For Immediate Release

A faulty software update caused the biggest IT outage in history, affecting everything from commercial airline flights to hospitals. The crisis communication demands on CrowdStrike were enormous. How well did the company acquit itself? Neville and Shel look at the company’s response and share what some crisis experts have said. Also in this episode, there’s increased reporting on the strike between journalists and media relations professionals. People are still searching on Google, but they are not clicking on any of the results, creating headaches for websites that need visitors to survive. Ogilvy has introduced a service to deal with rogue influencers. A newsletter has made its way into the fediverse as social networks like Threads continue to expand their fediverse presence. NATO is taking its case to the public in a novel format: a graphic novel. In his tech report, Dan York shares his thoughts on the U.S. Supreme Court decision dealing with content moderation and why it’s important for communicators, the release of WordPress 6.6, and the CrowdStrike outage. Links here: FIR #420: How Well Did CrowdStrike Handle Its Crisis Communications? - FIR Podcast Network

Business
Technology
Marketing
201
FIR #238: Deepfakes and Other Weapons of War
AI Technology is Among Propaganda Tools Used to Promote Misinformation
89 min
202
FIR #237: Are NFTs the New Social Layer?
NFTs on Instagram Could Mean Far More than Just NFT-Based Account Avatars
13 min
203
FIR #236: Crafting the Right Message
PR Professionals Know How to Identify the Right Message for Each Stakeholder Group
8 min
204
FIR #235: Is It Tenable to Keep Doing Business ...
Those Brands That Remain In Russia During the Business Exodus Face Reputational Damage
13 min
205
FIR #234: You're Always On The Record
PR Practitioners Need To Stop Making Up Rules
13 min
206
FIR #233: Wondering About Web3
New Survey Finds Most Americans Are Clueless About the Next Generation of the Web
13 min
207
FIR #232: Decentralized Branding
How DAOs Could Create Visual Identities
14 min
208
FIR #231: Are All Companies in the News Business?
As Fewer Americans Pay Attention to National News, Should Businesses Share Pertinent News for the Sake of Context?
14 min
209
FIR #230: Employees vs. NFTs
Salesforce Employees Revolt Against Company's NFT Plans
14 min
210
FIR #229: Much Ado About Wordle
There are PR Lessons To Be Learned As The New York Times Deals with Acquisition Blowback
13 min
211
FIR #228: Rethinking Silos
Research Finds Communication Intensified as Workers Went Remote
12 min
212
FIR #227: DAOs and Crypto and Blockchain, Oh My!
A Deep Dive into Web3's Impact on Business and Communication
98 min
213
FIR #226: The Metaverse Goes Corporate
Deloitte Opens a Metaverse-Focused Practice
13 min
214
FIR #225: Bait and Switch
Fake Video Interviews and How to Detect Them
11 min
215
FIR #224: Viral and Unhinged
How a Bold Approach to TikTok Drove Customer Acquisition and Earned Media Coverage
11 min
216
FIR #223: COVID, Return to Work, and the Growin...
Employees and executives are far apart on how transparent remote work policies have been
12 min
217
FIR #222: NFTs, the First Amendment, and Tradem...
Artist Tries Selling NFTs of Hermès Birkin Bags
11 min
218
FIR #221: Filling the Podcasting Diversity Gap
Multicultural Podcast Agency Network Signed A Deal with McDonald's; What It Means for the Industry
10 min
219
FIR #220: Psst. Wanna Buy Some Disinformation?
The January Episode of The Hobson and Holtz Report
84 min
220
FIR #219: Get Your NFTs at a Brick-and-Mortar R...
Fashion Retailers are First. Other Markets are Inevitable.
11 min
221
FIR #218: Disney is Auditioning TikTok Creators
Being Goofy is a Job Requirement
13 min
222
FIR #217: Would You Buy an NFT of a Pulitzer Pr...
AP Is Launching an NFT Marketplace
11 min
223
FIR #216: FIR and MPN
Joining Another Podcast Network
11 min
224
FIR #215: 2022 Trends
Communication Trends for the New Year
14 min