For Immediate Release

A faulty software update caused the biggest IT outage in history, affecting everything from commercial airline flights to hospitals. The crisis communication demands on CrowdStrike were enormous. How well did the company acquit itself? Neville and Shel look at the company’s response and share what some crisis experts have said. Also in this episode, there’s increased reporting on the strike between journalists and media relations professionals. People are still searching on Google, but they are not clicking on any of the results, creating headaches for websites that need visitors to survive. Ogilvy has introduced a service to deal with rogue influencers. A newsletter has made its way into the fediverse as social networks like Threads continue to expand their fediverse presence. NATO is taking its case to the public in a novel format: a graphic novel. In his tech report, Dan York shares his thoughts on the U.S. Supreme Court decision dealing with content moderation and why it’s important for communicators, the release of WordPress 6.6, and the CrowdStrike outage. Links here: FIR #420: How Well Did CrowdStrike Handle Its Crisis Communications? - FIR Podcast Network

Business
Technology
Marketing
176
FIR #264: On Background
Thoughts on Zoom Backgrounds in the Age of Video Meetings
15 min
177
FIR #263: It's Alive! (AI, That Is. Or Is it?)
The June Edition of the For Immediate Release Hobson & Holtz Report
89 min
178
FIR #262: You're Hired! Or Not...
Consider the Optics of Rescinding a Job Offer
13 min
179
FIR #261: Crossing the Line When Surveilling Em...
Tesla Hired a PR Agency to Snoop on Employees in a Semi-Private Facebook Group During a 2017 Unionization Effort
16 min
180
FIR #260: Grappling with Authenticity
How Communicators Can Help Leaders Solve the Authenticity Paradox
14 min
181
FIR #259: Trust Rises in Companies That Left Ru...
Special Edelman Trust Barometer Report Shows Rising Trust in Western Democracies
15 min
182
FIR #257: Purpose Vs. Polarization
FIR Tackles Two Thorny Social Issues -- and More
101 min
183
FIR #256: Comms Influence in the C-Suite
Data from a Gartner Survey Show Influence Has Risen. Is it Too Good to be True?
15 min
184
FIR #255: How TikTok Makes Spreadsheets Cool
Micro-Learning Videos Have Built a Model Community and Made Serious Bank for Influencer/Creators
14 min
185
FIR #254: AR You Ready?
Google Unveils Technology that Could Be AR's Killer App
13 min
186
FIR #253: Blockchain In Your House
Some May Be Skeptical, But You May Already Be Using the Core Web3 Technology
14 min
187
FIR #252: Managers, Not Bosses
A list of "promises" from a manager serves as the foundation for great leadership
12 min
188
FIR #251: Proof of Attendance
A POAP NFT offers organizations new ways to reward those who attend events
13 min
189
FIR #250: Go for a Drive in the Metaverse
Toyota and Nissan Join Other Automakers Staking Claims in the Metaverse
15 min
190
FIR #249: Getting Authentic with BeReal
App Aims to Be the Antidote to Curated Instagram Images
14 min
191
FIR #248: Cross-Posting Do's and Don'ts
Extend Your Reach, But Be Strategic About It
11 min
192
FIR #247: Permission to Scrape
An Appeals Court Has Cleared the Way for Anyone to Scrape Publicly-Accessible Web Content
12 min
193
FIR #246: Who Wants to Live Forever?
The April Edition of The Hobson and Holtz Report
91 min
194
FIR #245: Chatbots for Search? It Depends.
Google is working on a technology that will deliver one authoritative answer to a search query
14 min
195
FIR #244: April Fool's! Or Not.
Twitter Pranked April Fool's Day
11 min
196
FIR #243: New Creator Tools from LinkedIn
Are You Getting A Flood of LinkedIn Newsletter Invites?
11 min
197
FIR #242: Can't Brands All Just Get Along?
Research Finds Consumers Buy More from Nice Brands
11 min
198
FIR #241: Your Personal Brand, Journalist Edition
Managing Your Reputation in the Social Media Era
13 min
199
FIR #240: You're Fired! Get Off Our Boat!
P&O Ferries Establishes a New Low in How to Handle a Layoff
17 min
200
FIR #239: Communicating Climate Risk
New Regulations Put Companies' Climate Profiles in the Public Eye
13 min