For Immediate Release
The first and longest-running podcast for professional communicators.
151
FIR #317: The Rise of the De-Influencer
The backlash to influencer marketing has arrived, and it's gaining popularity
13 min
152
FIR #316: Back to Blogging
Social media sucks. Can we get back to the genteel days of the blogospohere?
18 min
153
FIR #315: Does Every Company Need a CCO?
The time is right for chief communications officers to take their seat at the table
16 min
154
FIR #314: Show Or Tell?
New research finds that spoken and written recommendations are not perceived equally
13 min
155
FIR #313: Will Gen Z Finally Kill Email?
It's old. It's clunky. It's insecure. Can a tech-savvy generation help business move on?
18 min
156
FIR #312: The Social Media Press Release Redux
The idea of a destination press release has been around for 15 years. It's still a good idea.
96 min
157
FIR #311: What Communicators Can Learn From Lib...
Library TikTok has attracted teens to books and libraries. Can marketers emulate their organic success?
12 min
158
FIR #310: Shake Up Your Work-From-Home Routine
Productivity might dip once your routine gets stale. Is it time to spice things up?
16 min
159
FIR #309: Measuring Stuff That Didn't Happen
Neville and Shel answer a listener's question
17 min
160
FIR #308: Here Come Virtual Workers
For about $14,800 per year, you, too can have a virtual person do your bidding.
19 min
161
FIR #307: We'll Pay You...In A Year
Keurig Dr. Pepper has whipped up controversy with its 360-day payment terms
15 min
162
FIR #306: Brand Name Pronunciation as a Marketi...
Brands are taking advantage of consumer difficulty getting their names right
16 min
163
FIR #305: We See You And You Can't Come In
It's the monthly long-form episode of For Immediate Release
97 min
164
FIR #304: Reaching Employees Through Social Medi
Some of your employees are already engaging with your LinkedIn presence. Why not communicate with them there?
16 min
165
FIR #303: The Quest for a Twitter Alternative
Is it Post.News? Mastodon? And what's holding everyone back from a mass migration?
20 min
166
FIR #302: Blockchain's Widely Exaggerated Demise
Despite proclamations that blockchain never held any promise, innovations just keep on coming
17 min
167
FIR #301: A Communicator's Look at ChatGPT
A new AI text generator is provoking a lot of experimentation along with some consternation
17 min
168
FIR #300: Communicating Pay Transparency
New Laws Are Forcing Companies' Hands. Those Unprepared Need Their Communicators Now More Than Ever
12 min
169
FIR #299: From the Metaverse to the Fediverse a...
Twitter's Demise Could Have Severe Implications for Society, but then again, Mastodon is Rising
106 min
170
FIR #298: Social Listening in a Post-Twitter World
If Twitter Fails, Will the Ability to Monitor Social Media Trends Die With It?
17 min
171
FIR #297: A Stirling Example of Augmented Reality
A Scottish City is the First to Deliver a Citywide AR Experience
12 min
172
FIR #296: What Elon Musk Can Learn from Patrick...
Twitter's mishandled layoff stands in stark contrast to the compassionate approach taken at Stripe
17 min
173
FIR #295: The Value-Add Potential of NFTs
At an NFT conference in London, the buzz wasn't about digital art investments
8 min
174
FIR #294: What Hath Elon Wrought?
Interbrand is advising companies to pause Twitter advertising. Here's why.
13 min
175
FIR #293: Big Changes at Wikipedia
Non-Wiki Tech Will Make Life Easier for New Volunteer Editors
15 min