For Immediate Release

The first and longest-running podcast for professional communicators.

Business
Technology
Marketing
101
FIR #396: Will AI End Google's Search Dominance?
Some suggest AI's approach to search is superior. Others argue Google does more than just search.
22 min
102
FIR #395: Extra! Extra! Read All About It! (In ...
The monthly long-form episode for March 2024
82 min
103
FIR #394: Marketers, Boards, and AI
AI could lead to fewer marketers. What are boards to do?
21 min
104
FIR #393: Will Jinfluencers Eclipse Traditional...
Publishers are turning to influencers with huge followings. Can this end well?
15 min
105
FIR #392: Going Below the Surface into Dark Soc...
Messaging apps, private groups, and email accounts for a lot of sharing
16 min
106
FIR Interview: William Beutler on PR and Wikipedia
Has the relationship between Wikipedia and the PR industry improved?
36 min
107
FIR #391: Match Group Swipes Right on AI-Genera...
The use of AI is disclosed in the release. Does that make it better?
19 min
108
FIR #390: The Fall and Rise of NFTs
Like the Phoenix, NFTs Have Arisen from the Ashes
15 min
109
FIR #389: Bloated C-Suites (and Some Alternatives)
Too many executives lead to problems. Are there better leadership models?
15 min
110
FIR #388: Watch Me Get Fired
GenZers are recording their terminations. It's a bad look for their employers.
90 min
111
FIR #387: Sentiment Analysis, Risk Mitigation, ...
A-list companies are using AI to monitor employees' internal online activities
16 min
112
FIR #386: Is AI Too Generic a Label?
There are all types of AI. It's a disservice to simply call them all AI
16 min
113
FIR #385: Amazing Search Results That Drive Lit...
Perplexity will answer your question. Why click a link?
18 min
114
FIR #384: Social Networks Shift Away from the P...
Closed, private networks are gaining popularity. How will marketers cope?
16 min
115
FIR #383: Leadership Traits Aren't What They Us...
Executive presence demands a different set of traits than it did a decade ago
15 min
116
FIR #382: Brain Implants Are a Thing Now
Set the sci-fi aside. There are serious business implications here.
15 min
117
FIR #381: The State of Trust in 2024
Edelman's Trust Barometer Reveals Declining Trust in Scientists
90 min
118
FIR #380: Vanguard Leaves Investors Twisting in...
Poor communication left investors unaware they couldn't trade new Bitcoin ETFs
13 min
119
FIR #379: Top Communication Trends for 2024
From global elections to climate change, disinformation to AI, communicators face challenges
21 min
120
FIR #378: AI for Crisis Communications
Artificial Intelligence can help you respond faster and better when it hits the fan
15 min
121
FIR #377: Two Decades of Podcasting
Neville and Shel begin their 20th year of producing FIR
28 min
122
FIR #376; Is the Internet Pendulum Swinging Bac...
A power shift is coming, says Anil Dash, with individuals reasserting their place on the net
22 min
123
FIR #375: ChatGPT Speaks for Itself about its P...
The generative AI chatbot doesn't think it'll replace human communicators.
57 min
124
FIR #374: Getting Your News from AI
OpenAI has signed a deal with a major publisher to include news in its training set
89 min
125
FIR #373: Has the Fediverse Reached Its Tipping...
Media companies are increasingly adopting fediverse protocols
17 min