For Immediate Release

The first and longest-running podcast for professional communicators.

Business
Technology
Marketing
201
FIR #252: Managers, Not Bosses
A list of "promises" from a manager serves as the foundation for great leadership
12 min
202
FIR #251: Proof of Attendance
A POAP NFT offers organizations new ways to reward those who attend events
13 min
203
FIR #250: Go for a Drive in the Metaverse
Toyota and Nissan Join Other Automakers Staking Claims in the Metaverse
15 min
204
FIR #249: Getting Authentic with BeReal
App Aims to Be the Antidote to Curated Instagram Images
14 min
205
FIR #248: Cross-Posting Do's and Don'ts
Extend Your Reach, But Be Strategic About It
11 min
206
FIR #247: Permission to Scrape
An Appeals Court Has Cleared the Way for Anyone to Scrape Publicly-Accessible Web Content
12 min
207
FIR #246: Who Wants to Live Forever?
The April Edition of The Hobson and Holtz Report
91 min
208
FIR #245: Chatbots for Search? It Depends.
Google is working on a technology that will deliver one authoritative answer to a search query
14 min
209
FIR #244: April Fool's! Or Not.
Twitter Pranked April Fool's Day
11 min
210
FIR #243: New Creator Tools from LinkedIn
Are You Getting A Flood of LinkedIn Newsletter Invites?
11 min
211
FIR #242: Can't Brands All Just Get Along?
Research Finds Consumers Buy More from Nice Brands
11 min
212
FIR #241: Your Personal Brand, Journalist Edition
Managing Your Reputation in the Social Media Era
13 min
213
FIR #240: You're Fired! Get Off Our Boat!
P&O Ferries Establishes a New Low in How to Handle a Layoff
17 min
214
FIR #239: Communicating Climate Risk
New Regulations Put Companies' Climate Profiles in the Public Eye
13 min
215
FIR #238: Deepfakes and Other Weapons of War
AI Technology is Among Propaganda Tools Used to Promote Misinformation
89 min
216
FIR #237: Are NFTs the New Social Layer?
NFTs on Instagram Could Mean Far More than Just NFT-Based Account Avatars
13 min
217
FIR #236: Crafting the Right Message
PR Professionals Know How to Identify the Right Message for Each Stakeholder Group
8 min
218
FIR #235: Is It Tenable to Keep Doing Business ...
Those Brands That Remain In Russia During the Business Exodus Face Reputational Damage
13 min
219
FIR #234: You're Always On The Record
PR Practitioners Need To Stop Making Up Rules
13 min
220
FIR #233: Wondering About Web3
New Survey Finds Most Americans Are Clueless About the Next Generation of the Web
13 min
221
FIR #232: Decentralized Branding
How DAOs Could Create Visual Identities
14 min
222
FIR #231: Are All Companies in the News Business?
As Fewer Americans Pay Attention to National News, Should Businesses Share Pertinent News for the Sake of Context?
14 min
223
FIR #230: Employees vs. NFTs
Salesforce Employees Revolt Against Company's NFT Plans
14 min
224
FIR #229: Much Ado About Wordle
There are PR Lessons To Be Learned As The New York Times Deals with Acquisition Blowback
13 min
225
FIR #228: Rethinking Silos
Research Finds Communication Intensified as Workers Went Remote
12 min