the table
16 min