For Immediate Release

A faulty software update caused the biggest IT outage in history, affecting everything from commercial airline flights to hospitals. The crisis communication demands on CrowdStrike were enormous. How well did the company acquit itself? Neville and Shel look at the company’s response and share what some crisis experts have said. Also in this episode, there’s increased reporting on the strike between journalists and media relations professionals. People are still searching on Google, but they are not clicking on any of the results, creating headaches for websites that need visitors to survive. Ogilvy has introduced a service to deal with rogue influencers. A newsletter has made its way into the fediverse as social networks like Threads continue to expand their fediverse presence. NATO is taking its case to the public in a novel format: a graphic novel. In his tech report, Dan York shares his thoughts on the U.S. Supreme Court decision dealing with content moderation and why it’s important for communicators, the release of WordPress 6.6, and the CrowdStrike outage. Links here: FIR #420: How Well Did CrowdStrike Handle Its Crisis Communications? - FIR Podcast Network

Business
Technology
Marketing
151
FIR #289: Bloggers, AI, and the Future of PR
A New Blogger Survey, DALL-E 2 Coming to Office 365, and More
87 min
152
FIR #288: A Humanoid Robot Artist Gives Testimony
Ai-Da's work hangs in a museum, raising all kinds of questions
16 min
153
FIR #287: Internal Podcasts Gain Momentum
Driven by the pandemic, communicators and leaders turned to podcasts to create connection
17 min
154
FIR #286: Managers Believe Remote Work Produces...
Study Finds Huge Gap Between Perceptions of Workers and Bosses
15 min
155
FIR #215: Alignment Through Conversation
Academic Study Suggests Talking it Out Can Lead to a Shared View of Things
13 min
156
FIR #284: Ad Agencies Embrace AI Image Generators
Services like DALL-E and Midjourney save time and money
17 min
157
FIR #283: Communicators Helping Leaders Lead Th...
Neville and Shel Recorded In Person in England to Discuss Leadership Communication
63 min
158
FIR #282: If You Need Me, Text Me
Increasingly, businesses are forsaking email in favor of text messaging
17 min
159
FIR #281: Advertising and Marketing in the Meta...
Everything will be different when consumers are immersed in a 3D environment
15 min
160
FIR #280: What's Behind the "Quiet Quitting" Tr...
TikTok Has Been Lit Up with Videos About Quiet Quitting and News Outlets are Paying Attention
17 min
161
FIR #279: Business Buys Into the Metaverse
A PwC Study Finds All Industries Anticipate Doing Business in the Metaverse
104 min
162
FIR #278: For Every News Outlet: Churn, Churn, ...
Repurposed third-party content has become a staple of financially-stressed news outlets
18 min
163
FIR #277: Do Graphic Designers Have a Future?
AI Image Generators Are Gaining Traction
14 min
164
FIR #276: Should I Tay or Should I Go?
Meta's AI Chatbot Aims to Avoid the 2016 Microsoft Tay Debacle
14 min
165
FIR #275: Will You Have An NFT With Your Coffee?
Starbucks is being strategic and thoughtful about its entry into the web3 space
15 min
166
FIR #274: Is Unbranded Unethical?
Some Unbranded Content is Brilliant and Useful. Does That Make It Right?
16 min
167
FIR #273: What Is The Metaverse? It's A Network
The Metaverse Is Not a Destination, But Rather The Next Network For The Web
16 min
168
FIR #272: Tick Tick Tick Tick Search
Generation Z Is Turning to Tok Tok and Instagram for Search
15 min
169
FIR #217: Work-From-Home and the Generational D...
Generational Beliefs Could Be Driving the Remote Work Debate
13 min
170
FIR #270: Disgust, Convenience, and Reputation
Will Uber Suffer At All From Its Latest Scandal?
91 min
171
FIR #269: Doppelgängers Everywhere!
Digital Twins Are Already Here. They're Going to Be a Bigger Deal Than You Think
14 min
172
FIR #268: NFTs in the Checkout Lane
It may be crypto winter, but retailers see a bright future for NFTs
16 min
173
FIR #267: Rebuilding Trust After An Ethics Scandal
Ernst & Young has been caught cheating -- twice -- on ethics exams. Can it rebuild its reputation?
13 min
174
FIR #266: How Many Trillions Will the Metaverse...
As KPMG Invests $30 million, Projected Valuations Are Going Through the Roof
14 min
175
FIR #265: Fired Over Zoom
Getting Remote Layoffs Wrong Can Damage Your Company's Reputation
16 min