For Immediate Release
The first and longest-running podcast for professional communicators.
176
FIR #337: Is It All Over for Influencers?
Trust in influencer content has plummeted
16 min
177
FIR #336: Trust, Likability, and Confirmation Bias
"Public individuals" have replaced mainstream media as a source of news and information for many Americans
19 min
178
FIR #335: BBC Fires a Shot in the Disinformatio...
BBC Verify is a New Unit That Debunks Misinformation While Sharing Details of Its Own Reporting
18 min
179
FIR #334: Employees Really Do Hate Change
The number of corporate change initiatives has exploded in the last seven years. Employees are exhausted.
98 min
180
FIR #333: When to Disclose That You've Used AI
Does every little use of generative AI require disclosure? If not, how do we decide which ones do?
19 min
181
FIR #332: Wikipedia Editors in Tug-of-War over ...
Worries about accuracy and disclosure are at the center of the debate.
20 min
182
FIR #331: AI Completes Tasks and Raises Fears
Newly released autonomous agents are a wonder to behold. Their potential is terrifying.
20 min
183
FIR #330: Help Wanted -- Prompt Engineer
A cottage industry is emerging to help those who struggle crafting usable generative AI prompts
18 min
184
FIR #329: Post Once, Socialize Everywhere
The ActivityPub standard is gaining momentum. Could a federated model finally take on big social media?
96 min
185
FIR #328: What's In Your Crypto Wallet?
Digital wallets are evolving. Communicators need to get up to speed.
15 min
186
FIR #327: Laid Off in the Comfort of Your Own Home
Zoom layoffs are becoming routine. Is that a good thing?
19 min
187
FIR #326: The (Metaverse) Winter of Our Discontent
Despite the doom-and-gloom headlines, the metaverse is still coming -- and communicators still need to pay attention
17 min
188
FIR Interview: PRophet Founder and CEO Aaron Kw...
33 min
189
FIR #325: Making AI-Generated Brand Magic
Coca-Cola Leverages OpenAI's Generative AI Tools in Consumer Contest
13 min
190
FIR #324: Pitching Original Content
Should communicators withhold original content from their pitches to the media?
11 min
191
FIR #323: Outright Theft or Fair use?
How generative AI tools learn is at the heart of a copyright lawsuit
99 min
192
FIR #321: Terrible, Horrible, No Good, Very Bad...
Norfolk Southern violated just about every crisis communication rule following the E. Palestine derailment
19 min
193
FIR #322: If Not Twitter, Then Where?
Twitter plays some unique roles. Are any alternatives equipped to take them over?
20 min
194
FIR #320: The Chorebots of 2033
The fusion of AI and robotics doesn't seem so far-fetched anymore, does it?
20 min
195
FIR #319: Return to Work Mandates Damage Engage...
Declining productivity and engagement rates coincide with requirements to come back to the office
17 min
196
FIR #318: AI, Mastodon, the Metaverse -- Headli...
These technologies are advancing just fine, regardless of the media's doom and gloom
109 min
197
FIR #317: The Rise of the De-Influencer
The backlash to influencer marketing has arrived, and it's gaining popularity
13 min
198
FIR #316: Back to Blogging
Social media sucks. Can we get back to the genteel days of the blogospohere?
18 min
199
FIR #315: Does Every Company Need a CCO?
The time is right for chief communications officers to take their seat at the table
16 min
200
FIR #314: Show Or Tell?
New research finds that spoken and written recommendations are not perceived equally
13 min